A treasure trove of internal documents have been leaking out of Apple's second California trial against the Galaxy maker Samsung.
Not only has the confidential material given us an unprecedented look into the firm's development process for the iPhone and Steve Jobs's wish list for the Apple TV (apps, something called 'magic wand' and more), it's also provided us with valuable insight into Apple's marketing survey explaining why the iPhone's growth has been slowing and another internal research highlighting the most often requested features by early iPhone 5 adopters.
And now, a new set of internal Samsung documents proves the South Korean conglomerate has been pretty much obsessed with crushing Apple in the marketplace, so much so that it devoted all of its energies throughout 2012 to one goal: beating Apple.
The presentation entitled '2011 Summary & Lessons Learned / 2012 Business Forecast' made it clear to Samsung's managers that beating Apple was their #1 priority for 2012. "Everything must be in context of beating Apple," reads the memo.
The document offers an insight into Samsung's thought process, marketing tactics and how it went about containing the iPhone threat by pouring billions into advertising, playing ball with carriers and carpet-bombing the market with countless variants of devices with different screen sizes and price points...