New Microsoft ad says iPhone 6 Plus only makes Siri bigger, not smarter

By Christian Zibreg on Nov 21, 2014

Friday, Windows giant Microsoft published a new Apple-bashing ad on its YouTube channel.

The 30-second television commercial shows off the latest version of Cortana, Microsoft’s Siri-like personal assistant, running on the Lumia 830 and interacting with a bunch of built-in applications.

Cortana amusingly brags to Siri about being able to perform functions Apple’s personal assistant can’t, like alert users to leave early for an appointment using traffic alerts, remind them of things based on who calls or texts and more. Read More

 

Microsoft’s latest Skype ad promotes Apple gear

By Christian Zibreg on Nov 14, 2014

Microsoft Canada on Friday published an interesting commercial on its Facebook Page depicting “the world’s first wireless orchestra” comprised of New York City’s celebrated subway musicians kept in sync with a remote conductor thanks to Skype.

The video features a bunch of Apple’s MacBook Pro notebooks that run the Skype software, while iPhones make a few notable appearances as well.

Someone in Cupertino should send marketing wizards in Redmond a thank you note for advertising for Apple. Read More

 

Details of Telltale’s upcoming game based on HBO’s Game of Thrones series leak

By Christian Zibreg on Nov 14, 2014

Before revealing the first story details and premier trailer of “Tales from the Borderlands”, its upcoming adventure game based on on Gearbox and 2K’s Borderlands 2, Telltale yesterday offered a glimpse into an upcoming “Game of Thrones” game based on HBO’s award-winning fantasy drama television series, itself adapted from of “A Song of Ice and Fire”, George R. R. Martin’s series of fantasy novels.

Filing as another episodic adventure game, the game follows the storyline of House Forrester detailed in the book “A Dance with Dragons,” the fifth book of the series, with an interesting twist: players will be permitted to assume the role of any of the five members of House Forrester in various locations around Westeros and Essos.

Needless to say, your actions affect the rest of House Forrester. “Multiply the actions of one character by five, and you’re truly playing the Game of Thrones … where you win, or you die,” notes the blurb. Read More

 

New Microsoft ad pits Lenovo’s Yoga 3 Pro convertible to MacBook Air

By Christian Zibreg on Nov 3, 2014

Microsoft’s Windows channel on YouTube yesterday released a new commercial painting Lenovo’s Yoga Pro 3 convertible laptop as a better portable computer overall than Apple’s ultra-thin MacBook Air.

Titled ‘Let’s Dance’, the 30-second commercial is critical of the Apple machine’s lack of a touchscreen while praising multi-mode flexibility of the Lenovo Yoga 3 Pro, concluding that once you add the touchscreen to the mix, “it’s game over” because the Yoga 3 Pro proves there’s “more than one way to do what you want”. Read More

 

Microsoft targets MacBook Air with three new Surface ads

By Christian Zibreg on Aug 11, 2014

Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.

Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.

Check them out after the break and meet us in comments… Read More

 

Microsoft airs Cortana vs. Siri ad showing contextually-aware tasks

By Christian Zibreg on Jul 28, 2014

Microsoft on Monday shared a new television commercial which the company first showed off at its annual conference back in April to rally up developers who were concerned that the software giant was losing its mojo.

The 30-second video depicts a showdown between Cortana, Microsoft’s own digital personal assistant baked into Windows Phone 8.1, and Apple’s Siri.

Microsoft’s assistant is shown completing a number of contextually-aware tasks using a plethora of services and data sources… Read More