Pandora refreshes its brand identity ahead of on-demand music streaming service launch

By Christian Zibreg on Oct 12, 2016

Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you’ll be enjoying Pandora’s new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life. Read More


Apple creates new ‘Orchard’ program to develop marketing talent

By Cody Lee on Oct 5, 2016

Apple has created a new marketing apprenticeship program called ‘Orchard,’ reports MacRumors. The site discovered an intriguing landing page, tweeted out by a number of Apple employees, that leads to the Jobs section of Apple’s website.

The Orchard is described as an “innovative, creative program” in the Marketing Communications group at Apple. Its mission is to bring together a talented and diverse group of up-and-coming creatives to grow and develop with professionals. Read More


Apple airs new ‘Balloons’ ad highlighting iPhone 7 and expressive messaging

By Christian Zibreg on Sep 29, 2016

Apple’s much improved Messages app in iOS 10 is more expressive than ever, especially with nicely done animations that take over the entire screen.

One of the fullscreen effects in Messages, a bunch of balloons that fly up from the bottom of the screen, is the central theme of a new iPhone 7 commercial that Apple posted on its YouTube channel today.

The 30-second commercial wraps up with the message, “The all-new iPhone 7, with expressive messages. Practically magic.” Read More


Check out the latest Apple Watch Series 2 ad

By Christian Zibreg on Sep 18, 2016

In addition to a pair of iPhone 7 ads showcasing water resistance and all-new camera sensors that capture more light in low-light situations, Apple today also released on its YouTube channel a new commercial for the Apple Watch Series 2.

Titled “Go Time,” the 60-second video takes us through the device’s major enhancements like a faster processor, built-in GPS, improved water resistance, swim tracking and more. Read More


Apple airs new iPhone 7 ads, “Morning Ride” and “Midnight”

By Christian Zibreg on Sep 18, 2016

Following its inaugural iPhone 7 commercial focused on water resistance, dual cameras and other new features, Apple today posted a pair of new videos on its YouTube channel. Titled “Morning Ride” and “Midnight,” these commercials challenge customers to “brave the elements with the water-resistant iPhone 7” and take better low-light pictures thanks to all-new sensors that capture more light than before. Read More


New Surface ad wants you to think that your Mac “ain’t fast enough”

By Christian Zibreg on Sep 15, 2016

It’s been only three days since Microsoft’s advertising department unleashed a new ad salvo at Apple’s direction in the form of a commercial for its Surface Pro 4 tablet/laptop hybrid and now it’s posted yet another video to conveniently reiterate its message ahead of iPhone 7’s launch tomorrow. Titled “Power of Touch”, the 30-second commercial doubles down on the ”the Mac lacks a touchscreen” theme.

Not only does Microsoft poke fun of the fact that Macs are long overdue for a refresh (yours supposedly “ain’t fast enough” lately), but also disses the Mac for not shipping with a detachable keyboard or a stylus. Read More


Motorola is telling supposed real-life iPhone loyalists to “Skip the Sevens”

By Christian Zibreg on Sep 15, 2016

Remember Motorola? Yes, they’re still in the business and some of the handsets they make come with cool features, like quick customization modules that snap onto a phone using integrated magnets to add features like powerful speakers, external battery packs and so forth. It also made the first Android handset with a special low-power chip which made possible an always-listening “OK Google” mode.

With the iPhone 7 sales about to kick off, the Lenovo-owned company is now telling customers to “skip the sevens” and has produced a video in which supposedly genuine Apple fans express their disappointment with incremental iPhone 7 improvements like “a little better camera” and “a little faster processor”.

What happens next is a typical marketing crap. Read More


Watch Apple’s iPhone 7 ad highlighting dual cameras, water resistance & more

By Christian Zibreg on Sep 14, 2016

Apple ahead of the iPhone 7’s arrival on Friday began airing a new commercial which highlights various signature features of the device, such as water resistance, dual cameras, stereo sound and more. The advertisement ditches Apple’s typically light concept with upbeat soundtrack in favor of an unusually dark-theme styled ad without narration, but it’s still cool to watch. Read More


New Surface Pro 4 ad pokes fun of the Mac because it doesn’t have a touchscreen

By Christian Zibreg on Sep 12, 2016

Microsoft over the weekend fired another ad salvo at Apple’s tablet/computer strategy with a new (somewhat) amusing commercial. Simple titled “Get the Surface Pro,” the 30-second ad highlights Microsoft’s Surface Pro 4 hybrid device which includes a stylus and comes with a detachable keyboard and an Intel chip allowing it to be transformed into a computer that runs Windows, Office and other real desktop applications.

Using the same singer from the previous commercial, the new video informs us that “If you try to write on a plain old Mac, the difference can be seen. It doesn’t work.” Read More


New Surface Pro 4 ad calls MacBook Air “less useful, like a hat for your cat”

By Christian Zibreg on Aug 29, 2016

Following its recent iPad Pro-dissing commercial, Microsoft today released another nicely done Surface Pro 4 ad which takes aim at the MacBook Air, calling it “less useful, like a hat for your cat”. Surface ads have successfully promoted competitive advantages of the hybrid device, which comes with a detachable keyboard, pen, touchscreen and more. And thanks to an Intel chip, it runs the full Office suite and most other Windows programs, like Photoshop. Read More


What’s a computer? Just ask Cortana.

By Christian Zibreg on Aug 16, 2016

Apple’s most recent iPad Pro commercial attempts to position the powerful tablet as the ultimate computer, but Microsoft begs to differ.

But in its latest commercial for the Surface Pro 4 laptop/notebook hybrid, the Windows maker challenges Apple by basically saying that just because you call something a computer doesn’t mean it fits the description.

“Cortana knows that the Surface Pro 4, with its powerful Intel Core processor, detachable keyboard with real keys and a trackpad, pen, touchscreen, full Office and external ports fits the description. Everything else is just late to the party,” says Microsoft. Read More


Google Photos amps up advertising with funny new ad focused on automatic backup feature

By Christian Zibreg on Aug 15, 2016

Like many photo-syncing apps, Google’s Photos online service and the mobile app provide an optional feature that automatically backs up to the cloud every image and video in a user’s photo library. Apple, too, offers such a feature with iCloud Photo Library but its free five-gigabyte iCloud storage tier is no match for Google Photos unlimited cloud storage for your (recompressed) images (up to 16MP) and videos (up to 1080p). To drive that point home, they’ve put together an amusing new ad solely focused on that feature. Read More


Storage full: new Google Photos ad is amusing

By Christian Zibreg on Aug 8, 2016

We were first to tell you about the most recent update to the mobile Google Photos app, which packs in 3D Touch shortcuts on the Home screen whilst highlighting a storage optimization feature. The following day Google published this video, a nice play on the widely criticized problem of entry-level 16GB iPhones having nowhere near the capacity to hold all of the photos people take on their iPhones.

“Because life shouldn’t stop when your phone storage does,” says Google. “Free up space with Google Photos and never run out of storage again.” Read More


Apple posts new Shot on iPhone video for Olympics with words from poet Maya Angelou

By Christian Zibreg on Aug 4, 2016

Apple just published a brand new video on its YouTube channel this morning, the latest one in its successful ‘Shot on iPhone’ advertising campaign. Titled “The Human Family” and narrated with words of wisdom by Maya Angelou, who was an American poet, memoirist and civil rights activist, the sixty-second clip talks about the value of family while showing a series of photographs and videos featuring friends and family that were taken by iPhone users from around the world. Read More


‘Shot on iPhone’ continues with a pair of new videos highlighting Slo-Mo video capture

By Christian Zibreg on Jul 18, 2016

It’s been a while since Apple released any new ‘Shot on iPhone’ work by its fans in the form of slideshow videos. This morning, however, a pair of new clips surfaced on the company’s official channel on YouTube, each running fifteen seconds long and highlighting videos scenes captured on an iPhone using a slow-motion feature.

Each clip highlights work by a different user, one located in Tel-Aviv, Israel and the other in Greater Sudbury of Canada’s Ontario. Read More


Apple celebrates Bastille Day with ‘Shot on iPhone’ photos in national flag colors

By Christian Zibreg on Jul 14, 2016

France is celebrating Bastille Day today and Apple has joined the festivities with a clever use of imagery from its award-winning ‘Shot on iPhone’ ad campaign on the Apple France homepage. The company carefully selected a batch of images from the campaign with predominant blue, white and red tones, and used them smartly on its website to form a basis for the French national flag colors. Read More


Here comes “Captured on Galaxy S7” ad

By Christian Zibreg on Jun 20, 2016

You don’t need to be an advertising expert to figure out that the latest campaign for Samsung’s Galaxy S7 and Galaxy S7 Edge bears striking resemblance to “Shot on iPhone,” one of Apple’s most successful ad campaigns which has won many awards since its debut nearly two years ago.

As CNET reported this morning, Samsung started airing a brand new commercial for its new Galaxies.

Titled “Captured on Samsung Galaxy S7”, the video was conceived to show off 4K video capture capabilities of the phone. Read More


Check out Apple’s soccer-themed ‘Shot on iPhone’ commercial

By Christian Zibreg on Jun 9, 2016

The UEFA European Football Championship kicks off on Friday, June10, and Apple’s United Kingdom branch has decided to celebrate the occasion by releasing a brand new “Shot on iPhone” commercial, aptly titled “The Beautiful Game.”

The 30-second video features various photographs and videos of soccer players, fields and stadiums shot by iPhone users around the world. Read More


Apple details search ads and subscription enhancements coming to App Store this fall

By Christian Zibreg on Jun 8, 2016

Apple today announced a pair of major changes that will be coming to the App Store this fall, which it said were designed to help grow developer app’s business and engage with new and existing customers.

Both the rumored search ads and various subscription enhancements will soon be available across any app category, games included. Read More


Apple releases eight new ‘Shot on iPhone’ ads

By Christian Zibreg on Jun 6, 2016

Apple today posted a total of eight new commercials to its YouTube channel, each running fifteen seconds long and highlighting cherry-picked camera work by iPhone photographers from around the globe.

The ads showcase the various video capture features of the iPhone’s camera, including Slo-Mo. One of the photographers actually shot his video on an airplane flight between Miami and Curaçao. Read More

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