Apple shifting towards regionally-focused digital and social media campaigns

By Christian Zibreg on Feb 20, 2017

According to a recent report from AdWeek, Apple has instructed TBWA\Media Arts Lab to sharpen focus on digital and regional advertising campaigns.

Apple is said to have been streamlining its global marketing efforts and restructuring relationship with its longtime global advertising partner.

The Cupertino company now wants the legendary agency to focus more on creating tailor-made campaigns for regional markets and less on translating its big brand campaigns for global markets. As a result of the change, TBWA\Media Arts Lab’s Los Angeles headquarters and other offices around the world had to layoff an unknown number of translation and transcreation staff. Read More

 

YouTube will stop showing 30-second unskippable preroll ads beginning in 2018

By Christian Zibreg on Feb 17, 2017

Google will stop showing users those annoyingly unskippable 30-second preroll ads on YouTube clips. According to an official statement from the search giant given to Campaign, the change is coming in 2018 to give advertisers and agencies time to adjust their plans.

In aiming to provide a better advertising experience for online users, Google has clearly come to the inevitable realization that consumers loathe unskippable ads on YouTube. Read More

 

New Apple ads continue positioning iPad Pro as being better than a computer

By Christian Zibreg on Feb 17, 2017

Apple today published four new ads on its YouTube channel that continue to position its iPad Pro tablet as being better than a computer. The four new commercials, running sixteen seconds each, use the tagline “Real Problems… Answered” and appear to be based on typical PC user tweets.

The videos promote the tablet as a device that’s free of wires, immune to viruses, faster than most laptops and able to run Microsoft Office apps and connect to fast LTE cellular networks.

Give the new ads a quick watch, then meet us in comments. Read More

 

Watch Apple’s latest ads promoting Portrait mode on iPhone 7 Plus

By Christian Zibreg on Feb 17, 2017

Lately, Apple has been amping up its advertising efforts concerning its flagship dual-lens iPhone 7 Plus model, as part of its broader “Shot in iPhone” campaign. Following its “Creek” and “Soul Mate” ads earlier this month which showcased Portrait mode on iPhone 7 Plus and prior commercials highlighting the handset’s enhanced low-light photography features, the company yesterday posted two new ads on its YouTube channel, titled “Boyfriend” and “Profile Picture”. Read More

 

Watch Apple’s Brazilian Carnaval-themed video showcasing Portrait mode on iPhone 7 Plus

By Christian Zibreg on Feb 14, 2017

Following a pair of iPhone 7 Plus ads showcasing the depth of field shooting mode made possible by the dual-lens camera on iPhone 7 Plus, Apple shared another video on its Brazilian YouTube channel

First spotted by local blog Blogdoiphone, the video runs one minute and thirty seconds long and serves as the celebration of the Brazillian Carnaval festivities. Read More

 

Apple shares new ads highlighting Portrait mode on iPhone 7 Plus

By Christian Zibreg on Feb 13, 2017

Apple this morning shared a pair of new commercials through its official YouTube channel. Titled “Creek” and “Soul Mate,” the 30-second videos focus on depth of field photography made possible by the dual-lens system on iPhone 7 Plus and the accompanying Portrait shooting mode in the stock Camera application.

Be sure to watch the new ads and tell us how you liked them in comments. Read More

 

Another Apple Watch Series 2 ad highlights closing Activity rings

By Christian Zibreg on Feb 11, 2017

Apple on Saturday released a new fitness-focused advertisement for Apple Watch Series 2 through its official YouTube channel. Titled “Catch, Swim, Play”, the commercial invites viewers to be more active and close their Activity rings. The latest 15-second video is a continuation of the previous mini-ad which also challenged viewers to close their Activity rings by moving more, having some exercise and standing up every 50 minutes for a bit. Read More

 

“Shot on iPhone” continues with low-light photos taken on iPhone 7/Plus

By Christian Zibreg on Jan 30, 2017

Apple today launched a new iPhone photography showcase, called “One Night on iPhone 7,” that’s part of its ongoing “Shot on iPhone” advertising campaign. According to the company’s media release issued Monday, “One Night on iPhone 7” launches today in 25 countries globally.

The campaign features night shots snapped by a group of iPhone photographers that are meant to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras. You can download them from the Apple Newsroom website. Read More

 

Marketing executive Musa Tariq leaving Apple to become Ford’s VP & Chief Brand Officer

By Christian Zibreg on Jan 24, 2017

Musa Tariq, Apple’s executive, is leaving the company to join Ford, the car maker said Tuesday.

Tariq was Apple’s global marketing and communications director for retail for a little more than two years. At Ford, he will be Vice President and Chief Brand Officer, a new position created as the company focuses on new mobility services. Read More

 

New fitness-focused Apple Watch ad challenges you to close your Activity rings

By Christian Zibreg on Jan 14, 2017

Apple’s official YouTube channel was refreshed Saturday with a new advertisement for Apple Watch Series 2, challenging viewers to close their Activity rings by moving more, having some exercise and standing up every 50 minutes for a bit. The firm also shared three new ads for AirPods today, highlighting such features as Siri integration, seamless Bluetooth pairing on Apple gadgets via the W1 chip and more. Read More

 
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