By Cody Lee on Jul 12, 2013
In an effort to spur struggling slate sales, Microsoft launched a TV ad campaign aimed squarely at the iPad. The strategy, which has spawned four commercials since May, focuses on highlighting the flaws in Apple’s popular tablet in comparison with the Surface.
But despite the agressive campaign, Microsoft still seems to be having trouble selling tablets. According to a new report, the Redmond company is planning to drop the price of all Surface RT models by $150 later this month—a move in response to lackluster sales… Read More
By Christian Zibreg on Jul 9, 2013
iPad-bashing is becoming the recurring theme for Microsoft as the once dominant force in computing struggles to reclaim its relevancy in the post-PC world. Nowhere is this more evident that in Microsoft’s inability to hit the ground running with Windows 8 on tablets.
With a few notable exceptions, you can tell an also-ran has run out of ideas when it puts together a television commercial advertising its contender against the industry leader.
Sometimes the strategy of piggy-backing on the top dog’s popularity can do wonders (case in point: Samsung), but often times it just backfires. The latter appears to be happening with Microsoft’s anti-iPad ads. I’ll let you be the judge of that: the latest iPad-dissing 30-second spot sporting two baseball scouts is below the fold… Read More
By Ed Sutherland on Jun 26, 2013
Apple appears to have stemmed any loss of iPad usage online detected in April, roaring back to continue its utter domination of tablet web traffic in May. The iPad in May accounted for 82.4 percent of tablet web traffic within North America, according to the Chitika ad network. Amazon’s Kindle Fire registering the next best at just 6.5 percent of North American tablet web traffic May 15 to May 21… Read More
By Christian Zibreg on May 20, 2013
After Apple back in January flew its vice president for education John Couch to Turkey who meet with the country’s president Abdullah Gül to discuss Turkey’s $4.5 billion modernization program in which textbooks will be replaced by tablets and chalkboards by electronic whiteboards, a report Monday notes that Turkish Prime Minister Recep Erdoğan has now visited Apple, along with Google and Microsoft, in order to explore options ahead of the country’s impending decision to purchase 10.6 million tablets for education… Read More
By Ed Sutherland on Apr 18, 2013
Here’s an interesting tidbit we found this morning: Microsoft’s Surface tablets could actually be outselling Google’s latest Nexus 10. We understand every scuffle between Google and Apple is actually a proxy for the battle between Android and iOS, so the statement by blogger Benedict Evans caught our eyes. According to Evans, the Samsung-made Nexus 10 likely sold around 1.01 million of the Google tablets by the end of March.
This compares to the 1.5 million Surface tablets Microsoft has reportedly sold – not to mention the ten million iPad mini tablets purchased in just the last two months of the fourth quarter in fiscal 2012. While the latest Nexus tablet is no threat to the iPad, the calculations suggest something more important: strong distribution and a well-defined ecosystem can overcome big-name rivals… Read More
By Christian Zibreg on Apr 15, 2013
As Apple’s manufacturing partner Foxconn recently began hiring workers for assembly of a next-gen iPhone and possibly a rumored budget iPhone, our friends over at Redmond are thought to be busy developing own branded smartwatch, smartphone and seven-inch Surface tablet. Both gadgets are viewed as direct responses to Apple’s rumored iWatch project, its wildly successful smartphone and the iPad mini tablet, respectively.
The smartwatch project is purportedly beyond the prototyping phase as Microsoft is said to have started aligning parts suppliers in Asia earlier this year, allegedly sourcing 1.5-inch screens. However, folks who apparently saw the prototypes warn it’s “unclear whether Microsoft will opt to move ahead with the watch” at this stage… Read More
By Ed Sutherland on Feb 21, 2013
In the contest for coolness, the amorphous concept potentially driving young consumers to smartphones, tablets and other devices, Apple has some competition. While the iPhone maker is seen as cooler now than previously by 60 percent of 18- to 29-year-olds, even more people point to Android as the king of cool.
Even more surprising is Microsoft apparently isn’t your father’s software giant. The Windows maker – long viewed as buttoned-down and behind the technology curve – has revamped its image, thanks largely to the firm’s smartphone and Surface tablet… Read More
By Ed Sutherland on Feb 20, 2013
Microsoft CEO Steve Ballmer recently addressed the companies Surface and the tablet’s sales (or lack thereof).
We’re going to try our best not to characterize his comments as whiny or envision the firm’s leader stomping his foot in the face of gloomy analysis. But it’s hard – real hard.
Speaking with MIT Technology Review, while admitting the Microsoft product was not an iPad-killer, Ballmer stressed the Surface isn’t a post-PC fantasy, either… Read More
By Ed Sutherland on Feb 13, 2013
Microsoft’s one-week old Surface Pro tablet already has some dings in its reputation. The device is more difficult to repair than Apple’s iPad, according to a teardown by iFixit. The Surface Pro makes extensive use of glue to secure everything, including the battery and display, giving Microsoft’s latest tablet a score of just one out of ten for repairability. And repairs could become common, given simply using the Surface Pro could be harmful to the hardware… Read More
By Cody Lee on Feb 6, 2013
After years of sitting on the sidelines, Microsoft entered the modern tablet space late last year with the Surface RT. And although it sparked a lot of initial interest, it failed to translate that into sales, with reports claiming it didn’t fair very well over the holidays.
But alas, the Redmond company has a second shot at greatness with its new Surface Pro tablet. And it too has stirred up quite a bit of commotion, with some pundits deeming it a possible iPad/Macbook Air killer. But will this MS slate actually live up to the hype this time?