By Sébastien Page on Oct 9, 2014
For the second year in a row, Apple tops Interbrand’s Best Global Brands ranking, an annual report that analyzes the brand value of the largest corporations in the world. Just like last year, Google scores the second place, right ahead of Coca Cola. Valued at $118.9 billion, Apple increased its brand value by 21%, while Google, valued at $107.43 billion, increased its brand value by 15%.
“Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”
For more details, have a look at the 2014 rankings, as well as the methodology used.
By Cody Lee on Aug 12, 2014
As promised, Apple has released a report on the diversity of its workforce today. The iPad maker is the latest tech firm to post such data in response to the growing debate on whether or not women and minorities are underrepresented in Silicon Valley.
Accompanying Apple’s report is a letter from Tim Cook, who says he’s not happy with the numbers, but says the company is making progress. Of its employees here in the US, 55% are white, and around the world, 7 out of every 10 of its employees are male… Read More
By Joe Rossignol on Jun 16, 2014
The Wall Street Journal reported on Monday that Nuance Communications has been in talks with Samsung and private-equity firms about a possible sale of the company. The report, which cites sources with knowledge on the matter, claims it is unclear where sales talks currently stand, or whether these talks will actually materialize into a sale… Read More
By Cody Lee on May 31, 2014
Critics have been saying for years that Nintendo should get into the mobile gaming business. It’s not just that the company’s hardware business is slipping, or that it’s losing money, but mobile games happens to be a very hot space right now.
Case in point is this recent report from research firm Newzoo, which ranks public companies by game revenue. According to the firm’s data, hit mobile title Candy Crush generated more money last quarter than all Nintendo titles combined… Read More
By Cody Lee on May 19, 2014
Apple’s former SVP of retail John Browett left a bad taste in everyone’s mouth. After just six months in the position, it was pretty clear he wasn’t right for the job, and Tim Cook fired him. And not only that, but he spent over a year finding a proper replacement.
The good news is, that replacement was Angela Ahrendts, and by all accounts she’s nothing like Browett. In fact, according to a new report from 9to5Mac, she has already visited a number Apple Stores in the the San Francisco area, and the employees love her… Read More
By Cody Lee on May 16, 2014
The Electronic Frontier Foundation (or EFF) issued a new report this week entitled ‘Who Has Your Back.’ The document discusses major tech companies and their user privacy policies, and ranks them on transparency and other categories.
Interestingly enough, Apple was one of nine tech firms awarded a perfect score by the EFF. The Cupertino company received a star in each of the 6 categories, for a total of 6 stars—a remarkable improvement over its 1-star rating just last year… Read More
By Cody Lee on May 15, 2014
This fall, Apple is rumored to unveil not one, but two new iPhones: one with a 4.7-inch display, and a larger 5.5-inch model. The move doesn’t really echo the company’s previous handset strategy, but it’s not hard to see why it would make sense.
When it comes to smartphone displays, big is in. According to a new report from Canalys, sales of smartphones with displays 5-inches or larger grew 369% last quarter, and they accounted for more than 1/3 of all smartphones sold worldwide… Read More
By Cody Lee on Apr 8, 2014
Following the unveiling of its new Fire TV box last week, Amazon announced today that video streams on Instant Video nearly tripled over the past year. And according to a report from tracking firm Qwilt, the e-commerce giant has surpassed Apple and Hulu in streaming video usage.
The report doesn’t mention how traffic for Apple and Hulu is being tracked, but it does show that Amazon experienced a 94% traffic volume increase of streaming video users in the last 12 months. In fact, in March, Amazon’s Instant Video service was only topped by Netflix and YouTube… Read More
By Joe Rossignol on Mar 21, 2014
Apple is contemplating launching an iTunes app for Android devices to bolster its digital music sales, according to a new Billboard report. The company is also said to be in exploratory talks with senior label executives about rolling out an on-demand streaming service that would rival Spotify and Beats Music. These two moves are part of a broader strategy that would help the Cupertino-based company combat double-digit drops in iTunes downloads in the United States… Read More
By Cody Lee on Mar 19, 2014
A new report was released yesterday by brand consulting agency Brand Finance, naming the top “billion dollar brands” in the United States. The list was compiled estimating the royalty rate that would be charged to use a company’s brand and combing that with expected future revenue.
Unsurprisingly, Apple was ranked number one by a long shot, with a value of $104.7 billion. The iPad-maker is the most valuable company in the world in terms of market cap, and has taken the top spot several times in other brand value lists. Google came in second place at $68.6 billion… Read More
By Cody Lee on Jan 24, 2014
With high profile hacking incidents making headlines now on what seems like a weekly basis, people are starting to think more about their online security. And one of the first questions they tend to ask is: how safe is my password at [insert name] website?
Password-management company Dashlane just released a report that may help answer this question for many users. The firm has conducted a comprehensive study of the top 100 e-commerce websites, based on 24 criteria, and here’s what they found out… Read More
By Cody Lee on Jan 2, 2014
We all know that Apple’s new Mac Pro is smaller than its predecessor, and in most instances more powerful, but did you know that it’s also far more green as well? The Cupertino company released an Environmental Report today on its latest desktop saying just that.
According to the report, the new Mac Pro uses less than half of the allowed energy limit under Energy Star requirements, thanks to its various power-efficient components. And it also requires 68% less power than the previous-generation Mac Pro while in idle mode… Read More
By Cody Lee on Jul 26, 2013
Apple may be losing smartphone and tablet marketshare, but it’s still the top brand in those categories. This, according to data from a recent US-based study on consumer brand perception by Marketing research firm Harris Interactive.
The firm polled some 38,000 Americans regarding their perceptions of their favorite brands, and Apple came out on top in 3 categories. As a result, Harris named the company the ‘brand of the year’ for smartphones, tablets and computers… Read More
By Cody Lee on Jul 16, 2013
According to the latest Frost & Sullivan Consumer Video Devices Market report, the Apple TV currently accounts for more than half of all streaming set-top boxes sold worldwide. That makes it the leader in the space by a long shot, with Roku coming in second at 26%.
The market research outlet posted the report this morning, which details a number of data points including market drivers, restraints to growth, product and pricing trends, and competitive landscape. And Apple’s $99 hockey puck-shaped device came out on top… Read More
By Cody Lee on Mar 7, 2013
Phil Schiller, although probably the most active Twitter user of the Apple executive team, doesn’t tweet much. And when he does, it’s usually generic things like “new Flipboard app for iPhone is very nice,” or “way to go Giants!!!”
But the Worldwide Marketing SVP switched things up a bit this morning, tweeting out a very deliberate link to a new mobile malware report by F-Labs that slams Android for its malware issues, telling folks to “be safe out there…” Read More
By Cody Lee on Feb 1, 2013
According to market research firm Strategy Analytics, strong iPhone 5 sales and a record-breaking holiday quarter have pushed Apple ahead of Samsung in US mobile phone marketshare with a brawny 34%.
For the first time ever, the Cupertino company has become the largest mobile phone vendor in the United States. And for the first time since 2008, Samsung is not. We’ve got more on the report after the fold… Read More
By Cody Lee on Dec 21, 2012
Earlier this week, a report surfaced from MoPub, a mobile ad serving platform, suggesting that the recent release of Google Maps caused a 30% spike in iOS 6 user adoption. And of course, it made sense that some folks were holding out on updating until they were sure they’d have a proper Maps app.
But what didn’t make sense was how far off MoPub’s findings were from Chitika’s. You see Chitika, another large ad network, also looked at iOS 6 user adoption after the Google Maps release, and it only saw a 0.2% bump. So why the huge discrepancy? It likely has to do with the firms’ coverage areas… Read More
By Cody Lee on Oct 20, 2012
If you were to ask someone what they thought of Foxconn today, chances are their response would be negative. And for good reason. Over the past few years, we’ve heard horror stories about the manufacturing giant regarding terrible working conditions and child labor, and we’ve seen the pictures of the windows with prison bars and the suicide nets.
And that’s exactly the kind of scene James Fallows, a journalist for The Atlantic, prepared himself for, as he set out on a tour of Foxconn’s famous Shenzhen campus. He was ready to see the dark, depressing work environment and the somber, joyless employees that he had read so much about in other reports. But it didn’t go at all how he expected… Read More
By Cody Lee on Sep 21, 2012
As you’ve probably noticed, Apple has been taking a lot of criticism over the new Maps application in iOS 6. Google Maps has been replaced in the software, in favor of Apple’s own in-house mapping solution. And for most people it’s just not up to snuff.
The company commented on the criticism yesterday, telling AllThingsD that because it’s a cloud-based solution, Maps will get better as more people use it. But if you aren’t buying that, or just want to speed the process along, here’s what to do… Read More