It’s interesting that although Adidas is the official sponsor of the world’s greatest sporting spectacle that is the 2014 World Cup in Brazil, Nike has managed to hijack the event and successfully steal Adidas’ thunder with clever marketing tactics.
Part of Nike’s stealthy yet effective approach is a new iPhone app dedicated to all things soccer.
Called Nike Soccer in the United States (the name is localized in other markets), it strives to put the best of soccer in your pocket by sending you timely alerts on upcoming events while keeping you connected to the world of Nike products and athletes.
The name of the game is exclusivity: Nike Soccer delivers premium content and provides access to limited product and events before any of Nike’s other channels… Read More
A few months ago, word got out that Nike was significantly downsizing its FuelBand team. The company’s CEO later confirmed the move, saying that it would be transitioning the focus of its FuelBand project from hardware to software.
The news sparked speculation that the strategy shift had something to do with Apple’s rumored wearable, and today more fuel was added to that fire. Apparently the iPad-maker has added two ex-FuelBand engineers to its iWatch team… Read More
Following the news last week that Nike is gearing up to shutter its wearable hardware efforts, CEO Mark Parker appeared on CNBC today to talk about the new direction. Parker says the company’s goal is to expand the FuelBand system, and that software and strategic partnerships will help them with that.
Obviously, he couldn’t say anything directly about the rumors that Nike is teaming up with Apple on a product, but Parker did note that the two companies have been working together for a long time. And when pressed about the speculation, he said that [Nike] is ‘excited’ about the future of the relationship… Read More
File this one under the ‘Obvious’ (or is it?) tab. According to a new report Tuesday by Geektime, citing sources familiar with their plans, Apple and Nike have banded together to secretly engineer a new smartband said to have been scheduled for a major announcement this Fall.
Needless to say, Geekwire doesn’t have an established track record in terms of rumors so you need to take the story with a grain of salt. Of course, such a notion just makes lots of sense on many levels.
As a reminder, CNET learned last week that Nike is in the process of shuttering its wearable-hardware division that produces FuelBand-branded accessories. These things are worn on one’s wrist, track one’s health and fitness data and work in conjunction with a companion iPhone app.
The sportswear company reportedly let go the majority of the team responsible for the development of FuelBand hardware as it reportedly concentrates its efforts on a secretive collaboration with Apple… Read More
Nike is gearing up to shutter its wearable-hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker, a person familiar with the matter told CNET.
As early as this fall, Nike planned on releasing another iteration of the FuelBand — an even slimmer version — but cancelled the project, and it appears to have shelved all future physical product projects under the Digital Sport helm, the person familiar with the matter added.
One might argue it never really made sense for a shoe maker to build hardware. Still, it’s an interesting move, at an interesting time, especially when you know Tim Cook is on Nike’s board.
I frequently use Nike’s fitness app, Move for iPhone, which made its App Store debut in early-November. Apple highlighted Nike+ Move during the September double-iPhone event as a use case scenario on how health and fitness apps can benefit by taking advantage of the new M7 motion coprocessor found inside the iPhone 5s. Not only does Nike+ Move tracks your movement even when it’s inactive – with little to no impact on your battery life – it really gets you moving on a daily basis.
Beautiful and light iOS design, nicely animated interface, easy to grasp features and inviting concept together made me fall in love with the software from day one. A fresh update which just surfaced on the App Store is now introducing a more comprehensive Leaderboards and a more accurate Where You Moved screen… Read More
Good news for the folks who have managed to get their hands on the supply-constrained gold-colored iPhone 5s, we just found the perfect accessory for you. It’s the new Rose Gold FuelBand SE fitness-tracker by Nike.
Nike first unveiled the FuelBand SE—the second iteration of the popular fitness band—back in October, and it went on sale earlier this month. And now, for an extra $20, you can get it in this all-new rose gold color… Read More
Nike’s second-generation fitness-tracker, the Nike+ FuelBand SE, hit Apple’s web store this morning and is now available for purchase. The company showed off the new accessory during a media event back in October.
The SE looks and acts very similar to its predecessor, but adds new colorways in yellow, pink, and red, and support for Bluetooth 4.0. There’s also a few new features like hourly reminders and a handy one-touch clock mode… Read More
The flagship app for Apple’s new M7 coprocessor is finally available for download on the App Store. Nike+ Move, the app that Apple showcased alongside its unveiling of the iPhone 5s, went live a few hours ago.
A lot of people have been wondering what Nike stands to gain by continuing to align so closely with Apple — especially when they now sell what can arguably be seen as a competing product. After testing out the app, however, the answer to that question becomes readily apparent. Read More
Nike has launched a new iOS app this week called ‘Nike SB.’ The SB stands for skateboard, and the app offers up a number of features for those who love the sport including an interactive trick guide, the ability to share tips and tricks, and more.
The app also allows users to play one another in S.K.A.T.E., an offshoot of H-O-R-S-E, which pits two players against each other in a trick shootout. When a player fails to replicate a trick, they’re given a letter. And the first to spell “SKATE” loses… Read More
Cody told you about Nike’s second-generation FuelBand fitness bracelet that was announced at yesterday’s media event in New York City. The $149 Nike+ FuelBand SE accessory is coming November 6, bringing with it Bluetooth 4.0 support for low-power performance, in addition to hourly reminders, a clock mode and support for the iPhone 5s’s new M7 chip.
As a sidenote, the accompanying media release mentions that the Nike+ Move app which Apple’s marketing boss Phil Schiller showed off briefly during the iPhone 5s/5c keynote is coming to the App Store the same day, on Wednesday, November 6, 2013… Read More
Nike’s popular fitness and running app for the iPhone, named Nike+ Running, has received an interesting little update bringing with it the ability to take and share photos before, during or after your workouts so your friends can keep you going with likes and cheers. For those wondering what’s the big deal with photo sharing, let me just spell it out: seamless implementation.
Having been a user for quite some time, I’ve always hated having to pause my run manually in order to, say, catch a quick break or answer an important phone call. Not anymore – the new Nike+ Running version 4.4 is clever enough to automatically pause and resume when it detects I stopped running or resumed my workout. More tidbits follow… Read More
It’s been barely a little more than a month since news broke of Apple hiring a prominent Nike FuelBand developer and now comes word that Tim Cook has managed to lure away another high-profile Nike executive. Ben Shaffer, Studio Director of Nike’s research and development lab dubbed Innovation Kitchen, is working for Apple in unknown capacity.
It certainly doesn’t take a genius to figure out Apple hired him for his expertise in wearables. Nike is Fast Company’s 2013 most innovative company and the Innovation Kitchen is where Shaffer and his team conceived such wearable smash hits as the popular Nike Fuel Band and the Flyknit shoe… Read More
Jay Blahnik, a widely recognized fitness expert and key developer of the Nike FuelBand has taken a new job at Apple, according to a new report. He’s believed to be working on the company’s long-rumored iWatch project.
Blahnik’s resume is a mile long, as he has spent his last several years speaking at conferences around the globe, and consulting for everyone from Gatorade to General Electric. And now he’s taking his talents to Cupertino… Read More
Nike has posted a significant update to its popular Running app today, bringing it to version 4.3. While the update only includes a handful of improvements, and one new feature, that new feature is a pretty big deal.
It’s called Nike+ Challenges, and just as you’d expect, it allows you to challenge your friends to a race. You simply set the distance, send an invite to another Nike+ user, and the app will track each of your progresses… Read More
Just like accessories maker Jawbone had to release a re-tooled version of its Up fitness band following not-so-flattering reviews, Nike is now reportedly testing a next-generation Nike+ FuelBand in the wild. The device should address some of the annoying shortcomings of the original clip-on product and bring out new features.
For starters, the FuelBand successor will incorporate Bluetooth Smart wireless technology. Also known as Bluetooth 4.0, it allows for a considerably reduced power consumption whilst maintaining a similar communication range compared to Bluetooth 3.0.
As Bluetooth Smart is featured on Apple mobile devices from the iPhone 4S onward, the next Nike+ FuelBand will instantly support these low energy features on newer Apple devices right out of the box.
Nike plans to make it easier for developers to create software that connects to the fitness band. The second-generation FuelBand has additional new features, detailed after the break. The timing of the report is pretty interesting as rival FitBit earlier today started shipping its Bluetooth Smart-enabled $99 activity tracking wristband, the Flex… Read More
Well, this is interesting. Nike confirmed on Twitter it has ceased development of its long-overdue Android sync app for the FuelBand accessory. The company originally planned to release the software by summer 2012 to make it easy for Android-totting customers to sync with the FuelBand.
Like Jawbone’s Up fitness band, Nike’s FuelBand tracks your physical activity throughout the day to give you an at-a-glance overview of your habits and life patterns. Nike defends the move by citing the need to focus on the iOS app and web experiences. Could have Nike board member and Apple’s chief executive Tim Cook had a hand in stymieing Android app development? Read More
Nike today issued a major update to its running app sporting a revamped interface and tons of new features. You can now get into a run even faster, compare your last run to previous seven, along with the ability to visualize you runs in a beautiful new view that includes a landscape history… Read More
Apple is taking fitness to a whole new level. The folks over at Patently Apple have come across a new patent Apple filed back in October of 2009.
The patent for a Fitness Center app that Apple seems to have been working on for a while now was published today by the U.S Patent & Trademark Office. The Fitness Center app includes various capabilities such as social networking features, giving users the ability to find a workout buddy. The app also seems to include Nike integration, illustrating a list with “The Nike Club Training Club Class.” Read More