NPD pegs AirPods unit share in December to 2 percent of headphone market

By Christian Zibreg on Jan 17, 2017

Market research firm Slice Intelligence recently estimated that the $159 AirPods earphones, which launched on December 13, have managed to capture one out of each four dollars spent online on wireless headphones during December 2016, beating Apple’s own premium audio brand Beats which took a Slice-estimated 15.4 percent share of the wireless headphone market.

But according to NPD Group’s December 2016 Weekly Retail Tracking Service data cited by CNET, Slice’s data paints an incomplete picture of the wireless headphone market. According to NPD’s own findings, AirPods have captured a modest two percent of the market in units and three percent in dollars. Read More

 

AirPods earned 1 out of each 4 dollars from wireless headphones sold online in December

By Christian Zibreg on Jan 12, 2017

Market research firm Slice Intelligence estimated that AirPods, Apple’s $159 wireless earphones, took one out of each four dollars spent online on wireless headphones in December 2016. Launched on December 13, AirPods grabbed an estimated 26 percent share of online revenue in the wireless headphone market, beating out Apple’s premium audio brand Beats which captured an estimated 15.4 percent of the market, down from 24.1 percent between the start of 2015 and December 13.

In other words, Apple has managed to capture one-fourth of the wireless headphones market since the launch of AirPods. And if you also count Beats sales, the Cupertino company took almost 40 percent of online revenue in the wireless headphone market. Read More

 

Kantar: iPhone 6s/7/Plus were 3 most popular smartphones in U.S. in November

By Christian Zibreg on Jan 11, 2017

Kantar Worldpanel previously said that iOS achieved its strongest growth and the highest market share in the United States in more than two years. In its latest survey, the market intelligence company found out that iPhone’s share of the U.S. smartphone market grew 6.4 percent year-on-year in the three months ending in November 2016.

iPhone 6s, iPhone 7 and iPhone 7 Plus were the country’s three most popular smartphones during November, with the handsets taking share from Google’s Android platform in most markets globally. Read More

 

Nintendo wants to know how much Super Mario Run should cost

By Christian Zibreg on Dec 22, 2016

Japanese video games giant Nintendo is surveying Super Mario Run players via email about various aspects of the game, MacRumors reported Thursday. The company wants to know how much players would be willing to pay for a premium experience like Super Mario Run and if they would be interested in playing a sequel. The ten-minute survey was sent via email to a subset of Super Mario Run players who have linked the game with their My Nintendo account. Read More

 

Apple ranks highest in customer satisfaction survey for its soon-to-be discontinued wireless routers

By Sébastien Page on Nov 30, 2016

Call it awkward, or call it ironic, but a recent J.D. Power wireless router satisfaction report put Apple at the top, with a score of 876, followed by ASUS (860), D-Link (856) and TP-Link (854). This report obviously comes at an interesting time as the company was rumored this month to be disbanding its router unit and stop developing AirPort wireless routersRead More

 

Apple removed nearly 50,000 apps from App Store in October

By Christian Zibreg on Nov 15, 2016

The Great App Store Purge, announced in September, has resulted in the removal of nearly 47,300 outdated, abandoned or non-functioning iPhone, iPad and iPod touch apps from the App Store in October.

That’s a 238 percent increase versus the previous month and about 3.4 times more than the average month for the App Store prior to the Great Purge, according to data from research firm Sensor Tower shared by TechCrunch. Read More

 

One out of five iPhone users in the U.S. have Limit Ad Tracking turned on

By Christian Zibreg on Oct 17, 2016

Survey conducted by mobile app marketing platform Adjust says one-fifth of total iPhone users in the U.S. have opted to prevent in-app ads from being targeted at them directly. About eighteen million iPhone, iPad and iPod touch users in the country have used the Limit Ad Tracking feature to explicitly opt out of targeted advertising, according to the report. Read More

 

Early App Store Search Ads adopters seeing $0.40 CPA and 49.4 percent conversion

By Christian Zibreg on Oct 14, 2016

Announced in June of this year, first ads started cropping up in search results on the App Store beginning October 5. Aside from a few launch hiccups, App Store search advertisements seem to be performing pretty well in their early days.

A new study by mobile data intelligence firm Mobile Action—based on a random and anonymous sampling of 77 Search Ads campaigns—has determined that the average Conversion Rate (CR) is 49.4 percent while Cost Per Acquisition (CPA) sits around $0.40.

Search Ads, the survey concludes, is “the biggest opportunity in app marketing right now.” Read More

 

More people are interested in buying AirPods than Apple Watch Series 2

By Christian Zibreg on Sep 29, 2016

According to a new survey of more than a thousand customers in the United States, conducted by Bank of America Merrill Lynch and cited in today’s BusinessInsider article, a whopping twelve percent of respondents are interested in buying Apple’s $159 wireless AirPods earbuds when they go on sale next month, resulting in an incremental $3 billion in revenue.

In fact, more respondents said they planned to purchase the AirPods than the new Apple Watch Series 2 (eight percent). Read More

 

Last month, revenue from U.S. sales of wireless headphones surpassed that of wired ones

By Christian Zibreg on Jul 28, 2016

If you need the definite proof that Apple’s rumored decision to remove the 3.5mm headphone jack from the next iPhone is based on some actual real-world numbers, here’s one. According to the latest stats for the month of June, published Thursday by research firm NPD, revenue from sales of wireless headphones in the United States during the month of June beat that of their wired counterparts. Revenue from wireless headphones accounted for 54 percent of U.S. dollar sales and 17 percent of unit sales in the headphone category. Read More

 

Survey highlights the top 3 quibbles developers are having with Mac App Store

By Christian Zibreg on Jun 10, 2016

Apple is shaking up the App Store, but what about its OS X counterpart? Sure, the new subscription terms extend to iOS, tvOS and OS X apps, but what’s Apple going to do, if anything, in order to make the Mac App Store a more attractive venue for Mac software distribution?

We should find out what’s next for the Mac App Store next week at WWDC. In the meantime, here’s what developers are disliking about it, based on a DevMate survey which polled about 700 Mac developers. Read More

 

iOS continues bleeding share to Android as smartphone market slows considerably

By Christian Zibreg on Jun 2, 2016

Mary Meeker’s 2016 Internet Trends Report is a treasure trove of surveys and predictions on the global trends concerning our industry. I found out this morning that half of the searches will be either through images or speech by 2020 and that Siri was handling more than one billion requests per week through speech as of June 2015.

I’ve now compiled the report’s most interesting tidbits regarding Internet usage around the world, the iOS vs. Android battle and more. Read More

 

Thank you, Siri: mobile voice assistant usage is rising at a rapid clip

By Christian Zibreg on Jun 2, 2016

After perusing a massive 238-slide deck that is Mary Meeker’s new 2016 Internet Trends Report this morning, a slide has captured my attention that summarizes the trend toward voice searches and digital assistants. It says that in five years time at least half of all searches will be either through images or speech, which is fascinating.

What I find even more remarkable is the fact that Siri alone handled more than one billion requests per week through speech as of June 2015. Read More

 

Apple edges out Samsung in American Customer Satisfaction Index

By Christian Zibreg on Jun 1, 2016

Apple has managed to edge out Samsung in this year’s American Customer Satisfaction Index (ACSI), the nation’s cross-industry measure of customer satisfaction. The Cupertino firm has beaten the Galaxy maker by just one percentage point when it comes to smartphone customer satisfaction.

The report, which released Wednesday, reveals that in 2016 Apple scored 81 out of 100 while Samsung stayed where it was the year before at 80.

A year before, both firms scored 80 out of 100 for customer satisfaction. Read More

 

Study suggests that one in ten iOS users listens to Apple Music

By Cody Lee on Aug 18, 2015

Roughly one in ten iOS users is listening to Apple Music, according to a new research study conducted by MusicWatch. The company, which provides consumer research for the music industry, collected data from the surveys of 5,000 U.S. consumers, aged 13 and older.

According to the research, a little over three quarters (77%) of iOS users in the United States are aware of Apple Music. Only 11%, however, of the group surveyed said they are actually using the service, and 48% of those who have tried it out said they are no longer using it. Read More

 

Apple Watch bands are insanely profitable: $49 Sport band costs Apple just $2.05 to make

By Christian Zibreg on Jun 18, 2015

IHS, a technology research firm, has found that Apple is making huge markups on the bands, with an entry-level 38mm fluroelastomer Sport band which retails for $49 costing an estimated $2.05 to make.

It should be noted the figure excludes other related costs such as packaging, shipping, marketing, cost of sale and so forth and “may not capture the full cost of the material Apple uses to make the band,” IHS analyst Kevin Keller told Reuters. Read More

 

Apple ranks highest in annual Consumer Reports satisfaction survey for computer support services

By Christian Zibreg on May 29, 2015

Once again, Apple has managed to maintain the highest score for overall satisfaction when it comes to computer technical support, Consumer Reports, the influential U.S. magazine published monthly by Consumers Union since 1936, has found in its July 2015 issue.

The non-profit organization first began polling customers about the topic back in 2007. Apple’s tech support is “by far the most effective of any computer brand’s,” the magazine revealed. If you own a Windows PC, there’s only a 50-50 chance that a manufacturer’s tech support will solve your problem, the survey found. Read More

 

Slice Intelligence: Apple Watch sales taper off to 30,000 units per day

By Christian Zibreg on May 22, 2015

Slice Intelligence, an opt-in service that scans receipts of two million online shoppers’ inboxes, estimated Friday that Apple Watch sales have cooled off and currently stand at or below 30,000 daily units in the United States, following the launch day spike that saw an estimated 1.5 million U.S. pre-orders of the wrist-worn device.

As noted by Quartz tech editor Dan Former, that suggests that Apple Watch orders fell sharply after the first day and haven’t grown since. Read More

 

Survey: Apple Pay surpasses PayPal in mobile payments

By Christian Zibreg on Apr 21, 2015

Apple Pay is picking up steam and has hit an important milestone: the service is outperforming PayPal in mobile payments, according to a new 451 Research survey shared with iDownloadBlog on Tuesday. It’s been gaining momentum in the mobile payments space since becoming available six months ago, primarily at the expense of PayPal.

The March study, conducted by 451 Research’s ChangeWave service, consisted of 4,168 respondents primarily based in North America, and looked at planned use of mobile payment applications and the issue of security.

Respondents interested in buying an Apple Watch are twice as likely (54 percent) as all other smartphone owners to say they’ll use mobile payment apps (29 percent said ‘Very Likely’ and 25 percent said ‘Somewhat Likely’).

And overall consumer interest in Samsung’s mobile payments service (which is launching this summer) sits at a meager eight percent of respondents who are ‘Very Likely’ or ‘Somewhat Likely’ to use Samsung Pay in the future. Read More

 

Switzerland is indeed in trouble…

By Christian Zibreg on Apr 13, 2015

When Apple’s design chief Jonathan Ive opined ahead of the Apple Watch unveiling last year that Switzerland was in trouble, many commentators waved off the comment as pure marketing talk.

But surveys cited in today’s note by Key Banc researches clearly show that a much stronger-than-anticipated reception to the device may indeed give fashionable watch brands a pause.

The truth is, sales of traditional watches have already slowed as would-be buyers were holding off purchases in the wake of the Apple Watch’s arrival. Read More

 
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