By Christian Zibreg on Apr 22, 2015
Today is Earth Day and Apple Stores around the world are marking the occasion with revamped signage outside the brick-and-mortar locations featuring green leaves. Although the physical stores now rock logo leaves tinted in green, the Online Apple Store was unaffected as of this writing.
The Apple.com homepage is heavily promoting the company’s green initiatives based on the updated 2015 Environmental Responsibility Report and an accompanying video entitled ‘Better Starts Here’, which highlights “significant progress” the company has made in terms of its commitment to preserving our environment during the 2014 fiscal year. Read More
By Cody Lee on Apr 21, 2015
Apple retail chief Angela Ahrendts sent out a video to Apple retail employees today, addressing concerns and questions regarding the Apple Watch and MacBook launches. In the video, posted by French site Mac4Ever, Ahrendts reiterates much of what was said in an internal memo that was sent out to employees last week. Read More
By Christian Zibreg on Apr 17, 2015
In a bid to get new Watch customers up to speed and help them learn how to use their Apple wearable device, select brick-and-mortar stores are now offering a brand new workshop called ‘Apple Watch Basics,’ MacRumors discovered earlier today.
The program can be booked now and is showing up as a Concierge option on Apple’s website, with first in-store workshops slated to begin on April 24. According to Apple’s website, select stores both in the United States and in other countries are offering workshops as of today, including locations like Xidan Joy City in China. Read More
By Christian Zibreg on Apr 16, 2015
Facing low yields and high customer demand for its wearable device, Apple has now confirmed in a memo to retail staff obtained by 9to5Mac that the Watch won’t be shipping before June.
Moreover, the company’s removed the April 24 date from its website last night, indicating that few of those who have pre-ordered their device will actually receive it by April 24. Read More
By Christian Zibreg on Apr 7, 2015
When pre-orders for the Apple Watch kick off this Friday, April 10, making reservations for in-store pickup will be limited to one per customer through Apple’s Reserve and Pickup service, MacRumors has learned from sources.
Would-be buyers in the United States, the United Kingdom and possibly in other launch countries will be required to present a valid government-issued photo ID upon pickup at the Apple Store where they placed their Apple Watch reservation, the publication reported Tuesday. Read More
By Christian Zibreg on Apr 7, 2015
In an interesting break from the publicity Apple normally gets for free whenever customers line up outside its stores to be the first to get their hands on latest new gizmos, the company is now instructing its retail employees to suggest customers buy the Apple Watch and the new twelve-inch MacBook through the Online Apple Store.
According to an internal memo Apple’s retail chief Angela Ahrendts sent to Apple Store employees entitled ‘Get in line online’, obtained by Business Insider, Apple suggests that “the days of waiting in line and crossing fingers for a product are over”. Read More
By Cody Lee on Apr 6, 2015
Tim Cook sent out a memo to all Apple employees today, pumping them up for their retail Apple Watch kickoff on Friday. While the device will not officially available until the 24th of this month, customers will be able to submit pre-orders and try on the wearable beginning on the 10th.
In the memo, obtained by 9to5Mac’s Mark Gurman, Cook tells employees that tens of millions of people have watched their Apple Watch keynotes and developers have submitted over 1000 new apps and updates with support for the device. He also announces special employee pricing. Read More
By Christian Zibreg on Apr 2, 2015
Contradicting a recent 9to5Mac report which said only try-on appointments will be possible come April 10, sources told The Mac Observer that the appointment-only process will reportedly accommodate walk-in purchases, using a system similar to one recently instituted at Genius Bars in Apple’s real stores worldwide.
The Genius Bar will handle walk-ins by taking your phone number, allowing customers to run their errands and go about their business until they receive timely updates from the Genius Bar related to waiting times via SMS. Apple’s already using this system to handle purchases and is reportedly intending to tap it for the Watch as well. Read More
By Christian Zibreg on Apr 1, 2015
Following an expanded trade-in program in the United States which offers store credits to Android, BlackBerry and Windows Phone users looking to jump ship, Apple has now rolled out its iPhone and iPad trade-in initiative in Greater China, South China Morning Post reported Wednesday.
Available in all of Apple’s eighteen retail stores across the country, customers can now trade in their old devices for an Apple Store Gift Card, which can be used toward a new device purchase. Read More
By Christian Zibreg on Mar 30, 2015
The Apple Watch sales process and purchasing experience will be more elaborate and exquisite than originally thought, according to internal training documents seen by Arnold Kim, who runs MacRumors.
Apple is revamping its retail stores ahead of April 10 Watch pre-orders and try-on appointments and has detailed in an internal brochure for retail staff the various process for both customers and employees, including playing with different bands, trying on demo units and more.
We also got our first good look at special display cases for the Watch that will be installed in Apple Stores and learn about other interesting details surrounding the shopping experience as Apple has envisioned it. Read More
By Christian Zibreg on Mar 27, 2015
Apple on Friday announced (via iGen.fr) grand opening for Apple Watch stores-within-a-store located in high-end department stores in London, Paris and Tokyo. The company’s UK Retail website confirms that the Selfridges Apple Watch shop will open doors to business on Friday, April 10, at 9am local time.
Located on London’s 400 Oxford Street, the Selfridges shop is just across the popular Wonder Room shopping hall where a bunch of watch brands and jewelers operate their luxury shops. Apple previously said pre-orders for the wearable device will kick off on April 10. Read More
By Christian Zibreg on Mar 25, 2015
9to5Mac has learned from several Apple employees that try-on appointments for the Apple Watch will begin on April 10, the same day the pre-ordering process is scheduled to kick off. You’ll be able to book an appointment through Apple’s website or via the company’s free of charge shopping app for the iPhone, iPod touch and iPad. Read More
By Christian Zibreg on Mar 16, 2015
You’ll be able to spend hands-on time with an Apple Watch at Apple’s retail stores without making a purchase. Although some sources previously mentioned trying on Watches by appointment, 9to5Mac has learned that try on appointments won’t be necessary after all.
Apple will start taking pre-orders for the Watch on April 10, ahead of its April 24 launch. April 10 is also when the Watch will arrive for “preview” in retail stores. Apple Retail will begin training employees on selling the device at the end of March. Read More
By Christian Zibreg on Mar 16, 2015
Apple’s first pop-up store dedicated to just the Apple Watch has begun construction in a luxury Tokyo department store, ahead of its April launch.
The pop-up store is nestled between other popular luxury brands, including Tiffany’s, Mauboussin and Chaumet, as first reported by the rather reliable Japanese blog Macotakara. Read More
By Jake Smith on Mar 15, 2015
Apple Stores across the globe have posted backlit displays showing off the new Apple Watch and 12-inch MacBook, ahead of the devices’ launch next month.
The new graphics are in typical Apple fashion, showing large images of the products and their detail for customers to see. Read More
By Christian Zibreg on Mar 10, 2015
Apple’s retail stores will be rolling out tweaked Reserve and Pickup options ahead of the Watch’s April 24 launch, according to unnamed sources who spoke with 9to5Mac. The experience will reportedly differ from the existing system for other products in that Personal Pickup for the wearable device will permit prospective buyers to reserve a desired case and band combination online before trying the specific Watch in-store and completing the purchase. Read More
By Cody Lee on Mar 3, 2015
Ahead of next week’s Apple Watch event, Apple has begun training its retail employees on how to position the new device to customers. In a new report this afternoon, 9to5Mac’s Mark Gurman shares 3 key points from their training including key features, iPhone compatibility and style.
According to selling guidelines provided to Gurman, Apple wants its employees to find out 3 things about their customers when trying to sell the Apple Watch: what do they already know about the device, is their iPhone compatible, and are they looking for a casual or formal watch. Read More
By Christian Zibreg on Feb 19, 2015
French website Mac4Ever is alleging, via MacRumors, that Apple may be building a small booth for its Watch at Galeries Lafayette, a high-end department store in Paris. Located on Boulevard Haussmann in the 9th arrondissement of Paris, the Watch display should be located on the department store’s first floor.
Furthermore, it might expand to other stores along the Avenue des Champs-Élysées, as claimed by French media outlets. Read More
By Christian Zibreg on Feb 2, 2015
Apple’s retail expansion in China, coinciding with the Chinese New Year festivities, continues unabated with a brand new store now scheduled to open in Tianjin on Saturday, February 7, at 10am local time, as noted on the company’s Chinese retail website.
The brick-and-mortar store is located near the Nankai District in the city of Tainjin, a metropolis in northern China and one of the five national central cities of the People’s Republic of China. Read More
By Christian Zibreg on Jan 31, 2015
Apple will house those pricey Apple Watch “Edition” units in safes overnight, according to the well-informed blogger Mark Gurman of 9to5Mac.
Unnamed sources told the author that each Apple retail store that’ll carry the device is going to be outfitted with safes designed to keep the most pricey version of the wrist-worn device protected from theft while charging overnight. The Apple Watch “Edition” features a case crafted from 18-karat gold.
Some of the stores have reportedly already begun installing the safes ahead of the Watch’s launch in April. Read More