By Cody Lee on Sep 14, 2014
Samsung began airing a new TV spot this weekend for the Galaxy Note 4—its new flagship handset that begins shipping next month. Like most of the company’s recent ads, this one goes after Apple, with a specific focus on its just-announced iPhone 6 Plus.
Titled “Then and Now,” the commercial points out that while Apple prepares to begin selling its first handset with a display over 5 inches, Samsung has been doing it for years with its Galaxy Note line. It essentially calls the iPhone 6 Plus a Note imitation. Read More
By Christian Zibreg on Sep 11, 2014
Greg Joswiak, Apple’s Vice President of iPod, iPhone and iOS Product Marketing, will be speaking at the inaugural Code/Mobile conference next month, Re/code confirmed today.
“Joz,” as he is called by friends and colleagues, will be sharing details on Apple’s latest product announcements, the iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch.
He’s also expected to talk about iOS 8 and more. Read More
By Christian Zibreg on Sep 11, 2014
Galaxy maker Samsung on Thursday published a series of advertisements on its YouTube channel. The commercials have been designed to ridicule Apple’s latest announcements.
The six-installment series, which Samsung is running under the ‘Note The Difference’ tagline, targets pretty much everything, from Apple’s botched live stream to the iPhone 6’s screen size, multitasking and battery life to — funny you should ask — the star of the show: the Apple Watch.
I’ve included the videos for your viewing pleasure right after the break so watch them now and join us in comments. Read More
By Christian Zibreg on Sep 10, 2014
Always eager to respond to Apple’s latest moves swiftly and boldly, Samsung of South Korea took to Twitter following yesterday’s iPhone 6/Apple Watch/Apple Pay press conference to share an interesting banner which uses Steve Jobs’s own words as a weapon against Apple to dismiss its decision to make bigger iPhones as long overdue.
“No one is going to buy a big phone,” reads the quote on Samsung’s snarky anti-iPhone Galaxy Note 4 banner. “Guess who surprised themselves and changed their mind,” another line reads.
The attached image is accompanied by the following message on Twitter: “Big improvements and innovation come with change – even they thought so”. Read More
By Christian Zibreg on Sep 9, 2014
As we count down the remaining hours before Apple kicks off its exciting media event at 10am PT / 1pm ET, a lot of confusion has risen as to what kind of moniker the company might adopt for its next iPhone model which the press dubbed the iPhone 6.
Now, rumors have pointed to a bunch of different names for the handset, ranging from a clean “iPhone” and ”iPhone 6” to the highly dubious branding schemes such as “iPhone L”, “iPhone Air”, “iPhone Pro” and even ”iPhone+”.
This is your chance to voice your opinion. You’ll find a non-scientific poll after the break asking you what you think Apple should call its next iPhone so cast your vote and join us in comments. Read More
By Christian Zibreg on Sep 8, 2014
According to the Japanese blog MacOtakara [Google Translate] Monday morning, Apple will use ‘iPhone 6′ and ‘iPhone 6 Plus’ monikers with respect to a 4.7 and 5.5-inch edition of the upgraded smartphone.
The French blog NowhereElse.fr said last week that the bigger iPhone 6 model will be marketed under the ‘iPhone Air’ moniker. Unlike ‘Air,’ Apple’s never used the ‘Plus’ suffix to market an iPhone, or any other product for that matter. If true, this’ll be a first. Read More
By Christian Zibreg on Sep 8, 2014
Spotify, the popular music-streaming service with 40 million strong user base, on Monday announced a new way to stream music for free.
Leveraging its video ads for mobile and desktop that have been in limited testing since mid-June and are now rolling out, free Spotify streamers who opt-in to view short 15-30 second videos on their device will receive 30 minutes’ worth of uninterrupted, ad-free music. Spotify, which hails from Sweden, opened its mobile service to non-paying users in December. Read More
By Christian Zibreg on Sep 5, 2014
Ikea channels Jony Ive to promote its 2015 furniture catalog, Joy of Tech spoofs the seven phases every true Apple fan goes through in between product launches — dang, it must by a Friday!
To help you get prepared for the weekend, I’ve cherry-picked a pair of linkbait memes that’ve been making rounds this week. You should find the Ikea video amusing and the Joy of Tech comic hilarious as you head out for the weekend, your very last weekend before Apple’s big reveal on Tuesday changes everything, all over again. Read More
By Christian Zibreg on Sep 2, 2014
Microsoft on Tuesday started airing a new Windows Phone commercial that takes another jab at Apple’s Siri. The 30-second commercial titled ‘Mirror, Mirror’ has been posted on the official Windows Phone channel on YouTube this morning.
The video depicts Cortana, Microsoft’s personal digital assistant for Windows Phone devices, performing a series of tasks that Siri on the iPhone, iPod touch and iPad can’t do, starting with deeper integration with core Windows Phone apps like calendar and Maps.
One scene depicts Cortana tapping information stored in a user’s calendar to provide accurate route and mapping information. Another scene highlights dual front-facing speakers on the HTC One M8, to which Siri responds that she has but a single speaker and that she’s “sitting on it”. Read More
By Christian Zibreg on Sep 1, 2014
Cat humor is making the jump from the Internet to print in a cheeky new newspaper advertisement by Telefónica-owned British carrier O2. The ad amusingly teases the next iPhone, which will be announced next Tuesday.
A quick photo of the advertisement has been shared on Twitter Monday morning by Tom Warren, Senior Reporter for the technology website The Verge.
“Our O2 Gurus can help you master your smart devices,” reads the ad’s copy. “Unless it’s the new … as it’s not out until … / …. / …”.
Jump past the fold for the full scan of the advertisement. Read More
By Christian Zibreg on Aug 29, 2014
Samsung on Friday posted a new anti-iPad commercial on its YouTube channel. First spotted by iGeneration, the ad at first blush appears to have borrowed a few cues from the South Korean firm’s original anti-iPhone ad which lampooned people who’d wait in the line for a new iPhone.
Specifically, the commercial asks supposedly random hipsters on the streets of New York City to take the Galaxy Tab S for a test drive and compare it to the iPad Air.
As you could imagine, the video emphasizes the Samsung tablet’s thinness and lightness while praising its bright Super AMOLED display versus the iPad Air’s LCD screen. Read More
By Christian Zibreg on Aug 17, 2014
Apple’s marketing boss Phil Schiller is going to have a field day over this.
After a mishmash of some memorable and mostly forgettable advertisements that ensued following Steve Jobs’s October 2011 passing, Apple – not Samsung – has now won the coveted title of this year’s most Outstanding Commercial for the iPhone 5s ad dubbed ‘Misunderstood’, which was airing on television during the 2013 holiday season.
The award is granted by the Primetime Creative Arts Emmy Awards just a week before the live Primetime Emmys telecast… Read More
By Cody Lee on Aug 14, 2014
Apple’s recently acquired Beats Music has posted a new video on its YouTube channel this evening. The 22-minute-long clip is called ‘Do The Right Thing 25 Year Anniversary: A Beats Music Experience,’ and it’s a documentary that revisits the cast and location of Spike Lee’s popular film.
As the name suggests, the video celebrates the 25th anniversary of ‘Do The Right Thing,’ a 1989 film about the consequences of hate and bigotry in the Bedford-Stuyvesant section of Brooklyn, New York. The movie was controversial, but received critical acclaim and a number of major awards… Read More
By Christian Zibreg on Aug 14, 2014
Samsung’s much-talked-about anti-iPhone campaign dubbed ‘Wall Huggers’ is expanding to select airports, which are among the most trafficked public spots and traditionally the domain of iPhone and MacBook-toting users.
After poking fun of the iPhone’s appalling battery performance with its controversial 30-second television spot, the South Korean conglomerate is now displaying Galaxy S5 ads at power outlets throughout major airports.
The posters advertises the Galaxy S5’s Ultra Power Saving mode and features a tagline saying “So you have the power to be anywhere but here” in a not-so-subtle dig at Apple’s iPhone 5s campaign which revolves around the tagline “You’re more powerful than you think”… Read More