By Christian Zibreg on Nov 25, 2014
You may recall that Lenovo recently teamed up with Microsoft on a television commercial which dissed the MacBook Air because the ultra-thin Apple notebook is not a convertible machine like Lenovo’s Yoga 3 Pro. Now the computer maker is back at it with a new video Tuesday.
Crafted in co-operation with UCB Comedy’s funniest prank shoppers and presented as a hidden camera prank, the clip depicts a guy pitching Lenovo’s new Yoga 3 convertible to mall shoppers.
By breaking MacBooks in half to demonstrate how the Yoga 3 combines two devices into one, a traditional laptop and a tablet. Read More
By Christian Zibreg on Nov 3, 2014
Microsoft’s Windows channel on YouTube yesterday released a new commercial painting Lenovo’s Yoga Pro 3 convertible laptop as a better portable computer overall than Apple’s ultra-thin MacBook Air.
Titled ‘Let’s Dance’, the 30-second commercial is critical of the Apple machine’s lack of a touchscreen while praising multi-mode flexibility of the Lenovo Yoga 3 Pro, concluding that once you add the touchscreen to the mix, “it’s game over” because the Yoga 3 Pro proves there’s “more than one way to do what you want”. Read More
By Christian Zibreg on Oct 15, 2014
In spite of both The Wall Street Journal and Re/code’s reliable John Paczkowski cautioning against a Retina refresh for Apple’s MacBook Air at tomorrow’s event, the hit-and-miss DigiTimes on Wednesday quoted Taiwanese suppliers as saying that small-volume shipments have already begun.
More interesting than that, sources asserted that the Cupertino firm is planning a major switch to using laser cutting and some advanced embedded technologies to make the Apple logo on products “3D-like and shine at the edges”.
This is allegedly a large-scale effort as all Apple products reportedly are going to feature the new logo in 2015, ”starting with the next-generation iMac”. As a reminder, KGI Securities analyst Ming-Chi Kuo thinks the next iMac with a 5K Retina screen will be unveiled at tomorrow’s event, among other goodies. Read More
By Christian Zibreg on Oct 13, 2014
Monday, Re/code’s well-informed John Paczkowski poured cold water on rumors calling for a Retina MacBook Air introduction at Apple’s upcoming media event this Thursday. The Cupertino company is not going to unveil a new MacBook Air model with a twelve-inch Retina display at the event, Paczkowski has learned from plugged-in sources.
“Sources familiar with Apple’s plans tell me that the company’s latest reimagining of the ultralight laptop won’t be shown off at its Thursday event,” he said. As Paczkowski previously reported, the forthcoming press conference — which Apple teased under the ‘It’s been way too long’ tagline — should be about new iPads, OS X Yosemite and “a new hi-res iMac”. Read More
By Christian Zibreg on Oct 9, 2014
Due to strong demand for the iPhone 6 Plus, which continues to exhibit a 3-4 week delay on the Online Apple Store, Taiwanese suppliers have reportedly pushed back plans to produce a rumored larger iPad with a 12.9-inch screen to 2015, according to people familiar with the matter cited by The Wall Street Journal Thursday.
The so-called iPad Pro was originally scheduled to enter mass production in December, the financial newspaper added. Moreover, mass production of a new MacBook Air model with “a higher resolution” screen should commence in December, as per WSJ’s sources. Read More
By Christian Zibreg on Oct 8, 2014
Apple’s rumored MacBook Air with a twelve-inch Retina screen has allegedly entered limited production, according to sources with Apple’s supply chain Wednesday morning who spoke to DigiTimes, a Taiwanese trade publication.
Apple has reportedly commissioned contract manufacturer Quanta Computer to start building the ultra-thin notebook in small volumes in October, with output expected to increase gradually beginning November.
Apple is holding a media event next Thursday so a Retina MacBook Air could be on tap along with new iPads, a (possibly) refreshed Apple TV hardware and what not. Read More
By Christian Zibreg on Sep 12, 2014
File this one under the ‘We Shall See’ drawer: Apple’s long-rumored MacBook Air with a 12-inch Retina display is reportedly launching next year in Space Gray and Gold, in addition to the usual aluminum silver look, A Tech Website said Friday citing sources “familiar with Apple’s plans”.
This is the first time someone has mentioned iPhone-inspired colors with respect to Apple’s ultra-thin notebook. We’re not sure what to make of this report because in my personal view, a gold MacBook Air sounds preposterous, to say the least. Read More
By Christian Zibreg on Aug 11, 2014
Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.
Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.
Check them out after the break and meet us in comments… Read More
By Cody Lee on Jul 21, 2014
Apple tonight aired a new commercial for its MacBook Air line called “Stickers.” Interestingly enough, it doesn’t talk about features or specs, or even show the laptop in use. Instead, it shows an Air being customized with various decals.
Apple says the ad, which features music from Hudson Mohawke, is a “celebration of all the many ways people love the MacBook Air.” And it ends with a side view of the thin computer and a powerful tagline: “The notebook people love.” Read More
By Cody Lee on Jul 19, 2014
Taiwan’s Economic Daily News is reporting tonight that the launch of the 12-inch MacBook with Retina display may be pushed back due to Intel processor delays. The long-rumored hybrid laptop was expected to finally launch later this year.
The problem is, the new MacBook, said to strike a better balance of performance and portability, is believed to be tied to Intel’s 14-nanometer Broadwell chips. These chips have been delayed several times, and now may not land until 2015… Read More
By Christian Zibreg on Jul 9, 2014
It’s hardly a secret that Apple is looking to phase out non-Retina models from its MacBook Pro lineup.
Furthermore, the expected switch to all-Retina notebooks should over time affect Apple’s ultra-portable MacBook Air model, too.
I mean, even Apple’s Taiwan-based suppliers have been adamant that a long-expected version of the MacBook Air with Apple’s Retina display is due in the second half of 2014.
Unfortunately, it’s now almost certain that a Retina MacBook Air won’t see the light of day this year because the crucial components – Intel’s next-generation, extremely low-power Broadwell chips – reportedly won’t be available in volume until mid-2015… Read More
By Joe Rossignol on Jun 23, 2014
A new report from a hit-and-miss Taiwanese source claims that Apple’s new 12-inch MacBook Air will enter mass production in the third quarter of 2014. The notebook will position itself between the current 11-inch and 13-inch models in the MacBook Air lineup, strengthening Apple’s position in the small-to-medium, ultra-thin notebook market. But that’s not all… Read More
By Joe Rossignol on Jun 23, 2014
Microsoft has kickstarted an aggressive sales promotion for the all-new Surface Pro 3, offering customers that trade in select MacBook Air models up to $650 towards the purchase of the tablet. In order to be eligible for the store credit, the MacBook Air must be in working order with no cracked screen or water damage. The trade-in value is then determined in store based on the condition of the notebook, alongside any documentation and accessories. Not valid online.
In order to get the maximum discount possible, the store credit must be used towards the purchase of a new Surface Pro 3. The third-generation Surface Pro tablet has a thinner and lighter build than its predecessors, with a 12-inch display that has a resolution of 2160 × 1440 pixels and 3:2 aspect ratio. The device is said to the thinnest ever to have a desktop-class Intel Core i3, i5 or i7 processor… Read More
By Christian Zibreg on Jun 18, 2014
Apple is taking some heat over its $200 cheaper baseline iMac, which released this morning. See, in order to bring the price down to an attractive $1.099, the iPhone maker has sadly skimped on the specs.
This $200 saving translates into half the hard drive storage and a slower Intel CPU/integrated graphics.
Specifically, the entry-level 21.5-incher packs basically the same dual-core 1.4GHz Intel Core i5 processor and integrated Intel HD Graphics 5000 as the MacBook Air family. And with recent MacBook Air price drops, choosing between the all-in-one and one of ultra-portable Airs is anything but trivial.
That’s why I’ve created a quick poll, so we could learn from your opinion. Tell us which one, in your opinion, is a better buy: a $1,099 iMac or a $1,099 MacBook Air… Read More
By Joe Rossignol on Jun 3, 2014
Apple just refreshed its MacBook Air lineup a few months ago with faster Haswell dual-core processors, so it is safe to assume that the notebook series will not be updated for at least another several months. But when the Cupertino-based company does eventually release the next generation of MacBook Airs, it is more than possible that the new models could be completely silent… Read More
By Jake Smith on May 20, 2014
Microsoft has announced the Surface Pro 3 at a media event in New York City on Tuesday, setting its sights on not only Apple’s iPad, but the MacBook Air as well.
The Surface Pro 3 busts past the 10.1-inch norm to a 12-inch display with a 2160 x 1440 resolution. It’s not a 16:9 aspect ratio, but rather a more comfortable 3:2 aspect ratio with a HD screen – a first for Microsoft’s Surface line. But the thinness and lightness is where Microsoft is hoping to sell you. Read More
By Christian Zibreg on Apr 29, 2014
Apple this morning quietly updated its ultra-portable MacBook Air family around Intel’s latest Haswell chips, switching from the i5-4250U to the i5-4260U CPU on the base model. Apart from this minor change – the new chips are slightly faster and more power efficient versus the previous generation – the biggest new “feature”, however, is a change in Apple’s pricing scheme – the new Airs now start at just $899, a hundred bucks less than before.
But if the though of burning $900 on a notebook is still unsettling, Apple’s online refurbished store is now offering little-used 2012 Airs for as low as $599, or just a $100 more than the entry-level $499 iPad Air… Read More
By Cody Lee on Apr 29, 2014
As expected, Apple launched refreshed MacBook Air models this morning. There aren’t any major changes, but the new laptops feature faster versions of Intel’s Haswell processors and are priced at $100 less than their predecessors.
The updated models are currently available worldwide. Unsurprisingly, there’s no sign of the rumored 12-inch MacBook Air with Retina display… Read More
By Christian Zibreg on Apr 24, 2014
Apple last refreshed its ultra-thin MacBook Air family at the annual developers conference last June, adding Intel’s power efficient Haswell processors for all-day battery life, the latest 802.11ac Wi-Fi networking, faster graphics and SSD, lower prices and more.
Now, we recently heard rumblings that Apple is going to refresh Airs soon with a small speed bump and now a French blog is citing reliable sources as claiming that updated ultra-portables are just around the corner, allegedly launching as early as next week… Read More
By Christian Zibreg on Mar 26, 2014
Following a forum post by a reputable user on the Chinese website WeiPhone claiming Apple could soon release a new 12-inch MacBook model without a fan and featuring the Retina display and a redesigned trackpad, Taiwanese trade publication DigiTimes is now reporting that a new version of the company’s ultra-thin notebook, the MacBook Air, is getting a Retina display treatment later this year, around the same time when a rumored 12.9-inch iPad Pro is reportedly dropping as well… Read More