Apparently, more of Microsoft’s Surface tablets are showing up in commercials and television episode placements than online. Despite an aggressive push, the Windows device accounted for just 0.13 percent of advertising served to tablets during November, according to one mobile advertising network. The dismal numbers are just the latest sign the much-heralded Surface just isn’t selling.
Microsoft’s outspoken boss Steve Ballmer acknowledged as much when he recently called Surface numbers “modest”. By comparison, 0.91 percent of Google’s Nexus tablets displayed ads between November 12 and November 18. The percentages come just a day after a report that the iPad mini saw ad impressions climb 28 percent daily during the November… Read More
When Microsoft unveiled the Surface, its first in-house foray into the tablet market, back in June, it said that it would consist of two versions: a lower-end RT model built on ARM’s architecture, and a Pro model powered by Intel.
The RT version officially launched in October, in 32GB and 64GB flavors priced at $499 and $699 respectively, and has thus far seen modest sales. And last night, Microsoft finally divulged some information about the Surface Pro… Read More
The iPad mini is taking a bite out of sales of its full-sized counterpart. That’s the conclusion of one Wall Street observer, who found fewer seven-inch Apple tablets available than the larger 9.7-inch iPad. But is the finding a sign of cannibalized iPads or something else?
A poll of fifty Apple stores by Citi uncovered the mini available in eighty percent of the locations, but severely limited, except for the 32 gigabyte version. However, all stores checked had the new fourth-gen iPad in stock, just six percent reporting limited availability… Read More
Microsoft’s inaugural ad for the Surface tablet initially captured our attention, with its pro dancers performing all sorts of crazy moves with their tablets certainly helping a great deal with that. The software maker then followed up with the somewhat subdued teaser on the eve of Surface’s launch.
On Cyber Monday, Microsoft has stepped up its game with a new television commercial seen above. It kinda looks familiar. Pretty sure I saw a similar concept involving jumping gadgets somewhere before… Read More
Another significant win for Apple’s popular tablet brand: British multinational banking and financial services company Barclays has confirmed it’s purchased 8,500 iPads “to assist our branch colleagues to interact with customers, improving the customer experience”.
Listen up, parents. Your kids want an iPad. Don’t be swayed by the Microsoft Surface commercials or the Nintendo Wii U chatter. No matter whether your child is 6 or 16, the iPad is at the top of Christmas wish lists for 2012, a new survey has it. According to Nielsen Wire, the top four out of five most-wanted gifts for children and teens bear an Apple logo.
Even more intriguing are the changes in what Apple products are wanted this holiday season versus last year. If anything, the trend can be summed-up in one word: tablet… Read More
Billions of marketing dollars can’t hide the obvious disconnect and lack of creativity plaguing Microsoft’s PR department. Windows Phone commercials are boring as hell, annoying, heavy on celebs and short on imagination. And now comes this. Oprah tweeting her love for the Surface this morning isn’t out of character: she’s well-known for endorsing stuff.
It reads: “Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings”. She unfortunately sent that tweet, which Microsoft’s Corporate Communications immediately retweeted, from her iPad.
I know Oprah hosts regular giveaways of favorite products, but boy did that stupid PR stunt backfire. Besides, she previously professed her love for Apple’s tablet to the whole world. This is nothing if not way too clueless marketing on Microsoft’s part. Speaking of clueless… Read More
The hardware arena is becoming an increasingly crowded space and that’s a good thing for consumers who want more choices. Not that long ago, tech giants used to sit on the sidelines and leave the gadget making biz to Apple and the iPhone maker happily exploited the opportunity, churning out music players, cell phones, wireless appliances, set-top boxes, tablets and computers.
But things have changed quite a bit. Nowadays, everyone and their brother wants to build hardware, software and services in a vertically integrated fashion that made Apple a popular choice among the consumers. Amazon now sells tablets and e-readers and is allegedly building a phone. Google has become a handset vendor thanks to its pricey purchase of Motorola Mobility. And with a recent trifecta of Nexus devices, the search monster has become a hardware force to be reckoned with. But what’s Microsoft up to? Read More
The experts over at DisplayMate have put together another display shootout, this time pitting the Retina screen of the iPad 3 against that of Microsoft’s new Surface tablet and Samsung’s older Galaxy Tab 10.1. The Galaxy Tab was really just thrown in for good measure here, the real shootout is between the first two.
Last month, a Microsoft engineer claimed that although the Surface has a lower resolution than the iPad, 1366 x 768 vs 2048 x 1536, its display can still outperform it. DisplayMate’s Raymond Soneira laughed off the claim, saying there was no way this was possible. And now he has the head-to-head tests to prove it… Read More
For all the talk about the Surface – and we’ve said some nice things about it – Microsoft’s foray into big league tablet computing has been marred with teething problems and lackluster sales. Arriving in a crowded tablet market on October 26, the Surface was praised for its industrial design and build quality as it was panned for its resource-hungry and buggy OS and insufficient third-party software.
The software maker did not release exact sales data and its CEO Steve Ballmer is dogging such questions in absence of a milestone like Apple’s three million tablet sales in three days. In an interview with a French newspaper, Ballmer qualified the beginning of the Surface sales as “modest”, which probably means way worse than expected… Read More
This is really interesting. Hot on the heels of launching its full-sized Surface tablet to a mixed market response, Microsoft is thought to now have their sights set on the smaller form-factor tablet space, currently dominated by seven-inchers from Google and Amazon, in addition to Apple’s iPad mini that launched last month. Microsoft’s secret project for a mini Xbox, it’s been said, involves a custom-built ARM processor and high-bandwidth RAM designed specifically for gaming tasks… Read More
So we’ve known that the operating system powering Microsoft’s Surface tablet along with bundled apps eats up a lot of storage space. Earlier today, the software giant published an interesting support doc clarifying the exact storage requirements. Turns out out that a 32GB Surface RT leaves users with only sixteen gigabytes of usable storage space because the Surface OS and preloaded Office apps consume a whopping 16 gigs. I’m using the whopping adjective here because the Surface after all is a mobile device, not a full-blown desktop.
This is hardly a surprise to us geeks who’ve grown accustomed to Redmond’ resource-taxing desktop software but as it is, the situation inevitably begs the question of the gizmo’s prospect with average Joes who’ve seen the iPad and expect a 32GB tablet to at least provide 30 gigs of usable storage space. Also, we’ve got a nice new video below the fold highlighting the Touch and Type Covers for Surface… Read More
In the hope that this will have an instant meme value, I just came across this nice little clip of somebody demoing saving a document in Microsoft Word Preview on the Surface RT tablet. Go past the break to join the discussion in the comments… Read More
The repair experts over at iFixit pried open Microsoft’s Surface RT tablet (model number 1516) and awarded the device a repairability score of four out of ten (ten is the easiest to repair), thanks to several components being modular and replaceable without requiring desoldering. Plus, the battery can be removed “pretty easily”, iFixit notes.
This is better than a score of two out of ten for the third-generation iPad with Retina display, but lower than Amazon’s Kindle Fire, which has an impressive eight out of ten repairability score. Google’s seven-inch Nexus tablet is the easiest to repair among these tablets with a nice seven out of ten score. More tidbits and teardown analysis right below… Read More
Just a few minutes ago, I pitted the newly released Microsoft Surface against the 3rd generation iPad with Retina Display. Keep in mind that neither tablet is a slouch when it comes to specs, and that this isn’t exactly a scientific test. Still, some of you might be surprised as to which tablet came out on top in a cold boot speed test.
I won’t spoil the results, but if you’re interested in seeing it for yourself, head inside and check out our iPad vs Microsoft Surface boot test video… Read More
The Microsoft Surface launched today to quite a bit of fanfare. I just received my unit via FedEx a few hours ago. Although I’ve yet to actually power on the unit (such is the life of a tech blogger), I have thoroughly inspected its hardware.
In the following video, I compare the Surface’s dimensions and weight to that of the iPad 3. It’s an interesting look at two wildly different tablets on pretty much every level. Take a gander… Read More
Apple CEO Tim Cook during yesterday’s conference call with Wall Street analysts briefly touched on Microsoft’s Surface tablet, which hit store shelves today, canibalization of its own products by the iPad mini and more. He also addressed his predecessor’s public dissing of smaller tablets two years ago, insisting that Apple’s position on the matter remains unchanged and stressing that the iPad mini, which has a 7.9-inch display, is “in a whole different league” than other seven inchers. Apple in fact, he said, “would never make” a seven-inch iPad… Read More
Look what just surfaced on Microsoft Surface team’s YouTube channel. This television commercial could be equally confusing to those who deemed the previous Movement ad too childish to begin with and perhaps over-the-top. One thing is certain: Microsoft is determined to make as much noise as possible about this tablet. The company today officially launched Windows 8 and will begin selling the Surface on Friday.
Apple the same day is scheduled to put its iPad mini on sale across 34 countries worldwide. Armchair estimates peg advertising expenditure for Windows 8 and Surface launches anywhere in the ballpark of $1-$2 billion. I’ve also included a new making-of video for the Movement ad right below… Read More
For today’s WTF moment, I present you this publicity stunt depicting the Surface RT falling from about 30 inches high and onto a hardwood floor, courtesy of Microsoft’s Surface Reliability Lab and straight via the Surface team’s official channel on YouTube. Unlike your ordinary drop test, this one has a twist to it, just watch. Spoiler: it survives the drop. Fortunately, Microsoft didn’t go as far to credit the gizmo’s vapor-deposited magnesium chassis for that.
Of course the clip is geeky – this is Microsoft, after all. The company is many things, but you can’t blame them from exploiting social media on a Friday to spread the word about their iPad contender. The Surface RT runs an ARM-based chip, it looks snappy, and its tile-based interface introduces a fresh new approach to tablet computing. I’ve also included another video that shows off some of the features, right past the fold… Read More