By Christian Zibreg on Nov 29, 2016
It seems Apple has partnered with Universal Pictures to promote “The Secret Life of Pets” by updating Siri’s backend with a bunch of responses related to the animated movie. The company’s official iTunes USA Facebook page promotes Siri partnership with a nicely done teaser video.
We also spotted a dedicated “Siri, what do my pets do when I’m not home?” banner which briefly appeared in the iTunes Movies app on the Apple TV. Read More
By Christian Zibreg on Nov 25, 2016
Apple has stopped disclosing how much it spends on advertising, as revealed in its annual report (10-K) filed with the United States Securities and Exchange (SEC) commission in October.
Apple’s motives behind this move are unclear and the SEC filing makes no mention of its advertising expenses for the whole 2016. In 2015, Apple’s ad spend rose fifty percent to a record $1.8 billion.
The decision to stop reporting how much it spends on advertising may have something to do with the fact that the iPhone maker ended 2016 with its lowest operating margin since 2009, partially due to spending more ad dollars to drive total revenue. Read More
By Christian Zibreg on Nov 21, 2016
Apple just aired a brand new holiday-themed television commercial through its channel on YouTube. Titled “Frankie’s Holiday,” the cinematic video runs two minutes long and depicts an unexpected holiday visitor who finally receives the “warm welcome he’s always yearned for.” The unexpected visitor is Frankenstein himself, who happens to be an iPhone 7 user.
The Christmas-themed upbeat commercial conveniently closes with a positive message which invites users to open their hearts to everyone. Read More
By Christian Zibreg on Nov 17, 2016
The new MacBook Pro hasn’t even shipped to everyone who have pre-ordered it, but on Thursday Apple began airing its very inaugural television commercial. Aptly titled “Bulb,” the video runs one minute and 37 seconds long and frames the expensive notebook as a tool “for ideas to come”.
“Ideas have always pushed the world forward,” Apple says in the ad. “Introducing a tool for all the ideas to come. The new MacBook Pro.” Read More
By Christian Zibreg on Nov 14, 2016
During the official iPhone 7 unveiling last month, Apple announced one brand new and two improved Beats by Dr. Dre headphones, all of which utilize the new Apple W1 wireless chip: Powerbeats3 Wireless, Solo3 Wireless and the upcoming BeatsX earphones. A new ad Apple posted Monday, featuring Karlie Kloss, Young M.A., Brunas Schmitz and Justine Skye, highlights some of the Solo3 Wireless features enabled by the W1 chip, like touch controls and a longer lasting 40-hour battery. Read More
By Christian Zibreg on Nov 2, 2016
Apple today shared a new television commercial via its YouTube channel highlighting stereo speakers and the improved IP67 water resistance on the iPhone 7 series. Titled “Dive”, the 60-second video opens with a pool scene depicting an older guy who is soaking up sun rays whilst listening to “La Virgen de la Macarena” by Arturo Sandoval playing through the iPhone’s stereo speakers.
He then turns up the volume and proceeds to climb the high dive as everyone else is watching with anticipation. As the song climaxes, he jumps off causing his device to get splashed with water poolside. The video closes with Apple’s “practically magic” tagline used consistently in iPhone 7 advertisements. Read More
By Christian Zibreg on Oct 12, 2016
Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you’ll be enjoying Pandora’s new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life. Read More
By Cody Lee on Oct 5, 2016
Apple has created a new marketing apprenticeship program called ‘Orchard,’ reports MacRumors. The site discovered an intriguing landing page, tweeted out by a number of Apple employees, that leads to the Jobs section of Apple’s website.
The Orchard is described as an “innovative, creative program” in the Marketing Communications group at Apple. Its mission is to bring together a talented and diverse group of up-and-coming creatives to grow and develop with professionals. Read More
By Christian Zibreg on Sep 18, 2016
In addition to a pair of iPhone 7 ads showcasing water resistance and all-new camera sensors that capture more light in low-light situations, Apple today also released on its YouTube channel a new commercial for the Apple Watch Series 2.
Titled “Go Time,” the 60-second video takes us through the device’s major enhancements like a faster processor, built-in GPS, improved water resistance, swim tracking and more. Read More
By Christian Zibreg on Sep 18, 2016
Following its inaugural iPhone 7 commercial focused on water resistance, dual cameras and other new features, Apple today posted a pair of new videos on its YouTube channel. Titled “Morning Ride” and “Midnight,” these commercials challenge customers to “brave the elements with the water-resistant iPhone 7” and take better low-light pictures thanks to all-new sensors that capture more light than before. Read More
By Christian Zibreg on Sep 15, 2016
It’s been only three days since Microsoft’s advertising department unleashed a new ad salvo at Apple’s direction in the form of a commercial for its Surface Pro 4 tablet/laptop hybrid and now it’s posted yet another video to conveniently reiterate its message ahead of iPhone 7’s launch tomorrow. Titled “Power of Touch”, the 30-second commercial doubles down on the ”the Mac lacks a touchscreen” theme.
Not only does Microsoft poke fun of the fact that Macs are long overdue for a refresh (yours supposedly “ain’t fast enough” lately), but also disses the Mac for not shipping with a detachable keyboard or a stylus. Read More
By Christian Zibreg on Sep 15, 2016
Remember Motorola? Yes, they’re still in the business and some of the handsets they make come with cool features, like quick customization modules that snap onto a phone using integrated magnets to add features like powerful speakers, external battery packs and so forth. It also made the first Android handset with a special low-power chip which made possible an always-listening “OK Google” mode.
With the iPhone 7 sales about to kick off, the Lenovo-owned company is now telling customers to “skip the sevens” and has produced a video in which supposedly genuine Apple fans express their disappointment with incremental iPhone 7 improvements like “a little better camera” and “a little faster processor”.
What happens next is a typical marketing crap. Read More
By Christian Zibreg on Sep 14, 2016
Apple ahead of the iPhone 7’s arrival on Friday began airing a new commercial which highlights various signature features of the device, such as water resistance, dual cameras, stereo sound and more. The advertisement ditches Apple’s typically light concept with upbeat soundtrack in favor of an unusually dark-theme styled ad without narration, but it’s still cool to watch. Read More
By Christian Zibreg on Sep 12, 2016
Microsoft over the weekend fired another ad salvo at Apple’s tablet/computer strategy with a new (somewhat) amusing commercial. Simple titled “Get the Surface Pro,” the 30-second ad highlights Microsoft’s Surface Pro 4 hybrid device which includes a stylus and comes with a detachable keyboard and an Intel chip allowing it to be transformed into a computer that runs Windows, Office and other real desktop applications.
Using the same singer from the previous commercial, the new video informs us that “If you try to write on a plain old Mac, the difference can be seen. It doesn’t work.” Read More
By Christian Zibreg on Aug 29, 2016
Following its recent iPad Pro-dissing commercial, Microsoft today released another nicely done Surface Pro 4 ad which takes aim at the MacBook Air, calling it “less useful, like a hat for your cat”. Surface ads have successfully promoted competitive advantages of the hybrid device, which comes with a detachable keyboard, pen, touchscreen and more. And thanks to an Intel chip, it runs the full Office suite and most other Windows programs, like Photoshop. Read More
By Christian Zibreg on Aug 16, 2016
Apple’s most recent iPad Pro commercial attempts to position the powerful tablet as the ultimate computer, but Microsoft begs to differ.
But in its latest commercial for the Surface Pro 4 laptop/notebook hybrid, the Windows maker challenges Apple by basically saying that just because you call something a computer doesn’t mean it fits the description.
“Cortana knows that the Surface Pro 4, with its powerful Intel Core processor, detachable keyboard with real keys and a trackpad, pen, touchscreen, full Office and external ports fits the description. Everything else is just late to the party,” says Microsoft. Read More
By Christian Zibreg on Aug 15, 2016
Like many photo-syncing apps, Google’s Photos online service and the mobile app provide an optional feature that automatically backs up to the cloud every image and video in a user’s photo library. Apple, too, offers such a feature with iCloud Photo Library but its free five-gigabyte iCloud storage tier is no match for Google Photos unlimited cloud storage for your (recompressed) images (up to 16MP) and videos (up to 1080p). To drive that point home, they’ve put together an amusing new ad solely focused on that feature. Read More
By Christian Zibreg on Aug 8, 2016
We were first to tell you about the most recent update to the mobile Google Photos app, which packs in 3D Touch shortcuts on the Home screen whilst highlighting a storage optimization feature. The following day Google published this video, a nice play on the widely criticized problem of entry-level 16GB iPhones having nowhere near the capacity to hold all of the photos people take on their iPhones.
“Because life shouldn’t stop when your phone storage does,” says Google. “Free up space with Google Photos and never run out of storage again.” Read More
By Christian Zibreg on Aug 4, 2016
Apple just published a brand new video on its YouTube channel this morning, the latest one in its successful ‘Shot on iPhone’ advertising campaign. Titled “The Human Family” and narrated with words of wisdom by Maya Angelou, who was an American poet, memoirist and civil rights activist, the sixty-second clip talks about the value of family while showing a series of photographs and videos featuring friends and family that were taken by iPhone users from around the world. Read More