The Wall Street Journal reported Thursday that Snapchat has rolled out new tools for marketers, called Snap to Store, allowing brands to see how well geofilter ads are performing among users. They’ve been testing it with a handful of brands since last year, including Paramount Pictures and 7-Eleven. The firm is now looking to expand Snap to Store to a wider range of brands from the retail, fast food, movie and automobile sectors.
Spectacles, a pair of camera glasses developed and manufactured by Snapchat, are no longer exclusively distributed via the company’s pop-up vending machines, called Snapbots. Today, Spectacles became available for purchase online, CNET reported Monday. Available in three vivid colors and expected to ship in 2-4 weeks, the $130 Google Glass-like accessory is now available online via spectacles.com.
Snapchat’s mobile application was updated on App Store this morning with a new feature that allows business accounts and individual users to create a Snapcode for any website. When you friends snap your QR code, they’ll see an option to open the website inside Snapchat for iPhone. Snapcodes require Snapchat 10.1 for iOS, a free download from App Store. Oh, and Snapchat’s parent company just filed for an IPO with the SEC, as per The Wall Street Journal.
Everywhere you look today, large social media ventures are seemingly ripping a page out of Snapchat’s playbook. Instagram did it, Facebook’s Messenger app has done it, and we are about to witness Facebook itself clone Snapchat’s daily stories big time. As much as Apple are primarily known for their hardware, it goes without saying that this major shift in what consumers want from their applications (or: spike in perceived self-importance) will not have gone unnoticed by Apple’s software department.
Coincidentally or not, Snapchat-like features are spreading like wildfire at a time where Apple are beginning to talk more openly about the prospect of tying Augmented Reality into a future iOS version. Against the backdrop of Pokemon GO’s success with augmented camera images and Snapchat’s unrivalled popularity based on selfie filters, it is not far to seek that Apple will be looking to capitalize on such trends as well – and what better way to jump on the bandwagon than to provide built-in effects for the stock camera?
Like the sound of it or not, it has got to be a proposition almost irresistible to Apple, mainly for two reasons: the ability to deepen monetization of their in-house apps and chance to reel in a whole lot of new Gen-Y customers. Here’s why filters on iOS could happen in 2017.