New Microsoft ad says iPhone 6 Plus only makes Siri bigger, not smarter

By Christian Zibreg on Nov 21, 2014

Friday, Windows giant Microsoft published a new Apple-bashing ad on its YouTube channel.

The 30-second television commercial shows off the latest version of Cortana, Microsoft’s Siri-like personal assistant, running on the Lumia 830 and interacting with a bunch of built-in applications.

Cortana amusingly brags to Siri about being able to perform functions Apple’s personal assistant can’t, like alert users to leave early for an appointment using traffic alerts, remind them of things based on who calls or texts and more. Read More

 

Microsoft disses Apple in Christmas Surface ad

By Christian Zibreg on Nov 17, 2014

Software giant Microsoft is no stranger to Apple bashing. Every once in a while, the Redmond giant take aim at Apple’s iPad tablets and MacBook Air ultra-thin notebooks by putting out aggressively conceived television commercials for its Surface tablets.

Just in time for the looming holiday shopping season, Microsoft started airing a brand new Surface Pro ad that argues that its tablet convertible with a kickstand, keyboard cover and desktop apps is a better deal than the MacBook Air. Read More

 

Microsoft’s latest Skype ad promotes Apple gear

By Christian Zibreg on Nov 14, 2014

Microsoft Canada on Friday published an interesting commercial on its Facebook Page depicting “the world’s first wireless orchestra” comprised of New York City’s celebrated subway musicians kept in sync with a remote conductor thanks to Skype.

The video features a bunch of Apple’s MacBook Pro notebooks that run the Skype software, while iPhones make a few notable appearances as well.

Someone in Cupertino should send marketing wizards in Redmond a thank you note for advertising for Apple. Read More

 

Details of Telltale’s upcoming game based on HBO’s Game of Thrones series leak

By Christian Zibreg on Nov 14, 2014

Before revealing the first story details and premier trailer of “Tales from the Borderlands”, its upcoming adventure game based on on Gearbox and 2K’s Borderlands 2, Telltale yesterday offered a glimpse into an upcoming “Game of Thrones” game based on HBO’s award-winning fantasy drama television series, itself adapted from of “A Song of Ice and Fire”, George R. R. Martin’s series of fantasy novels.

Filing as another episodic adventure game, the game follows the storyline of House Forrester detailed in the book “A Dance with Dragons,” the fifth book of the series, with an interesting twist: players will be permitted to assume the role of any of the five members of House Forrester in various locations around Westeros and Essos.

Needless to say, your actions affect the rest of House Forrester. “Multiply the actions of one character by five, and you’re truly playing the Game of Thrones … where you win, or you die,” notes the blurb. Read More

 

New Microsoft ad pits Lenovo’s Yoga 3 Pro convertible to MacBook Air

By Christian Zibreg on Nov 3, 2014

Microsoft’s Windows channel on YouTube yesterday released a new commercial painting Lenovo’s Yoga Pro 3 convertible laptop as a better portable computer overall than Apple’s ultra-thin MacBook Air.

Titled ‘Let’s Dance’, the 30-second commercial is critical of the Apple machine’s lack of a touchscreen while praising multi-mode flexibility of the Lenovo Yoga 3 Pro, concluding that once you add the touchscreen to the mix, “it’s game over” because the Yoga 3 Pro proves there’s “more than one way to do what you want”. Read More

 

iPad Air 2 costs roughly the same to build as its predecessor

By Christian Zibreg on Oct 28, 2014

Apple’s latest iPad Air 2 costs roughly the same as its predecessor, an analysis from the research firm IHS quoted Tuesday by Re/Code has determined. An entry-level Wi-Fi-only model with sixteen gigabytes of storage costs an estimated $275 in parts, excluding costs associated with sales, marketing, advertising, packaging, software licensees, research and development and so forth.

It’s interesting that Apple pays about $60 for NAND flash chips in the high-end 128GB model and only $9.20 on memory for the low-end 16 GB devices. At retail, the difference between the 128 and 16GB model is $300. “Apple reaps a pretty good profit for all that memory,” IHS analyst Andrew Rassweiler observed. Read More

 

MasterCard promotes Apple Pay in TV commercials

By Christian Zibreg on Oct 22, 2014

MasterCard, one of Apple’s launch partners for Apple Pay, has begun airing new television commercials during last night’s Game 1 highlighting Apple’s mobile payments service, which became available at more than 220,000 locations in the United States with the release of iOS 8.1 this Monday.

“Fans who use their MasterCard with Apple Pay are enjoying priceless surprises, even at the World Series,” the voiceover can be heard saying. And what exactly might those “priceless surprises” be?

How about tickets to the games and even “meeting a baseball legend” such as George Brett and other “once in a lifetime experiences”?

Jump past the fold to watch the ads now. Read More

 

New Samsung ad calls iPhone 6 Plus a Galaxy Note imitation

By Cody Lee on Sep 14, 2014

Samsung began airing a new TV spot this weekend for the Galaxy Note 4—its new flagship handset that begins shipping next month. Like most of the company’s recent ads, this one goes after Apple, with a specific focus on its just-announced iPhone 6 Plus.

Titled “Then and Now,” the commercial points out that while Apple prepares to begin selling its first handset with a display over 5 inches, Samsung has been doing it for years with its Galaxy Note line. It essentially calls the iPhone 6 Plus a Note imitation. Read More

 

Apple dispatching Greg Joswiak to speak at inaugural Code/Mobile conference next month

By Christian Zibreg on Sep 11, 2014

Greg Joswiak, Apple’s Vice President of iPod, iPhone and iOS Product Marketing, will be speaking at the inaugural Code/Mobile conference next month, Re/code confirmed today.

“Joz,” as he is called by friends and colleagues, will be sharing details on Apple’s latest product announcements, the iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch.

He’s also expected to talk about iOS 8 and more. Read More

 

Samsung ads lampoon iPhone 6 screen, battery, multitasking, Apple Watch and more

By Christian Zibreg on Sep 11, 2014

Galaxy maker Samsung on Thursday published a series of advertisements on its YouTube channel. The commercials have been designed to ridicule Apple’s latest announcements.

The six-installment series, which Samsung is running under the ‘Note The Difference’ tagline, targets pretty much everything, from Apple’s botched live stream to the iPhone 6’s screen size, multitasking and battery life to  — funny you should ask — the star of the show: the Apple Watch.

I’ve included the videos for your viewing pleasure right after the break so watch them now and join us in comments. Read More

 

Samsung uses Steve Jobs quote against Apple: ‘no one is going to buy a big phone’

By Christian Zibreg on Sep 10, 2014

Always eager to respond to Apple’s latest moves swiftly and boldly, Samsung of South Korea took to Twitter following yesterday’s iPhone 6/Apple Watch/Apple Pay press conference to share an interesting banner which uses Steve Jobs’s own words as a weapon against Apple to dismiss its decision to make bigger iPhones as long overdue.

“No one is going to buy a big phone,” reads the quote on Samsung’s snarky anti-iPhone Galaxy Note 4 banner. “Guess who surprised themselves and changed their mind,” another line reads.

The attached image is accompanied by the following message on Twitter: “Big improvements and innovation come with change – even they thought so”. Read More

 

Poll: what should Apple name the new iPhone?

By Christian Zibreg on Sep 9, 2014

As we count down the remaining hours before Apple kicks off its exciting media event at 10am PT / 1pm ET, a lot of confusion has risen as to what kind of moniker the company might adopt for its next iPhone model which the press dubbed the iPhone 6.

Now, rumors have pointed to a bunch of different names for the handset, ranging from a clean “iPhone” and ”iPhone 6” to the highly dubious branding schemes such as “iPhone L”, “iPhone Air”, “iPhone Pro” and even ”iPhone+”.

This is your chance to voice your opinion. You’ll find a non-scientific poll after the break asking you what you think Apple should call its next iPhone so cast your vote and join us in comments. Read More

 

What’s in a name? 5.5-incher is ‘iPhone 6 Plus’, 4.7-inch model called ‘iPhone 6′

By Christian Zibreg on Sep 8, 2014

According to the Japanese blog MacOtakara [Google Translate] Monday morning, Apple will use ‘iPhone 6′ and ‘iPhone 6 Plus’ monikers with respect to a 4.7 and 5.5-inch edition of the upgraded smartphone.

The French blog NowhereElse.fr said last week that the bigger iPhone 6 model will be marketed under the ‘iPhone Air’ moniker. Unlike ‘Air,’ Apple’s never used the ‘Plus’ suffix to market an iPhone, or any other product for that matter. If true, this’ll be a first. Read More

 

Spotify promises 30 minutes of uninterrupted music if you sit through 13-30 second video ad breaks

By Christian Zibreg on Sep 8, 2014

Spotify, the popular music-streaming service with 40 million strong user base, on Monday announced a new way to stream music for free.

Leveraging its video ads for mobile and desktop that have been in limited testing since mid-June and are now rolling out, free Spotify streamers who opt-in to view short 15-30 second videos on their device will receive 30 minutes’ worth of uninterrupted, ad-free music. Spotify, which hails from Sweden, opened its mobile service to non-paying users in December. Read More

 

Fun Friday: IKEA spoofs iPad ads, Joy of Tech pokes fun of Apple’s product cycle

By Christian Zibreg on Sep 5, 2014

Ikea channels Jony Ive to promote its 2015 furniture catalog, Joy of Tech spoofs the seven phases every true Apple fan goes through in between product launches — dang, it must by a Friday!

To help you get prepared for the weekend, I’ve cherry-picked a pair of linkbait memes that’ve been making rounds this week. You should find the Ikea video amusing and the Joy of Tech comic hilarious as you head out for the weekend, your very last weekend before Apple’s big reveal on Tuesday changes everything, all over again. Read More

 

Microsoft shows off HTC One M8 features in new Cortana vs. Siri ad

By Christian Zibreg on Sep 2, 2014

Microsoft on Tuesday started airing a new Windows Phone commercial that takes another jab at Apple’s Siri. The 30-second commercial titled ‘Mirror, Mirror’ has been posted on the official Windows Phone channel on YouTube this morning.

The video depicts Cortana, Microsoft’s personal digital assistant for Windows Phone devices, performing a series of tasks that Siri on the iPhone, iPod touch and iPad can’t do, starting with deeper integration with core Windows Phone apps like calendar and Maps.

One scene depicts Cortana tapping information stored in a user’s calendar to provide accurate route and mapping information. Another scene highlights dual front-facing speakers on the HTC One M8, to which Siri responds that she has but a single speaker and that she’s “sitting on it”. Read More

 

Check out cheeky newspaper ad by British carrier O2 that hints at iPhone 6

By Christian Zibreg on Sep 1, 2014

Cat humor is making the jump from the Internet to print in a cheeky new newspaper advertisement by Telefónica-owned British carrier O2. The ad amusingly teases the next iPhone, which will be announced next Tuesday.

A quick photo of the advertisement has been shared on Twitter Monday morning by Tom Warren, Senior Reporter for the technology website The Verge.

“Our O2 Gurus can help you master your smart devices,” reads the ad’s copy. “Unless it’s the new … as it’s not out until … / …. / …”.

Jump past the fold for the full scan of the advertisement. Read More

 

New Samsung ad positions Galaxy Tab S as thinner, lighter and brighter than iPad Air

By Christian Zibreg on Aug 29, 2014

Samsung on Friday posted a new anti-iPad commercial on its YouTube channel. First spotted by iGeneration, the ad at first blush appears to have borrowed a few cues from the South Korean firm’s original anti-iPhone ad which lampooned people who’d wait in the line for a new iPhone.

Specifically, the commercial asks supposedly random hipsters on the streets of New York City to take the Galaxy Tab S for a test drive and compare it to the iPad Air.

As you could imagine, the video emphasizes the Samsung tablet’s thinness and lightness while praising its bright Super AMOLED display versus the iPad Air’s LCD screen. Read More

 

iPhone 5s holiday ad, ‘Misunderstood,’ wins Emmy Award for 2014’s Outstanding Commercial

By Christian Zibreg on Aug 17, 2014

Apple’s marketing boss Phil Schiller is going to have a field day over this.

After a mishmash of some memorable and mostly forgettable advertisements that ensued following Steve Jobs’s October 2011 passing, Apple – not Samsung – has now won the coveted title of this year’s most Outstanding Commercial for the iPhone 5s ad dubbed ‘Misunderstood’, which was airing on television during the 2013 holiday season.

The award is granted by the Primetime Creative Arts Emmy Awards just a week before the live Primetime Emmys telecast… Read More

 

Beats Music posts video celebrating Spike Lee’s ‘Do the Right Thing’ film

By Cody Lee on Aug 14, 2014

Apple’s recently acquired Beats Music has posted a new video on its YouTube channel this evening. The 22-minute-long clip is called ‘Do The Right Thing 25 Year Anniversary: A Beats Music Experience,’ and it’s a documentary that revisits the cast and location of Spike Lee’s popular film.

As the name suggests, the video celebrates the 25th anniversary of ‘Do The Right Thing,’ a 1989 film about the consequences of hate and bigotry in the Bedford-Stuyvesant section of Brooklyn, New York. The movie was controversial, but received critical acclaim and a number of major awards… Read More

 
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