Samsung finds a new angle to attack iPhone: lack of customization

By Christian Zibreg on Sep 18, 2015

Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.

As you know, ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries, battery life in general, non-curved screens, lack of wireless charging and what not.

But the latest Samsung commercials appears to have found a new anti-iPhone angle: the lack of customization. Read More


New Apple Music commercial debuts during 2015 MTV Video Music Award

By Christian Zibreg on Aug 31, 2015

Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio. Read More


Popular YouTubers are ‘doing some stuff with Apple’

By Christian Zibreg on Aug 24, 2015

According to a new report Monday, Apple has enlisted help of popular YouTubers such as Louis Cole and sketch comedy channel Wong Fu Productions who appear to be working in unknown capacity on future Apple promotions.

MacRumors, which first reported on the news, thinks a variant of Apple’s ‘Shot on iPhone’ advertising campaign could be in the works in time for the ‘iPhone 6s’ and ‘iPhone 6s Plus’ launch next month. Read More


Gorgeous floral installation comes to life in London to promote Apple Watch

By Christian Zibreg on Aug 20, 2015

Apple Watch advertising has been amped up quite a bit with news of a remarkable eye-candy floral display which promotes the wearable device at Selfridges, a chain of high end department stores in the UK founded by Harry Gordon Selfridge.

According to design outlet Wallpaper, two dozen floral displays that wrap around Selfridges’ flagship store in London sport blooming flowers and other floral motifs directly inspired by the Motion face on the Apple Watch. Read More


Interacting with ads on Pandora could earn you one hour of uninterrupted listening

By Christian Zibreg on Jul 27, 2015

If you interact with a rich ad on Pandora for at least fifteen seconds, the Internet radio service will reward you with an hour of uninterrupted listening free of advertising, the company announced in a blog post Monday.

They’re calling it Sponsored Listening and it’s available now to all advertisers, meaning this feature will be available on a per-ad basis. Read More


New Apple web campaign lays out a few reasons ‘Why there’s nothing quite like iPhone’

By Christian Zibreg on Jul 24, 2015

Apple on Friday kicked off a new interesting web campaign on its website which strives to lay out the reasons for the iPhone’s uniqueness.

Delivered under the tagline “Why there’s nothing quite like iPhone” and accompanying its “If it’s not an iPhone, it’s not an iPhone” series of television commercials, the new webpage goes through a few key aspects of the iPhone.

Some of the highlights include the iPhone’s tightly integrated design, strong security, powerful imaging capabilities, robust messaging, privacy and much more. Read More


New commercials depict how Apple Watch could fit in your daily life

By Christian Zibreg on Jul 16, 2015

Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.

Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more. Read More


Samsung’s latest Galaxy ad paints iPhone owners as ‘a nation of checkers’

By Christian Zibreg on Jul 10, 2015

Samsung’s marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.

Forget about wall-huggers—Samsung’s latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”

You know the type.

Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table. Read More


Apple shares a pair of slow-motion videos as part of ‘Shot on iPhone 6’ campaign

By Christian Zibreg on Jun 26, 2015

Apple’s ‘Shot on iPhone 6’ campaign continues with a pair of new videos shared last evening on the company’s YouTube channel. Highlighting iPhone photography skills by Apple dans Willian P. and Jirasak P., the 15-second clips focus on the capabilities of the iPhone 6 camera’s Slow-Mo video capture.

Since its March 2015 launch, ‘Shot on iPhone 6’ thus far has featured the creativity of more than 77 iPhone photographers from 70 cities across 24 countries around the world. Read More


Huge Beats 1 billboard takes over Times Square

By Christian Zibreg on Jun 24, 2015

Often referred to as The Crossroads of the World, New York City’s Time Square is always brightly adorned with billboards and advertisements from the world’s top brands. With less than a week until June 30 Apple Music launch, the iPhone maker is now advertising Beats 1 with a massive billboard.

It’s dominated by enormous Beats 1 promotional graphics accompanied by the “Worldwide. Always on” tagline and the 6.30.2015 launch date. Interestingly enough, the Apple logo is nowhere to be seen on the advertisement, perhaps indicating the Cupertino firm might be counting on Beats’ brand power to push the upcoming radio service into public consciousness. Read More


Apple posts four new ‘Shot on iPhone 6’ videos

By Cody Lee on Jun 15, 2015

Apple has added four new clips to the World Gallery films section of its “Shot on iPhone 6” microsite. The company launched the Shot on iPhone 6 campaign earlier this year, showcasing beautiful photos and videos taken with its latest smartphones.

The new videos are very similar to the previous ones, in that they are 15 seconds long and accompanied by an analogous soundtrack. They were captured by photographers from countries around the world, including the US, Australia and Norway. Read More


Everything Changes: Apple highlights how iPad can change the way you do things

By Cody Lee on May 6, 2015

Apple on Wednesday launched a new web ad campaign for its struggling iPad, highlighting ways the tablet can change the way people do things. A new microsite on the company’s website showcases a variety of iPad apps that can help with things such as cooking, learning and more.

Much like Apple’s previous ‘Your Verse‘ campaign, the message of “Everything changes with iPad” is that the tablet can be helpful in a number of situations. The company has long been trying to convince potential customers that the iPad can be used as more than an entertainment device. Read More


Apple Watch featured in May issue of Canadian fashion mag Flare

By Christian Zibreg on Apr 2, 2015

Following a barrage of editorials and photo shoots published by prominent lifestyle and fashion magazines around the world, Apple’s wearable device has now graced the cover of the May issue of Flare, a Canadian fashion magazine, as first noticed by MacRumors.

The magazine’s two separate covers feature Academy Award nominated actress Hailee Steinfeld who poses wearing an Apple Watch Sport in both Silver and Space Gray, accompanied by a featured article providing a closer look at the Watch’s many features outside of the usual timekeeping and health and fitness tracking functions. Read More


Apple Watch on fashion shoot in Australia, Steve Wozniak buying Sport edition

By Christian Zibreg on Mar 23, 2015

The Apple Watch tour of the world’s top fashion and lifestyle magazines continues with a fashion debut Down Under in the form of a multi-page style guide in the latest April issue of women magazine Elle Australia.

The featured article has the publication’s in-house fashion editor Sara Smith sharing tips for making the Watch work in women’s wardrobe.

Meanwhile, Apple co-founder Steve Wozniak has chimed in with his thoughts on the device, saying he’ll be opting for an entry-level Apple Watch Sport model. Read More


New Amazon commercial says Kindle Fire HD is twice as durable as iPad mini 3

By Christian Zibreg on Mar 16, 2015

Forget about side-by-side software and hardware comparison, Apple’s iPad mini 3 is twice as likely to break into pieces should it slip out of your hand than Amazon’s Kindle Fire HD.

That’s the key message of Amazon’s latest television commercial which paints its tablet “twice as durable” as the iPad mini 3.

The 30-second video, which shows the Kindle Fire HD being subjected to various durability tests, is meant to reinforce the notion that Amazon tablets are sturdier than Apple’s. Read More


Watch the inaugural Apple Watch ad and other promotional videos

By Christian Zibreg on Mar 9, 2015

The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.

The video is available for streaming from the Apple website and is expected to be published soon on the company’s official YouTube channel. UPDATE: the videos are now live on YouTube. Read More


Apple Watch wins 2015 iF Gold Award, snags another fashion mag cover

By Christian Zibreg on Mar 4, 2015

Apple’s Watch has just won an aptly named iF Gold Award from the International Forum in its annual industrial design competition, and it’s not started shipping yet!

According to the award organizers, the meticulously designed wrist-worn gizmo is “already an icon” even though it’s slated to ship in April.

Also, the device’s tour of the world’s fashion and lifestyle magazines continues with another Watch appearance, this one on the cover of the Chinese magazine Yoho. Read More


Apple extends ‘Shot on iPhone 6’ campaign to billboards, newspapers, magazines and more

By Christian Zibreg on Mar 3, 2015

Apple’s latest ‘Shot on iPhone 6’ advertising campaign featuring crowdsourced iPhone photography from around the world is bound to reach massive audiences as the Cupertino firm started showcasing users’ best photos found online out in the real world. Specifically, Apple is hanging billboards on skyscrapers around the world, plastering them on bus stops and train stations.

In addition, the company is using the photos in minimalistic ads run in major magazines and newspapers. All told, the ad campaign features 77 photographers in 70 cities across 24 countries around the world. Read More


Apple Watch lifestyle photoshoots appear in Hong Kong and UK fashion mags

By Christian Zibreg on Mar 2, 2015

Multi-page editorial coverage of the Apple Watch in the world’s top fashion magazines continues with a new cover appearance and multi-page spread in Hong Kong street fashion and lifestyle magazine East Touch this month, Hype Beast reported Monday.

In addition, the wrist-worn device has appeared on the cover and a two-page spread inside the Big Spring issue of London-based fashion mag Style. Read More


Check out cool Apple Watch print and video ad in Vogue’s March issue

By Christian Zibreg on Feb 25, 2015

Looks like Apple’s marketing department has chalked up another win as the widely respected Vogue just gave the Apple Watch serious exposure.

The March issue of the magazine features a multi-spread feature containing actual-size photographs of Apple’s wrist-clad device.

As MacRumors noted, the clean ads simply showcase different Watch casings and band designs.

Because the device is depicted in actual size, the magazine’s fashion conscious readers can get a feel of how big the Watch is in real life. Read More

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