Apple's virtually-held September 14 event under the tagline “California Streaming” revealed updates to the iPhone lineup, Apple's bread and butter, in addition to the sixth-generation iPad mini and Apple Watch Series 7. If you're not caught up yet, it might be a great idea to watch the new ads first to familiarize yourself with Apple's talking points before diving deeper.
Marketing
If the Perseverance had Google Photos…
Having spent six full months on Mars, NASA's Perseverance Rover has already snapped up 125,428 photos, and it's showing no signs of slowing down.
Billie Eilish promotes Apple Music spatial audio in new Apple video
Apple has teamed up with the popular American singer and songwriter Billie Eilish on a new short film promoting the company's new Apple Music spatial audio feature.
Watch Apple’s new “Haystack” ad showing finding a misplaced iPhone via Apple Watch
A new iPhone 12 commercial from Apple, dubbed “Haystack,” demonstrates how easy it is to find a misplaced iPhone with an Apple Watch.
I just rewatched the Windows 7 launch party video, my favorite worst Microsoft ad ever
We surely hope that Microsoft's attempt at a campy viral campaign for when Windows 11 launches won't be a promotional blunder as this cringe-worthy Windows 7 launch party video.
Watch Apple’s unlisted ad portraying modern PC users as losers suffering from iPad envy
Apple's ad campaign under the tagline “Your next computer is not a computer” continues with an unlisted YouTube video that would have you believe PC users are suffering from iPad envy.
Apple Japans shares an awesome Apple Watch ad targeting active people
Apple's Japan division has shared a new ad for the Apple Watch on its own YouTube channel, employing some cool effects and cuts to appeal to active people.
Watch this now: How Apple “stole” the Mac’s M1 chip for the new iPad Pro
This awesome commercial wants to sell you the message that Apple has supercharged the newly announced iPad Pro by equipping it with the company's custom Mac chip, the Apple M1.
Misleading advertising: Apple no longer claims the Pro Display XDR goes “far beyond HDR”
Apple must add a footnote to its Pro Display XDR product page in the United Kingdom to clarify the monitor's P3 wide color gamut in stricter terms than before to stop misleading users.
The global chip shortage has reportedly delayed some iPad and MacBook production
The coronavirus pandemic has caused a global chip shortage—that's why you haven't been able to purchase your PlayStation 5—and Apple has been immune to this problem, up until now.
Apple shares another iPhone 12 ad centered on the Ceramic Shield protective glass coating
Apple has shared a new iPhone 12 commercial on its official channel on YouTube, aptly titled “Fumble,” which promotes the company's new custom Ceramic Shield protective glass coating that it claims brings four times drop protection compared to previous iPhone models.
The next iPad Pro probably won’t arrive until at least April
The rumor-mill should not be expecting a March release of Apple's next 12.9-inch iPad Pro with a mini-LED screen because the tablet won't enter mass production before April at the earliest.