By Cody Lee on Dec 3, 2016
Apple in November penned a letter to the NHTSA (U.S. National Highway Traffic Safety Administration) regarding autonomous vehicle polices and other concerns. VentureBeat unearthed the letter, which was signed by Apple VP of Product Integrity and former Ford safety executive Steve Kenner. Read More
By Christian Zibreg on Nov 19, 2016
Back in September, The Financial Times, The New York Times and Bloomberg ran reports that Apple was considering either a full takeover bid or at least a large investment in the British supercar maker McLaren Automotive. A potential acquisition was valued at between $1.3 billion and $1.9 billion though McLaren later said it was “not in discussion with Apple in respect of any potential investment.”
Saturday, McLaren CEO Mike Flewitt confirmed in an interview with Reuters that his company did hold talks with Apple after all, but said the discussions never progressed towards a definitive proposition. Read More
By Cody Lee on Nov 2, 2016
KGI Securities’ Ming-Chi Kuo issued a new research note to investors on Wednesday regarding his vision for Apple’s augmented reality efforts. In the letter, the noted analyst says that we likely won’t see these efforts for 1-2 years, but when we do they will redefine Apple’s current products and open up new categories. Read More
By Cody Lee on Oct 25, 2016
Apple has dozens of software engineers in Canada building a car operating system, reports Bloomberg. The engineers are said to be working at an office in Kanata, close to the offices of BlackBerry’s QNX, where many of them were previously employed. Read More
By Cody Lee on Sep 9, 2016
Apple is rethinking what it plans to do about self-driving cars, reports The New York Times. Citing sources familiar with the project, the outlet said on Friday that the company has shuttered parts of its self-driving car project and laid off dozens of employees.
These moves are the latest signs of trouble involving Apple’s oft-rumored initiative, codenamed Project Titan. In July it was reported that the team, under new leader Bob Mansfield, had shifted its focus from building a vehicle to an autonomous driving system. Read More
By Christian Zibreg on Aug 20, 2016
Piper Jaffray’s Gene Munster had been infamously predicting an Apple-branded HDTV set for years before eventually giving up on that dream. Last we heard from him was when he called for an S-upgrade to the Apple Watch in February 2016 (he may have gotten that one right; the timing, not so much).
He’s back now with some interesting thoughts (via AppleWorldToday) on Apple’s rumored electric vehicle and assumed virtual reality headset hardware. Read More
By Christian Zibreg on Aug 9, 2016
Apple’s rumored electric (autonomous?) vehicle, internally referred to as Project Titan, should use custom-designed batteries developed by engineers that Apple poached from A123 Systems, the makers of advanced batteries. According to a new report Tuesday, Apple has now tapped scientists and engineers from a small, unnamed South Korean firm to help co-develop hollow battery packs for Project Titan. Read More
By Christian Zibreg on Jul 28, 2016
Apple’s rumored electric vehicle project has shifted its focus towards autonomous driving systems although that shouldn’t be interpreted as Apple abandoning efforts to design its own vehicle, Bloomberg reported today.
After bringing former hardware chief Bob Mansfield back from retirement to run its Project Titan initiative, Apple has now hired BlackBerry and Ford talent to help perfect its secret self-driving software. Read More
By Christian Zibreg on Jul 25, 2016
Following a report last week alleging that Apple’s rumored electric vehicle project was internally delayed after its lead Steve Zadesky left in January 2016 for personal reasons, The Wall Street Journal is reporting today that Apple’s enlisted help of its retired hardware chief Bob Mansfield, who will now oversee development of Project Titan. Read More
By Christian Zibreg on Jul 21, 2016
Former Wall Street Journal reporter Jessia Lessin’s outlet, The Information, this morning ran a story behind a paywall claiming that Apple’s tentative 2020 launch target for a rumored autonomous electric vehicle may have slipped until 2021. Project Titan, as it’s code-named, “has run into challenges” after its top executive left in January, as per sources. Read More
By Christian Zibreg on May 25, 2016
In yet another indication that Apple’s secretive electric vehicle effort, dubbed Project Titan, isn’t just a pipe dream, Reuters said in a report this morning that recent hirings have revealed Apple’s interest in exploring the technology behind charging stations for electric vehicles while hinting that it could consider engineering a similar technology. Read More
By Christian Zibreg on May 24, 2016
The United States Patent and Trademark Office (USPTO) on Tuesday granted Apple a patent that could be a perfect fit for Project Titan, its not-so-secretive electric car project.
The proposed invention outlines an advanced vehicle access control system that would permit an iPhone to do things like open your car doors, start or shut off the engine for specific time frames and for specific duration of time, adjust and activate personalized car settings and more.
“The feature set described in this invention went far beyond anything that could have been conceived working with CarPlay,” explains Patently Apple, which first caught wind of the granted patent. Read More
By Christian Zibreg on May 6, 2016
The Wall Street Journal yesterday shared some rather interesting development regarding Silicon Valley’s worst-kept secret, an Apple-designed electric car, dubbed Project Titan. The firm is apparently seeking a massive 800,000 square foot warehouse, presumably to keep research and development work on Project Titan secret for as long as possible.
Furthermore, the iPhone maker is said to be in the process of expanding Project Titan team, which reportedly had about 600 employees last year, according to sources. Read More
By Christian Zibreg on Apr 20, 2016
German newspaper Handelsblatt is reporting that German carmakers Daimler and BMW won’t be collaborating with Apple on its rumored electric car, code-named Project Titan.
According to sources in the know, talks with Daimler and BMW over a cooperation deal on an electric car have ended. The talks with BMW collapsed last yea.
Those with Daimler have ended more recently, reportedly over the key questions like would lead the project and which company would have ownership of the data. Neither of the three companies would even confirm that negotiations had taken place. Read More
By Christian Zibreg on Apr 18, 2016
Influential German newspaper Frankfurter Allgemeine Zeitung this morning ran a story on Apple’s rumored electric car, code-named Project Titan, claiming that the iPhone maker is running a secret vehicle research and development lab in the heart of Berlin.
Apple’s 15-20 person “top class” team at the site is mostly comprised of engineers hired away from several German car manufacturers, who are described as “progressive thinkers” in their respective fields. The report adds that Apple is said to be planning to use Austria-based automotive contract manufacturer Magna to build its electric vehicle. Read More
By Cody Lee on Feb 26, 2016
Don’t expect the Apple Car to start hitting stores anytime soon, says Tim Cook. During Apple’s annual shareholders meeting on Friday, the CEO responded to a question regarding the rumored vehicle, suggesting the project is far from launching.
Business Insider has Cook’s full response from the Q&A session: “Do you remember when you were a kid, and Christmas Eve it was so exciting, you weren’t sure what was going to be downstairs? Well, it’s going to be Christmas Eve for a while.” Read More
By Cody Lee on Jan 22, 2016
Apple is losing long-time veteran and VP of Product Design Steve Zadesky, reports The Wall Street Journal. Zadesky has been with the company for 16 years, where he worked on the iPhone and iPod, and most recently spearheaded its ambitious automobile efforts. Read More
By Cody Lee on Jan 8, 2016
Apple has registered a handful of rather interesting domain names within the last few weeks. As noted by MacRumors, the company purchased three top-level domain names in December including apple.car, apple.cars and apple.auto, through sponsored registrar MarkMonitor.
The acquisitions only posted on Whois this morning, and they aren’t active yet, but given the ongoing chatter regarding Apple’s secret car project, they do arouse curiosity. There’s certainly a precedent of the firm purchasing domain names for rumored projects: iCloud and iPhone 4. Read More
By Christian Zibreg on Oct 20, 2015
Apple CEO Tim Cook is one of the few people in the technology industry who have an uncanny insight into the future of technology so little wonder his vague hints at his company’s next moves are being carefully scrutinized by pundits and examined for meaning.
When it comes to the automobile industry, Cook has once again deflected iCar-related questions, refusing to acknowledge the existence of the company’s rumored electric car, dubbed Project Titan.
That, however, didn’t stop him from teasing that the car industry is at an “inflection point for massive change” during his interview last night at the Wall Street Journal’s WSJ.D Live conference in Laguna Beach, California. Read More
By Christian Zibreg on Oct 19, 2015
Apple’s aggressive pace of recruiting top talent in the automotive industry for its rumored electric car project, dubbed Project Titan, has caused a San Francisco motorcycle startup to shutter its operation after losing top talent to the iPhone maker, Reuters reported Monday.
Although the Cupertino firm has never attempted to acquire Mission Motors, which designed sleek electric bikes, the company was forced to cease operations in May “after losing some of its top engineering talent to Apple,” said Reuters, citing sources close to Mission. Read More