Apple has a lesser-known program which lets would-be buyers get some of its latest products at a discount. The Cupertino firm used to match up to ten percent off a product’s original list price from authorized retailers, under certain conditions, but that ceiling is reportedly no longer in effect, as per an Apple store employee on Reddit.
When Apple’s former retail chief Ron Johnson presented the idea for tech support stations—dubbed Genius Bar—that would be located inside the company’s brick-and-mortar stores, Steve Jobs loathed the concept and thought it would never work.
“I remember the day I came in and told Steve about the Genius Bar idea and he says, ‘That’s so idiotic! It’ll never work!’”, Johnson told Recode.
From the onset, Apple was pushing Apple Watch as a fashion device and set up popup stores in high-profile department stores like Galeries Lafayette in Paris, Selfridges in London and Isetan in Tokyo. With the second-generation Apple Watch, fashion was de-emphasized in favor of the fitness and health aspects of the device.
As a result, Apple began shuttering these stores-within-stores which mostly promoted Apple Watch Edition models anyway. After closing the popup shop in London, the Parisian one has now closed due to poor sales. The Galeries Lafayette outlet is no longer listed on Apple’s Retail website in France.
Apple is planning to open a retail store in Seoul, South Korea, reports Reuters. This will be the company’s first official store in the country, which also plays home to the headquarters of Samsung, Apple’s largest competitor in the smartphone space.
A spokesperson for Apple confirmed the plans with Reuters via email, saying “We’re excited about opening our first Apple Store in Korea, one of the world’s economic centers and a leader in telecommunication and technology, with a vibrant K-culture.”