By Christian Zibreg on Sep 1, 2014
Cat humor is making the jump from the Internet to print in a cheeky new newspaper advertisement by Telefónica-owned British carrier O2. The ad amusingly teases the next iPhone, which will be announced next Tuesday.
A quick photo of the advertisement has been shared on Twitter Monday morning by Tom Warren, Senior Reporter for the technology website The Verge.
“Our O2 Gurus can help you master your smart devices,” reads the ad’s copy. “Unless it’s the new … as it’s not out until … / …. / …”.
Jump past the fold for the full scan of the advertisement. Read More
By Christian Zibreg on Aug 29, 2014
Samsung on Friday posted a new anti-iPad commercial on its YouTube channel. First spotted by iGeneration, the ad at first blush appears to have borrowed a few cues from the South Korean firm’s original anti-iPhone ad which lampooned people who’d wait in the line for a new iPhone.
Specifically, the commercial asks supposedly random hipsters on the streets of New York City to take the Galaxy Tab S for a test drive and compare it to the iPad Air.
As you could imagine, the video emphasizes the Samsung tablet’s thinness and lightness while praising its bright Super AMOLED display versus the iPad Air’s LCD screen. Read More
By Christian Zibreg on Aug 17, 2014
Apple’s marketing boss Phil Schiller is going to have a field day over this.
After a mishmash of some memorable and mostly forgettable advertisements that ensued following Steve Jobs’s October 2011 passing, Apple – not Samsung – has now won the coveted title of this year’s most Outstanding Commercial for the iPhone 5s ad dubbed ‘Misunderstood’, which was airing on television during the 2013 holiday season.
The award is granted by the Primetime Creative Arts Emmy Awards just a week before the live Primetime Emmys telecast… Read More
By Cody Lee on Aug 14, 2014
Apple’s recently acquired Beats Music has posted a new video on its YouTube channel this evening. The 22-minute-long clip is called ‘Do The Right Thing 25 Year Anniversary: A Beats Music Experience,’ and it’s a documentary that revisits the cast and location of Spike Lee’s popular film.
As the name suggests, the video celebrates the 25th anniversary of ‘Do The Right Thing,’ a 1989 film about the consequences of hate and bigotry in the Bedford-Stuyvesant section of Brooklyn, New York. The movie was controversial, but received critical acclaim and a number of major awards… Read More
By Christian Zibreg on Aug 14, 2014
Samsung’s much-talked-about anti-iPhone campaign dubbed ‘Wall Huggers’ is expanding to select airports, which are among the most trafficked public spots and traditionally the domain of iPhone and MacBook-toting users.
After poking fun of the iPhone’s appalling battery performance with its controversial 30-second television spot, the South Korean conglomerate is now displaying Galaxy S5 ads at power outlets throughout major airports.
The posters advertises the Galaxy S5′s Ultra Power Saving mode and features a tagline saying “So you have the power to be anywhere but here” in a not-so-subtle dig at Apple’s iPhone 5s campaign which revolves around the tagline “You’re more powerful than you think”… Read More
By Cody Lee on Aug 11, 2014
Apple has posted two new stories to its ongoing ‘Your Verse’ iPad campaign this weekend: one featuring electropop group Yaoband, and one with Jason Hall, the founder of the Slow Roll biking program in Detroit.
Like previous Your Verse spots, the stories answer the question posed in Apple’s ‘What Will Your Verse Be‘ advert. The running theme is that the iPad can be used for much more than gaming and consuming media… Read More
By Christian Zibreg on Aug 11, 2014
Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.
Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.
Check them out after the break and meet us in comments… Read More
By Christian Zibreg on Jul 28, 2014
Microsoft on Monday shared a new television commercial which the company first showed off at its annual conference back in April to rally up developers who were concerned that the software giant was losing its mojo.
The 30-second video depicts a showdown between Cortana, Microsoft’s own digital personal assistant baked into Windows Phone 8.1, and Apple’s Siri.
Microsoft’s assistant is shown completing a number of contextually-aware tasks using a plethora of services and data sources… Read More
By Christian Zibreg on Jul 18, 2014
Last night, the online retail giant Amazon has begun airing the first television commercial for its Fire smartphone ahead of its debut next Friday in the United States.
Rather than take jabs at competitors as Amazon did with its launch ads for the Fire tablets, the Fire Phone commercial instead zeroes in on the fact that it comes with a full year of Prime membership, bundled free of charge.
It’s a major selling point which cleverly takes advantage of Amazon’s diverse interests in digital media and its continuos focus on undercutting the value proposition of its rivals… Read More
By Christian Zibreg on Jul 14, 2014
Gossip along Madison Avenue is growing more fluent about Apple tiring of its longtime ad agency TBWA Media Labs over a series of disappointing ads. The client-agency relationship is said to have deteriorated to the point where the iPhone maker ostensibly appears on the brink of putting its ad account up for a formal review and firing the ad agency after 30 years of fruitful collaboration.
The rumor arrives just as Apple has found itself under fire from Samsung, which aired the snarky ‘Wall Huggers’ ad last week to paint the iPhone users as mindless zombies who huddle around power outlets trying to charge up their devices.
The New York Post asserted Monday, without mentioning sources, that Apple and TBWA are at the break-up point. TBWA is a unit of Omnicom Group, the world’s largest advertising agency holding company. Apple, the story goes, also appears ready to look to music mogul Jimmy Iovine, now an Apple employee following the $3 billion Beats buy, to help it “regain its marketing mojo”… Read More
By Christian Zibreg on Jul 3, 2014
Samsung’s marketing department is no stranger to Apple-bashing and its most recent advertisement for the Galaxy S5 flagship proves the point.
Titled ‘Wall Huggers’, it depicts iPhone users in a series of everyday situations with a recurring theme being them chained to a wall socket. “There they are,” the voiceover opens the 60-second commercial.
“Clustered around power outlets, recycling bins and bathrooms, tethered to the wall.” The ad is embedded for your viewing pleasure right after the break… Read More
By Christian Zibreg on Jul 1, 2014
Ace Metrix’s ad-watching data compiled by Bloomberg has revealed that Apple’s in-house advertisements are scoring lower than those created by its long-time ad agency, TBWA\Media Arts Labs. This includes Apple’s TBWA-produced iPhone 5s television campaigns such as ‘Gigantic’ and ‘From the Heart’.
Small wonder, then, that Apple has decided to use various motifs from these successful commercials inside its retail stores, starting with the installation of the brand new backlit wall graphics at select locations… Read More
By Joe Rossignol on Jun 26, 2014
Apple and Samsung continue to fight for supremacy as the top consumer electronics maker in the United States, and the latter has a new move up its sleeves to help thwart its competitor. Beginning in July, the South Korean handset maker will be kicking off a 21-day trial program that allows customers to test drive select smartphones, tablets and smart watches from its product lineup.
After quietly launching the trial program in Manhattan last month, Samsung will be extending the offer to Dallas, Houston, Los Angeles and Santa Clara. The devices available to test drive are the Galaxy S5 and Note III smartphones, the Gear smart watch and the Gear Fit fitness tracker. Prospective buyers can test the devices on different carriers, with Samsung compensating the wireless costs. A refundable deposit of $350 must be made beforehand… Read More
By Christian Zibreg on Jun 16, 2014
After posting a five-minute World Cup commercial – basically an ode to soccer, its headphones and the iPhone 5s – Beats on Monday released a shorter version of the “The Game Before The Game” ad.
Titled “Jay Z + Beats by Dre Jungle Remix”, it features a remix of “Jungle”, a song born out of the collaboration between Jay Z, X Ambassadaros and Jamie N Commons. Check it out after the break and tell us what you think in the comments… Read More
By Christian Zibreg on Jun 13, 2014
Looks like Tim Cook wasn’t joking when he told The Financial Times Apple would keep alive Beats Music apps for Android and Windows Phone platforms. Keep in mind that Cook made that promise after Apple snapped up Beats’ streaming-music service, headphones, brand and talent in a $3 billion transaction.
Indeed, Beats has now issued an update to its Android client, the first refresh post-acquisition. But that’s not all: it seems Beats will continue to feature Samsung endorser and Miami Heat cager LeBron James in future advertising… Read More