By Christian Zibreg on Jul 10, 2014
It’s interesting that although Adidas is the official sponsor of the world’s greatest sporting spectacle that is the 2014 World Cup in Brazil, Nike has managed to hijack the event and successfully steal Adidas’ thunder with clever marketing tactics.
Part of Nike’s stealthy yet effective approach is a new iPhone app dedicated to all things soccer.
Called Nike Soccer in the United States (the name is localized in other markets), it strives to put the best of soccer in your pocket by sending you timely alerts on upcoming events while keeping you connected to the world of Nike products and athletes.
The name of the game is exclusivity: Nike Soccer delivers premium content and provides access to limited product and events before any of Nike’s other channels… Read More
By Cody Lee on Jul 8, 2014
A few months ago, word got out that Nike was significantly downsizing its FuelBand team. The company’s CEO later confirmed the move, saying that it would be transitioning the focus of its FuelBand project from hardware to software.
The news sparked speculation that the strategy shift had something to do with Apple’s rumored wearable, and today more fuel was added to that fire. Apparently the iPad-maker has added two ex-FuelBand engineers to its iWatch team… Read More
By Cody Lee on Apr 25, 2014
Following the news last week that Nike is gearing up to shutter its wearable hardware efforts, CEO Mark Parker appeared on CNBC today to talk about the new direction. Parker says the company’s goal is to expand the FuelBand system, and that software and strategic partnerships will help them with that.
Obviously, he couldn’t say anything directly about the rumors that Nike is teaming up with Apple on a product, but Parker did note that the two companies have been working together for a long time. And when pressed about the speculation, he said that [Nike] is ‘excited’ about the future of the relationship… Read More
By Christian Zibreg on Apr 22, 2014
File this one under the ‘Obvious’ (or is it?) tab. According to a new report Tuesday by Geektime, citing sources familiar with their plans, Apple and Nike have banded together to secretly engineer a new smartband said to have been scheduled for a major announcement this Fall.
Needless to say, Geekwire doesn’t have an established track record in terms of rumors so you need to take the story with a grain of salt. Of course, such a notion just makes lots of sense on many levels.
As a reminder, CNET learned last week that Nike is in the process of shuttering its wearable-hardware division that produces FuelBand-branded accessories. These things are worn on one’s wrist, track one’s health and fitness data and work in conjunction with a companion iPhone app.
The sportswear company reportedly let go the majority of the team responsible for the development of FuelBand hardware as it reportedly concentrates its efforts on a secretive collaboration with Apple… Read More
By Sébastien Page on Apr 18, 2014
Nick Statt, reporting for CNET:
Nike is gearing up to shutter its wearable-hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker, a person familiar with the matter told CNET.
As early as this fall, Nike planned on releasing another iteration of the FuelBand — an even slimmer version — but cancelled the project, and it appears to have shelved all future physical product projects under the Digital Sport helm, the person familiar with the matter added.
One might argue it never really made sense for a shoe maker to build hardware. Still, it’s an interesting move, at an interesting time, especially when you know Tim Cook is on Nike’s board.
By Christian Zibreg on Dec 11, 2013
I frequently use Nike’s fitness app, Move for iPhone, which made its App Store debut in early-November. Apple highlighted Nike+ Move during the September double-iPhone event as a use case scenario on how health and fitness apps can benefit by taking advantage of the new M7 motion coprocessor found inside the iPhone 5s. Not only does Nike+ Move tracks your movement even when it’s inactive – with little to no impact on your battery life – it really gets you moving on a daily basis.
Beautiful and light iOS design, nicely animated interface, easy to grasp features and inviting concept together made me fall in love with the software from day one. A fresh update which just surfaced on the App Store is now introducing a more comprehensive Leaderboards and a more accurate Where You Moved screen… Read More
By Cody Lee on Nov 16, 2013
Good news for the folks who have managed to get their hands on the supply-constrained gold-colored iPhone 5s, we just found the perfect accessory for you. It’s the new Rose Gold FuelBand SE fitness-tracker by Nike.
Nike first unveiled the FuelBand SE—the second iteration of the popular fitness band—back in October, and it went on sale earlier this month. And now, for an extra $20, you can get it in this all-new rose gold color… Read More
By Cody Lee on Nov 5, 2013
Nike’s second-generation fitness-tracker, the Nike+ FuelBand SE, hit Apple’s web store this morning and is now available for purchase. The company showed off the new accessory during a media event back in October.
The SE looks and acts very similar to its predecessor, but adds new colorways in yellow, pink, and red, and support for Bluetooth 4.0. There’s also a few new features like hourly reminders and a handy one-touch clock mode… Read More
By Jeff Benjamin on Nov 4, 2013
The flagship app for Apple’s new M7 coprocessor is finally available for download on the App Store. Nike+ Move, the app that Apple showcased alongside its unveiling of the iPhone 5s, went live a few hours ago.
A lot of people have been wondering what Nike stands to gain by continuing to align so closely with Apple — especially when they now sell what can arguably be seen as a competing product. After testing out the app, however, the answer to that question becomes readily apparent. Read More
By Cody Lee on Oct 30, 2013
Nike has launched a new iOS app this week called ‘Nike SB.’ The SB stands for skateboard, and the app offers up a number of features for those who love the sport including an interactive trick guide, the ability to share tips and tricks, and more.
The app also allows users to play one another in S.K.A.T.E., an offshoot of H-O-R-S-E, which pits two players against each other in a trick shootout. When a player fails to replicate a trick, they’re given a letter. And the first to spell “SKATE” loses… Read More
By Christian Zibreg on Oct 16, 2013
Cody told you about Nike’s second-generation FuelBand fitness bracelet that was announced at yesterday’s media event in New York City. The $149 Nike+ FuelBand SE accessory is coming November 6, bringing with it Bluetooth 4.0 support for low-power performance, in addition to hourly reminders, a clock mode and support for the iPhone 5s’s new M7 chip.
As a sidenote, the accompanying media release mentions that the Nike+ Move app which Apple’s marketing boss Phil Schiller showed off briefly during the iPhone 5s/5c keynote is coming to the App Store the same day, on Wednesday, November 6, 2013… Read More
By Christian Zibreg on Oct 15, 2013
Nike’s popular fitness and running app for the iPhone, named Nike+ Running, has received an interesting little update bringing with it the ability to take and share photos before, during or after your workouts so your friends can keep you going with likes and cheers. For those wondering what’s the big deal with photo sharing, let me just spell it out: seamless implementation.
Having been a user for quite some time, I’ve always hated having to pause my run manually in order to, say, catch a quick break or answer an important phone call. Not anymore – the new Nike+ Running version 4.4 is clever enough to automatically pause and resume when it detects I stopped running or resumed my workout. More tidbits follow… Read More
By Cody Lee on Oct 15, 2013
Nike held a big, athlete-filled media event in New York City this morning to announce its long-awaited second generation FuelBand fitness device: the Nike+ FuelBand SE.
The new Band looks virtually identical to its predecessor, except for the addition of some new color accents, but on the inside there has been a number of improvements… Read More
By Christian Zibreg on Sep 27, 2013
It’s been barely a little more than a month since news broke of Apple hiring a prominent Nike FuelBand developer and now comes word that Tim Cook has managed to lure away another high-profile Nike executive. Ben Shaffer, Studio Director of Nike’s research and development lab dubbed Innovation Kitchen, is working for Apple in unknown capacity.
It certainly doesn’t take a genius to figure out Apple hired him for his expertise in wearables. Nike is Fast Company’s 2013 most innovative company and the Innovation Kitchen is where Shaffer and his team conceived such wearable smash hits as the popular Nike Fuel Band and the Flyknit shoe… Read More