Apple pens letter to NHTSA regarding autonomous vehicle policies

By Cody Lee on Dec 3, 2016

Apple in November penned a letter to the NHTSA (U.S. National Highway Traffic Safety Administration) regarding autonomous vehicle polices and other concerns. VentureBeat unearthed the letter, which was signed by Apple VP of Product Integrity and former Ford safety executive Steve Kenner. Read More

 

McLaren confirms it was in talks with Apple that never “matured to a definitive proposition”

By Christian Zibreg on Nov 19, 2016

Back in September, The Financial Times, The New York Times and Bloomberg ran reports that Apple was considering either a full takeover bid or at least a large investment in the British supercar maker McLaren Automotive. A potential acquisition was valued at between $1.3 billion and $1.9 billion though McLaren later said it was “not in discussion with Apple in respect of any potential investment.”

Saturday, McLaren CEO Mike Flewitt confirmed in an interview with Reuters that his company did hold talks with Apple after all, but said the discussions never progressed towards a definitive proposition. Read More

 

KGI: Apple’s AR tech could end up in autonomous driving system

By Cody Lee on Nov 2, 2016

KGI Securities’ Ming-Chi Kuo issued a new research note to investors on Wednesday regarding his vision for Apple’s augmented reality efforts. In the letter, the noted analyst says that we likely won’t see these efforts for 1-2 years, but when we do they will redefine Apple’s current products and open up new categories. Read More

 

Report: Apple has team in Canada working on car operating system

By Cody Lee on Oct 25, 2016

Apple has dozens of software engineers in Canada building a car operating system, reports Bloomberg. The engineers are said to be working at an office in Kanata, close to the offices of BlackBerry’s QNX, where many of them were previously employed. Read More

 

Apple shutters parts of its car project as it rethinks strategy

By Cody Lee on Sep 9, 2016

Apple is rethinking what it plans to do about self-driving cars, reports The New York Times. Citing sources familiar with the project, the outlet said on Friday that the company has shuttered parts of its self-driving car project and laid off dozens of employees.

These moves are the latest signs of trouble involving Apple’s oft-rumored initiative, codenamed Project Titan. In July it was reported that the team, under new leader Bob Mansfield, had shifted its focus from building a vehicle to an autonomous driving system. Read More

 

Here are Gene Munster’s latest musings on Project Titan & Apple VR headset

By Christian Zibreg on Aug 20, 2016

Piper Jaffray’s Gene Munster had been infamously predicting an Apple-branded HDTV set for years before eventually giving up on that dream. Last we heard from him was when he called for an S-upgrade to the Apple Watch in February 2016 (he may have gotten that one right; the timing, not so much).

He’s back now with some interesting thoughts (via AppleWorldToday) on Apple’s rumored electric vehicle and assumed virtual reality headset hardware. Read More

 

Small Korean firm rumored to co-develop advanced hollow batteries for Project Titan

By Christian Zibreg on Aug 9, 2016

Apple’s rumored electric (autonomous?) vehicle, internally referred to as Project Titan, should use custom-designed batteries developed by engineers that Apple poached from A123 Systems, the makers of advanced batteries. According to a new report Tuesday, Apple has now tapped scientists and engineers from a small, unnamed South Korean firm to help co-develop hollow battery packs for Project Titan. Read More

 

Bloomberg: Apple’s Project Titan prioritizes autonomous driving amid new hirings

By Christian Zibreg on Jul 28, 2016

Apple’s rumored electric vehicle project has shifted its focus towards autonomous driving systems although that shouldn’t be interpreted as Apple abandoning efforts to design its own vehicle, Bloomberg reported today.

After bringing former hardware chief Bob Mansfield back from retirement to run its Project Titan initiative, Apple has now hired BlackBerry and Ford talent to help perfect its secret self-driving software. Read More

 

WSJ: Apple’s retired hardware chief Bob Mansfield to oversee development of Project Titan

By Christian Zibreg on Jul 25, 2016

Following a report last week alleging that Apple’s rumored electric vehicle project was internally delayed after its lead Steve Zadesky left in January 2016 for personal reasons, The Wall Street Journal is reporting today that Apple’s enlisted help of its retired hardware chief Bob Mansfield, who will now oversee development of Project Titan. Read More

 

Report: Apple’s rumored electric car project faces internal launch delay until 2021

By Christian Zibreg on Jul 21, 2016

Former Wall Street Journal reporter Jessia Lessin’s outlet, The Information, this morning ran a story behind a paywall claiming that Apple’s tentative 2020 launch target for a rumored autonomous electric vehicle may have slipped until 2021. Project Titan, as it’s code-named, “has run into challenges” after its top executive left in January, as per sources. Read More

 
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