By Christian Zibreg on Mar 6, 2014
Titled ‘The Most Human Phone Ever’, LG’s newest commercial for its curved G Flex handset must be one of the weirdest, most bizarre smartphone commercials we’ve seen to date. Trust me, it’s really disturbing and will give you nightmares. The video is airing to viewers in The Netherlands.
The firm also posted a cool infographic with a visual timeline depicting the history of the smartphone.
In another ‘what were they thinking’ moment, the illustration makes absolutely no mention of the original iPhone’s release back in 2007 – it’s as if Apple’s handset never existed… Read More
By Christian Zibreg on Feb 21, 2014
Apple for some time now has been moving to bulk up its in-house marketing team and bring a few of its favorite external ad shops under the same corporate umbrella. In the latest move, Rosetta, one of Apple’s longtime advertising partners, has launched a new agency brand, Level, which appears to be exclusively dedicated to Apple. This is another example of Apple’s ongoing efforts to consolidate all of its agency partners under the same roof… Read More
By Christian Zibreg on Feb 19, 2014
Samsung is taking a page from Microsoft’s book with the release of a new ad featuring side-by-side comparison of its 10.1-inch Galaxy Tab Pro and Apple’s iPad. Not only that, Samsung has actually borrowed the concept of Apple’s inaugural iPad Air commercial dubbed ‘Pencil’ and applied it to its ad.
The ad titled ‘Multitasking Redefined’ highlights Samsung device’s multitasking capabilities allowing it to render two apps side-by-side, because “doing two things at once is greater than doing one thing at once”.
The 60-second video proudly proclaims the Galaxy Tab 10.1 to be an even thinner tablet than the iPad Air despite a negligible difference in their thickness. There’s also another ad which uses a video of a LeBron James slam dunk to mock the iPhone’s screen size.
Here it is… Read More
By Christian Zibreg on Feb 18, 2014
As part of its currently running iPad web marketing campaign, Apple on Tuesday morning refreshed its ‘Your Verse’ website, adding a new feature which highlights the many ways mountaineers Adrian Ballinger and Emily Harrington are using their iPads to plan ahead and climb some of the most feared mountains on Earth.
Their extraordinary climbs see the couple use Apple’s tablet and special apps like the Gaia GPS topography app to plan their ascent, see the remote mountain regions in greater detail and more… Read More
By Christian Zibreg on Feb 18, 2014
iAd, Apple’s advertising platform, continues to struggle to gain traction and retain big name advertisers. A new report by industry publication Advertising Age claims that Madison Avenue media buyers are unimpressed by the performance of iAds, which they contributed to Apple’s “slow, cocky and downright stingy” approach to ad sales.
The problem boils down to Apple’s lack of understanding of advertising as a relationship-driven business… Read More
By Christian Zibreg on Feb 10, 2014
General Motors a few days ago started airing a new television commercial for its brand now 2014 vehicle, the Chevrolet Equinox. The car features integration with Siri Eyes Free, an Apple-made voice-activated system which debuted in 2012 allowing drivers to interact with Siri on an iPhone, iPod touch or iPad using their voice, without taking their hands off the steering wheel.
Watch now how a perfectly normal conversation between a husband and wife goes wrong thanks to Siri… Read More
By Christian Zibreg on Feb 3, 2014
Apple this morning published a new 30th Mac anniversary video, titled ’1.24.14′ and shot entirely on iPhones and edited on Macs.
Now, less than an hour ago, the company’s YouTube channel got refreshed with a behind-the-scenes video detailing the thought process that went into the creation of the well-received ’1.24.14′ ad.
I’ve included it for your viewing pleasure right after the break so give it a watch and then meet us in comments… Read More
By Christian Zibreg on Jan 29, 2014
Apple ran its famous ‘1984’ Macintosh ad during the Super Bowl XVIII 30 years ago this month and advertising legend Lee Clow earlier this week hinted the company may be looking to advertise the Mac’s 30th anniversary during the Super Bowl XLVIII.
The $900,000 ad was also aired only one other time on television, on December 31, 1983 right before the 12:00 midnight sign-off on KMVT in Twin Falls, Idaho.
There have been countless attempts to copy the concept of Apple’s award-winning commercial. Back in 2011, Motorola’s Xoom tablet ad played on the Big Brother theme, for example.
And now, financial services company Aspiration Partners LLC has created a take on ’1984′ which replaces the drones in Apple’s ad with Wall Street men in suits, watch it embedded right after the break… Read More
By Christian Zibreg on Jan 29, 2014
T-Mobile persists in its anti-AT&T rhetoric and today marks a new chapter in AT&T trash-talking as the nation’s fourth-largest wireless company puts out a press release ridiculing AT&T’s $450 incentive for T-Mobile subscribers to switch.
Conveniently timed on the same day that AT&T released its Christmas quarter earnings report, the press release argues that AT&T’s offer makes T-Mobile’s own incentive to pay ETFs to switch a no-brainer because AT&T customers can now go to T-Mobile and then come back at no cost.
Seriously, if a customer takes advantage of T-Mobile’s ETF offer and later decides he or she dislikes it for whatever reason, AT&T will pay $450 to take them back so they don’t really lose anything. The Deutsche Telekom-owned operator has also revealed advertisements that should appear in print newspapers today to communicate this message nationwide… Read More
By Christian Zibreg on Jan 22, 2014
Earlier this month during the NFL playoffs, Apple posted a new iPad Air commercial titled ‘Your Verse Anthem’ and featuring a voiceover from the 1989 American drama film Dead Poets Society. Running one minute and 30 seconds long, it’s been airing on television for several days now.
With the Super Bowl looming, the company has now released shortened versions of the commercial to its YouTube channel, each conveniently running 30 seconds long… Read More
By Christian Zibreg on Jan 22, 2014
This one’s a stretch, but Apple’s Macintosh is soon celebrating its 30th anniversary and advertising legend Lee Clow hinted in a pair of tweets that the company just might celebrate the occasion by running an ad during the Super Bowl XLVIII.
“Good football. Good sunset. Mac’s gonna be 30 this week,” his tweet reads. “Gonna be a good Super Bowl. Mac’s gonna be 30 :),” another tweet teased.
Clow was Steve’s personal friend and he is the Chairman, Global Director and former Chief Creative Office of TBWA\Worldwide, one of the world’s top ad shops.
More importantly, the advertising guru helped create Apple’s ‘Think Different’ slogan, the iPod silhouettes ad series and the famous ’1984′ ad, which was directed by Ridley Scot and televised as part of the third quarter Super Bowl XVIII telecast on this day thirty years ago.
So, is Apple going to run this epic ad (or a new one) during the upcoming Super Bowl? Read More
By Cody Lee on Dec 30, 2013
Speaking with media outlet Mediabistro, longtime New York Times Magazine design director Arem Duplessis revealed that he is leaving the publication to take a position at Apple. He’ll be joining the company’s internal marketing team, though his specific role is unknown.
This is a significant hire for Apple, as Duplessis is a highly-regarded designer who is responsible for some of the most beautiful covers of the NYT Magazine in the last decade. And his department has won the ADC’s ‘Design Team of The Year’ award the past 3 years in a row…
By Christian Zibreg on Dec 23, 2013
Apple a week ago begun airing its nicely done iPhone 5s holiday ad. Titled ‘Misunderstood’, the tear-inducing video tells a tale of an introverted teenage boy who surprises his family with a thoughtful holiday gift, an iMovie clip he created on his iPhone 5s to cherish the time his family spent together.
The 90-second spot bursts with emotion and is now all over the place: it’s been prominently featured during yesterday’s NFL game, for example. More importantly, it seems to have been well-received due to its powerful emotional aspect.
Samsung and Microsoft-owned Nokia meanwhile have fired their own ad salvo in their national battle for the hearts and minds of consumers this holiday season… Read More
By Christian Zibreg on Dec 18, 2013
I’ve always liked how Apple each holiday season changes its homepage to feature some nice holiday-themed graphics and ads. This year is no different: after airing an excellent new iPhone 5s ‘Misunderstood’ ad this past weekend, Apple has now refreshed its homepage with said video, as well as some nice teaser graphics.
The graphics includes links to the commercial itself as well as the home video in its entirety, which Apple says was shot on the iPhone 5s.
Go visit Apple.com now and get your handkerchiefs ready! Read More
By Cody Lee on Dec 11, 2013
Last month, Apple began testing the app trailer waters by hosting a video clip on the App Store for the new game Clumsy Ninja. The embedded clip had no voiceover or custom App Store branding, and it’s the only one we’ve seen like this in the Store to date.
Now, it looks like Apple is running another experiment involving app and media discovery. We noticed this afternoon that it has given the new game Angry Birds Go! a custom landing page in the App Store with links to its related soundtrack and other apps… Read More
By Christian Zibreg on Nov 26, 2013
In what’s now become a recurring theme, Windows maker Microsoft just fired the latest salvo of television commercials that predictably portray Apple’s iPad as a lesser tablet. Posted on the official Surface blog, a pair of holiday-themed advertisements highlight one hardware and one software feature of the Microsoft tablet: a built-in kickstand and multi-account support.
The Redmond giant doesn’t shy away from mentioning the iPad brand name in the videos. “Free apps on the iPad don’t offer the same hands-free technology,” says the voiceover in the first ad that highlights a Food & Drink app which come preloaded with Windows 8.1. The other ad lambasts Apple’s device because it “doesn’t allow for multiple accounts and does not have the ability to monitor usage”… Read More
By Cody Lee on Nov 22, 2013
Apple has added a new webpage to its website entitled “Life on iPad.” The page is dedicated to showing the various ways people are using the popular tablet, and as of right now, it features stories on how 6 people use it in their day-to-day lives.
One of the stories talks about how champion speed skater Bridie Farrell uses the iPad to review practice and race videos as she prepares for the Olympics, and another shows how Siemens Energy-Wind Service technicians use the device at work… Read More
By Christian Zibreg on Nov 18, 2013
India is home to 1.24 billion people. As such, the second most-populous nation (after China) is among the fast-growing markets for smartphones. Brazil, Russia, India and China have a collective population of nearly three billion people and as such these so-called BRIC markets are estimated to each overtake the United States in smartphone sales by 2018.
India is particularly important to Apple so Tim Cook & Co. in past few months rolled out a series of initiatives aimed at making it easier for cash-strapped consumers to purchase an iPhone. Apple’s premium pricing strategy coupled with high import taxes and low average pay put the iPhone out of reach for many average Indians so the firm is now launching a new smartphone trade-in program in co-operation with local resellers… Read More
By Christian Zibreg on Nov 6, 2013
On the surface, Amazon is seemingly supportive of Apple’s iOS platform as the company updates its various iOS applications on a regular basis – even if it’s just a courtesy to its iOS-loving users who want to enjoy Amazon services on their iPhone and iPad.
Scratch a little deeper and all hell breaks loose.
For starters, the online retailing giant is waging legal battle against Apple over e-book price fixing. And given the two tech titans increasingly compete on hardware, software and services, it’s really no surprise Amazon’s marketing department is taking direct jabs at Apple users every now and then.
This February, for example, the company aired a much-flawed screen comparison video pitting its 1080p Kindle tablet against Apple’s better-than-1080p iPad with Retina display. This time around, an Amazon ad is challenging the e-reading experience on a tablet such as the iPad, versus that on the Kindle Paperwhite.
Have a look right below… Read More
By Christian Zibreg on Oct 31, 2013
Apple has cunningly devised a novel though controversial way of promoting its own iOS 7 stock apps, features and services right in the App Store search. The application store has seen a whopping 60 billion cumulative downloads thus far and with over a million apps carried it’s serving a lot of customers on a daily basis.
If you now go to the App Store and run a search for popular generic terms such as ‘browser,’ ‘movies’ and ‘SMS’, the first entry popping up in your search results should be a banner advertising a related stock iOS 7 apps or feature like Safari, iTunes Store, Messages and more… Read More