Market Share

iPhone’s US and UK Share Grows, Rest of Europe Turning to Android

Oliver Haslam ∙ December 22, 2011

A new report from Kantar Worldpanel ComTech today claims that the iPhone 4S is responsible for a growth in market share for Apple's iPhone in both the UK and US, with consumers rushing out to pick up Apple's latest tech.

The situation is not quite so rosy in some of Apple's other European markets, though, with some seeing a reduction in iPhone demand, rather than the usual increase.

It is better news Down Under, however, with Australia seeing strong iPhone demand and the 4S continuing to "fly off the shelf" as we close in on the end of 2011...

10% of US Mobile Subscribers Own iPhones

Oliver Haslam ∙ December 5, 2011

A new survey carried about by comScore claims that only 1 out of 10 American mobile subscribers own an iPhone, with Apple's handset reaching the 10.8% mark as of October 2011.

The survey also suggests that Samsung is currently the top OEM in the country, with their phones currently in the hands of a quarter of all cellphone owners.

In fact, of the top five OEMs in comScore's chart, Apple sits fourth, behind Samsung (25.5%), LG (20.6%) and Motorola (13.6%). Canadian firm Research In Motion takes fifth place with an ever-decreasing share of the market. Not great times for BlackBerry fans at all...

War for Market Share vs. War for Profits

Sébastien Page ∙ December 1, 2011

Business Insider's Dan Frommer published an interesting article this morning titled "Why the iPhone's market share war with Android actually matters." In his piece, Frommer is spot on when he explains that gaining market share is important because this is what will build the dominant mobile platform for the next decade.

Historically, Apple never cared much about market share. Sure, it's happy when it's gaining slices of a market, but Apple is all about profitability and brand value. When Google makes $10/year from each Android user, Apple makes about $300 per iPhone sold. At this rate, it's not surprising that even though Apple may have a small share of the smartphone market, it's still owning about 50% of the entire industry's profits...

iPhone Sees Near 50% Jump in Enterprise During 2011

Oliver Haslam ∙ November 17, 2011

While Apple is undoubtedly the darling of the consumer market, the enterprise has traditionally been one area that Apple has struggled to make a real impact.

It looks like Apple is going to succeed in the enterprise market, with the iPhone becoming more of a business tool than has been the case thus far. Improved Exchange support, strong security, and that all important 'cool factor' has led to more IT departments being happy to add iOS devices to their systems, and Apple is reaping the benefits...

iOS Loses Market Share to Android in Recent Quarter

Guest Author ∙ November 15, 2011

Despite the 17.3 million units pushed in the third quarter this year, Apple's iOS platform has actually lost market share to Google's Android, according to Gartner. The iOS platform made up 15% of the market, which is a 1.6% loss from last year's third quarter. This loss comes contrasts with the huge growth that Android has seen this last quarter, with the little green robot doubling its shares since last year and making up over 50% of all smartphones sold in the three-month period.

Although Apple held its ground with a significant year over year increase in sales, it's very evident that the Android platform is expanding quickly. Nokia's Symbian platform has taken a hard loss this quarter, bringing in less than half of what it did last year. RIM, also saw a 4% decrease, going from 15.4% market share to only 11% this year.

So, what does that mean for our beloved iPhone?

The iPhone Accounts for Over Half of the Entire Mobile Phone Industry’s Profits

Alex Heath ∙ November 4, 2011

Apple's iPhone accounts for 52% of the overall profits for the entire mobile phone industry, according to a new report by Cannacord Genuity analyst T. Michael Walkley. The iPhone consisted of more than half of the industry's profits in the last business quarter.

The iPhone 4S is expected to push Apple's share of the mobile industry's profits to 60% in the final quarter of 2011. According to the report, the iPhone 4S was the best-selling handset on Verizon, AT&T, and Sprint for the month of October.

Enterprise Market Leaning Towards iPhone and iPad Instead of Android

Oliver Haslam ∙ Updated April 3, 2018

Apple's iOS platform rules the roost in the enterprise, according to new figures released by Good Technology.

The firm, which offers push e-mail, mobile device management, and security products for mobile phones, released the numbers that appear to show both the iPhone and iPad dominating device usage in the enterprise market.

According to Good Technology, the results show a "clear preference for Apple products," with the figures seemingly proving their point conclusively...

Twice As Many New Smartphone Buyers Choose Android Over iOS

Sébastien Page ∙ September 26, 2011

A new survey by Nielsen shows that Android has been comforting its lead in smartphone market shares. According to the survey, within the last 3 months of the year, 56% of new smartphone buyers turned to Android, while only 28% chose an iOS device.

As the report notes, the preference of these new buyers are important because they often highlight a future trend in where the market is going...

9 Out of 10 iPhone Owners Will Never Buy Another Brand of Smartphone

Alex Heath ∙ Updated January 24, 2016

iPhone owners are the most loyal smartphone users around, according to a new survey by UBS Research. Apple's iPhone boasts a 89% retention rate, indicating that nearly 9 out 10 iPhone owners will never buy another brand of smartphone.

Surprisingly, the company with the second highest retention rate is actually HTC, with 39% of its customers sticking around for the long haul. Apple claims a 50% retention rate lead over all other smartphone makers in terms of customer loyalty...

iPad Set to Rule the Tablet Market Until 2014

Sébastien Page ∙ September 24, 2011

Research firm Gartner issued a special report today that basically concludes that Apple will have a free run at the tablet market this holiday season, just like they did last year, due to competitors lagging far behind.

According to Gartner, the iPad is projected to account for 73.4% of the worldwide tablet market in 2011, compared to only 17.3% for Android. Though they note the iPad's share is slightly down from last year, while Android's slightly up...