How times change. It used to be that Starbucks would partner with Apple on any relevant music-focused initiative. But as the balance of power has slowly but surely shifted from music downloads to streaming, Apple is no longer the preferred partner.
Announced Tuesday, a potentially far-reaching partnership between the U.S.-based coffeehouse chain and Spotify, the world's leading streaming-music service hailing from Sweden, will see Starbucks promote premium Spotify subscription tiers while granting Spotify users access to Starbucks' rewards program.