Apple Watch lifestyle photoshoots appear in Hong Kong and UK fashion mags

By Christian Zibreg on Mar 2, 2015

Multi-page editorial coverage of the Apple Watch in the world’s top fashion magazines continues with a new cover appearance and multi-page spread in Hong Kong street fashion and lifestyle magazine East Touch this month, Hype Beast reported Monday.

In addition, the wrist-worn device has appeared on the cover and a two-page spread inside the Big Spring issue of London-based fashion mag Style. Read More

 

Check out cool Apple Watch print and video ad in Vogue’s March issue

By Christian Zibreg on Feb 25, 2015

Looks like Apple’s marketing department has chalked up another win as the widely respected Vogue just gave the Apple Watch serious exposure.

The March issue of the magazine features a multi-spread feature containing actual-size photographs of Apple’s wrist-clad device.

As MacRumors noted, the clean ads simply showcase different Watch casings and band designs.

Because the device is depicted in actual size, the magazine’s fashion conscious readers can get a feel of how big the Watch is in real life. Read More

 

Apple airing new commercial ahead of the Oscars which showcases iPad use in filmmaking

By Christian Zibreg on Feb 22, 2015

Ahead of the annual Academy Awards ceremony tonight, Apple has started airing a new television commercial which highlights iPad use in filmmaking.

Titled ‘Make a film with iPad,’ the 30-second spot is narrated by director Martin Scorsese, widely regarded as one of the most significant and influential filmmakers in cinema history.

Unsurprisingly, the Oscars ad has been shot entirely on the iPad Air 2. The video closes with the ‘Everything changes with iPad’ tagline that was also used in Apple’s previous iPad commercial, aired on the day of the Grammy Awards, which highlights how tablet can be used as a music-creation tool. Read More

 

Apple Watch makes its US magazine cover debut ahead of April launch

By Christian Zibreg on Feb 19, 2015

In line with Apple’s promise of a functional yet fashionable device, its forthcoming Watch has already graced the cover of Vogue China. And now, as reported by AppleInsider, the wrist-worn gizmo has just made its magazine cover debut over in the United States.

Featured in the March issue of ‘Self’ magazine, the Apple Watch Sport and its stock Activity app can be seen prominently shown on the wrist of supermodel and Victoria’s Secret Angel Candice Swanepoel as Apple appears to have extended device advertising to fitness enthusiasts in a need of a comprehensive activity tracking accessory. Read More

 

Watch AmEx’s Apple Pay ad with Jerry Seinfeld, Jim Henson, Tina Fey and others

By Christian Zibreg on Feb 9, 2015

Last evening, American Express began airing its inaugural television commercial for Apple Pay.

Conceived as the evolution of AmEx, the commercial, called “Retrospective,” uses some of AmEx’s best-known ads featuring celebrities such as Jerry Seinfeld, Jim Henson, Tina Fey, Jackie Chan and Martin Scorsese (who also starred in Apple’s Sir ad).

“American Express’ timeless safety and security are now available on Apple Pay,” the ad proclaims. “The next evolution of membership is here.” Read More

 

HTC rap anthem takes ad wars to the next level, disses Apple and Samsung

By Christian Zibreg on Feb 3, 2015

Somebody thought a rap music video about HTC would be a nice excuse to blast Samsung and Apple. In what could quite possibly mark the worst Apple ad attack ever, the cringeworthy hip hop anthem titled “Hold the Crown” sings praise to the HTC M8 handset while dissing competition.

“Your phone was all glass, why you changed your tune now?,” hip hop artists Greg Carr aka “Doc G” of the musical group P.M. Dawn raps in the video.

“Your chip is slower, but you’ll never touch our BoomSound,” the lyrics continue. Accusing “more than a few clowns” who stole “what we originated”, the music video goes on to proclaim HTC as the master of the universe and paint “your Galaxy” as “overrated”. Read More

 

T-Mobile CEO John Legere lambasts competition in holiday ad

By Christian Zibreg on Dec 22, 2014

You’ve seen Apple’s moving Christmas ad so how about some Un-carrier holiday greeting? T-Mobile, America’s only Un-carrier, did just that with its new holiday ad posted to YouTube on Monday.

Featuring its outspoken boss John Legere, the tongue-in-cheek video depicts the CEO sitting cozily in a chair and grinning mischievously as he reads us a magical story from the land of the Un-carrier.

Need I say more?

As you might imagine, he couldn’t refrain himself from dissing competitors and firing potshots at Verizon, AT&T and Sprint. And if you for one second thought a holiday greeting from Legere should be profanity-free, think again! Read More

 

New Apple video goes behind the scenes of ‘The Song’ holiday ad

By Christian Zibreg on Dec 17, 2014

Earlier this week, Apple begun airing its new holiday ad titled ‘The Song’ which features a woman using her Apple hardware and software to record herself singing along with a recording of her grandmother from several years ago. The 30-second commercial wraps up with a scene depicting her grandmother enjoying the resulting song on an iPad.

Today, the iPhone maker via its YouTube channel released a behind-the-scenes video titled ‘The story behind “The Song”’ featuring the ad’s musician Dana Williams and vocalist Rhiannon Giddens who explain basic concepts behind the commercial and lay out a creative workflow which involves most of Apple’s current product lineup. Read More

 

Apple launches star-studded Beats #SoloSelfie campaign

By Christian Zibreg on Nov 27, 2014

In addition to a new iPhone 6 television commercial featuring Tonight Show host Jimmy Fallon, Justin Timberlake and voice messaging in iOS 8’s Messages app, Apple and Beats (which got snapped up by the iPhone maker for $3 billion earlier this year) kicked off a new #SoloSelfie thingy.

In a nutshell, it’s a campaign that promotes the Solo2, ”the world’s best-selling headphone.” Like other Beats campaigns, #SoloSelfie includes more than a dozen celebrities including Kendall, Kylie Jenner, Nicki Minaj, Kenan Thompson and a bunch more who can be seen snapping selfies while wearing the high-end headphones. Read More

 

Watch Chase’s first Apple Pay TV ad featuring Jack Antonoff’s Bleachers band

By Christian Zibreg on Nov 24, 2014

As reported by Ad Age this morning, Chase, one of early launch parters for Apple Pay, will begin airing its very first television commercial highlighting Apple’s mobile payment service later today. The ad depicts Fun lead guitarist Jack Antonoff and his indie band the Bleachers relying on Apple Pay to make purchases at several locations while making preparations for a rooftop concert.

The commercial is meant to boost Apple Pay’s appeal in small business environments. Businesses using the Chase Paymentech service for payment processing can now tap the bank’s Future Proof Terminal to accept Apple Pay payments at the register. Moreover, Chase has released updated SDK tools for developers to implement paying for goods and services in apps with Apple Pay. Read More

 

New Microsoft ad says iPhone 6 Plus only makes Siri bigger, not smarter

By Christian Zibreg on Nov 21, 2014

Friday, Windows giant Microsoft published a new Apple-bashing ad on its YouTube channel.

The 30-second television commercial shows off the latest version of Cortana, Microsoft’s Siri-like personal assistant, running on the Lumia 830 and interacting with a bunch of built-in applications.

Cortana amusingly brags to Siri about being able to perform functions Apple’s personal assistant can’t, like alert users to leave early for an appointment using traffic alerts, remind them of things based on who calls or texts and more. Read More

 

Microsoft disses Apple in Christmas Surface ad

By Christian Zibreg on Nov 17, 2014

Software giant Microsoft is no stranger to Apple bashing. Every once in a while, the Redmond giant take aim at Apple’s iPad tablets and MacBook Air ultra-thin notebooks by putting out aggressively conceived television commercials for its Surface tablets.

Just in time for the looming holiday shopping season, Microsoft started airing a brand new Surface Pro ad that argues that its tablet convertible with a kickstand, keyboard cover and desktop apps is a better deal than the MacBook Air. Read More

 

Microsoft’s latest Skype ad promotes Apple gear

By Christian Zibreg on Nov 14, 2014

Microsoft Canada on Friday published an interesting commercial on its Facebook Page depicting “the world’s first wireless orchestra” comprised of New York City’s celebrated subway musicians kept in sync with a remote conductor thanks to Skype.

The video features a bunch of Apple’s MacBook Pro notebooks that run the Skype software, while iPhones make a few notable appearances as well.

Someone in Cupertino should send marketing wizards in Redmond a thank you note for advertising for Apple. Read More

 

Details of Telltale’s upcoming game based on HBO’s Game of Thrones series leak

By Christian Zibreg on Nov 14, 2014

Before revealing the first story details and premier trailer of “Tales from the Borderlands”, its upcoming adventure game based on on Gearbox and 2K’s Borderlands 2, Telltale yesterday offered a glimpse into an upcoming “Game of Thrones” game based on HBO’s award-winning fantasy drama television series, itself adapted from of “A Song of Ice and Fire”, George R. R. Martin’s series of fantasy novels.

Filing as another episodic adventure game, the game follows the storyline of House Forrester detailed in the book “A Dance with Dragons,” the fifth book of the series, with an interesting twist: players will be permitted to assume the role of any of the five members of House Forrester in various locations around Westeros and Essos.

Needless to say, your actions affect the rest of House Forrester. “Multiply the actions of one character by five, and you’re truly playing the Game of Thrones … where you win, or you die,” notes the blurb. Read More

 

New Microsoft ad pits Lenovo’s Yoga 3 Pro convertible to MacBook Air

By Christian Zibreg on Nov 3, 2014

Microsoft’s Windows channel on YouTube yesterday released a new commercial painting Lenovo’s Yoga Pro 3 convertible laptop as a better portable computer overall than Apple’s ultra-thin MacBook Air.

Titled ‘Let’s Dance’, the 30-second commercial is critical of the Apple machine’s lack of a touchscreen while praising multi-mode flexibility of the Lenovo Yoga 3 Pro, concluding that once you add the touchscreen to the mix, “it’s game over” because the Yoga 3 Pro proves there’s “more than one way to do what you want”. Read More

 

iPad Air 2 costs roughly the same to build as its predecessor

By Christian Zibreg on Oct 28, 2014

Apple’s latest iPad Air 2 costs roughly the same as its predecessor, an analysis from the research firm IHS quoted Tuesday by Re/Code has determined. An entry-level Wi-Fi-only model with sixteen gigabytes of storage costs an estimated $275 in parts, excluding costs associated with sales, marketing, advertising, packaging, software licensees, research and development and so forth.

It’s interesting that Apple pays about $60 for NAND flash chips in the high-end 128GB model and only $9.20 on memory for the low-end 16 GB devices. At retail, the difference between the 128 and 16GB model is $300. “Apple reaps a pretty good profit for all that memory,” IHS analyst Andrew Rassweiler observed. Read More

 

MasterCard promotes Apple Pay in TV commercials

By Christian Zibreg on Oct 22, 2014

MasterCard, one of Apple’s launch partners for Apple Pay, has begun airing new television commercials during last night’s Game 1 highlighting Apple’s mobile payments service, which became available at more than 220,000 locations in the United States with the release of iOS 8.1 this Monday.

“Fans who use their MasterCard with Apple Pay are enjoying priceless surprises, even at the World Series,” the voiceover can be heard saying. And what exactly might those “priceless surprises” be?

How about tickets to the games and even “meeting a baseball legend” such as George Brett and other “once in a lifetime experiences”?

Jump past the fold to watch the ads now. Read More

 

New Samsung ad calls iPhone 6 Plus a Galaxy Note imitation

By Cody Lee on Sep 14, 2014

Samsung began airing a new TV spot this weekend for the Galaxy Note 4—its new flagship handset that begins shipping next month. Like most of the company’s recent ads, this one goes after Apple, with a specific focus on its just-announced iPhone 6 Plus.

Titled “Then and Now,” the commercial points out that while Apple prepares to begin selling its first handset with a display over 5 inches, Samsung has been doing it for years with its Galaxy Note line. It essentially calls the iPhone 6 Plus a Note imitation. Read More

 

Apple dispatching Greg Joswiak to speak at inaugural Code/Mobile conference next month

By Christian Zibreg on Sep 11, 2014

Greg Joswiak, Apple’s Vice President of iPod, iPhone and iOS Product Marketing, will be speaking at the inaugural Code/Mobile conference next month, Re/code confirmed today.

“Joz,” as he is called by friends and colleagues, will be sharing details on Apple’s latest product announcements, the iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch.

He’s also expected to talk about iOS 8 and more. Read More

 

Samsung ads lampoon iPhone 6 screen, battery, multitasking, Apple Watch and more

By Christian Zibreg on Sep 11, 2014

Galaxy maker Samsung on Thursday published a series of advertisements on its YouTube channel. The commercials have been designed to ridicule Apple’s latest announcements.

The six-installment series, which Samsung is running under the ‘Note The Difference’ tagline, targets pretty much everything, from Apple’s botched live stream to the iPhone 6’s screen size, multitasking and battery life to  — funny you should ask — the star of the show: the Apple Watch.

I’ve included the videos for your viewing pleasure right after the break so watch them now and join us in comments. Read More

 
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