Apple has hired industry veteran Chris Thorne as its new chief marketing officer for the Beats brand following the rennet launch of the sporty PowerBeats Pro truly wireless earbuds.
A trio of fresh 15-second video advertisements from the "That's iPhone" campaign were posted yesterday to Apple's YouTube channel in Australia, focusing on iMessage encryption, Apple's material recycling efforts and privacy in App Store.
Apple's official YouTube channel yesterday shared a new #ShotonPhone video, the third clip in the iPhone Experiments series, along with a companion behind-the-scenes mini-film.
Today, Apple United Kingdom on its YouTube channel published a short but sweet video, part of the company's "Behind the Mac" campaign, that focuses on music-making on the Mac.
Apple has been underscoring, repeatedly and for more than a year now, that it wants to help customers cure their smartphone addiction which it has played a major part creating in the first place. But Apple shot itself in the foot with its latest iPhone XR commercial by unintentionally promoting smartphone addiction as a way of life of today's generation.
Apple yesterday released a new video advertisement via its YouTube channel. If my memory serves me correctly, this is the first ad that promotes Apple's handset trade-in program.
Apple has hired Danielle DePalma, studio Lionsgate's former Executive Vice President of Worldwide Digital Marketing & Research, as its Senior Film and TV Series Marketing executive tasked with pushing the company's upcoming Apple TV+ video-streaming service.
Apple yesterday shared a new video featuring beautifully shot scenes of nature from around the world. Today, the company released a making-of video revealing how the project was shot using iPhone XS cameras and some additional equipment and accessories, like cinema-quality lenses and stabilizers. For the scene of a stunning avalanche, Apple used real explosives rather than computer graphics and special effects.
Apple this morning released some new imagery as part of its ongoing #ShotOniPhone campaign on social media, featuring gorgeous clips of nature from around the world.
Aside from sharing a new shot on iPhone mini film, Apple this morning also published half a dozen videos on its official YouTube channel showcasing the versatility and on-the-go power of the new iPad Pro, including features like USB-C connectivity, Apple Pencil drawing and so forth.
Apple's #ShotoniPhone campaign continued today with a new video posted to the company's official YouTube channel highlighting whale shark research with pretty cool underwater photography and features great videography work.
Apple yesterday released a pair of short 10-second videos through its official US and UK YouTube channels. The first clip promotes a variety of styles and colors provided by the new Spring-themed Apple Watch bands and the other highlights Apple's environmental efforts seen through the lens of the final assembly of an iPhone.