By Christian Zibreg on Jan 15, 2016
Friday, Apple confirmed to Daniel Roberts at Yahoo Finance that it’s signed up for the first time to become a sponsor of the Super Bowl Host Committee.
In sponsoring the host committee, which finances and organizes the logistics behind putting on the big game, Apple won’t be offered the same perks that are available to companies that sponsor the Super Bowl itself, such as billboards and signage around the stadium or use of the NFL’s official logo.
That may not matter to Apple at all, however, as the move is probably linked to this week’s news that the company is trying to get the rights to stream NFL games in London. Read More
By Christian Zibreg on Jan 28, 2015
Super Bowl XLIX is upon us and Facebook wants to beat out Twitter to the punch and become the epicenter of conversation. Building on the more than 50 million people who joined the conversation on Facebook during last year’s Super Bowl, the social networking service today announced a brand new experience at facebook.com/superbowl.
Replacing Twitter as your Super Bowl companion begins with official posts from the NFL/NBC and related stories by teams and individual players. You’ll also find live scoring updates, real-time reactions, posts from your friends (with “watching Super Bowl XLIX” in their status updates) and more, all neatly organized in one place. Read More
By Cody Lee on Feb 1, 2014
Over 100 million people are expected to gather in front of their television sets tomorrow to watch the Super Bowl. But for those of you that, for one reason or another, can’t get in front of a TV set, there are a few other ways to catch the Big Game.
If you’re going to have access to a computer, you can watch it there. The game will be streamed live via FoxSportsGo.com. No computer? No problem, iDB has you covered. We’ve compiled a list of ways to follow the action on your iOS devices… Read More
By Cody Lee on Jan 31, 2014
Apple’s iBeacon technology seems to be catching on rather quickly. Just introduced at WWDC a little over 6 months ago, it’s already being deployed in grocery and retail stores, several Major League Baseball ballparks, and now apparently NFL stadiums as well.
The New York Times is reporting that the National Football League has installed iBeacons at MetLife Stadium, which is hosting the Super Bowl on Sunday, as well as Times Square. They’ll be used to help folks find their way around town, and then to the big game… Read More
By Christian Zibreg on Jan 22, 2014
This one’s a stretch, but Apple’s Macintosh is soon celebrating its 30th anniversary and advertising legend Lee Clow hinted in a pair of tweets that the company just might celebrate the occasion by running an ad during the Super Bowl XLVIII.
“Good football. Good sunset. Mac’s gonna be 30 this week,” his tweet reads. “Gonna be a good Super Bowl. Mac’s gonna be 30 :),” another tweet teased.
Clow was Steve’s personal friend and he is the Chairman, Global Director and former Chief Creative Office of TBWA\Worldwide, one of the world’s top ad shops.
More importantly, the advertising guru helped create Apple’s ‘Think Different’ slogan, the iPod silhouettes ad series and the famous ’1984′ ad, which was directed by Ridley Scot and televised as part of the third quarter Super Bowl XVIII telecast on this day thirty years ago.
So, is Apple going to run this epic ad (or a new one) during the upcoming Super Bowl? Read More
By Christian Zibreg on Dec 3, 2012
Will Samsung once more take advantage of the looming Super Bowl opportunity to ridicule Apple, like it did last year launching a campaign which poked fun of the folks who’d wait in line for the iPhone? Given the fifty different lawsuits spread across four continents, it’s difficult to imagine otherwise. Samsung has already secured a spot in the big game, but Apple, unfortunately, has again passed on the opportunity to convey its message to Super Bowl’s huge audience.
Ad prices have increased every year, with advertisers paying as much as $3.5 million for a thirty-second spot during Super Bowl XLVI in 2012. But ad rates don’t concern Apple and Samsung, both big spenders when it comes to advertising. SVP of Worldwide Marketing Phil Schiller revealed during the Apple v. Samsung trial that Apple in fiscal 2010 spent to the tune of $346.6 million advertising the iPhone and iPad in the United States.
That’s peanuts compared to what Samsung spends advertising its gadgets. The Galaxy maker, according to independent analyst Horace Dediu, has an annual budget of nearly $12 billion for advertising, commissions and sales promotions… Read More
By Jeff Benjamin on Jan 31, 2011
I have to admit, this is a pretty good commercial. But will it actually change anyone’s mind when it comes to purchasing an iPhone or an iPad?
Will people walk into the Apple store, start playing with all of the products and then think, “You know what, that Motorola commercial had a point… I’m outta here!”
Highly doubtful, but nice try anyway, Motorola…