Apple in an interesting marketing push has launched a new micro-site solely dedicated to highlighting the benefits of the tight integration between its iPhone and Apple Watch products.
Marketing
Apple promotes child-friendly TV shows and movies available to watch on Apple TV+
Apple yesterday released a new video commercial that promotes child-friendly original series and films "to inspire the next generation of dreamers, explorers and believers."
Apple’s ‘Bounce’ ad for the AirPods has earned some advertising awards
It has been almost a year since Apple released an innovative ad for its truly wireless headphones, the AirPods, called "Bounce". And now it's earned quite a few advertising awards.
Apple releases a longer version of the inaugural iPhone SE ad “The Opening”
Apple United Kingdom's official YouTube channel today shared a longer version of the inaugural iPhone SE ad in which the company depicted an early adopter peeling off the protective film from his brand spanking new handset. The new video shows the entire unboxing scene.
Samsung’s Oscars ad for the upcoming Z Flip foldable phone warns screen crease is normal
Samsung during last night's Academy Awards ceremony aired an inaugural television commercial showing off its upcoming foldable phone, dubbed Z Flip. While people have speculated that the company may have solved the bending issue with foldable screens, the 30-second video ad notes in the fine print that display crease is normal.
Apple Arcade takes over the Apple.com homepage, releases new whimsical ads
Apple has amped up promotional activities for its $5 per month Arcade gaming service by releasing a pair of whimsical video commercials via its YouTube channel. Additionally, Apple Arcade characters have taken over the Apple.com homepage.
Watch Apple’s unreleased social ad for the ill-fated AirPower wireless charger
The ad free (Unofficial) Apple Archive that launched today is a rabbit hole of awesomeness not just for true fans but for everyone interested in Apple history. The best thing about this project — it comes with some interesting materials that never saw the light of day, like this unreleased social media advertisement for the (also unreleased) AirPower wireless charger.
Apple is advertising its monthly iPhone installment plan in the Wallet app
As rumored, Apple recently increased the sickness of its ecosystem by offering Apple Card holders the option to pick up a brand-new iPhone and pay monthly, interest-free, and now the company is advertising the offer in the Wallet app.
Microsoft’s new ad for Surface Laptop 2 features a real life guy named Mac Book
In a fun nod back to Apple's classic Mac vs. PC advertisements from about a decade ago, Microsoft's latest commercial for its second-generation Surface Laptop features a real life guy, named Mackenzie “Mac” Book from Sydney, Australia. No, seriously.
New Powerbeats Pro ad depicts a lengthy relay race set against breathtaking Icelandic scenery
Powerbeats Pro and their charging case allow for a total of 24 hours of run time, and the latest commercial from Apple-owned Beats brand drives that point home.
Apple takes iPhone privacy billboard marketing campaign to Europe, starting with Germany
New Apple billboards were spotted this morning in major German cities of Hamburg and Berlin, promoting the importance of iPhone user privacy and data protection.
Apple highlights a new #ShotoniPhone video about Indian cricket players coinciding with the 2019 Cricket World Cup
The official Apple India channel on YouTube today published a new 40-second video in the ongoing #ShotoniPhone campaign that centers around cricket players in a celebration of Indian sports and culture.