New Surface ad wants you to think that your Mac “ain’t fast enough”

By Christian Zibreg on Sep 15, 2016

It’s been only three days since Microsoft’s advertising department unleashed a new ad salvo at Apple’s direction in the form of a commercial for its Surface Pro 4 tablet/laptop hybrid and now it’s posted yet another video to conveniently reiterate its message ahead of iPhone 7’s launch tomorrow. Titled “Power of Touch”, the 30-second commercial doubles down on the ”the Mac lacks a touchscreen” theme.

Not only does Microsoft poke fun of the fact that Macs are long overdue for a refresh (yours supposedly “ain’t fast enough” lately), but also disses the Mac for not shipping with a detachable keyboard or a stylus. Read More

 

New Surface Pro 4 ad pokes fun of the Mac because it doesn’t have a touchscreen

By Christian Zibreg on Sep 12, 2016

Microsoft over the weekend fired another ad salvo at Apple’s tablet/computer strategy with a new (somewhat) amusing commercial. Simple titled “Get the Surface Pro,” the 30-second ad highlights Microsoft’s Surface Pro 4 hybrid device which includes a stylus and comes with a detachable keyboard and an Intel chip allowing it to be transformed into a computer that runs Windows, Office and other real desktop applications.

Using the same singer from the previous commercial, the new video informs us that “If you try to write on a plain old Mac, the difference can be seen. It doesn’t work.” Read More

 

New Surface Pro 4 ad calls MacBook Air “less useful, like a hat for your cat”

By Christian Zibreg on Aug 29, 2016

Following its recent iPad Pro-dissing commercial, Microsoft today released another nicely done Surface Pro 4 ad which takes aim at the MacBook Air, calling it “less useful, like a hat for your cat”. Surface ads have successfully promoted competitive advantages of the hybrid device, which comes with a detachable keyboard, pen, touchscreen and more. And thanks to an Intel chip, it runs the full Office suite and most other Windows programs, like Photoshop. Read More

 

What’s a computer? Just ask Cortana.

By Christian Zibreg on Aug 16, 2016

Apple’s most recent iPad Pro commercial attempts to position the powerful tablet as the ultimate computer, but Microsoft begs to differ.

But in its latest commercial for the Surface Pro 4 laptop/notebook hybrid, the Windows maker challenges Apple by basically saying that just because you call something a computer doesn’t mean it fits the description.

“Cortana knows that the Surface Pro 4, with its powerful Intel Core processor, detachable keyboard with real keys and a trackpad, pen, touchscreen, full Office and external ports fits the description. Everything else is just late to the party,” says Microsoft. Read More

 

Microsoft fires another salvo at Apple’s Mac with new Surface Book ads

By Christian Zibreg on Mar 9, 2016

Microsoft is back at it with new commercials that build up to the “I can’t do that on my Mac” tagline.

The Windows giant kicked off the new theme with commercials for Windows 10 that highlight some of the things “Macs can’t do” such as its built-in Cortana personal digital assistant, support for inking and drawing on notebooks with built-in touchscreens and the ability to log in to Windows with your face.

Yesterday, Satya Nadella & Co. posted new commercials for its Surface Book, a device marketed as “the ultimate laptop” because it’s performant and versatile. The commercials, first spotted by The Loop, gush over Surface Book features such as a high-resolution screen and the responsiveness and precision of its stylus. Read More

 

DisplayMate: iPad Pro has stellar screen, but not better than iPad mini 4

By Christian Zibreg on Nov 17, 2015

Apple’s new iPad Pro with its massive 12.9 inch screen offers a stellar viewing experience but the device doesn’t quite match the quality of the iPad mini 4’s screen, according to an excruciating barrage of mobile display tests conducted by technology experts over at DisplayMate.

Surprisingly, the iPad Pro’s panel ranks slightly lower than that on Microsoft’s new Surface Pro 4 tablet/laptop hybrid and earns the same “A” rating as the iPad mini 4. Read More

 

Which has lower latency: Apple Pencil or Microsoft’s Surface Pro 4 stylus?

By Christian Zibreg on Nov 13, 2015

Microsoft’s fourth-generation Surface Pro offers stylus and keyboard cover accessories just like Apple’s newly released iPad Pro. Apple, of course, is adamant that the Pencil is the best stylus on the market because it has virtually no lag or delay.

The Apple Pencil takes full advantage of  iOS’s predictive touch technology, the iPad Pro’s special screen design and sensors in its tip that measure every nuanced stroke, angle and pressure.

After putting the device through its paces, El Mundo writer and photographer Angel Jimenez de Luis concludes that Apple’s stylus has a bit lower latency than Microsoft’s, and he posted a video showcasing tracking capabilities of both accessories. Read More

 

Microsoft targets Apple’s MacBook Air with new laptop/tablet hybrid: $1,499 Surface Book

By Christian Zibreg on Oct 6, 2015

In addition to launching the new $899 Surface Pro 4 with the Surface Pen stylus, Windows giant Microsoft has another highly-popular Apple product in its crosshair: the MacBook Air.

Billed as “the ultimate laptop,“ the Surface Book is another hybrid device from Microsoft. Featuring an accurate, responsive stylus, multi-touch support and a high-resolution 13.5-inch optically bonded screen that detaches easily from the keyboard, the new Surface Book promises to offer best of both worlds. Read More

 

Microsoft takes on iPad Pro with $899 Surface Pro 4 and Surface Pen

By Christian Zibreg on Oct 6, 2015

Software giant Microsoft today announced its next-generation Surface Pro laptop/tablet hybrid, the Surface Pro 4. Designed to take Apple’s upcoming $799 12.9-inch iPad Pro, the $899 Surface Pro 4 offers updated hardware and software features like Windows Hello, the Cortana personal assistant, and of course Windows 10.

The thinnest and most powerful Surface yet, the Surface Pro 4 features a larger display than its predecessor, fitting a 12.3-inch display in the same physical footprint as the older twelve-inch device, making the laptop/tablet hybrid compatible with the existing crop of keyboard accessories on the market.

Microsoft also designed a brand new stylus to go with the Surface Pro 4. They’re calling it the Surface Pen and it’s extremely sensitive at detecting 1,024 levels of pressure. Read More

 

Microsoft announces low-cost $499 Surface 3

By Christian Zibreg on Mar 31, 2015

Microsoft on Tuesday upped the ante in the tablet race by announcing a new version of its Surface tablet/laptop hybrid, the Surface 3. Matching the iPad Air’s starting price, the $499 device is being advertised as Microsoft’s lightest, thinnest and least expensive tablet yet.

This non-Pro, low-cost version of the Surface runs Intel’s new 1.6GHz quad-core Atom x7 chip (the highest performing Atom processor on the market) rather than an ARM-based processor, putting another nail in the Windows RT coffin.

The hybrid device has two gigabytes of RAM and sixty-four gigabytes of flash storage, runs full Windows 8.1, is upgradable to Windows 10 and offers an optional colorful keyboard at $129 for a $628 total before taxes. Read More

 

Microsoft disses Apple in Christmas Surface ad

By Christian Zibreg on Nov 17, 2014

Software giant Microsoft is no stranger to Apple bashing. Every once in a while, the Redmond giant take aim at Apple’s iPad tablets and MacBook Air ultra-thin notebooks by putting out aggressively conceived television commercials for its Surface tablets.

Just in time for the looming holiday shopping season, Microsoft started airing a brand new Surface Pro ad that argues that its tablet convertible with a kickstand, keyboard cover and desktop apps is a better deal than the MacBook Air. Read More

 

Rumor: Microsoft developing next-generation Surface Pro with 13″ to 14″ screen

By Christian Zibreg on Nov 4, 2014

Software giant Microsoft is reportedly considering developing a bigger Surface Pro tablet with a thirteen to fourteen-inch screen that should appeal to business users for whom productivity is the chief concern, according to a rumor Tuesday out of Taiwan.

As reported by DigiTimes, a Taiwanese trade publication, success of the current twelve-inch Surface Pro 3 — Surface business revenues surged 127 percent to $908 million in the third quarter of 2014 — has encouraged decisions makers at the Redmond firm to consider an even bigger tablet. Read More

 

Microsoft targets MacBook Air with three new Surface ads

By Christian Zibreg on Aug 11, 2014

Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.

Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.

Check them out after the break and meet us in comments… Read More

 

Microsoft announces Surface Pro 3 to take on MacBook Air with thinner, lighter build

By Jake Smith on May 20, 2014

Microsoft has announced the Surface Pro 3 at a media event in New York City on Tuesday, setting its sights on not only Apple’s iPad, but the MacBook Air as well.

The Surface Pro 3 busts past the 10.1-inch norm to a 12-inch display with a 2160 x 1440 resolution. It’s not a 16:9 aspect ratio, but rather a more comfortable 3:2 aspect ratio with a HD screen – a first for Microsoft’s Surface line. But the thinness and lightness is where Microsoft is hoping to sell you.  Read More

 

Microsoft schedules Surface press event to unveil iPad mini competitor

By Jake Smith on May 5, 2014

Microsoft has sent invitations to members of the media for an event on May 20 where it’s expected to unveil a smaller version of the Surface tablet.

The Surface branding and “join us for a small gathering” tagline hint smaller hardware will be the main attraction at the event. The tablet is expected to be called the Surface Mini, and could help fill a gap in Microsoft’s tablet line-up to help it go after both the iPad Air and iPad mini after more than a year of sluggish tablet sales. Read More

 

New Samsung ad takes simultaneous jabs at iPad, Surface and Kindle

By Christian Zibreg on Mar 20, 2014

Samsung’s just posted a new ad to its YouTube channel inviting viewers to “do more” on the new multi-tasking Galaxy Tab Pro series tablet, featuring three different scenes dedicated to bashing Apple’s iPad, Microsoft’s Surface and Amazon’s Kindle tablets. The ad is actually humorous, which is a refreshing change change for Samsung.

The commercial’s anti-Apple scene envisions sending email on the Samsung tablet while on a video call, using snapping two apps side by side. Have a look at it after the break and tell us what you think in the comment section… Read More

 

Microsoft on the defensive: Apple’s free iWork productivity suite is ‘no big deal’

By Ed Sutherland on Oct 24, 2013

There’s nothing like a good dogfight between two tech titans to get your blood flowing. After a hiatus from its sniping at Apple, Microsoft is back, calling the decision to offer iWork and iLife software free “no big deal”. Sure Microsoft, whatever you say.

But Redmond didn’t stop there. In a Wednesday blog post, the software giant’s communication vice president paints Apple’s move as desperate, before launching into a rally-round-the-flag sort of promo for the new Surface tablet.

All of which reminds me of the Hamlet quote about protesting too much… Read More

 

Microsoft introduces the Surface 2, Surface Pro 2

By Cody Lee on Sep 23, 2013

As expected, Microsoft held a media event in New York this morning where it unveiled the successors to both of its Surface lines—the Surface 2 and the Surface Pro 2—in a new effort to make inroads into the tough tablet market.

Both slates have received significant updates this time around, with better processors, USB 3.0 support, and Microsoft promising better battery life. But will the hardware upgrades be enough to turn the Surface brand around? Read More

 

Nokia was working on an Android phone before Microsoft buyout deal

By Cody Lee on Sep 16, 2013

In February of 2011, Microsoft and Nokia announced a joint strategic partnership that would see Windows Phone become the principal platform strategy for Nokia’s mobile devices. And the Finnish giant took quite a bit of heat for putting all of its eggs in Microsoft’s basket.

But according to a new report, the company had a plan b: an Android device. Sources familiar with the project say that a team within Nokia had Android up and running on its Lumia handsets “well before” it began buyout negotiations with Microsoft for its mobile phone business… Read More

 

Microsoft will trade-in your old iPad for $200 credit. Interested?

By Christian Zibreg on Sep 12, 2013

In another attempt to chip away market share from Apple’s iPad, Microsoft is now running an iPad trade-in offer. Yup, you read that right. As in, trade in your iPad and increase productivity. The software maker is tempting switchers to bring in their iPad for a $200 credit, redeemable against the purchase of a Surface “or other cool products at the Microsoft Store”.

Only the “gently used” iPad 2, iPad 3 and iPad 4 are eligible. Jump past the fold for the full breakdown… Read More

 
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