By Cody Lee on Jan 14, 2015
A new survey finds that nearly 1-in-5 iPhone 6 owners are planning to buy the Apple Watch when it launches later this year. ZDNet points to the data, published by marketing research firm Credit Suisse, which shows 18% of iPhone 6 or 6 Plus owners polled said they would “definitely” be buying Apple’s new wearable.
Additionally, 11% of those queried said that they would “probably” be purchasing the Apple Watch when it’s released, and another 27% described the likelihood that they would be getting one as “maybe.” Out of those in the “no” category, 27% said they would “probably not” be getting it, and 18% answered “definitely not.” Read More
By Christian Zibreg on Dec 29, 2014
Just like last year, Apple’s iPhone and iPad again dominated online shopping traffic and online mobile sales during Christmas Day, according to an IBM survey first shared by VentureBeat.
Based on data from IBM’s real-time Digital Analytics Benchmark, which tracked approximately 800 retail websites in the United States, iOS devices were responsible for an average of $97.28 per order spent online versus $67.40 for Android users, a difference of 44.3 percent.
In other words, a commanding 57.1 percent of online shopping via mobile during Christmas Day was carried out using an iPhone or iPad, an increase of 8.3 percent versus the previous year. Read More
By Christian Zibreg on Dec 4, 2014
Kantar Worldpanel, a WPP-owned market researcher, yesterday revealed that the latest iPhones helped Apple gain share over Android around the world while the iPhone 5c outsold the iPhone 6 Plus in the U.S. during the last three months up to October 31.
Today, Kantar is back with some additional newsworthy data pertaining to “phablet” sales.
For those wondering, phablets are typically defined as smartphones with a screen size of 5.5 inches and larger. The 5.5-inch iPhone 6 Plus, Kantar said, captured as much as 41 percent of sales of phablets in the U.S. alone. As for the smaller 4.7-inch iPhone 6, it grabbed 33 percent market share to become the best-selling iOS device in the period. Read More
By Christian Zibreg on Dec 3, 2014
In the last three months up to October 31, Apple’s misunderstood iPhone 5c outsold the iPhone 6 Plus in the United States.
Moreover, overall sales of both the iPhone 6 and iPhone 6 Plus handsets has bumped up Apple’s market share against Android around the world, according to the latest smartphone survey by Kantar Worldpanel, the WPP-owned market researcher.
The research firm reported Wednesday that Apple is poised for a record quarter amid “a huge jump in sales share across almost all major markets” thanks to the new iPhones. Read More
By Christian Zibreg on Dec 2, 2014
Apple’s $99 Apple TV box is reportedly losing ground to rivals in the media streaming space, according to a new study by market research firm Parks Associates shared by CNET.
At a time when as much as ten percent of U.S. households with a broadband connection have bought a media-streaming device in the first nine months of this year, Apple’s market share went down to seventeen percent.
As a result of increased competition, the Apple TV fell down to the number three slot, with Roku and Google’s Chromecast holding the #1 and #2 slot, respectively. Read More
By Christian Zibreg on Jul 9, 2014
Adoption rates of the OS X Yosemite Developer Preview are smashing records with four times greater usage than its predecessor, OS X Mavericks. Developers’ striking interest in the software is evidenced by usage stats web analytics firm Chitika provided Wednesday.
According to data, adoption figures of the Yosemite betas in North America have significantly outpaced those of OS X Mavericks, by as much as a factor of four.
Early adopters have helped OS X Yosemite Developer Preview hit 0.20 percent of total U.S. and Canadian web traffic originating from Mac OS X. By comparison, the OS X Mavericks Developer Preview was only able to hit a meager 0.05 percent mark after 30 days… Read More
By Christian Zibreg on Jul 2, 2014
I’m sick and tired of hearing armchair analysts repeatedly proclaiming Apple’s unapologetically plastic iPhone 5c a failure just because sales numbers don’t meet their wet dream targets.
I bought an iPhone 5c for my Mom’s birthday. My friend owns one. Yes, I even see it used in public.
To this date, not a single iPhone 5c owner exhibited a case of buyer’s remorse.
I mean, you never hear anyone complaining about Apple’s practice of keeping past two iPhone generations on the market at reduced prices whenever a new model comes along. The strategy has served the company well and that’s exactly what the iPhone 5c is – a previous-gen iPhone repackaged inside a plastic chassis, sold at a discount.
A lot of ink has been spilled to paint the iPhone 5c a dud, but time and again real world numbers simply don’t corroborate this notion. A good example is a new Kantar survey proving that Apple’s mid-tier handset beat Samsung’s flagship Galaxy S5 in terms of sales in the United Kingdom… Read More
By Cody Lee on Jun 13, 2014
In line with a report from Jefferies’ Peter Misek earlier this year, Raymond James analyst Tavis McCourt issued a claim this morning that Apple will charge a $100 premium for the larger of two iPhone 6 models expected to launch this fall.
In a research note to investors, McCourt said he is confident Apple will charge a $100 more for the 5.5-inch version of its new smartphone, citing higher-priced components and more complex production processes as reasons for the bump… Read More
By Cody Lee on Jun 3, 2014
Apple didn’t make much mention of its $3 billion Beats acquisition at WWDC yesterday, but it didn’t really have to. Since the news broke in early May, the storyline has pretty much dominated much of the tech-related news cycle.
And it seems to be having a positive impact on Apple’s image. According to a new survey by education technology company Chegg, which involved the polling of 10,000 students, the acquisition will make the iPad-maker more ‘cool.’ Read More
By Cody Lee on May 8, 2014
Apple reclaimed its top spot in J.D. Power’s latest US tablet customer satisfaction study this week after falling to Samsung in November. You might recall that the results of the report were fairly controversial, as the iPad beat the Galaxy Tab in 4 out of 5 categories and somehow still lost.
But not this time. It was close again, but Apple managed to retake #1, earning a 5-star rating and a score of 830 (out of a possible 1,000). Samsung finished in second place with a 3-star rating and a score of 822, and Asus came in third place, also with a 3-star rating, and a score of 820… Read More
By Cody Lee on Mar 27, 2014
We don’t really know anything about Apple’s plans for the next-gen iPhone, but the consensus seems to be that it will feature a larger display. As Samsung and other rivals continue to gain marketshare with their 5-inch+ handsets, it’s believed that Apple cannot continue to avoid the so-called ‘phablet’ space.
And analysts couldn’t be happier. Why? Well just look at this new survey data published by Raymond James analyst Tavis McCourt. According to the data, one-third of American iPhone owners would be willing to pay an extra $100 for Apple’s next smartphone if it featured a larger display than its predecessor… Read More
By Joe Rossignol on Mar 21, 2014
While most iPhone users look to upgrade their Apple smartphone once every two years, coinciding with the end of their contracts, a new report from Consumer Intelligence Research Partners reveals that the iPad has a much longer replacement cycle. Based on a survey of 2,000 customers in the United States who purchased an iPhone, iPad or Mac last year, the tablet is believed to be closer aligned to the Mac’s average lifespan of 2 to 4 years… Read More
By Christian Zibreg on Feb 26, 2014
Now that Apple has fixed that nasty SSL bug across iOS devices, Macs and the Apple TV, the question arises as to how many active iPhone, iPod touch and iPad users are safe by running the latest iOS 7.0.6 software, which patches the dangerous vulnerability.
According to a new survey by Chitika, in 48 hours about 13.3 percent of North American users were on iOS 7.0.6. “More than two full days since Apple pushed the fix live, 13.3 percent of iOS traffic is driven by the latest update,” the firm wrote.
Apple traditionally sees the strongest firmware adoption of any mobile platform because software updates are not dependent on carriers’ good will and on-device alerts prompt users when a software update goes live, so the adoption rate should increase exponentially in the coming days and weeks… Read More
By Cody Lee on Feb 13, 2014
I have a ritual I go through every time I purchase a new iPhone, which lately has been once per year. I hunt down my original box and accessories, and prepare my old handset to be sold on eBay as soon as my new one arrives. And I thought this was a common practice.
But according to the “Mobile Mountain Study” conducted by research group OnePoll, for resale site SellCell, almost half of the consumers who buy a new smartphone are holding on to their older device instead of opting to recycle or sell it in the used handset market… Read More
By Christian Zibreg on Jan 23, 2014
A new research report from JDSU has revealed that owners of the iPhone 5s are gobbling up 20 percent more data compared to people who own an iPhone 5. This means that for every five megabytes (or gigabytes) of cellular data consumed by an iPhone 5 owner, an additional megabyte (or gigabyte) gets guzzled up by an iPhone 5s owner.
In fact, looking at the list of top ten devices that downloaded most data in 2013, Apple’s iOS gadgets took six slots. I’m guessing Tim Cook is smiling as we speak for this survey is another sign of Apple’s devices getting far more actual use compared to Android-driven handsets, Android’s lead in terms of sheer volume notwithstanding… Read More
By Christian Zibreg on Jan 16, 2014
Although we won’t get to see some cold, hard numbers in terms of the iPhone’s market performance until January 27, when Apple is scheduled to deliver its earnings results for the calendar 2013 holiday quarter, it already looks like the “disappointing” dual-iPhone launch has altered the landscape in the United States in Apple’s favor.
Research firm NPD on Thursday published its survey of U.S. smartphone ownership, showing the Apple handset growing its share of domestic customers to 42 percent, a notable jump from the 35 percent share in the year-ago quarter… Read More
By Christian Zibreg on Jan 4, 2014
Proponents of digital music are in for a surprise as sales of digital albums and individual songs nosedived last year, for the first time since Apple revolutionized the music business with its iTunes Music Store back in 2003. According to a report by Billboard, industry executives are once again oblivious to the fact that consumers’ tastes are changing and are blaming streaming music services such as Pandora and iTunes Radio for the drop. The full breakdown is after the break… Read More
By Christian Zibreg on Dec 27, 2013
In something of a repeat of 2012 when the iPad crushed Android tablets in Black Friday mobile revenue, this time around U.S. shoppers used their iPhone, iPod touch and iPad gadgets to racket up a whopping five times the amount of mobile Christmas Day sales as Android devices did, accounting for more than an 83 percent take of mobile-oriented sales compared to Google’s mobile platform.
That’s the gist of yesterday’s survey by IBM providing insights into the nation’s mobile holiday shopping patterns. Read on for the full breakdown… Read More
By Christian Zibreg on Dec 5, 2013
As per its annual survey of top consumer electronics that are planned for holiday purchases, Market research firm Parks Associates reported that Mac desktops for the first time have usurped Dell and other competitors such as Hewlett-Packard and Acer as the most sought-after desktop PCs this holiday shopping season.
Back in 2012, Apple was ranked second so this jump in popularity clearly indicates that a lot of people are now digging Apple’s latest desktop Mac hardware. Back in 2011, Apple was ranked third in the category.
Not only is the sweet victory a nice testament to Apple’s design and engineering prowess, it’s humiliating to Dell, the computer maker whose CEO fifteen years ago infamously advised leadership of the then-nearly bankrupt Apple to sell off the company and return the money to shareholders… Read More
By Cody Lee on Nov 25, 2013
During a summit in San Francisco’s Fort Mason on June 27 of this year, Tim Cook spoke to Apple Retail Store leaders about upcoming changes to the company’s iPhone marketing tactics. He said he was hoping the changes would help their stores start selling more handsets.
Well here we are, nearly 6 months later, and it looks like the changes have done just that. According to a new survey from Consumer Intelligence Research Partners, the amount of iPhones purchased from Apple stores has increased from 20% to 25% over the past several months… Read More