Apple is responsible for the mobile industry’s move to 64-bit processors within smartphones after it announced the iPhone 5s in September, according to Mark Liu, co-CEO of major chip company TSMC.
This is something many industry pundits have been whispering for sometime, so it’s interesting to hear from such a higher-up in the chip business. Liu, speaking at a TSMC quarterly results meeting, said it pretty bluntly… Read More
In October, Qualcomm’s chief marketing officer Anand Chandrasekher made headlines when he commented in an interview that Apple’s new 64-bit A7 chip was just a ‘marketing gimmick’ that added ‘zero benefit’ for the customer.
Qualcomm was quick to backtrack on the executive’s remarks, and according to a new report, that’s not what it was thinking at all. Speaking with a source inside the company, Dan Lyons says Apple’s 64-bit chip rocked the industry… Read More
iBeacons, an Apple indoor positioning system based on Low Energy Bluetooth 4.0 (BLE) wireless technology packed inside tiny transmitters, seems to be picking up steam as of recently. Although Apple never conceived iBeacons technology to be platform-dependent, current installations are limited to sending push notifications right to the Lock screen of nearby iPhone, iPod touch or iPad devices.
These alerts use a combination of physical location, activity, time and personal interests and typically include various marketing messages, such as store discounts, freebies and so forth.
Surprisingly enough, Apple’s supplier Qualcomm has now entered the game with the Gimbal, its own iBeacons-compatible platform which promises to bring location sensing to a micro-location level at an affordable price… Read More
Qualcomm’s marketing chief has been reassigned after dismissing Apple’s new 64-bit A7 processor as a ‘marketing gimmick.’ The chipmaker’s former Chief Marketing Officer has also been removed from Qualcomm’s leadership page. Instead, Anand Chandrasekher was put in charge of a broadly-worded “exploration of certain enterprise related initiatives.”
Earlier this month, Chandrasekher called the 64-bit A7 processor “a marketing gimmick” with zero consumer benefit. The A7 now powers Apple’s new iPhone 5s and iPad Air. The comment forced Qualcomm to publicly rebuke its marketing head for essentially denying reality… Read More
Last week, Qualcomm’s CMO Anand Chandrasekher made headlines for comments he made during an interview regarding Apple’s new A7 processor. He called the chip a ‘marketing gimmick,’ and said 64-bit holds no real benefit for users.
But pundits were quick to challenge Chandrasekher, pointing to apps and games with A7 support as proof that the 64-bit architecture holds value. And Qualcomm must agree, because it has issued a statement backtracking on the claims… Read More
In a recent interview with Techworld, Qualcomm’s chief marketing officer Anand Chandrasekher told the publication that he thinks that Apple’s 64-bit A7 processor is just a ‘marketing gimmick’ and that it adds ‘zero benefit’ for the customer.
The executive’s remarks follow several weeks of discussion on the processor, which is the first 64-bit chip to land in a smartphone, from all corners of the tech world. Here’s why he thinks it’s more of a marketing stunt than a technical enhancement… Read More
Outside of those few details, though, we know very little about the handset. But a new report out of China this morning allegedly has new intel on the device, claiming it will use a Qualcomm-made SoC and go into production next month… Read More
Doesn’t it bother you that Apple sells its LTE devices like the iPhone 5 and latest iPads in a bunch of variants, depending on your carrier and geographical location? For example, the iPhone comes in two GSM models and one CDMA version. Blame it on the limitations with existing wireless chipsets, not Apple. Long-Term Evolution (LTE) is a fantastic technology, but it’s also highly fragmented.
And with nearly fifty different cellular bands in use globally worldwide, no wonder LTE is a bag of hurt, one that has introduced fragmentation unlike any other cellular radio technology before it.
Fortunately, chip maker Qualcomm has announced a new cellular solution which supports as much as 40 different bands on a single chip. It could finally allow Apple to build a truly global iPhone model that could support all implementations of the major cellular technologies used by carriers the world over… Read More
The less-pricey iPhone rumor just wouldn’t die. Today, Forbes reports that the Cupertino, California firm is likely to use Qualcomm’s less powerful lower-end Snapdragon processor for the rumored budget iPhone thought to be targeted to price-sensitive shoppers in emerging markets like China, Brazil and elsewhere where carriers rarely subsidize handsets.
The story has it that such a device would not need the same kind of graphics, video and processing power as premium iPhones do and using Qualcomm’s integrated solution could enable the company to integrate the CPU, Bluetooth and Wi-Fi on a single chip rather than have three separate chips. As a result, Cook & Co. would be able to minimize costs, a necessity should Apple pursue the rumored $149 price point… Read More
Samsung is preparing for the day Apple – its rival and largest customer – stops placing orders with the South Korean corporation. Ahead of a CES keynote speech, a Samsung executive said it is looking to court Chinese smartphone makers which use the company’s own Exynos-branded chips.
After a string of contentious court battles, Apple is planning to untangle itself from Samsung, finding new suppliers. Although Apple is expected to spend $80 billion with Samsung for everything from CPUs, flash memory and flat screens, the paycheck could shrink 80 percent by 2017, according to a Wall Street analysis… Read More
Though Microsoft passed on this year’s CES keynote, that didn’t stop the company’s boss Steve Ballmer from making his trademark entrance to last night’s keynote by Qualcomm CEO Paul Jacobs. His running out on stage wasn’t on par with the previous bigger than life entrances and the now famous ‘developers’ chant and was in fact a prearranged surprise, but it’s still kinda noteworthy. Ballmer basically praised Qualcomm’s Snapdragon processors that power new Windows 8 and Windows Phone devices. Qualcomm made a number of announcements at the show and the company’s keynote wasn’t short on celebrities… Read More
And because of its reported $10 billion construction cost, there are some who suspect Project Azalea is a chip-making plant for Apple’s products aimed at replacing Samsung. Remember, the Galaxy maker semiconductor arm’s $14 billion Austin, Texas facility exclusively churns out Apple-designed mobile chips that serve as the engine for the iPhone and iPad.
The rumor-mill has been adamant that Taiwan Semiconductor Manufacturing Company (TSMC), the world’s largest independent semiconductor foundry, will run the upcoming US facility in co-operation with Apple, but now TSMC CEO has issued a somewhat weak denial… Read More
More good news for people keeping their fingers crossed for Sharp’s IGZO panels appearing on iOS devices: Tuesday morning, The Wall Street Journal reported that chip maker Qualcomm has agreed to invest as much as ¥9.9 billion, or approximately $120.4 million, in “what is expected to be the first in a series of capital injections to shore up” Sharp’s battered finances and advance its IGZO tech.
That’s good news as Foxconn’s and Apple’s multi-billion dollar deals with Sharp appear to be going nowhere. Sharp’s stock was downgraded to junk and the ailing Japanese consumer electronics maker is now trying to obtain investments from anyone, be it Apple, Intel, Foxconn or Qualcomm.
The launch of Sharp’s awesome, albeit pricey, 32-inch 4K IGZO pro monitor and the introduction of its own tablet, the Aquos Pad SHT 21, which has a seven-inch IGZO display, both indicate yields are improving and so the likelihood of Apple re-considering IGZO panels in future iOS devices is now growing with each passing day… Read More
We’re less than three hours away from Apple’s big presser and, conveniently, a new high-quality photo surfaced alleging to represent the iPhone 5 logic board. From what can be gleaned, the board clearly shows an Apple-designed chip labeled “A6″, in addition to other chips that indicate LTE world-phone functionality, also proving that Apple could indeed be reducing its dependency on fellow smartphone maker and frenemy Samsung, which supplies Cupertino with more than one-third of components that go inside the current-generation iPhone… Read More