By Christian Zibreg on Apr 17, 2014
Micro-blogging platform Twitter on Thursday announced a full suite of targeting, creative and measurement tools that enable Twitter advertisers to promote their mobile apps, both on and off-Twitter.
One particular native ad unit takes advantage of Twitter Cards and Promoted Tweets technologies to allow users to easily install and engage with apps, directly from their Twitter timeline.
Currently, tapping an App Store link in a tweet in Twitter’s free iPhone and iPad application opens the link in an in-app browser which then redirects the request to the App Store app. Direct app installs from Twitter timelines is limited to this new ad unit and it’s not clear if Twitter plans on enabling the feature for common app store links in people’s tweets… Read More
By Christian Zibreg on Apr 16, 2014
Apple’s second California trial against Samsung over smartphone patents has given us an unprecedented insight into Samsung’s obsession with beating Apple and Apple’s worries over losing the cool factor to Samsung due to the snarky ads that ridiculed the iPhone as an outdated and dull phone.
As you know, Samsung’s campaign headlined under the ‘The Next Big Thing’ tagline went viral in September of 2012, thanks to a particularily scathing ad that ridiculed folks who’d wait in line for an iPhone 5.
The commercials were meant to counter the iPhone 5 “tsunami,” as Samsung execs put it, and have managed to enrage Apple’s marketing boss Phil Schiller so much that he proposed in an email to CEO Tim Cook that the firm fire its longtime ad agency.
According to a highly confidential email exchange between Samsung execs, we now know that the South Korean firm saw Steve Jobs’s death as the “best opportunity to attack the iPhone” and tarnish the Apple brand… Read More
By Cody Lee on Apr 11, 2014
Ad Age reports this afternoon that Apple has hired Karl Heiselman, the global CEO of branding agency Wolff Olins. The news comes as the iPad-maker looks to double its in-house creative talent to better combat marketing from Samsung and others.
Interestingly enough, Heiselman used to be a design contractor for Apple in the early 1990s, before Steve Jobs made his triumphant return. He says back then the company was still trying to find itself, and he believes it’s once again at a crossroads… Read More
By Christian Zibreg on Apr 8, 2014
Samsung’s back at it again. The company has aired four new ads that bash the iPad while painting its own 12-inch Galaxy Tab Pro tablets in favorable light. Samsung released these big tablets three months ago. The ads convey a few hard-hitting yet simple to grasp messages that likely won’t sit well with loyal fans of the California-based company.
One ad tells the viewer that anyone can multitask like a pro on Samsung’s tablets that can run two apps side-by-side. Another commercial focuses on Samsung’s ‘Multi User’ mode allowing different people to use devices, with each person’s settings, documents and apps separate of the others, a feature notably absent from the iPad.
Yet another video, titled ‘Pixel Density’, offers a critique of the iPad’s 2,048-by-1,536 Retina display at 226 pixels per inch. Apple’s “Retina thingy”, the ad explains, pales in comparison with the Tab Pro’s sharp 10.1-inch screen at a whopping 2,5600-by-1,600 resolution with a pixel density of 299ppi.
I’ve included all four ads for your viewing pleasure right below the fold… Read More
By Christian Zibreg on Apr 7, 2014
You’ve seen how world-class mountaineers use iPad for their extraordinary climbs and how coaches use the device to help diagnose athletes’ concussions so how about some more testimonials?
You’re in for a treat as Apple’s just added a new story to the ‘Your Verse’ microsite highlighting how its popular post-PC device is being used by Bollywood choreographer Feroz Khan to capture inspiration for his passion.
So, what does it take to choreograph a vision in Bollywood?
Read on for the full reveal… Read More
By Christian Zibreg on Mar 25, 2014
After highlighting last month the many ways mountaineers use iPad for their extraordinary climbs, Apple last night refreshed its ‘Your Verse’ microsite with a new feature outlining how the popular post-PC device is being used to help diagnose athletes’ concussions.
The section features athletic trainer Jason Cruickshank of Ohio’s St. Edward High School who uses C3 Logix’s concussion assessment iPad app to discover the symptoms moments after an event occurs and before they show up on the imaging test… Read More
By Christian Zibreg on Mar 20, 2014
Samsung’s just posted a new ad to its YouTube channel inviting viewers to “do more” on the new multi-tasking Galaxy Tab Pro series tablet, featuring three different scenes dedicated to bashing Apple’s iPad, Microsoft’s Surface and Amazon’s Kindle tablets. The ad is actually humorous, which is a refreshing change change for Samsung.
The commercial’s anti-Apple scene envisions sending email on the Samsung tablet while on a video call, using snapping two apps side by side. Have a look at it after the break and tell us what you think in the comment section… Read More
By Cody Lee on Mar 14, 2014
Apple has been having a little more trouble selling the iPhone 5c than it anticipated. We’ve known this for a long time, and Tim Cook himself confirmed it during the company’s last earnings call, essentially telling analysts that the handset has not been as popular as they expected.
But instead of throwing in the towel, Apple appears to be experimenting with a new advertising campaign to push the device. Animated ads, like the one you see in the screenshot above, have begun popping up on high profile websites like Tumblr, Yahoo and The New York Times… Read More
By Christian Zibreg on Mar 6, 2014
Titled ‘The Most Human Phone Ever’, LG’s newest commercial for its curved G Flex handset must be one of the weirdest, most bizarre smartphone commercials we’ve seen to date. Trust me, it’s really disturbing and will give you nightmares. The video is airing to viewers in The Netherlands.
The firm also posted a cool infographic with a visual timeline depicting the history of the smartphone.
In another ‘what were they thinking’ moment, the illustration makes absolutely no mention of the original iPhone’s release back in 2007 – it’s as if Apple’s handset never existed… Read More
By Christian Zibreg on Feb 21, 2014
Apple for some time now has been moving to bulk up its in-house marketing team and bring a few of its favorite external ad shops under the same corporate umbrella. In the latest move, Rosetta, one of Apple’s longtime advertising partners, has launched a new agency brand, Level, which appears to be exclusively dedicated to Apple. This is another example of Apple’s ongoing efforts to consolidate all of its agency partners under the same roof… Read More
By Christian Zibreg on Feb 19, 2014
Samsung is taking a page from Microsoft’s book with the release of a new ad featuring side-by-side comparison of its 10.1-inch Galaxy Tab Pro and Apple’s iPad. Not only that, Samsung has actually borrowed the concept of Apple’s inaugural iPad Air commercial dubbed ‘Pencil’ and applied it to its ad.
The ad titled ‘Multitasking Redefined’ highlights Samsung device’s multitasking capabilities allowing it to render two apps side-by-side, because “doing two things at once is greater than doing one thing at once”.
The 60-second video proudly proclaims the Galaxy Tab 10.1 to be an even thinner tablet than the iPad Air despite a negligible difference in their thickness. There’s also another ad which uses a video of a LeBron James slam dunk to mock the iPhone’s screen size.
Here it is… Read More
By Christian Zibreg on Feb 18, 2014
As part of its currently running iPad web marketing campaign, Apple on Tuesday morning refreshed its ‘Your Verse’ website, adding a new feature which highlights the many ways mountaineers Adrian Ballinger and Emily Harrington are using their iPads to plan ahead and climb some of the most feared mountains on Earth.
Their extraordinary climbs see the couple use Apple’s tablet and special apps like the Gaia GPS topography app to plan their ascent, see the remote mountain regions in greater detail and more… Read More
By Christian Zibreg on Feb 18, 2014
iAd, Apple’s advertising platform, continues to struggle to gain traction and retain big name advertisers. A new report by industry publication Advertising Age claims that Madison Avenue media buyers are unimpressed by the performance of iAds, which they contributed to Apple’s “slow, cocky and downright stingy” approach to ad sales.
The problem boils down to Apple’s lack of understanding of advertising as a relationship-driven business… Read More
By Christian Zibreg on Feb 10, 2014
General Motors a few days ago started airing a new television commercial for its brand now 2014 vehicle, the Chevrolet Equinox. The car features integration with Siri Eyes Free, an Apple-made voice-activated system which debuted in 2012 allowing drivers to interact with Siri on an iPhone, iPod touch or iPad using their voice, without taking their hands off the steering wheel.
Watch now how a perfectly normal conversation between a husband and wife goes wrong thanks to Siri… Read More
By Christian Zibreg on Feb 3, 2014
Apple this morning published a new 30th Mac anniversary video, titled ’1.24.14′ and shot entirely on iPhones and edited on Macs.
Now, less than an hour ago, the company’s YouTube channel got refreshed with a behind-the-scenes video detailing the thought process that went into the creation of the well-received ’1.24.14′ ad.
I’ve included it for your viewing pleasure right after the break so give it a watch and then meet us in comments… Read More
By Christian Zibreg on Jan 29, 2014
Apple ran its famous ‘1984’ Macintosh ad during the Super Bowl XVIII 30 years ago this month and advertising legend Lee Clow earlier this week hinted the company may be looking to advertise the Mac’s 30th anniversary during the Super Bowl XLVIII.
The $900,000 ad was also aired only one other time on television, on December 31, 1983 right before the 12:00 midnight sign-off on KMVT in Twin Falls, Idaho.
There have been countless attempts to copy the concept of Apple’s award-winning commercial. Back in 2011, Motorola’s Xoom tablet ad played on the Big Brother theme, for example.
And now, financial services company Aspiration Partners LLC has created a take on ’1984′ which replaces the drones in Apple’s ad with Wall Street men in suits, watch it embedded right after the break… Read More
By Christian Zibreg on Jan 29, 2014
T-Mobile persists in its anti-AT&T rhetoric and today marks a new chapter in AT&T trash-talking as the nation’s fourth-largest wireless company puts out a press release ridiculing AT&T’s $450 incentive for T-Mobile subscribers to switch.
Conveniently timed on the same day that AT&T released its Christmas quarter earnings report, the press release argues that AT&T’s offer makes T-Mobile’s own incentive to pay ETFs to switch a no-brainer because AT&T customers can now go to T-Mobile and then come back at no cost.
Seriously, if a customer takes advantage of T-Mobile’s ETF offer and later decides he or she dislikes it for whatever reason, AT&T will pay $450 to take them back so they don’t really lose anything. The Deutsche Telekom-owned operator has also revealed advertisements that should appear in print newspapers today to communicate this message nationwide… Read More
By Christian Zibreg on Jan 22, 2014
Earlier this month during the NFL playoffs, Apple posted a new iPad Air commercial titled ‘Your Verse Anthem’ and featuring a voiceover from the 1989 American drama film Dead Poets Society. Running one minute and 30 seconds long, it’s been airing on television for several days now.
With the Super Bowl looming, the company has now released shortened versions of the commercial to its YouTube channel, each conveniently running 30 seconds long… Read More
By Christian Zibreg on Jan 22, 2014
This one’s a stretch, but Apple’s Macintosh is soon celebrating its 30th anniversary and advertising legend Lee Clow hinted in a pair of tweets that the company just might celebrate the occasion by running an ad during the Super Bowl XLVIII.
“Good football. Good sunset. Mac’s gonna be 30 this week,” his tweet reads. “Gonna be a good Super Bowl. Mac’s gonna be 30 :),” another tweet teased.
Clow was Steve’s personal friend and he is the Chairman, Global Director and former Chief Creative Office of TBWA\Worldwide, one of the world’s top ad shops.
More importantly, the advertising guru helped create Apple’s ‘Think Different’ slogan, the iPod silhouettes ad series and the famous ’1984′ ad, which was directed by Ridley Scot and televised as part of the third quarter Super Bowl XVIII telecast on this day thirty years ago.
So, is Apple going to run this epic ad (or a new one) during the upcoming Super Bowl? Read More
By Cody Lee on Dec 30, 2013
Speaking with media outlet Mediabistro, longtime New York Times Magazine design director Arem Duplessis revealed that he is leaving the publication to take a position at Apple. He’ll be joining the company’s internal marketing team, though his specific role is unknown.
This is a significant hire for Apple, as Duplessis is a highly-regarded designer who is responsible for some of the most beautiful covers of the NYT Magazine in the last decade. And his department has won the ADC’s ‘Design Team of The Year’ award the past 3 years in a row…