By Christian Zibreg on Aug 5, 2013
In another sign that Microsoft’s Surface tablets are failing to hit the ground running, the Windows giant has slashed the Surface Pro lineup by $100 through August 29. The Microsoft-branded tablet family was unveiled last October so it’s only logical the company now wants to get rid of unsold inventory as it gears up to announce a second-generation Surface later this year. Both the 64GB and 128GB flavors of the Surface Pro are now a $799 and $899 value, respectively… Read More
By Cody Lee on Jul 31, 2013
Steve Ballmer sounded pretty confident when his company debuted the Surface tablet last fall. At one point, he even said “I don’t think anybody has done a product that is the product that I see customers wanting,” implying that Microsoft had.
But I think by now, it’s pretty clear that’s not the case. Not only did the software giant have to eat $900 million in unsold Surfaces last quarter, but estimates based on a new SEC filing suggest that it’s only sold 1.7 million of them since launch… Read More
By Ed Sutherland on Jul 26, 2013
Microsoft CEO Steve Ballmer Thursday played Captain Obvious, telling Microsoft workers the company may have overestimated demand for its Surface tablets. Really? The revelation comes only after the software giant announced a nearly $1 billion writedown after slashing Surface prices.
Not willing to take such things as a sign to go off and do something else, Ballmer and operations chief Kevin Turner reportedly told a closed-door town hall meeting a new Surface is now being tested… Read More
By Christian Zibreg on Jul 18, 2013
Microsoft last June unveiled its iPad contender, the ARM-powered Surface RT tablet. We’ve suspected all along that it hasn’t been much of a smash hit.
Nine months later, the Windows giant admits defeat by announcing it will be taking an astounding $900 million loss over unsold Surface RT inventory.
The top dogs called it an “inventory adjustments”. Our take: these things would not have been collecting dust in the warehouse if they were flying off the shelves like hotcakes… Read More
By Cody Lee on Jul 12, 2013
In an effort to spur struggling slate sales, Microsoft launched a TV ad campaign aimed squarely at the iPad. The strategy, which has spawned four commercials since May, focuses on highlighting the flaws in Apple’s popular tablet in comparison with the Surface.
But despite the agressive campaign, Microsoft still seems to be having trouble selling tablets. According to a new report, the Redmond company is planning to drop the price of all Surface RT models by $150 later this month—a move in response to lackluster sales… Read More
By Ed Sutherland on May 10, 2013
Remember all the back-and-forth between Apple and Microsoft before tablets? We heard echoes of that earlier this week when the software giant announced Apple’s iTunes app won’t be available for Windows 8 Metro tablet users any time soon. Although iTunes continues to be available as a Windows 8 Desktop mode app, the lack of a Metro edition leaves owners of Windows tablets in the cold. Even worse is that owners of the Surface RT tablet – which by the way runs only Microsoft apps – will be stuck with just Redmond’s Music app… Read More
By Ed Sutherland on Feb 20, 2013
Microsoft CEO Steve Ballmer recently addressed the companies Surface and the tablet’s sales (or lack thereof).
We’re going to try our best not to characterize his comments as whiny or envision the firm’s leader stomping his foot in the face of gloomy analysis. But it’s hard – real hard.
Speaking with MIT Technology Review, while admitting the Microsoft product was not an iPad-killer, Ballmer stressed the Surface isn’t a post-PC fantasy, either… Read More
By Ed Sutherland on Feb 13, 2013
Microsoft’s one-week old Surface Pro tablet already has some dings in its reputation. The device is more difficult to repair than Apple’s iPad, according to a teardown by iFixit. The Surface Pro makes extensive use of glue to secure everything, including the battery and display, giving Microsoft’s latest tablet a score of just one out of ten for repairability. And repairs could become common, given simply using the Surface Pro could be harmful to the hardware… Read More
By Ed Sutherland on Jan 31, 2013
Although Microsoft’s Surface RT is not yet in the bargain bin of tablets, a fire sale could appear any day. That’s the impression from a report that the software giant turned tablet player is selling as few as 55 percent of Surface’s shipped. But wait, there’s more bad news: A “very high” rate of the Surface RT tablets are being returned to stores.
If true, Microsoft sold between 680,000 and 750,000 of the 1.25 million Surface RT tablets shipped during the fourth quarter of 2012. Little wonder, then that production of the first Surface has likely halted, according to one hardware research firm Thursday… Read More
By Ed Sutherland on Jan 14, 2013
If you’re Microsoft, January can’t end too soon. The company’s Surface RT is taking a battering from the iPad, selling one million of the tablets during the holidays. According to one Wall Street observer, the consumer-oriented tablet has two strikes against it: being compared to Apple’s product and too little retail exposure.
The one million figure is less than half of the two million units previously forecast by UBS analyst Brent Thill. In December, IHS iSuppli projected Microsoft would sell just 1.3 million units of the Surface RT… Read More