Snapchat’s new tools let brands see how well geofilter ads are performing among users

The Wall Street Journal reported Thursday that Snapchat has rolled out new tools for marketers, called Snap to Store, allowing brands to see how well geofilter ads are performing among users. They’ve been testing it with a handful of brands since last year, including Paramount Pictures and 7-Eleven. The firm is now looking to expand Snap to Store to a wider range of brands from the retail, fast food, movie and automobile sectors.

You can now search over a million unique Stories on Snapchat

Snapchat users can now search over one million unique Stories on the ephemeral messaging service, the company said Friday.

“We’re rolling out Stories in Search starting today in select cities and we hope you enjoy it as much as we do,” said the company.

To find a Story that might interest you, simply enter a keyword in the Snapchat for iPhone’s search field to instantly see relevant Stories.