By Christian Zibreg on Dec 17, 2014
Earlier this week, Apple begun airing its new holiday ad titled ‘The Song’ which features a woman using her Apple hardware and software to record herself singing along with a recording of her grandmother from several years ago. The 30-second commercial wraps up with a scene depicting her grandmother enjoying the resulting song on an iPad.
Today, the iPhone maker via its YouTube channel released a behind-the-scenes video titled ‘The story behind “The Song”’ featuring the ad’s musician Dana Williams and vocalist Rhiannon Giddens who explain basic concepts behind the commercial and lay out a creative workflow which involves most of Apple’s current product lineup. Read More
By Christian Zibreg on Nov 27, 2014
In addition to a new iPhone 6 television commercial featuring Tonight Show host Jimmy Fallon, Justin Timberlake and voice messaging in iOS 8’s Messages app, Apple and Beats (which got snapped up by the iPhone maker for $3 billion earlier this year) kicked off a new #SoloSelfie thingy.
In a nutshell, it’s a campaign that promotes the Solo2, ”the world’s best-selling headphone.” Like other Beats campaigns, #SoloSelfie includes more than a dozen celebrities including Kendall, Kylie Jenner, Nicki Minaj, Kenan Thompson and a bunch more who can be seen snapping selfies while wearing the high-end headphones. Read More
By Christian Zibreg on Nov 24, 2014
As reported by Ad Age this morning, Chase, one of early launch parters for Apple Pay, will begin airing its very first television commercial highlighting Apple’s mobile payment service later today. The ad depicts Fun lead guitarist Jack Antonoff and his indie band the Bleachers relying on Apple Pay to make purchases at several locations while making preparations for a rooftop concert.
The commercial is meant to boost Apple Pay’s appeal in small business environments. Businesses using the Chase Paymentech service for payment processing can now tap the bank’s Future Proof Terminal to accept Apple Pay payments at the register. Moreover, Chase has released updated SDK tools for developers to implement paying for goods and services in apps with Apple Pay. Read More
By Christian Zibreg on Nov 21, 2014
Friday, Windows giant Microsoft published a new Apple-bashing ad on its YouTube channel.
The 30-second television commercial shows off the latest version of Cortana, Microsoft’s Siri-like personal assistant, running on the Lumia 830 and interacting with a bunch of built-in applications.
Cortana amusingly brags to Siri about being able to perform functions Apple’s personal assistant can’t, like alert users to leave early for an appointment using traffic alerts, remind them of things based on who calls or texts and more. Read More
By Christian Zibreg on Nov 17, 2014
Software giant Microsoft is no stranger to Apple bashing. Every once in a while, the Redmond giant take aim at Apple’s iPad tablets and MacBook Air ultra-thin notebooks by putting out aggressively conceived television commercials for its Surface tablets.
Just in time for the looming holiday shopping season, Microsoft started airing a brand new Surface Pro ad that argues that its tablet convertible with a kickstand, keyboard cover and desktop apps is a better deal than the MacBook Air. Read More
By Christian Zibreg on Nov 14, 2014
Microsoft Canada on Friday published an interesting commercial on its Facebook Page depicting “the world’s first wireless orchestra” comprised of New York City’s celebrated subway musicians kept in sync with a remote conductor thanks to Skype.
The video features a bunch of Apple’s MacBook Pro notebooks that run the Skype software, while iPhones make a few notable appearances as well.
Someone in Cupertino should send marketing wizards in Redmond a thank you note for advertising for Apple. Read More
By Christian Zibreg on Nov 14, 2014
Before revealing the first story details and premier trailer of “Tales from the Borderlands”, its upcoming adventure game based on on Gearbox and 2K’s Borderlands 2, Telltale yesterday offered a glimpse into an upcoming “Game of Thrones” game based on HBO’s award-winning fantasy drama television series, itself adapted from of “A Song of Ice and Fire”, George R. R. Martin’s series of fantasy novels.
Filing as another episodic adventure game, the game follows the storyline of House Forrester detailed in the book “A Dance with Dragons,” the fifth book of the series, with an interesting twist: players will be permitted to assume the role of any of the five members of House Forrester in various locations around Westeros and Essos.
Needless to say, your actions affect the rest of House Forrester. “Multiply the actions of one character by five, and you’re truly playing the Game of Thrones … where you win, or you die,” notes the blurb. Read More
By Christian Zibreg on Nov 3, 2014
Microsoft’s Windows channel on YouTube yesterday released a new commercial painting Lenovo’s Yoga Pro 3 convertible laptop as a better portable computer overall than Apple’s ultra-thin MacBook Air.
Titled ‘Let’s Dance’, the 30-second commercial is critical of the Apple machine’s lack of a touchscreen while praising multi-mode flexibility of the Lenovo Yoga 3 Pro, concluding that once you add the touchscreen to the mix, “it’s game over” because the Yoga 3 Pro proves there’s “more than one way to do what you want”. Read More
By Christian Zibreg on Oct 28, 2014
Apple’s latest iPad Air 2 costs roughly the same as its predecessor, an analysis from the research firm IHS quoted Tuesday by Re/Code has determined. An entry-level Wi-Fi-only model with sixteen gigabytes of storage costs an estimated $275 in parts, excluding costs associated with sales, marketing, advertising, packaging, software licensees, research and development and so forth.
It’s interesting that Apple pays about $60 for NAND flash chips in the high-end 128GB model and only $9.20 on memory for the low-end 16 GB devices. At retail, the difference between the 128 and 16GB model is $300. “Apple reaps a pretty good profit for all that memory,” IHS analyst Andrew Rassweiler observed. Read More
By Christian Zibreg on Oct 22, 2014
MasterCard, one of Apple’s launch partners for Apple Pay, has begun airing new television commercials during last night’s Game 1 highlighting Apple’s mobile payments service, which became available at more than 220,000 locations in the United States with the release of iOS 8.1 this Monday.
“Fans who use their MasterCard with Apple Pay are enjoying priceless surprises, even at the World Series,” the voiceover can be heard saying. And what exactly might those “priceless surprises” be?
How about tickets to the games and even “meeting a baseball legend” such as George Brett and other “once in a lifetime experiences”?
Jump past the fold to watch the ads now. Read More
By Cody Lee on Sep 14, 2014
Samsung began airing a new TV spot this weekend for the Galaxy Note 4—its new flagship handset that begins shipping next month. Like most of the company’s recent ads, this one goes after Apple, with a specific focus on its just-announced iPhone 6 Plus.
Titled “Then and Now,” the commercial points out that while Apple prepares to begin selling its first handset with a display over 5 inches, Samsung has been doing it for years with its Galaxy Note line. It essentially calls the iPhone 6 Plus a Note imitation. Read More
By Christian Zibreg on Sep 11, 2014
Greg Joswiak, Apple’s Vice President of iPod, iPhone and iOS Product Marketing, will be speaking at the inaugural Code/Mobile conference next month, Re/code confirmed today.
“Joz,” as he is called by friends and colleagues, will be sharing details on Apple’s latest product announcements, the iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch.
He’s also expected to talk about iOS 8 and more. Read More
By Christian Zibreg on Sep 11, 2014
Galaxy maker Samsung on Thursday published a series of advertisements on its YouTube channel. The commercials have been designed to ridicule Apple’s latest announcements.
The six-installment series, which Samsung is running under the ‘Note The Difference’ tagline, targets pretty much everything, from Apple’s botched live stream to the iPhone 6’s screen size, multitasking and battery life to — funny you should ask — the star of the show: the Apple Watch.
I’ve included the videos for your viewing pleasure right after the break so watch them now and join us in comments. Read More
By Christian Zibreg on Sep 10, 2014
Always eager to respond to Apple’s latest moves swiftly and boldly, Samsung of South Korea took to Twitter following yesterday’s iPhone 6/Apple Watch/Apple Pay press conference to share an interesting banner which uses Steve Jobs’s own words as a weapon against Apple to dismiss its decision to make bigger iPhones as long overdue.
“No one is going to buy a big phone,” reads the quote on Samsung’s snarky anti-iPhone Galaxy Note 4 banner. “Guess who surprised themselves and changed their mind,” another line reads.
The attached image is accompanied by the following message on Twitter: “Big improvements and innovation come with change – even they thought so”. Read More
By Christian Zibreg on Sep 9, 2014
As we count down the remaining hours before Apple kicks off its exciting media event at 10am PT / 1pm ET, a lot of confusion has risen as to what kind of moniker the company might adopt for its next iPhone model which the press dubbed the iPhone 6.
Now, rumors have pointed to a bunch of different names for the handset, ranging from a clean “iPhone” and ”iPhone 6” to the highly dubious branding schemes such as “iPhone L”, “iPhone Air”, “iPhone Pro” and even ”iPhone+”.
This is your chance to voice your opinion. You’ll find a non-scientific poll after the break asking you what you think Apple should call its next iPhone so cast your vote and join us in comments. Read More
By Christian Zibreg on Sep 8, 2014
According to the Japanese blog MacOtakara [Google Translate] Monday morning, Apple will use ‘iPhone 6′ and ‘iPhone 6 Plus’ monikers with respect to a 4.7 and 5.5-inch edition of the upgraded smartphone.
The French blog NowhereElse.fr said last week that the bigger iPhone 6 model will be marketed under the ‘iPhone Air’ moniker. Unlike ‘Air,’ Apple’s never used the ‘Plus’ suffix to market an iPhone, or any other product for that matter. If true, this’ll be a first. Read More
By Christian Zibreg on Sep 8, 2014
Spotify, the popular music-streaming service with 40 million strong user base, on Monday announced a new way to stream music for free.
Leveraging its video ads for mobile and desktop that have been in limited testing since mid-June and are now rolling out, free Spotify streamers who opt-in to view short 15-30 second videos on their device will receive 30 minutes’ worth of uninterrupted, ad-free music. Spotify, which hails from Sweden, opened its mobile service to non-paying users in December. Read More
By Christian Zibreg on Sep 5, 2014
Ikea channels Jony Ive to promote its 2015 furniture catalog, Joy of Tech spoofs the seven phases every true Apple fan goes through in between product launches — dang, it must by a Friday!
To help you get prepared for the weekend, I’ve cherry-picked a pair of linkbait memes that’ve been making rounds this week. You should find the Ikea video amusing and the Joy of Tech comic hilarious as you head out for the weekend, your very last weekend before Apple’s big reveal on Tuesday changes everything, all over again. Read More
By Christian Zibreg on Sep 2, 2014
Microsoft on Tuesday started airing a new Windows Phone commercial that takes another jab at Apple’s Siri. The 30-second commercial titled ‘Mirror, Mirror’ has been posted on the official Windows Phone channel on YouTube this morning.
The video depicts Cortana, Microsoft’s personal digital assistant for Windows Phone devices, performing a series of tasks that Siri on the iPhone, iPod touch and iPad can’t do, starting with deeper integration with core Windows Phone apps like calendar and Maps.
One scene depicts Cortana tapping information stored in a user’s calendar to provide accurate route and mapping information. Another scene highlights dual front-facing speakers on the HTC One M8, to which Siri responds that she has but a single speaker and that she’s “sitting on it”. Read More
By Christian Zibreg on Sep 1, 2014
Cat humor is making the jump from the Internet to print in a cheeky new newspaper advertisement by Telefónica-owned British carrier O2. The ad amusingly teases the next iPhone, which will be announced next Tuesday.
A quick photo of the advertisement has been shared on Twitter Monday morning by Tom Warren, Senior Reporter for the technology website The Verge.
“Our O2 Gurus can help you master your smart devices,” reads the ad’s copy. “Unless it’s the new … as it’s not out until … / …. / …”.
Jump past the fold for the full scan of the advertisement. Read More