Will Samsung once more take advantage of the looming Super Bowl opportunity to ridicule Apple, like it did last year launching a campaign which poked fun of the folks who’d wait in line for the iPhone? Given the fifty different lawsuits spread across four continents, it’s difficult to imagine otherwise. Samsung has already secured a spot in the big game, but Apple, unfortunately, has again passed on the opportunity to convey its message to Super Bowl’s huge audience.
Ad prices have increased every year, with advertisers paying as much as $3.5 million for a thirty-second spot during Super Bowl XLVI in 2012. But ad rates don’t concern Apple and Samsung, both big spenders when it comes to advertising. SVP of Worldwide Marketing Phil Schiller revealed during the Apple v. Samsung trial that Apple in fiscal 2010 spent to the tune of $346.6 million advertising the iPhone and iPad in the United States.
That’s peanuts compared to what Samsung spends advertising its gadgets. The Galaxy maker, according to independent analyst Horace Dediu, has an annual budget of nearly $12 billion for advertising, commissions and sales promotions… Read More