Early App Store Search Ads adopters seeing $0.40 CPA and 49.4 percent conversion

By Christian Zibreg on Oct 14, 2016

Announced in June of this year, first ads started cropping up in search results on the App Store beginning October 5. Aside from a few launch hiccups, App Store search advertisements seem to be performing pretty well in their early days.

A new study by mobile data intelligence firm Mobile Action—based on a random and anonymous sampling of 77 Search Ads campaigns—has determined that the average Conversion Rate (CR) is 49.4 percent while Cost Per Acquisition (CPA) sits around $0.40.

Search Ads, the survey concludes, is “the biggest opportunity in app marketing right now.” Read More


Search Ads are now live in the App Store

By Cody Lee on Oct 5, 2016

As promised, Apple on Wednesday officially launched Search Ads in the App Store. You’ll notice them at the top of select App Store search results, denoted by a light blue background and a clear ‘Ad’ placed just below the app’s name.

In our few quick tests, we saw Search Ads for generic terms like ’email,’ ‘weather,’ and ‘calendar,’ as well as for specific app names like ‘Uber.’ Sometimes the ad matched our search term, and sometimes it showed a competing product. Read More


App Store Search Ads go live October 5, Apple offering developers $100 credit

By Cody Lee on Sep 28, 2016

Apple on Wednesday began emailing developers regarding the launch of App Store Search Ads. The ads will go live in the App Store on October 5, and for a limited time qualified developers can get a $100 credit toward their first campaign.

The Search Ads have been in beta testing since the feature was announced in June. Apple describes it as an “efficient and easy way to promote apps at the top of relevant search results,” and promises this won’t negatively affect app searches. Read More


Snapchat rolls out Sticker Search

By Christian Zibreg on Sep 22, 2016

Snapchat recently rolled out a minor refresh to its iPhone application in the App Store, bumping version number to and bringing out a new Sticker Search feature. As the feature’s name suggests, this lets you find precisely the sticker you want simply by typing its description. A previous Snapchat update introduced a few tweaks, including support for caption styling with the new bold, underline and italic options. Read More


Apple previews photo-search capabilities coming to iOS 10 via Siri app integration

By Christian Zibreg on Sep 1, 2016

iOS 10 marks the first time Apple has allowed other people’s apps to integrate with Siri. The following app categories are permitted to take advantage of the new SiriKit in iOS 10: ride hailing, messaging, photo search, mobile payments, VoIP and workout apps.

The company already detailed Siri integration in popular messaging and payments apps and now a new blog post shows you how Siri can find photos inside apps like Pinterest, Vogue and more. Read More


How to reveal a file’s path in Spotlight for Mac with a simple keystroke

By Christian Zibreg on Aug 30, 2016

In macOS versions up until Lion, hovering over an item in Spotlight’s search results on your Mac would reveal its full file system path. As of macOS Lion, that’s no longer the default behavior—the Spotlight overlay gives you some information about the selected file, but not its location. But don’t you worry, Apple hasn’t ditched this feature entirely as you can reveal a file’s path in your Spotlight search results at any time via this practical keyboard shortcut. Read More


Apple TV universal search gains support for Australian ‘Stan’ streaming service

By Christian Zibreg on Aug 12, 2016

After adding support for searching shows from Viacom-owned Comedy Central and music networks MTV and VH1 on the fourth-generation Apple TV a month ago, Apple has recently added Australia’s Stan streaming service to the list of providers that support tvOS’s universal search feature, as first discovered by MacRumors. Now customers in Australia can find content on Stan by pressing the Siri button on their Siri Remote. Read More


This website chronicles a comprehensive list of things you can do with Siri

By Christian Zibreg on Aug 1, 2016

As Apple continues perfecting Siri and adding new operations to her arsenal of supported actions, chronicling everything the digital personal assistant can do on your behalf is becoming increasingly difficult, even for Apple itself which highlights only the most popular Siri queries on its website.

That’s where a new website, aptly named Hey Siri, jumps in. As first discovered by The Loop, it’s a comprehensive list of things you can do with Siri which uses crowdsourced data to share some of the most successful queries made to the digital assistant. Read More


Google app gains Forward button (seriously!), more reliable voice search & other new features

By Christian Zibreg on Jul 27, 2016

In addition to adding support for Accelerated Mobile Pages to Chrome for iOS, Google also this morning issued a refresh to its native search app on the App Store, which supports Google Now cards. Google 17.0 for iOS, a free download, packs in improvements to help you get things done more quickly in the app such as the addition of a Forward button (what took them so long, really?), a more reliable voice search, the ability to revisit recent pages for a full seven days and a few local search results improvements. Read More


tvOS’s Universal Search feature gains support for Comedy Central, MTV and VH1

By Christian Zibreg on Jul 15, 2016

Universal Search feature on the fourth-generation Apple TV has been refreshed yesterday with expanded support for searching content provided by tvOS video apps from Viacom-owned Comedy Central and music networks MTV and VH1. Provided these apps are installed on your set-top box, you can either use the Search app on the device or press the Siri button on the remote and use your voice to find shows like South Park and others. Read More


SearchDefine: search for word definitions right from Spotlight

By Anthony Bouchard on Jun 22, 2016

There come times when you need to define words quickly, and because iOS has no dedicated Dictionary app, there is really no convenient way to define a word when you’re stuck.

Rather than downloading a third-party dictionary app from the App Store to clutter your Home screen even further, a new jailbreak tweak called SearchDefine lets you define words via the iOS dictionary right from Spotlight. Read More


Apple TV’s universal search expands to nine new video channels

By Christian Zibreg on Jun 21, 2016

After adding support for video content from Bravo, E!, Syfy and USA channels ten days ago, tvOS’s universal search feature was refreshed earlier today with official support for nine additional channels. The full up-to-date list of universal search providers can be found in Apple’s support document. Read More


We wanted better App Store search results, but we got ads instead

By Sébastien Page on Jun 21, 2016

Search in the App Store is something both users and developers have been complaining about for years, because quite frankly, it’s terrible. Unless you know exactly what you’re looking for, you’re more than likely to not find anything really relevant when typing in basic search terms.

With Phil Schiller now in charge of App Stores, we were all hoping for some big changes, and to be fair, there have been. App review times have tremendously improved, for instance. Personally, I was hoping that Apple would finally fix search in the App Store, but instead, the company gave us search ads. Read More


iOS 10 tidbit: getting to Spotlight from any app, in an instant

By Christian Zibreg on Jun 17, 2016

Since installing iOS 10 Preview on my iPhone 6s I’ve been discovering these little gems that, in my personal opinion, will make this particular revision to Apple’s mobile OS the most worthwhile upgrade yet.

Aside from major new headlining features, it’s the little things that make our hearts sing. One of such subtle refinements is the ability to quickly get to Spotlight Search from any app. Read More


Apple TV universal search adds support for content from Bravo, E!, Syfy and USA channels

By Christian Zibreg on Jun 10, 2016

Two weeks after NBCUniversal’s Bravo, Syfy and E! apps launched on the fourth-generation Apple TV, content from these channels is now available through the device’s universal search feature.

In addition, the Apple TV now also surfaces videos from the USA channel when using tvOS’s text or Siri voice search, said MacRumors. Read More


Apple details search ads and subscription enhancements coming to App Store this fall

By Christian Zibreg on Jun 8, 2016

Apple today announced a pair of major changes that will be coming to the App Store this fall, which it said were designed to help grow developer app’s business and engage with new and existing customers.

Both the rumored search ads and various subscription enhancements will soon be available across any app category, games included. Read More


Thank you, Siri: mobile voice assistant usage is rising at a rapid clip

By Christian Zibreg on Jun 2, 2016

After perusing a massive 238-slide deck that is Mary Meeker’s new 2016 Internet Trends Report this morning, a slide has captured my attention that summarizes the trend toward voice searches and digital assistants. It says that in five years time at least half of all searches will be either through images or speech, which is fascinating.

What I find even more remarkable is the fact that Siri alone handled more than one billion requests per week through speech as of June 2015. Read More


Google’s iOS app gains Accelerated Mobile Pages, sports highlight videos in Now cards

By Christian Zibreg on May 27, 2016

Google’s native Search application for the iPhone, iPod touch and iPad this morning received a newsworthy update in the App Store, gaining faster browsing with support for Accelerated Mobile Pages from major publishers and another feature which allows you to instantly watch sports highlight videos in Now cards.

The app’s available for free on the App Store. Read More


Spotlight Suggestions expand to seven new countries, including India and Hong Kong

By Christian Zibreg on May 24, 2016

Spotlight Suggestions, a feature that recommends content from the Internet when searching with Spotlight on an iPhone, iPod touch or iPad with iOS 9.0+ or a Mac running OS X 10.11 El Capitan or later, has expanded to seven additional markets: Hong Kong, India, Luxembourg, Malaysia, Philippines, Singapore and United Arab Emirates.

Counting these regions, Spotlight Suggestions are now available in a total of 26 major markets around the world, listed on Apple’s iOS Feature Availability webpage. Read More


Apple TV’s universal search feature picks up support for NBC shows

By Christian Zibreg on May 24, 2016

After adding support for finding CBS television shows last month, owners of the fourth-generation Apple TV can now use tvOS’s universal search feature to find video content from NBC, like “The Tonight Show Starring Jimmy Fallon,” using Siri or Dictation. Read More

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