According to the latest quarterly data from research firm Gartner, BlackBerry’s share of the global smartphone market is now 0.0 percent versus its peak market share of approximately 20 percent in 2009. To be precise, the Canadian company’s global market share in the fourth quarter of 2016 stood at a rather measly 0.0481 percent, Gartner said yesterday.
Of the more than 432 million smartphones sold during the holiday quarter, just 207,900 were BlackBerries running the company’s own operating system (BlackBerry also sells devices that run Android, like DTEK60 and Privilege). The development marks the end of an era, nearly ten years after Apple launched its iPhone.
Market research firm Slice Intelligence recently estimated that the $159 AirPods earphones, which launched on December 13, have managed to capture one out of each four dollars spent online on wireless headphones during December 2016, beating Apple’s own premium audio brand Beats which took a Slice-estimated 15.4 percent share of the wireless headphone market.
But according to NPD Group’s December 2016 Weekly Retail Tracking Service data cited by CNET, Slice’s data paints an incomplete picture of the wireless headphone market. According to NPD’s own findings, AirPods have captured a modest two percent of the market in units and three percent in dollars.
Market research firm Slice Intelligence estimated that AirPods, Apple’s $159 wireless earphones, took one out of each four dollars spent online on wireless headphones in December 2016. Launched on December 13, AirPods grabbed an estimated 26 percent share of online revenue in the wireless headphone market, beating out Apple’s premium audio brand Beats which captured an estimated 15.4 percent of the market, down from 24.1 percent between the start of 2015 and December 13.
In other words, Apple has managed to capture one-fourth of the wireless headphones market since the launch of AirPods. And if you also count Beats sales, the Cupertino company took almost 40 percent of online revenue in the wireless headphone market.
Kantar Worldpanel previously said that iOS achieved its strongest growth and the highest market share in the United States in more than two years. In its latest survey, the market intelligence company found out that iPhone’s share of the U.S. smartphone market grew 6.4 percent year-on-year in the three months ending in November 2016.
iPhone 6s, iPhone 7 and iPhone 7 Plus were the country’s three most popular smartphones during November, with the handsets taking share from Google’s Android platform in most markets globally.
Japanese video games giant Nintendo is surveying Super Mario Run players via email about various aspects of the game, MacRumors reported Thursday. The company wants to know how much players would be willing to pay for a premium experience like Super Mario Run and if they would be interested in playing a sequel. The ten-minute survey was sent via email to a subset of Super Mario Run players who have linked the game with their My Nintendo account.
Call it awkward, or call it ironic, but a recent J.D. Power wireless router satisfaction report put Apple at the top, with a score of 876, followed by ASUS (860), D-Link (856) and TP-Link (854). This report obviously comes at an interesting time as the company was rumored this month to be disbanding its router unit and stop developing AirPort wireless routers.
The Great App Store Purge, announced in September, has resulted in the removal of nearly 47,300 outdated, abandoned or non-functioning iPhone, iPad and iPod touch apps from the App Store in October.
That’s a 238 percent increase versus the previous month and about 3.4 times more than the average month for the App Store prior to the Great Purge, according to data from research firm Sensor Tower shared by TechCrunch.
Survey conducted by mobile app marketing platform Adjust says one-fifth of total iPhone users in the U.S. have opted to prevent in-app ads from being targeted at them directly. About eighteen million iPhone, iPad and iPod touch users in the country have used the Limit Ad Tracking feature to explicitly opt out of targeted advertising, according to the report.
Announced in June of this year, first ads started cropping up in search results on the App Store beginning October 5. Aside from a few launch hiccups, App Store search advertisements seem to be performing pretty well in their early days.
A new study by mobile data intelligence firm Mobile Action—based on a random and anonymous sampling of 77 Search Ads campaigns—has determined that the average Conversion Rate (CR) is 49.4 percent while Cost Per Acquisition (CPA) sits around $0.40.
Search Ads, the survey concludes, is “the biggest opportunity in app marketing right now.”
According to a new survey of more than a thousand customers in the United States, conducted by Bank of America Merrill Lynch and cited in today’s BusinessInsider article, a whopping twelve percent of respondents are interested in buying Apple’s $159 wireless AirPods earbuds when they go on sale next month, resulting in an incremental $3 billion in revenue.
In fact, more respondents said they planned to purchase the AirPods than the new Apple Watch Series 2 (eight percent).
If you need the definite proof that Apple’s rumored decision to remove the 3.5mm headphone jack from the next iPhone is based on some actual real-world numbers, here’s one. According to the latest stats for the month of June, published Thursday by research firm NPD, revenue from sales of wireless headphones in the United States during the month of June beat that of their wired counterparts. Revenue from wireless headphones accounted for 54 percent of U.S. dollar sales and 17 percent of unit sales in the headphone category.