New details surface on Apple Watch sales process

By Christian Zibreg on Mar 30, 2015

The Apple Watch sales process and purchasing experience will be more elaborate and exquisite than originally thought, according to internal training documents seen by Arnold Kim, who runs MacRumors.

Apple is revamping its retail stores ahead of April 10 Watch pre-orders and try-on appointments and has detailed in an internal brochure for retail staff the various process for both customers and employees, including playing with different bands, trying on demo units and more.

We also got our first good look at special display cases for the Watch that will be installed in Apple Stores and learn about other interesting details surrounding the shopping experience as Apple has envisioned it. Read More

 

Apple officially announces Watch shop openings in London, Paris and Tokyo

By Christian Zibreg on Mar 27, 2015

Apple on Friday announced (via iGen.fr) grand opening for Apple Watch stores-within-a-store located in high-end department stores in London, Paris and Tokyo. The company’s UK Retail website confirms that the Selfridges Apple Watch shop will open doors to business on Friday, April 10, at 9am local time.

Located on London’s 400 Oxford Street, the Selfridges shop is just across the popular Wonder Room shopping hall where a bunch of watch brands and jewelers operate their luxury shops. Apple previously said pre-orders for the wearable device will kick off on April 10. Read More

 

Recommended, but not necessary, Apple Watch try-on appointments kicking off April 10

By Christian Zibreg on Mar 25, 2015

9to5Mac has learned from several Apple employees that try-on appointments for the Apple Watch will begin on April 10, the same day the pre-ordering process is scheduled to kick off. You’ll be able to book an appointment through Apple’s website or via the company’s free of charge shopping app for the iPhone, iPod touch and iPad. Read More

 

You’ll be able to try on Apple Watch in Apple Stores without appointment

By Christian Zibreg on Mar 16, 2015

You’ll be able to spend hands-on time with an Apple Watch at Apple’s retail stores without making a purchase. Although some sources previously mentioned trying on Watches by appointment, 9to5Mac has learned that try on appointments won’t be necessary after all.

Apple will start taking pre-orders for the Watch on April 10, ahead of its April 24 launch. April 10 is also when the Watch will arrive for “preview” in retail stores. Apple Retail will begin training employees on selling the device at the end of March. Read More

 

First dedicated Apple Watch shop being put up in luxury Tokyo mall

By Christian Zibreg on Mar 16, 2015

Apple’s first pop-up store dedicated to just the Apple Watch has begun construction in a luxury Tokyo department store, ahead of its April launch.

The pop-up store is nestled between other popular luxury brands, including Tiffany’s, Mauboussin and Chaumet, as first reported by the rather reliable Japanese blog Macotakara. Read More

 

Apple posts Apple Watch backlit displays in-store before launch

By Jake Smith on Mar 15, 2015

Apple Stores across the globe have posted backlit displays showing off the new Apple Watch and 12-inch MacBook, ahead of the devices’ launch next month.

The new graphics are in typical Apple fashion, showing large images of the products and their detail for customers to see. Read More

 

Apple tweaking Reserve and Pickup options for Watch’s April 24 launch

By Christian Zibreg on Mar 10, 2015

Apple’s retail stores will be rolling out tweaked Reserve and Pickup options ahead of the Watch’s April 24 launch, according to unnamed sources who spoke with 9to5Mac. The experience will reportedly differ from the existing system for other products in that Personal Pickup for the wearable device will permit prospective buyers to reserve a desired case and band combination online before trying the specific Watch in-store and completing the purchase. Read More

 

Apple’s retail sales strategy for Apple Watch revealed

By Cody Lee on Mar 3, 2015

Ahead of next week’s Apple Watch event, Apple has begun training its retail employees on how to position the new device to customers. In a new report this afternoon, 9to5Mac’s Mark Gurman shares 3 key points from their training including key features, iPhone compatibility and style.

According to selling guidelines provided to Gurman, Apple wants its employees to find out 3 things about their customers when trying to sell the Apple Watch: what do they already know about the device, is their iPhone compatible, and are they looking for a casual or formal watch. Read More

 

Apple may be building a dedicated Watch booth at Parisian Galeries Lafayette

By Christian Zibreg on Feb 19, 2015

French website Mac4Ever is alleging, via MacRumors, that Apple may be building a small booth for its Watch at Galeries Lafayette, a high-end department store in Paris. Located on Boulevard Haussmann in the 9th arrondissement of Paris, the Watch display should be located on the department store’s first floor.

Furthermore, it might expand to other stores along the Avenue des Champs-Élysées, as claimed by French media outlets. Read More

 

Brand new Apple Store is opening in Tianjin, China this coming Saturday

By Christian Zibreg on Feb 2, 2015

Apple’s retail expansion in China, coinciding with the Chinese New Year festivities, continues unabated with a brand new store now scheduled to open in Tianjin on Saturday, February 7, at 10am local time, as noted on the company’s Chinese retail website.

The brick-and-mortar store is located near the Nankai District in the city of Tainjin, a metropolis in northern China and one of the five national central cities of the People’s Republic of China. Read More

 

Report: Apple Stores to keep gold Watches in MagSafe-equipped safes overnight

By Christian Zibreg on Jan 31, 2015

Apple will house those pricey Apple Watch “Edition” units in safes overnight, according to the well-informed blogger Mark Gurman of 9to5Mac.

Unnamed sources told the author that each Apple retail store that’ll carry the device is going to be outfitted with safes designed to keep the most pricey version of the wrist-worn device protected from theft while charging overnight. The Apple Watch “Edition” features a case crafted from 18-karat gold.

Some of the stores have reportedly already begun installing the safes ahead of the Watch’s launch in April. Read More

 

Photos of Apple’s Chongqing store, opening tomorrow ahead of Chinese New Year

By Christian Zibreg on Jan 30, 2015

Apple is scheduled to open a new flagship retail store in Jiefangbei Square in Chongqing, China, its second store in the city.

The beautiful structure borrows Apple’s Pudong store design in Shanghai: an above-ground all-glass cylinder with an Apple logo and a hand-painted mural conceals the actual store located under street level.

Apple invited select members of the press on a tour of the Chongqing store ahead of the grand opening tomorrow at 10am local time and Chinese blog MacX posted a series of images showing the store’s deceptively large underground interior. Read More

 

Apple’s new store in China is all-glass cylinder covered by another breathtaking mural

By Christian Zibreg on Jan 26, 2015

New SVP of Retail and former Burberry CEO Angela Ahrendts said Apple’s retail presence in China is going to expand from 15 to 40 stores within two years.

And one of the new stores is opening this Sunday in Chongqing, a major metropolis in Southwest China and one of the five national central cities in the 1.33 billion people country.

Scheduled to open at 10am local time on Sunday, January 31, the store is officially called Jiefangbei. It’s even more gorgeous than the Pudong store in Shanghai and marks Apple’s second flagship outlet that uses its patented cylindrical glass entrance design.

Apple posted a video posted to its Chinese retail website ahead of grand opening. In it, the firm details a collaboration between China-based artist Yangyang Pan and US-based photographer and engineer Navid Baraty who joined forces to create a breathtaking mural art for the store. Read More

 

Here’s a look at Apple Japan’s 2015 ‘Lucky Bags’

By Jake Smith on Jan 1, 2015

Apple kicked off its 2015 annual “Lucky Bag” promotion in Japan on Thursday, giving customers big discounts on Apple products and accessories. A “Lucky Bag” is a Japanese New Year tradition, also known as a Fukubukuro, that offers a bag for a set price filled with unknown random items, sold for a discount. Read More

 

Apple Japan sets “Lucky Bag” New Year promotion for January 2nd

By Jake Smith on Dec 26, 2014

The Japan arm of Apple announced on Friday that it’s once again bringing back its “Lucky Bags” promotion on January 2nd, 2015. A “Lucky Bag” is a Japanese New Year tradition, and also known as a Fukubukuro. Read More

 

Apple Pay has gained several new bank and retail partners in recent weeks

By Cody Lee on Dec 16, 2014

Apple on Tuesday told The New York Times that it has signed up “dozens more banks, retail stores and start-ups to adopt Apple Pay” in recent weeks. The mobile payment service launched in October with a handful of official partners, and has been adding new ones on a near-weekly basis.

This latest round of additions includes Associated Bank, BB&T, Commerce Bank, TD Bank North America, UW Credit Union and 5 other institutions. Apple says that with the new partners, Apple Pay now supports the cards that represent ~90% of the credit card purchase volume in the US. Read More

 

US/UK Online Apple Store now accepting PayPal

By Christian Zibreg on Dec 12, 2014

For the first time since its inception, the Online Apple Store is now accepting PayPal as a payment method in both the United States and United Kingdom, Re/code said Friday.

The change is newsworthy in light of PayPal’s reluctance to join Apple’s mobile payment solution, Apple Pay, and refusal to update its app with Touch ID authentication. Read More

 

Bose products return to Online Apple Store in time for holiday shopping

By Christian Zibreg on Dec 10, 2014

As hinted earlier this week, Bose products have in fact returned to the Online Apple Store following their removal last month. According to some watchers, the iPhone maker pulled Beats products following an alleged patent infringement on Beats’ part.

Some but not all Bose audio products can now be purchased through Apple’s webstore ahead of the Christmas shopping frenzy, such as the $196 SoundLink Mini Bluetooth Speaker, the $300 SoundLink Bluetooth Speaker III and the $300 QuietComfort 20i Acoustic Noise Cancelling Headphones. Read More

 

Apple planning big retail push in India with 500 new reseller stores

By Christian Zibreg on Dec 5, 2014

Apple doesn’t operate its own retail stores in India, home to 1.3 billion people, and instead relies on a network of resellers.

And apparently the company has decided to go big in India with a network of 500 new reseller stores, The Times of India newspaper reported Friday.

The move is part of a plan to expand Apple’s presence in smaller towns and cities. The upcoming stores are said to be iOS-centric, focusing on Apple’s tremendously popular mobile devices such as iPads and iPhones. Read More

 

Apple Stores turn their logos red in recognition of World AIDS Day

By Christian Zibreg on Dec 1, 2014

Today is World AIDS Day and Apple’s brick and mortar and online stores around the world have tinted their logos red in recognition of the event. In addition, Apple’s online stores are promoting (RED) products, including Apple-brand (RED) accessories such as the $200 Beats headphones, the $49 iPod shuffle and more.

Apple has previously said that 100 percent of proceeds from In-App Purchased and downloads of participating iPhone and iPad apps like Angry Birds and Monument Valley will go to the Global Fund through December 7. Read More

 
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