Microsoft

New Apple ads continue positioning iPad Pro as being better than a computer

Christian Zibreg ∙ February 17, 2017

Apple today published four new ads on its YouTube channel that continue to position its iPad Pro tablet as being better than a computer. The four new commercials, running sixteen seconds each, use the tagline “Real Problems... Answered” and appear to be based on typical PC user tweets.

The videos promote the tablet as a device that's free of wires, immune to viruses, faster than most laptops and able to run Microsoft Office apps and connect to fast LTE cellular networks.

Give the new ads a quick watch, then meet us in comments.

Skype group video calling starts rolling out with support for up to 25 participants

Christian Zibreg ∙ February 18, 2016

As promised, Microsoft has begun rolling out free group video calling in Skype's mobile apps for iOS and Android devices, Engadget reported this morning.

According to Microsoft, this feature will allow Skype users to video chat with up to 24 other people at once in crisp 1080p resolution, and each participant can flip between the front and back camera mid-call.

Group video calling in mobile Skype apps is going to be available to users in North America and Western Europe. “We plan to be fully available worldwide in March,” said Skype.

Free group video calling is coming to Skype’s iPhone and iPad application

Christian Zibreg ∙ Updated April 6, 2017

Skype is celebrating its tenth anniversary so the Microsoft-owned company yesterday announced that users of its mobile application will soon be able to take advantage of a free group video calling feature.

According to Gurdeep Pall, Skype CVP, group video calling on mobile devices will be coming to Skype's iPhone and iPad app “soon,” and to Windows 10 and Android devices.

Microsoft doubles down on iPad bashing with a pair of new Surface ads

Christian Zibreg ∙ November 26, 2013

In what's now become a recurring theme, Windows maker Microsoft just fired the latest salvo of television commercials that predictably portray Apple's iPad as a lesser tablet. Posted on the official Surface blog, a pair of holiday-themed advertisements highlight one hardware and one software feature of the Microsoft tablet: a built-in kickstand and multi-account support.

The Redmond giant doesn't shy away from mentioning the iPad brand name in the videos. "Free apps on the iPad don’t offer the same hands-free technology," says the voiceover in the first ad that highlights a Food & Drink app which come preloaded with Windows 8.1. The other ad lambasts Apple's device because it "doesn’t allow for multiple accounts and does not have the ability to monitor usage"...

New Nokia Lumia 2520 ad lambasts iPad for lack of keyboard

Cody Lee ∙ Updated April 14, 2018

Microsoft has built up quite the library of iPad-bashing TV spots. And now that it's buying out Nokia's mobile hardware business, it's getting them in on the gag. Today, Nokia launched a new TV commercial taking potshots at Apple's popular tablet.

The ad is supposed to be about Nokia's new Lumia 2520 slate, which launched last week, but you only see it for about 5 seconds at the very end of the 1 minute and 18 second-long video. For the other 72 seconds, it shows a user defending his iPad...

Microsoft now takes swipes at iPad mini

Christian Zibreg ∙ August 8, 2013

Wow, there's just no stopping Microsoft's marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple's full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).

You'd have think Microsoft's ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft's WindowsVideos channel.

And for the first time, the software giant is targeting the iPad mini by pitting Acer's 8.1-inch Iconia W3 tablet against Apple's popular 7.9-inch $329 device. I've included the ad for your viewing pleasure right after the break...

Despite slumping Surface sales, Microsoft continues to attack iPad in new ad

Cody Lee ∙ Updated June 13, 2016

You would think that with an ongoing Surface sales slump that even multiple fire sales can't fix, Microsoft would try to switch up its tactics. But nope. As it's done several times this summer, the Redmond company posted a new tablet ad today attacking the iPad.

The new spot is called 'Surface RT vs. iPad.' And like Microsoft's previous commercials, it pits the Surface against Apple's popular tablet, highlighting their differences. This time around, the iPad is knocked for having a smaller screen, lacking a kickstand and more...

Forgetting about Surface disaster, Microsoft’s ad people take another jab at iPad

Ed Sutherland ∙ July 19, 2013

Microsoft just doesn't skip a beat when it comes to its fantasy that the Surface rivals Apple's iPad. Never mind the software giant had to reduce prices on its tablet because no one is buying the device. Never mind Thursday the company took a $900M writedown on those cheaper Surfaces that no one wants.

To mark all the features the Surface has (which no one except paid actors apparently want), the Redmond-based Windows giant has released another sneering ad pitting its tablet against Apple's. This is what lesser-known brands quite often do as they strive to piggy-back on the popularity of the Apple brand...

Microsoft’s fourth iPad-bashing ad touts Windows 8 multitasking

Christian Zibreg ∙ Updated January 26, 2016

iPad-bashing is becoming the recurring theme for Microsoft as the once dominant force in computing struggles to reclaim its relevancy in the post-PC world. Nowhere is this more evident that in Microsoft's inability to hit the ground running with Windows 8 on tablets.

With a few notable exceptions, you can tell an also-ran has run out of ideas when it puts together a television commercial advertising its contender against the industry leader.

Sometimes the strategy of piggy-backing on the top dog's popularity can do wonders (case in point: Samsung), but often times it just backfires. The latter appears to be happening with Microsoft's anti-iPad ads. I'll let you be the judge of that: the latest iPad-dissing 30-second spot sporting two baseball scouts is below the fold...

Another Microsoft ad disses iPad’s specs, multitasking, AirPrint and more

Christian Zibreg ∙ May 23, 2013

Wow, that was quick. Following on yesterday's Windows 8 commercial which uses Apple's Siri to highlight the iPad's perceived flaws - such as its $499 price point versus an Asus VivoTab Smart and lack of Office (go figure), the Redmond-based software giant today release another ad along the same lines.

Suggestively titled 'Comparison: iPad vs. Windows 8 Tablet', the commercial pits an iPad 4 against an Asus Vivo Tab RT, which is based on the same ARM CPU technology like Apple's tablet. However, the software maker has been caught cheating...

Microsoft uses Siri to highlight iPad flaws in new Windows 8 ad

Cody Lee ∙ May 22, 2013

It's not unusual to see Microsoft and Apple products pitted against each other in a TV ad. Back in the early 2000s, Apple had success with its 'I'm a Mac' spots. And just recently, MS took on both Apple and Samsung in its 'Don't Fight' commercial.

But this new Windows 8 tablet ad takes the rivalry thing to a whole new level. Using the voice of Siri, Microsoft highlights a number of things that the iPad can't do, that a tablet running its latest OS can. As always, we have the video for you after the fold...

How Bluetooth can make Apple TV more than a ‘hobby’ device

Ed Sutherland ∙ December 11, 2012

News that the Apple TV software will support Bluetooth could make the streaming device largely viewed as a "hobby" into something more. Much more. More than simply replacing the Apple remote with a keyboard, the new software potentially does for video what the iPhone did for grainy phone snaps.

While speculation is rampant (and likely quiet wrong) about when Cupertino will enter the television business, the Apple TV box is a gold mine just gathering dust, here's why...