While Spotify is over there launching playlists for pets, Apple is teaming up with the National Basketball Association (NBA) to launch a new playlist in Apple Music.
Apple and the NBA team up for a new ‘Base:Line’ Apple Music playlist
NBA
Beats by Dr. Dre and NBA unveil global marketing and merchandising partnership
The Apple-owned headphone brand Beats by Dr. Dre yesterday announced a global marketing and merchandising partnership with the National Basketball Association (NBA).
NBA app updated ahead of the start of the new season
The NBA preseason is underway, and the start of the NBA regular season is coming up soon, on October 17th, when the Warriors take on the Rockets. The NBA app for iOS has been recently updated to prepare for the start of the new season. The new version of the app includes all of the following updates:
New Beats ad features NBA all-stars LeBron James, Kevin Durant & others
Apple on Tuesday released a new television commercial promoting the Beats Studio Wireless on-ear headphones and the Beats Powerbeats3 Wireless in-ear headphones. “Beats powers the world’s greatest basketball players to make their statement on the biggest stage,” notes the ad.
The 30-second commercial, titled “Be Heard”, features NBA all-stars LeBron James, Kevin Durant, Draymond Green and James Harden who can be seen listening to a song by American rock duo “The White Stripes” while warming up with their Beats headphones.
And here it is.
https://www.youtube.com/watch?v=pcnmfyYETD0
As mentioned, the commercial uses the song “Seven Nation Army” by The White Stripes from their album “Elephant”. You can purchase their album from iTunes or stream it on Apple Music.
How do you like Apple's new Beats ad?
Apple shows off NBA star illustrations created on iPad Pro
Apple today showcased work of the self-proclaimed “Vector Art Monster” aka Rob Zilla, who drew NBA star Kevin Durant with his iPad Pro and Apple Pencil.
The iPad Pro + Apple Pencil combo allows the artist to create illustrations that Mashable has described as “bright, arresting sports imagery.”
To celebrate the Golden State Warriors’ NBA-best regular season record, and star Kevin Durant’s return to the team just in time for the 2017 NBA Playoffs, the iPhone maker has shared images and videos showing off the illustration coming to life from start to finish.
Apple turns to professional athletes for testing of iWatch fitness capabilities
With just four months remaining until Apple is expected to unveil its oft-rumored iWatch, a new report claims that the iPhone maker has teamed up with professional athletes to test the smartwatch's fitness capabilities in intense training environments. The report, citing a source with knowledge of the testing, adds that Apple has invited players from the MLB, NBA and NHL to its Cupertino headquarters on numerous occasions for this testing.
Apple is reportedly working with Los Angeles Lakers superstar Kobe Bryant, Los Angeles Kings right winger Dustin Brown and at least a few other star athletes, one being an unidentified player for the Boston Red Sox. The athletes have been forced to sign non-disclosure agreements that prohibit them from discussing the existence of the iWatch or their involvement in the testing process…
NBA updates Game Time app with videos of classic games
With football season over and baseball season still a month away, the US sports world has turned its attention to basketball. The regular NBA season is winding down and a lengthy stretch of playoff games is about to begin.
With that in mind, it's nice to see that the League continues to better its Game Time app. Following a big iOS 7 makeover and All-Star weekend refresh, the app has been updated today with videos of classic games and highlights...
NBA Game Time app gets big update ahead of All-Star weekend
Now that the Super Bowl is over, and pro football is no more, the attention of many sports fans will now turn to basketball. College teams are just a month or so away from the big March Madness tournament, and the NBA is just two weeks away from All-Star weekend.
And because of that, the NBA pushed out a big update for its Game Time app this weekend. The update brings the app to version 5.2, and adds several new All-Star data points and features including rosters, schedules and everything you need to keep up with the action...
How NBA teams are using iPad to improve their game
The Wall Street Journal a month ago revealed that Samsung of South Korea signed a lucrative deal with the NBA worth a hundred million bucks to provide its tablets and TVs that referees will use to review close calls. It's part of the Galaxy maker's ongoing and massive advertising push which includes big name celebrity endorsements, event sponsorships, sports tie-ins and more.
But despite the partnership which moves Samsung into the valuable space so close to the action, Bloomberg is reporting today that NBA is still very much in love with their iPads and has produced a video explaining how NBA uses Apple's devices to improve their games. More on that right after the break..
NBA updates Game Time app for new season, gives it iOS 7 makeover
Get ready basketball fans, the 2013-2014 NBA season is finally upon us. The season officially kicks off tonight with 3 games, which include great match-ups between the Pacers and the Magic, Clippers and Lakers, and the Bulls and the Heat.
And in a proverbial buzzer-beater, the NBA has updated its iOS app for the new season, bringing it to version 5.1. The update brings about a number of improvements including an iOS 7-inspired UI makeover, new league content and more...
NBA 2K14 hits the App Store
If you're into sports and are a fan of basketball and the NBA in particular, the newly-released NBA 2K14 for iOS devices should be on your list for consideration. The game has been published by 2K Games, a Take-Two Interactive subsidiary notable for its recent release of Lucid Games' 2K Drive for the iPhone and iPad.
Of course, it's really an updated version of 2K's ongoing NBA series for the iPhone and iPad, refreshed with the 2013-14 season stats, players, venues and other data (just like EA Sports' FIFA series)...
NBA offers free app for tracking this weekend’s All-Star events
Good news NBA fans. We are now less than a week away from the three day showcase for basketball's top players known as All-Star Weekend. The annual 3-day affair features several events, including the Slam Dunk contest and of course the All-Star game itself.
And thanks to The League, you'll be able to follow along with all of the action right on your iPhone or iPad. The NBA is offering a free iOS app, NBA All-Star 2013, that will let you grab news, stats, photos and video highlights of all of this weekend's festivities...