Microsoft over the weekend fired another ad salvo at Apple’s tablet/computer strategy with a new (somewhat) amusing commercial. Simple titled “Get the Surface Pro,” the 30-second ad highlights Microsoft’s Surface Pro 4 hybrid device which includes a stylus and comes with a detachable keyboard and an Intel chip allowing it to be transformed into a computer that runs Windows, Office and other real desktop applications.
Using the same singer from the previous commercial, the new video informs us that “If you try to write on a plain old Mac, the difference can be seen. It doesn’t work.”
Following its recent iPad Pro-dissing commercial, Microsoft today released another nicely done Surface Pro 4 ad which takes aim at the MacBook Air, calling it “less useful, like a hat for your cat”. Surface ads have successfully promoted competitive advantages of the hybrid device, which comes with a detachable keyboard, pen, touchscreen and more. And thanks to an Intel chip, it runs the full Office suite and most other Windows programs, like Photoshop.
Apple’s most recent iPad Pro commercial attempts to position the powerful tablet as the ultimate computer, but Microsoft begs to differ.
But in its latest commercial for the Surface Pro 4 laptop/notebook hybrid, the Windows maker challenges Apple by basically saying that just because you call something a computer doesn’t mean it fits the description.
“Cortana knows that the Surface Pro 4, with its powerful Intel Core processor, detachable keyboard with real keys and a trackpad, pen, touchscreen, full Office and external ports fits the description. Everything else is just late to the party,” says Microsoft.
Apple’s new iPad Pro with its massive 12.9 inch screen offers a stellar viewing experience but the device doesn’t quite match the quality of the iPad mini 4’s screen, according to an excruciating barrage of mobile display tests conducted by technology experts over at DisplayMate.
Surprisingly, the iPad Pro’s panel ranks slightly lower than that on Microsoft’s new Surface Pro 4 tablet/laptop hybrid and earns the same “A” rating as the iPad mini 4.
Microsoft’s fourth-generation Surface Pro offers stylus and keyboard cover accessories just like Apple’s newly released iPad Pro. Apple, of course, is adamant that the Pencil is the best stylus on the market because it has virtually no lag or delay.
The Apple Pencil takes full advantage of iOS’s predictive touch technology, the iPad Pro’s special screen design and sensors in its tip that measure every nuanced stroke, angle and pressure.
After putting the device through its paces, El Mundo writer and photographer Angel Jimenez de Luis concludes that Apple’s stylus has a bit lower latency than Microsoft’s, and he posted a video showcasing tracking capabilities of both accessories.
Software giant Microsoft today announced its next-generation Surface Pro laptop/tablet hybrid, the Surface Pro 4. Designed to take Apple’s upcoming $799 12.9-inch iPad Pro, the $899 Surface Pro 4 offers updated hardware and software features like Windows Hello, the Cortana personal assistant, and of course Windows 10.
The thinnest and most powerful Surface yet, the Surface Pro 4 features a larger display than its predecessor, fitting a 12.3-inch display in the same physical footprint as the older twelve-inch device, making the laptop/tablet hybrid compatible with the existing crop of keyboard accessories on the market.
Microsoft also designed a brand new stylus to go with the Surface Pro 4. They’re calling it the Surface Pen and it’s extremely sensitive at detecting 1,024 levels of pressure.