By Christian Zibreg on May 12, 2016
We’ve already seen pop singer Taylor Swift wipe out on the treadmill and drop a mic like a pro in a pair of amusing television commercials for Apple’s $9.99 per month subscription music service. This morning, she tweeted out another short video created to promote Apple Music. “Dance like no one’s watching,” reads the tweet. In the new video, Swift dances around her living room to The Darkness’ song “I Believe In A Thing Called Love”. Read More
By Christian Zibreg on May 9, 2016
Apple on Monday aired a new television commercial for the iPhone 6s and iPhone 6s Plus, titled ‘Thank You Speech’ and starring “How I Met Your Mother” star Patrick Neil Harris (he had a cameo on Apple’s recent ‘Onions’ ad).
The 30-second clip shows off a tetherless Siri feature that users can optionally enable on their iPhone 6s or iPhone 6s Plus in order to converse with the personal digital assistant using the ‘Hey Siri’ keyword even when their device is not connected to power. Read More
By Christian Zibreg on May 6, 2016
Mother’s Day is this Sunday and Apple is taking notice. In addition to airing a Mother’s Day-themed iPhone 6s ad and sending an email blast to remind customers to pick up an Apple Watch as a Mother’s Day gift recommendation, the company has now launched a dedicated website that lets you make your Mom appear in her own ‘Shot on iPhone’ film.
The interactive web app is aptly named “Moms Shot on iPhone” and is really amazing. Read More
By Christian Zibreg on May 1, 2016
Mother’s Day is one week from today. Apple has already sent an email blast to registered customers to remind them to pick up an Apple Watch as a Mother’s Day gift recommendation and now the company has started airing a brand new iPhone 6s television commercial, aptly titled “Mother’s Day”.
The 30-second ad “celebrates motherhood through the lens of iPhone users around the world”. Read More
By Christian Zibreg on Apr 29, 2016
You use your iPhone every day, but how many iPhones do you actually own? That simple question would never pass a grammar check by Apple’s boss of worldwide marketing, Phil Schiller.
Responding to a debate on pluralizing the iPad Pro name, which ensued between Andreessen Horowitz partner Benedict Evans and analyst Michael Gartenberg, Schiller tweeted that “One need never pluralize Apple product names”. But what then does he propose as the correct way of saying that Evans used two iPad Pros? Read More
By Christian Zibreg on Apr 25, 2016
Following its nicely done Earth Day ads featuring iMessage and a recycling robot dubbed Liam, Apple on Monday released a pair of brand new television commercials for the iPhone 6s, which promote Touch ID and the handset’s ability to capture video in crisp 4K resolution through the lens of its twelve-megapixel rear camera.
The new commercials, titled “Fingerprint” and “Onions,” run thirty seconds each and are available on Apple’s official YouTube channel, but we’ve embedded them into this article for your viewing pleasure. Read More
By Christian Zibreg on Apr 22, 2016
In addition to a nicely done environment-focused video posted yesterday, in which Apple boasts how its data centers run on 100 percent renewable energy, the Cupertino firm this morning released another Earth Day focused television ad on its YouTube channel, this one promoting recycling.
Featuring Siri and Apple’s recycling robot Liam, the 25-second video has Siri conversing with the robot, asking him what he’s doing for Earth Day. Read More
By Christian Zibreg on Apr 18, 2016
Following an amusing Apple Music commercial earlier this month in which pop artist Taylor Swift can be seen wiping out on the treadmill, a brand new ad for Apple’s music service was posted Monday on the official Beats 1 Radio channel on YouTube.
In it, Swift is singing along to “The Middle” by Jimmy Eat World from their album “Jimmy Eat World”. Read More
By Christian Zibreg on Apr 11, 2016
More than half a dozen new commercials for the Apple Watch surfaced Monday on the company’s official channel on YouTube. Titled “Rain”, “Surprise”, “Golf”, “SWAP”, “Find”, “Chase” and “Row”, these ads are fifteen seconds each and showcase specific facets of the wearable device, such as changing bands and switching faces to suit any occasion, fitness and activity tracking and more.
They also highlight specific first-party apps, including the Messages and Workout apps, as well as third-party ones like the Dark Sky weather app while detailing other capabilities of the device such as pinging a connected iPhone right from a glance. Read More
By Christian Zibreg on Apr 10, 2016
Apple on Sunday released a brand new commercial for the fourth-generation Apple TV, titled ‘Father Time’ and available on YouTube.
The 60-second ad features LA Laker’s star Kobe Bryant and actor Michael B. Jordan and focuses on using tvOS’s Siri features in conjunction with the Siri Remote to “make it easier than ever to find and enjoy whatever you’re looking for.”
The two men are sitting on the couch in a trailer and Jordan picks up his Siri Remote to ask the personal digital assistant to open the official NBA app.
Then, they start arguing over… Well, just watch the ad. Read More
By Christian Zibreg on Apr 1, 2016
Pop artist Taylor Swift, whose public critique of Apple Music not originally paying out royalties to artists for free trials did force Apple to change its stance, is now the star of the latest commercial for the subscription streaming-music service.
In a comical 60-second video, published this morning on Beats 1’s YouTube channel and aptly titled “Taylor vs. Treadmill”, the singer preps for a cardio workout.
She browses workout playlists on Apple Music and then sings along to a track by Drake and Future for a while before falling off the treadmill while still continuing to rap along, with the tagline describing Apple Music as “distractingly good”. Read More
By Christian Zibreg on Mar 24, 2016
Apple’s just aired a brand new television commercial to promote its fourth-generation Apple TV, and it’s all about voice capabilities that are built into the new set-top box and activated by pressing a dedicated button on the Siri Remote that ships with the device.
The 60-second ad, titled ‘The Kiss’ and starring Alison Brie and Game of Thrones’ Nikolaj Coster-Waldau (Jaime Lannister), is really amusing and well worth watching, but I’ll let you be the judge of that. Read More
By Christian Zibreg on Mar 16, 2016
The native Apple News Format is now open to all independent publishers of all sizes as Apple has kicked off a brand new advertising campaign meant to persuade more people to use iOS 9’s News app, Vanity Fair reported yesterday. Currently, the News app, which is basically an aggregator, has about forty million readers.
Last September’s iOS 9 release brought out the News app with support from more than a hundred major publishers as launch partners.
Now everyone, bloggers included, can take advantage of the rich-media Apple News Format to deliver their content to iOS users in immersive ways, with interactive graphics, video, auto-resizing layouts, crisp typography and smooth animations. Read More
By Christian Zibreg on Mar 9, 2016
Microsoft is back at it with new commercials that build up to the “I can’t do that on my Mac” tagline.
The Windows giant kicked off the new theme with commercials for Windows 10 that highlight some of the things “Macs can’t do” such as its built-in Cortana personal digital assistant, support for inking and drawing on notebooks with built-in touchscreens and the ability to log in to Windows with your face.
Yesterday, Satya Nadella & Co. posted new commercials for its Surface Book, a device marketed as “the ultimate laptop” because it’s performant and versatile. The commercials, first spotted by The Loop, gush over Surface Book features such as a high-resolution screen and the responsiveness and precision of its stylus. Read More
By Christian Zibreg on Feb 29, 2016
Samsung’s Galaxy advertising campaigns typically are not the subtlest of digs at Apple, but the new star-studded commercial for the latest Galaxy S7 smartphones is different.
Featuring actors William Macy and Wesley Snipes, hip-hop artist Lil Wayne and other celebrities, the commercial focuses on the features that differentiate the Galaxy S7 from the iPhone 6s.
The highlighted features that the ad poses as the Galaxy S7’s competitive advantage over Apple’s smartphone include waterproofing, two times better lowlight performance, a longer-lasting battery, support for Samsung’s virtual reality headset, Samsung’s mobile payment system that works anywhere credit cards are accepted, the phone’s expandable memory and more. Read More
By Christian Zibreg on Feb 8, 2016
After snapping up a photo from the 20-yard line of Levi’s Stadium at the end of the Super Bowl 50 game, Apple CEO Tim Cook thought it might be a good idea to share it with the world via his Twitter account.
And so he did, only to find out that the image he had taken prompted Twitterverse to go into ridicule mode.
As noted by The Verge, many Twitter users pointed out that the image Cook took on his iPhone is very blurry, and some of them tagged their comments on Twitter with the #ShotOniPhone hashtag that Apple uses to promote its latest ad campaign which—oh, the irony—focuses on iPhone photography features. Read More
By Christian Zibreg on Feb 1, 2016
Apple has rebooted its successful ‘Shot on iPhone’ advertising campaign, which now highlights photographs that users have taken on their iPhone 6s and iPhone 6s Plus.
TIME reports that the new ad campaign features 53 images from 41 amateurs and professional photographers from around the world, with the major focus on portraits, many of which were photographed in “subtle, everyday moments.” Read More
By Christian Zibreg on Jan 15, 2016
Friday, Apple confirmed to Daniel Roberts at Yahoo Finance that it’s signed up for the first time to become a sponsor of the Super Bowl Host Committee.
In sponsoring the host committee, which finances and organizes the logistics behind putting on the big game, Apple won’t be offered the same perks that are available to companies that sponsor the Super Bowl itself, such as billboards and signage around the stadium or use of the NFL’s official logo.
That may not matter to Apple at all, however, as the move is probably linked to this week’s news that the company is trying to get the rights to stream NFL games in London. Read More
By Christian Zibreg on Dec 11, 2015
Twitter is on fire with reports from disgruntled users who were taken aback after witnessing a full-screen iPhone 6s ad taking over the App Store on their devices. The ad is, of course, from Apple itself and was conceived to persuade owners of pre-iPhone 6s models to upgrade to the ”ridiculously powerful” iPhone 6s.
The pop-up ad is full-screen and asks users to “Learn More,” which takes them to the iPhone 6s webpage on Apple’s website, or “Upgrade Now.”
The latter option redirects users to the the Buy iPhone 6s page inside the official Apple Store app, if installed. Want to get back to what your were doing? That’ll require tapping a dedicated button to dismiss the ad.
So, what’s going on here? Read More