By Cody Lee on May 6, 2015
Apple on Wednesday launched a new web ad campaign for its struggling iPad, highlighting ways the tablet can change the way people do things. A new microsite on the company’s website showcases a variety of iPad apps that can help with things such as cooking, learning and more.
Much like Apple’s previous ‘Your Verse‘ campaign, the message of “Everything changes with iPad” is that the tablet can be helpful in a number of situations. The company has long been trying to convince potential customers that the iPad can be used as more than an entertainment device. Read More
By Christian Zibreg on Apr 2, 2015
Following a barrage of editorials and photo shoots published by prominent lifestyle and fashion magazines around the world, Apple’s wearable device has now graced the cover of the May issue of Flare, a Canadian fashion magazine, as first noticed by MacRumors.
The magazine’s two separate covers feature Academy Award nominated actress Hailee Steinfeld who poses wearing an Apple Watch Sport in both Silver and Space Gray, accompanied by a featured article providing a closer look at the Watch’s many features outside of the usual timekeeping and health and fitness tracking functions. Read More
By Christian Zibreg on Mar 23, 2015
The Apple Watch tour of the world’s top fashion and lifestyle magazines continues with a fashion debut Down Under in the form of a multi-page style guide in the latest April issue of women magazine Elle Australia.
The featured article has the publication’s in-house fashion editor Sara Smith sharing tips for making the Watch work in women’s wardrobe.
Meanwhile, Apple co-founder Steve Wozniak has chimed in with his thoughts on the device, saying he’ll be opting for an entry-level Apple Watch Sport model. Read More
By Christian Zibreg on Mar 16, 2015
Forget about side-by-side software and hardware comparison, Apple’s iPad mini 3 is twice as likely to break into pieces should it slip out of your hand than Amazon’s Kindle Fire HD.
That’s the key message of Amazon’s latest television commercial which paints its tablet “twice as durable” as the iPad mini 3.
The 30-second video, which shows the Kindle Fire HD being subjected to various durability tests, is meant to reinforce the notion that Amazon tablets are sturdier than Apple’s. Read More
By Christian Zibreg on Mar 9, 2015
The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.
The video is available for streaming from the Apple website and is expected to be published soon on the company’s official YouTube channel. UPDATE: the videos are now live on YouTube. Read More
By Christian Zibreg on Mar 4, 2015
Apple’s Watch has just won an aptly named iF Gold Award from the International Forum in its annual industrial design competition, and it’s not started shipping yet!
According to the award organizers, the meticulously designed wrist-worn gizmo is “already an icon” even though it’s slated to ship in April.
Also, the device’s tour of the world’s fashion and lifestyle magazines continues with another Watch appearance, this one on the cover of the Chinese magazine Yoho. Read More
By Christian Zibreg on Mar 3, 2015
Apple’s latest ‘Shot on iPhone 6’ advertising campaign featuring crowdsourced iPhone photography from around the world is bound to reach massive audiences as the Cupertino firm started showcasing users’ best photos found online out in the real world. Specifically, Apple is hanging billboards on skyscrapers around the world, plastering them on bus stops and train stations.
In addition, the company is using the photos in minimalistic ads run in major magazines and newspapers. All told, the ad campaign features 77 photographers in 70 cities across 24 countries around the world. Read More
By Christian Zibreg on Mar 2, 2015
Multi-page editorial coverage of the Apple Watch in the world’s top fashion magazines continues with a new cover appearance and multi-page spread in Hong Kong street fashion and lifestyle magazine East Touch this month, Hype Beast reported Monday.
In addition, the wrist-worn device has appeared on the cover and a two-page spread inside the Big Spring issue of London-based fashion mag Style. Read More
By Christian Zibreg on Feb 25, 2015
Looks like Apple’s marketing department has chalked up another win as the widely respected Vogue just gave the Apple Watch serious exposure.
The March issue of the magazine features a multi-spread feature containing actual-size photographs of Apple’s wrist-clad device.
As MacRumors noted, the clean ads simply showcase different Watch casings and band designs.
Because the device is depicted in actual size, the magazine’s fashion conscious readers can get a feel of how big the Watch is in real life. Read More
By Christian Zibreg on Feb 22, 2015
Ahead of the annual Academy Awards ceremony tonight, Apple has started airing a new television commercial which highlights iPad use in filmmaking.
Titled ‘Make a film with iPad,’ the 30-second spot is narrated by director Martin Scorsese, widely regarded as one of the most significant and influential filmmakers in cinema history.
Unsurprisingly, the Oscars ad has been shot entirely on the iPad Air 2. The video closes with the ‘Everything changes with iPad’ tagline that was also used in Apple’s previous iPad commercial, aired on the day of the Grammy Awards, which highlights how tablet can be used as a music-creation tool. Read More
By Christian Zibreg on Feb 19, 2015
In line with Apple’s promise of a functional yet fashionable device, its forthcoming Watch has already graced the cover of Vogue China. And now, as reported by AppleInsider, the wrist-worn gizmo has just made its magazine cover debut over in the United States.
Featured in the March issue of ‘Self’ magazine, the Apple Watch Sport and its stock Activity app can be seen prominently shown on the wrist of supermodel and Victoria’s Secret Angel Candice Swanepoel as Apple appears to have extended device advertising to fitness enthusiasts in a need of a comprehensive activity tracking accessory. Read More
By Christian Zibreg on Feb 9, 2015
Last evening, American Express began airing its inaugural television commercial for Apple Pay.
Conceived as the evolution of AmEx, the commercial, called “Retrospective,” uses some of AmEx’s best-known ads featuring celebrities such as Jerry Seinfeld, Jim Henson, Tina Fey, Jackie Chan and Martin Scorsese (who also starred in Apple’s Sir ad).
“American Express’ timeless safety and security are now available on Apple Pay,” the ad proclaims. “The next evolution of membership is here.” Read More
By Christian Zibreg on Feb 3, 2015
Somebody thought a rap music video about HTC would be a nice excuse to blast Samsung and Apple. In what could quite possibly mark the worst Apple ad attack ever, the cringeworthy hip hop anthem titled “Hold the Crown” sings praise to the HTC M8 handset while dissing competition.
“Your phone was all glass, why you changed your tune now?,” hip hop artists Greg Carr aka “Doc G” of the musical group P.M. Dawn raps in the video.
“Your chip is slower, but you’ll never touch our BoomSound,” the lyrics continue. Accusing “more than a few clowns” who stole “what we originated”, the music video goes on to proclaim HTC as the master of the universe and paint “your Galaxy” as “overrated”. Read More
By Christian Zibreg on Dec 22, 2014
You’ve seen Apple’s moving Christmas ad so how about some Un-carrier holiday greeting? T-Mobile, America’s only Un-carrier, did just that with its new holiday ad posted to YouTube on Monday.
Featuring its outspoken boss John Legere, the tongue-in-cheek video depicts the CEO sitting cozily in a chair and grinning mischievously as he reads us a magical story from the land of the Un-carrier.
Need I say more?
As you might imagine, he couldn’t refrain himself from dissing competitors and firing potshots at Verizon, AT&T and Sprint. And if you for one second thought a holiday greeting from Legere should be profanity-free, think again! Read More
By Christian Zibreg on Dec 17, 2014
Earlier this week, Apple begun airing its new holiday ad titled ‘The Song’ which features a woman using her Apple hardware and software to record herself singing along with a recording of her grandmother from several years ago. The 30-second commercial wraps up with a scene depicting her grandmother enjoying the resulting song on an iPad.
Today, the iPhone maker via its YouTube channel released a behind-the-scenes video titled ‘The story behind “The Song”’ featuring the ad’s musician Dana Williams and vocalist Rhiannon Giddens who explain basic concepts behind the commercial and lay out a creative workflow which involves most of Apple’s current product lineup. Read More
By Christian Zibreg on Nov 27, 2014
In addition to a new iPhone 6 television commercial featuring Tonight Show host Jimmy Fallon, Justin Timberlake and voice messaging in iOS 8’s Messages app, Apple and Beats (which got snapped up by the iPhone maker for $3 billion earlier this year) kicked off a new #SoloSelfie thingy.
In a nutshell, it’s a campaign that promotes the Solo2, ”the world’s best-selling headphone.” Like other Beats campaigns, #SoloSelfie includes more than a dozen celebrities including Kendall, Kylie Jenner, Nicki Minaj, Kenan Thompson and a bunch more who can be seen snapping selfies while wearing the high-end headphones. Read More
By Christian Zibreg on Nov 24, 2014
As reported by Ad Age this morning, Chase, one of early launch parters for Apple Pay, will begin airing its very first television commercial highlighting Apple’s mobile payment service later today. The ad depicts Fun lead guitarist Jack Antonoff and his indie band the Bleachers relying on Apple Pay to make purchases at several locations while making preparations for a rooftop concert.
The commercial is meant to boost Apple Pay’s appeal in small business environments. Businesses using the Chase Paymentech service for payment processing can now tap the bank’s Future Proof Terminal to accept Apple Pay payments at the register. Moreover, Chase has released updated SDK tools for developers to implement paying for goods and services in apps with Apple Pay. Read More
By Christian Zibreg on Nov 21, 2014
Friday, Windows giant Microsoft published a new Apple-bashing ad on its YouTube channel.
The 30-second television commercial shows off the latest version of Cortana, Microsoft’s Siri-like personal assistant, running on the Lumia 830 and interacting with a bunch of built-in applications.
Cortana amusingly brags to Siri about being able to perform functions Apple’s personal assistant can’t, like alert users to leave early for an appointment using traffic alerts, remind them of things based on who calls or texts and more. Read More
By Christian Zibreg on Nov 17, 2014
Software giant Microsoft is no stranger to Apple bashing. Every once in a while, the Redmond giant take aim at Apple’s iPad tablets and MacBook Air ultra-thin notebooks by putting out aggressively conceived television commercials for its Surface tablets.
Just in time for the looming holiday shopping season, Microsoft started airing a brand new Surface Pro ad that argues that its tablet convertible with a kickstand, keyboard cover and desktop apps is a better deal than the MacBook Air. Read More
By Christian Zibreg on Nov 14, 2014
Microsoft Canada on Friday published an interesting commercial on its Facebook Page depicting “the world’s first wireless orchestra” comprised of New York City’s celebrated subway musicians kept in sync with a remote conductor thanks to Skype.
The video features a bunch of Apple’s MacBook Pro notebooks that run the Skype software, while iPhones make a few notable appearances as well.
Someone in Cupertino should send marketing wizards in Redmond a thank you note for advertising for Apple. Read More