By Cody Lee on Feb 1, 2013
Strategy Analytics reported earlier today that Apple passed Samsung as the top US mobile phone vendor for the first time ever last quarter. The move was attributed to the company’s big holiday push and strong iPhone 5 sales.
How strong? Well according to the NPD Group, Apple’s latest handset was the top selling smartphone in the final quarter of last year. It accounted for 43% of all iPhone sales, and nearly 2/3 of all post-paid smartphones above $199… Read More
By Ed Sutherland on Jan 18, 2013
Is the iPhone ready to join the crowd of technology has-beens? That seems to be the impression from a Thursday report from one research firm. The Apple handset, which has been pummeled by negative headlines recently, now faces its marketshare high this year, followed by flatline growth through the rest of this decade.
According to ABI Research, Apple’s handset in 2013 will reach 28 percent of the smartphone market, its growth flat through 2018. The reason: the future of smartphones is in emerging markets and inexpensive handsets, an area Apple executives say they won’t chase…. Read More
By Ed Sutherland on Dec 21, 2012
If you skimmed recent headlines, you could think Google’s Android was clearly in charge of the smartphone arms race. Yet, there are these pesky indicators that Apple’s impending collapse ranks right up there with the Mayan Calendar crazy talk.
However, a new report by a smartphone tracking firm shows Apple has more than half of the US market.
In other words, one out of each two smartphones sold in the country is the iPhone. According to Kantar Worldpanel ComTech, Apple now has captured a cool 53 percent of the market for smartphones in the United States, an increase from 37 percent in 2011. Meanwhile, Android fell to 42 percent, down from 53 percent a year ago. Along with grabbing ten percent from Android, Apple also apparently gained six percent of the market from RIM… Read More
By Cody Lee on Nov 6, 2012
In an effort to distance itself further from its rival, and to enjoy the benefits of building its own in-house software, Apple replaced Google Maps in iOS 6 with its own mapping solution. And it’s been taking criticism over the switch ever since.
But iOS 6 Maps isn’t just negatively impacting Apple. It’s also substantially eating into Google’s mobile maps marketshare around the globe. According to a new report, Google Maps marketshare declined by nearly 50% in China last quarter… Read More
By Cody Lee on Aug 1, 2012
Like clockwork, marketing research firm comScore released its quarterly report today on mobile and smartphone marketshare in the US. Today’s report covers the three month span between April and June.
The data comes from comScore’s intelligent online survey of a “nationally representative sample” of mobile subscribers age 13 and up. Continue reading for the results of last quarter’s research… Read More
By Guest Author on Feb 16, 2012
Some interesting news has been released today regarding the recent success of the Kindle Fire, Amazon’s flagship tablet device. According to iSuppli, Amazon managed to grab a 14% share of the tablet market in the last financial quarter, while Apple’s market share dropped from 64% in Q3 to 57% in Q4.
Apple released the iPad 2 nearly a year ago so it makes perfect sense that demand will drop as the year goes on, especially when new products like the Fire get released later in the year. I expect market share to significantly increase further in Apple’s favor when iPad 3 drops… Read More
By Oliver Haslam on Jan 7, 2012
Despite what is sure to be a record-breaking month for Apple’s iPhone sales, it appears that the handset’s usage share may have actually fallen by almost 5%, if new figures are to be believed.
Advertising network Chikita has released data based on the number of ad impressions across its network while highlighting the top smartphone makers in the arena, with the iPhone seeing a reduction in its share during December.
The big gains came from Android-loving HTC and Samsung during the same period… Read More
By Oliver Haslam on Dec 22, 2011
A new report from Kantar Worldpanel ComTech today claims that the iPhone 4S is responsible for a growth in market share for Apple’s iPhone in both the UK and US, with consumers rushing out to pick up Apple’s latest tech.
The situation is not quite so rosy in some of Apple’s other European markets, though, with some seeing a reduction in iPhone demand, rather than the usual increase.
It is better news Down Under, however, with Australia seeing strong iPhone demand and the 4S continuing to “fly off the shelf” as we close in on the end of 2011… Read More
By Oliver Haslam on Dec 5, 2011
A new survey carried about by comScore claims that only 1 out of 10 American mobile subscribers own an iPhone, with Apple’s handset reaching the 10.8% mark as of October 2011.
The survey also suggests that Samsung is currently the top OEM in the country, with their phones currently in the hands of a quarter of all cellphone owners.
In fact, of the top five OEMs in comScore’s chart, Apple sits fourth, behind Samsung (25.5%), LG (20.6%) and Motorola (13.6%). Canadian firm Research In Motion takes fifth place with an ever-decreasing share of the market. Not great times for BlackBerry fans at all… Read More
By Sebastien Page on Dec 1, 2011
Business Insider’s Dan Frommer published an interesting article this morning titled “Why the iPhone’s market share war with Android actually matters.” In his piece, Frommer is spot on when he explains that gaining market share is important because this is what will build the dominant mobile platform for the next decade.
Historically, Apple never cared much about market share. Sure, it’s happy when it’s gaining slices of a market, but Apple is all about profitability and brand value. When Google makes $10/year from each Android user, Apple makes about $300 per iPhone sold. At this rate, it’s not surprising that even though Apple may have a small share of the smartphone market, it’s still owning about 50% of the entire industry’s profits… Read More
By Oliver Haslam on Nov 17, 2011
While Apple is undoubtedly the darling of the consumer market, the enterprise has traditionally been one area that Apple has struggled to make a real impact.
It looks like Apple is going to succeed in the enterprise market, with the iPhone becoming more of a business tool than has been the case thus far. Improved Exchange support, strong security, and that all important ‘cool factor’ has led to more IT departments being happy to add iOS devices to their systems, and Apple is reaping the benefits… Read More
By Guest Author on Nov 15, 2011
Despite the 17.3 million units pushed in the third quarter this year, Apple’s iOS platform has actually lost market share to Google’s Android, according to Gartner. The iOS platform made up 15% of the market, which is a 1.6% loss from last year’s third quarter. This loss comes contrasts with the huge growth that Android has seen this last quarter, with the little green robot doubling its shares since last year and making up over 50% of all smartphones sold in the three-month period.
Although Apple held its ground with a significant year over year increase in sales, it’s very evident that the Android platform is expanding quickly. Nokia’s Symbian platform has taken a hard loss this quarter, bringing in less than half of what it did last year. RIM, also saw a 4% decrease, going from 15.4% market share to only 11% this year.
So, what does that mean for our beloved iPhone? Read More
By Alex Heath on Nov 7, 2011
Steve Jobs wasn’t exaggerating when he said that 2011 would be the year of the iPad 2.
With 11.1 million iPads sold in the most recent September quarter alone, Apple’s champion tablet is set to eat up over two-thirds of the market before the end of the year. Read More
By Alex Heath on Nov 4, 2011
Apple’s iPhone accounts for 52% of the overall profits for the entire mobile phone industry, according to a new report by Cannacord Genuity analyst T. Michael Walkley. The iPhone consisted of more than half of the industry’s profits in the last business quarter.
The iPhone 4S is expected to push Apple’s share of the mobile industry’s profits to 60% in the final quarter of 2011. According to the report, the iPhone 4S was the best-selling handset on Verizon, AT&T, and Sprint for the month of October. Read More
By Oliver Haslam on Oct 21, 2011
Apple’s iOS platform rules the roost in the enterprise, according to new figures released by Good Technology.
The firm, which offers push e-mail, mobile device management, and security products for mobile phones, released the numbers that appear to show both the iPhone and iPad dominating device usage in the enterprise market.
According to Good Technology, the results show a “clear preference for Apple products,” with the figures seemingly proving their point conclusively… Read More
By Cody Lee on Sep 27, 2011
When you are talking about slim, modern day tablets, the iPad was the first to market. Before Apple’s slate, the “tablet” category was filled with clunky devices that ran desktop software and carried price tags over $1,000.
Obviously, being first has paid off for the company in dividends. I don’t think anyone would argue that the iPad has dominated the tablet market over the last two years, and it doesn’t seem to be slowing down anytime soon… Read More
By Sebastien Page on Sep 26, 2011
A new survey by Nielsen shows that Android has been comforting its lead in smartphone market shares. According to the survey, within the last 3 months of the year, 56% of new smartphone buyers turned to Android, while only 28% chose an iOS device.
As the report notes, the preference of these new buyers are important because they often highlight a future trend in where the market is going… Read More
By Alex Heath on Sep 23, 2011
iPhone owners are the most loyal smartphone users around, according to a new survey by UBS Research. Apple’s iPhone boasts a 89% retention rate, indicating that nearly 9 out 10 iPhone owners will never buy another brand of smartphone.
Surprisingly, the company with the second highest retention rate is actually HTC, with 39% of its customers sticking around for the long haul. Apple claims a 50% retention rate lead over all other smartphone makers in terms of customer loyalty… Read More
By Sebastien Page on Sep 22, 2011
Research firm Gartner issued a special report today that basically concludes that Apple will have a free run at the tablet market this holiday season, just like they did last year, due to competitors lagging far behind.
According to Gartner, the iPad is projected to account for 73.4% of the worldwide tablet market in 2011, compared to only 17.3% for Android. Though they note the iPad’s share is slightly down from last year, while Android’s slightly up… Read More
By Sebastien Page on Sep 21, 2011
Since its creation in 2008, Apple’s App Store has changed the way we buy software. It also revolutionized the rest of the industry, with Google, RIM, Nokia and others quickly following with their own app marketplaces.
WebPageFX created an interesting infographic showing differences between the major app stores. Statistics include OS distribution, percentage of paid vs. free apps in each directory, average apps downloaded by device, average app cost, and total 2010 revenue from all apps sold… Read More