Apple releases ‘Someday at Christmas’ ad with Stevie Wonder and Andra Day

By Christian Zibreg on Nov 25, 2015

Apple today posted a nicely done television commercial featuring blind musician Stevie Wonder and soul, R&B, jazz and blues singer Andra Day. The holiday-themed ad cleverly promotes the Mac and VoiceOver and Accessibility features. Read More


Instagram testing interactive shopping ads with Force Touch, In-App Purchases and Apple Pay

By Christian Zibreg on Nov 6, 2015

The leading photo sharing service Instagram, owned by Facebook, is testing various new ad formats—among them interactive ads with In-App Purchases and built-in support for Force Touch and Apple Pay.

As reported last evening by Digiday, citing an ad agency source familiar with the test, the company is hoping that new ad formats will help drive sales by selling items right from the Instagram feed, without the need to click off the app. Read More


HTC’s One A9 ad takes cues from Apple’s famous ‘1984’ commercial

By Christian Zibreg on Nov 5, 2015

HTC and its latest One A9 flagship smartphone have been accused of copying the iPhone 6 design and its much criticized antenna bands on the back (HTC, needless to say, begs to differ).

But now, the ailing Taiwanese handset maker has taken things to the next level with a brand new advertising campaign that revolves around the tagline ‘Be Different’.

In a 90-second commercial posted to HTC’s YouTube channel, a young and hip runner is portrayed in a dystopian-like world where everything is white and clean, unified and supposedly Apple-like. To make it perfectly clear who the Big Brother is this time around, HTC’s hero can be seen kicking a bunch of white apples, apparently to stand up to the Man and make a point. Read More


Apple’s marketing honcho discusses pursuit of perfection, intense team collaboration and more

By Christian Zibreg on Oct 28, 2015

Phil Schiller, 55, is a man of many superlatives, not least of which is the famous ‘can’t innovate anymore, my ass’ message to Apple haters during the unveiling of the radically revamped Mac Pro workstation.

And as a guy who oversees Apple’s marketing initiatives across the globe and acts as the steward of the company’s relationship with developers, it’s his nature and his job to promote collaboration between engineers, designers and executives.

In a rare and interesting interview with Mashable editor-at-large Lance Ulanoff (Mashable? This is the new Apple, get used to it), Schiller talks in detail about internal collaboration that makes radical products like the new 12-inch MacBook possible.

He and John Terns, who is Vice President of Mac and iPad engineering, also touch on a bunch of topics that are dear to the hearts of Apple’s many fans, including an upcoming flying saucer-shaped campus, hybrid computing devices, Apple’s design processes and much more. Read More


New television commercials highlight iPhone 6s camera upgrades and hands-free Siri

By Christian Zibreg on Oct 25, 2015

Less than two weeks following its iPhone 6s commercial that focused on 3D Touch, Apple’s begun rolling some new ads for the handset.

Adopting the dynamic and to-the-point format inaugurated by the previous ad, a trio of new commercials—titled “Crush,” “The Camera” and “Flip a Coin” and all starring actor and singer Jamie Foxx—showcase other iPhone 6s capabilities, like hands-free ‘Hey Siri’ and a variety of camera features. Read More


Samsung finds a new angle to attack iPhone: lack of customization

By Christian Zibreg on Sep 18, 2015

Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.

As you know, ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries, battery life in general, non-curved screens, lack of wireless charging and what not.

But the latest Samsung commercials appears to have found a new anti-iPhone angle: the lack of customization. Read More


New Apple Music commercial debuts during 2015 MTV Video Music Award

By Christian Zibreg on Aug 31, 2015

Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio. Read More


Popular YouTubers are ‘doing some stuff with Apple’

By Christian Zibreg on Aug 24, 2015

According to a new report Monday, Apple has enlisted help of popular YouTubers such as Louis Cole and sketch comedy channel Wong Fu Productions who appear to be working in unknown capacity on future Apple promotions.

MacRumors, which first reported on the news, thinks a variant of Apple’s ‘Shot on iPhone’ advertising campaign could be in the works in time for the ‘iPhone 6s’ and ‘iPhone 6s Plus’ launch next month. Read More


Gorgeous floral installation comes to life in London to promote Apple Watch

By Christian Zibreg on Aug 20, 2015

Apple Watch advertising has been amped up quite a bit with news of a remarkable eye-candy floral display which promotes the wearable device at Selfridges, a chain of high end department stores in the UK founded by Harry Gordon Selfridge.

According to design outlet Wallpaper, two dozen floral displays that wrap around Selfridges’ flagship store in London sport blooming flowers and other floral motifs directly inspired by the Motion face on the Apple Watch. Read More


Interacting with ads on Pandora could earn you one hour of uninterrupted listening

By Christian Zibreg on Jul 27, 2015

If you interact with a rich ad on Pandora for at least fifteen seconds, the Internet radio service will reward you with an hour of uninterrupted listening free of advertising, the company announced in a blog post Monday.

They’re calling it Sponsored Listening and it’s available now to all advertisers, meaning this feature will be available on a per-ad basis. Read More


New Apple web campaign lays out a few reasons ‘Why there’s nothing quite like iPhone’

By Christian Zibreg on Jul 24, 2015

Apple on Friday kicked off a new interesting web campaign on its website which strives to lay out the reasons for the iPhone’s uniqueness.

Delivered under the tagline “Why there’s nothing quite like iPhone” and accompanying its “If it’s not an iPhone, it’s not an iPhone” series of television commercials, the new webpage goes through a few key aspects of the iPhone.

Some of the highlights include the iPhone’s tightly integrated design, strong security, powerful imaging capabilities, robust messaging, privacy and much more. Read More


New commercials depict how Apple Watch could fit in your daily life

By Christian Zibreg on Jul 16, 2015

Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.

Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more. Read More


Samsung’s latest Galaxy ad paints iPhone owners as ‘a nation of checkers’

By Christian Zibreg on Jul 10, 2015

Samsung’s marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.

Forget about wall-huggers—Samsung’s latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”

You know the type.

Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table. Read More


Apple shares a pair of slow-motion videos as part of ‘Shot on iPhone 6’ campaign

By Christian Zibreg on Jun 26, 2015

Apple’s ‘Shot on iPhone 6’ campaign continues with a pair of new videos shared last evening on the company’s YouTube channel. Highlighting iPhone photography skills by Apple dans Willian P. and Jirasak P., the 15-second clips focus on the capabilities of the iPhone 6 camera’s Slow-Mo video capture.

Since its March 2015 launch, ‘Shot on iPhone 6’ thus far has featured the creativity of more than 77 iPhone photographers from 70 cities across 24 countries around the world. Read More


Huge Beats 1 billboard takes over Times Square

By Christian Zibreg on Jun 24, 2015

Often referred to as The Crossroads of the World, New York City’s Time Square is always brightly adorned with billboards and advertisements from the world’s top brands. With less than a week until June 30 Apple Music launch, the iPhone maker is now advertising Beats 1 with a massive billboard.

It’s dominated by enormous Beats 1 promotional graphics accompanied by the “Worldwide. Always on” tagline and the 6.30.2015 launch date. Interestingly enough, the Apple logo is nowhere to be seen on the advertisement, perhaps indicating the Cupertino firm might be counting on Beats’ brand power to push the upcoming radio service into public consciousness. Read More


Apple posts four new ‘Shot on iPhone 6’ videos

By Cody Lee on Jun 15, 2015

Apple has added four new clips to the World Gallery films section of its “Shot on iPhone 6” microsite. The company launched the Shot on iPhone 6 campaign earlier this year, showcasing beautiful photos and videos taken with its latest smartphones.

The new videos are very similar to the previous ones, in that they are 15 seconds long and accompanied by an analogous soundtrack. They were captured by photographers from countries around the world, including the US, Australia and Norway. Read More


Everything Changes: Apple highlights how iPad can change the way you do things

By Cody Lee on May 6, 2015

Apple on Wednesday launched a new web ad campaign for its struggling iPad, highlighting ways the tablet can change the way people do things. A new microsite on the company’s website showcases a variety of iPad apps that can help with things such as cooking, learning and more.

Much like Apple’s previous ‘Your Verse‘ campaign, the message of “Everything changes with iPad” is that the tablet can be helpful in a number of situations. The company has long been trying to convince potential customers that the iPad can be used as more than an entertainment device. Read More


Apple Watch featured in May issue of Canadian fashion mag Flare

By Christian Zibreg on Apr 2, 2015

Following a barrage of editorials and photo shoots published by prominent lifestyle and fashion magazines around the world, Apple’s wearable device has now graced the cover of the May issue of Flare, a Canadian fashion magazine, as first noticed by MacRumors.

The magazine’s two separate covers feature Academy Award nominated actress Hailee Steinfeld who poses wearing an Apple Watch Sport in both Silver and Space Gray, accompanied by a featured article providing a closer look at the Watch’s many features outside of the usual timekeeping and health and fitness tracking functions. Read More


Apple Watch on fashion shoot in Australia, Steve Wozniak buying Sport edition

By Christian Zibreg on Mar 23, 2015

The Apple Watch tour of the world’s top fashion and lifestyle magazines continues with a fashion debut Down Under in the form of a multi-page style guide in the latest April issue of women magazine Elle Australia.

The featured article has the publication’s in-house fashion editor Sara Smith sharing tips for making the Watch work in women’s wardrobe.

Meanwhile, Apple co-founder Steve Wozniak has chimed in with his thoughts on the device, saying he’ll be opting for an entry-level Apple Watch Sport model. Read More


New Amazon commercial says Kindle Fire HD is twice as durable as iPad mini 3

By Christian Zibreg on Mar 16, 2015

Forget about side-by-side software and hardware comparison, Apple’s iPad mini 3 is twice as likely to break into pieces should it slip out of your hand than Amazon’s Kindle Fire HD.

That’s the key message of Amazon’s latest television commercial which paints its tablet “twice as durable” as the iPad mini 3.

The 30-second video, which shows the Kindle Fire HD being subjected to various durability tests, is meant to reinforce the notion that Amazon tablets are sturdier than Apple’s. Read More

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