Apple releases diversity report: 55% of US employees are white, 70% male

By Cody Lee on Aug 12, 2014

As promised, Apple has released a report on the diversity of its workforce today. The iPad maker is the latest tech firm to post such data in response to the growing debate on whether or not women and minorities are underrepresented in Silicon Valley.

Accompanying Apple’s report is a letter from Tim Cook, who says he’s not happy with the numbers, but says the company is making progress. Of its employees here in the US, 55% are white, and around the world, 7 out of every 10 of its employees are male… Read More

 

Samsung could acquire Nuance, the company behind Siri’s speech recognition engine

By Joe Rossignol on Jun 16, 2014

The Wall Street Journal reported on Monday that Nuance Communications has been in talks with Samsung and private-equity firms about a possible sale of the company. The report, which cites sources with knowledge on the matter, claims it is unclear where sales talks currently stand, or whether these talks will actually materialize into a sale… Read More

 

Mobile hit ‘Candy Crush’ made more money than all Nintendo games last quarter

By Cody Lee on May 31, 2014

Critics have been saying for years that Nintendo should get into the mobile gaming business. It’s not just that the company’s hardware business is slipping, or that it’s losing money, but mobile games happens to be a very hot space right now.

Case in point is this recent report from research firm Newzoo, which ranks public companies by game revenue. According to the firm’s data, hit mobile title Candy Crush generated more money last quarter than all Nintendo titles combined… Read More

 

Angela Ahrendts makes good first impression in first weeks at Apple

By Cody Lee on May 19, 2014

Apple’s former SVP of retail John Browett left a bad taste in everyone’s mouth. After just six months in the position, it was pretty clear he wasn’t right for the job, and Tim Cook fired him. And not only that, but he spent over a year finding a proper replacement.

The good news is, that replacement was Angela Ahrendts, and by all accounts she’s nothing like Browett. In fact, according to a new report from 9to5Mac, she has already visited a number Apple Stores in the the San Francisco area, and the employees love her… Read More

 

EFF report praises Apple for efforts to protect consumer data

By Cody Lee on May 16, 2014

The Electronic Frontier Foundation (or EFF) issued a new report this week entitled ‘Who Has Your Back.’ The document discusses major tech companies and their user privacy policies, and ranks them on transparency and other categories.

Interestingly enough, Apple was one of nine tech firms awarded a perfect score by the EFF. The Cupertino company received a star in each of the 6 categories, for a total of 6 stars—a remarkable improvement over its 1-star rating just last year… Read More

 

Canalys: 34% of smartphones sold last quarter had displays larger than 5-inches

By Cody Lee on May 15, 2014

This fall, Apple is rumored to unveil not one, but two new iPhones: one with a 4.7-inch display, and a larger 5.5-inch model. The move doesn’t really echo the company’s previous handset strategy, but it’s not hard to see why it would make sense.

When it comes to smartphone displays, big is in. According to a new report from Canalys, sales of smartphones with displays 5-inches or larger grew 369% last quarter, and they accounted for more than 1/3 of all smartphones sold worldwide… Read More

 

Amazon announces it’s passed Apple and Hulu in streaming video usage

By Cody Lee on Apr 8, 2014

Following the unveiling of its new Fire TV box last week, Amazon announced today that video streams on Instant Video nearly tripled over the past year. And according to a report from tracking firm Qwilt, the e-commerce giant has surpassed Apple and Hulu in streaming video usage.

The report doesn’t mention how traffic for Apple and Hulu is being tracked, but it does show that Amazon experienced a 94% traffic volume increase of streaming video users in the last 12 months. In fact, in March, Amazon’s Instant Video service was only topped by Netflix and YouTube… Read More

 

Apple considering iTunes for Android, on-demand streaming service

By Joe Rossignol on Mar 21, 2014

Apple is contemplating launching an iTunes app for Android devices to bolster its digital music sales, according to a new Billboard report. The company is also said to be in exploratory talks with senior label executives about rolling out an on-demand streaming service that would rival Spotify and Beats Music. These two moves are part of a broader strategy that would help the Cupertino-based company combat double-digit drops in iTunes downloads in the United States…  Read More

 

Apple named most valuable ‘billion dollar brand’ in the US

By Cody Lee on Mar 19, 2014

A new report was released yesterday by brand consulting agency Brand Finance, naming the top “billion dollar brands” in the United States. The list was compiled estimating the royalty rate that would be charged to use a company’s brand and combing that with expected future revenue.

Unsurprisingly, Apple was ranked number one by a long shot, with a value of $104.7 billion. The iPad-maker is the most valuable company in the world in terms of market cap, and has taken the top spot several times in other brand value lists. Google came in second place at $68.6 billion… Read More

 

Password-management firm names Apple most secure out of top 100 sites

By Cody Lee on Jan 24, 2014

With high profile hacking incidents making headlines now on what seems like a weekly basis, people are starting to think more about their online security. And one of the first questions they tend to ask is: how safe is my password at [insert name] website?

Password-management company Dashlane just released a report that may help answer this question for many users. The firm has conducted a comprehensive study of the top 100 e-commerce websites, based on 24 criteria, and here’s what they found out… Read More

 

Apple says new Mac Pro uses 68% less energy than previous generation

By Cody Lee on Jan 2, 2014

We all know that Apple’s new Mac Pro is smaller than its predecessor, and in most instances more powerful, but did you know that it’s also far more green as well? The Cupertino company released an Environmental Report today on its latest desktop saying just that.

According to the report, the new Mac Pro uses less than half of the allowed energy limit under Energy Star requirements, thanks to its various power-efficient components. And it also requires 68% less power than the previous-generation Mac Pro while in idle mode… Read More

 

Apple wins ‘Brand of the Year’ for computers, smartphones and tablets

By Cody Lee on Jul 26, 2013

Apple may be losing smartphone and tablet marketshare, but it’s still the top brand in those categories. This, according to data from a recent US-based study on consumer brand perception by Marketing research firm Harris Interactive.

The firm polled some 38,000 Americans regarding their perceptions of their favorite brands, and Apple came out on top in 3 categories. As a result, Harris named the company the ‘brand of the year’ for smartphones, tablets and computers… Read More

 

Study finds users more likely to share web content via iPhone versus other devices

By Cody Lee on Jul 24, 2013

Social media marketing company ShareThis has just posted data from a recent study of social behavior across multiple platforms. The study, which compared billions of social actions across desktop and mobile web, set out to determine which devices see the most social sharing.

And surprise, the data shows that the mobile web is more social than the desktop web, and among mobile devices, the iPhone is king. The firm found that iPhone users are three times more likely to share links than on a desktop, and 1.5 times more likely to do so versus other mobile devices… Read More

 

Over 50% of all streaming set-top boxes sold are Apple TVs

By Cody Lee on Jul 16, 2013

According to the latest Frost & Sullivan Consumer Video Devices Market report, the Apple TV currently accounts for more than half of all streaming set-top boxes sold worldwide. That makes it the leader in the space by a long shot, with Roku coming in second at 26%.

The market research outlet posted the report this morning, which details a number of data points including market drivers, restraints to growth, product and pricing trends, and competitive landscape. And Apple’s $99 hockey puck-shaped device came out on top… Read More

 
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