Steve Jobs used to defend his “thermonuclear” option against Android by stressing how Apple did not enter the search space while Google had decided to challenge the iPhone with its Android.
Jobs’ words no longer hold true. With Siri, an AI-driven personal digital assistant, Apple has begun slowly but surely eating into Google’s significant search traffic coming from iOS devices.
As such, Siri is emerging as a key tool for casual search on iOS devices. And with iOS 6, Apple is expanding her reach with new alliances, making it easier for users to bypass Google, especially for local search… Read More