Microsoft takes on iPad Pro with $899 Surface Pro 4 and Surface Pen

By Christian Zibreg on Oct 6, 2015

Software giant Microsoft today announced its next-generation Surface Pro laptop/tablet hybrid, the Surface Pro 4. Designed to take Apple’s upcoming $799 12.9-inch iPad Pro, the $899 Surface Pro 4 offers updated hardware and software features like Windows Hello, the Cortana personal assistant, and of course Windows 10.

The thinnest and most powerful Surface yet, the Surface Pro 4 features a larger display than its predecessor, fitting a 12.3-inch display in the same physical footprint as the older twelve-inch device, making the laptop/tablet hybrid compatible with the existing crop of keyboard accessories on the market.

Microsoft also designed a brand new stylus to go with the Surface Pro 4. They’re calling it the Surface Pen and it’s extremely sensitive at detecting 1,024 levels of pressure. Read More

 

Microsoft announces low-cost $499 Surface 3

By Christian Zibreg on Mar 31, 2015

Microsoft on Tuesday upped the ante in the tablet race by announcing a new version of its Surface tablet/laptop hybrid, the Surface 3. Matching the iPad Air’s starting price, the $499 device is being advertised as Microsoft’s lightest, thinnest and least expensive tablet yet.

This non-Pro, low-cost version of the Surface runs Intel’s new 1.6GHz quad-core Atom x7 chip (the highest performing Atom processor on the market) rather than an ARM-based processor, putting another nail in the Windows RT coffin.

The hybrid device has two gigabytes of RAM and sixty-four gigabytes of flash storage, runs full Windows 8.1, is upgradable to Windows 10 and offers an optional colorful keyboard at $129 for a $628 total before taxes. Read More

 

Microsoft disses Apple in Christmas Surface ad

By Christian Zibreg on Nov 17, 2014

Software giant Microsoft is no stranger to Apple bashing. Every once in a while, the Redmond giant take aim at Apple’s iPad tablets and MacBook Air ultra-thin notebooks by putting out aggressively conceived television commercials for its Surface tablets.

Just in time for the looming holiday shopping season, Microsoft started airing a brand new Surface Pro ad that argues that its tablet convertible with a kickstand, keyboard cover and desktop apps is a better deal than the MacBook Air. Read More

 

Rumor: Microsoft developing next-generation Surface Pro with 13″ to 14″ screen

By Christian Zibreg on Nov 4, 2014

Software giant Microsoft is reportedly considering developing a bigger Surface Pro tablet with a thirteen to fourteen-inch screen that should appeal to business users for whom productivity is the chief concern, according to a rumor Tuesday out of Taiwan.

As reported by DigiTimes, a Taiwanese trade publication, success of the current twelve-inch Surface Pro 3 — Surface business revenues surged 127 percent to $908 million in the third quarter of 2014 — has encouraged decisions makers at the Redmond firm to consider an even bigger tablet. Read More

 

Microsoft targets MacBook Air with three new Surface ads

By Christian Zibreg on Aug 11, 2014

Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.

Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.

Check them out after the break and meet us in comments… Read More

 

Microsoft announces Surface Pro 3 to take on MacBook Air with thinner, lighter build

By Jake Smith on May 20, 2014

Microsoft has announced the Surface Pro 3 at a media event in New York City on Tuesday, setting its sights on not only Apple’s iPad, but the MacBook Air as well.

The Surface Pro 3 busts past the 10.1-inch norm to a 12-inch display with a 2160 x 1440 resolution. It’s not a 16:9 aspect ratio, but rather a more comfortable 3:2 aspect ratio with a HD screen – a first for Microsoft’s Surface line. But the thinness and lightness is where Microsoft is hoping to sell you.  Read More

 

Microsoft schedules Surface press event to unveil iPad mini competitor

By Jake Smith on May 5, 2014

Microsoft has sent invitations to members of the media for an event on May 20 where it’s expected to unveil a smaller version of the Surface tablet.

The Surface branding and “join us for a small gathering” tagline hint smaller hardware will be the main attraction at the event. The tablet is expected to be called the Surface Mini, and could help fill a gap in Microsoft’s tablet line-up to help it go after both the iPad Air and iPad mini after more than a year of sluggish tablet sales. Read More

 

New Samsung ad takes simultaneous jabs at iPad, Surface and Kindle

By Christian Zibreg on Mar 20, 2014

Samsung’s just posted a new ad to its YouTube channel inviting viewers to “do more” on the new multi-tasking Galaxy Tab Pro series tablet, featuring three different scenes dedicated to bashing Apple’s iPad, Microsoft’s Surface and Amazon’s Kindle tablets. The ad is actually humorous, which is a refreshing change change for Samsung.

The commercial’s anti-Apple scene envisions sending email on the Samsung tablet while on a video call, using snapping two apps side by side. Have a look at it after the break and tell us what you think in the comment section… Read More

 

Microsoft on the defensive: Apple’s free iWork productivity suite is ‘no big deal’

By Ed Sutherland on Oct 24, 2013

There’s nothing like a good dogfight between two tech titans to get your blood flowing. After a hiatus from its sniping at Apple, Microsoft is back, calling the decision to offer iWork and iLife software free “no big deal”. Sure Microsoft, whatever you say.

But Redmond didn’t stop there. In a Wednesday blog post, the software giant’s communication vice president paints Apple’s move as desperate, before launching into a rally-round-the-flag sort of promo for the new Surface tablet.

All of which reminds me of the Hamlet quote about protesting too much… Read More

 

Microsoft introduces the Surface 2, Surface Pro 2

By Cody Lee on Sep 23, 2013

As expected, Microsoft held a media event in New York this morning where it unveiled the successors to both of its Surface lines—the Surface 2 and the Surface Pro 2—in a new effort to make inroads into the tough tablet market.

Both slates have received significant updates this time around, with better processors, USB 3.0 support, and Microsoft promising better battery life. But will the hardware upgrades be enough to turn the Surface brand around? Read More