Rumor: Apple switching to laser-cut logo with “shine at the edges” across all 2015 products

By Christian Zibreg on Oct 15, 2014

In spite of both The Wall Street Journal and Re/code’s reliable John Paczkowski cautioning against a Retina refresh for Apple’s MacBook Air at tomorrow’s event, the hit-and-miss DigiTimes on Wednesday quoted Taiwanese suppliers as saying that small-volume shipments have already begun.

More interesting than that, sources asserted that the Cupertino firm is planning a major switch to using laser cutting and some advanced embedded technologies to make the Apple logo on products “3D-like and shine at the edges”.

This is allegedly a large-scale effort as all Apple products reportedly are going to feature the new logo in 2015, ”starting with the next-generation iMac”. As a reminder, KGI Securities analyst Ming-Chi Kuo thinks the next iMac with a 5K Retina screen will be unveiled at tomorrow’s event, among other goodies. Read More

 

Apple not going to unveil Retina MacBook Air this Thursday, reliable report claims

By Christian Zibreg on Oct 13, 2014

Monday, Re/code’s well-informed John Paczkowski poured cold water on rumors calling for a Retina MacBook Air introduction at Apple’s upcoming media event this Thursday. The Cupertino company is not going to unveil a new MacBook Air model with a twelve-inch Retina display at the event, Paczkowski has learned from plugged-in sources.

“Sources familiar with Apple’s plans tell me that the company’s latest reimagining of the ultralight laptop won’t be shown off at its Thursday event,” he said. As Paczkowski previously reported, the forthcoming press conference — which Apple teased under the ‘It’s been way too long’ tagline — should be about new iPads, OS X Yosemite and “a new hi-res iMac”. Read More

 

WSJ: 12.9-inch iPad delayed to 2015, Retina MacBook Air entering production in December

By Christian Zibreg on Oct 9, 2014

Due to strong demand for the iPhone 6 Plus, which continues to exhibit a 3-4 week delay on the Online Apple Store, Taiwanese suppliers have reportedly pushed back plans to produce a rumored larger iPad with a 12.9-inch screen to 2015, according to people familiar with the matter cited by The Wall Street Journal Thursday.

The so-called iPad Pro was originally scheduled to enter mass production in December, the financial newspaper added. Moreover, mass production of a new MacBook Air model with “a higher resolution” screen should commence in December, as per WSJ’s sources. Read More

 

DigiTimes: 12″ Retina MacBook Air in limited production now

By Christian Zibreg on Oct 8, 2014

Apple’s rumored MacBook Air with a twelve-inch Retina screen has allegedly entered limited production, according to sources with Apple’s supply chain Wednesday morning who spoke to DigiTimes, a Taiwanese trade publication.

Apple has reportedly commissioned contract manufacturer Quanta Computer to start building the ultra-thin notebook in small volumes in October, with output expected to increase gradually beginning November.

Apple is holding a media event next Thursday so a Retina MacBook Air could be on tap along with new iPads, a (possibly) refreshed Apple TV hardware and what not. Read More

 

Rumor claims ultra-slim 12″ Retina MacBook Air coming in 2015 in Silver, Space Gray and Gold

By Christian Zibreg on Sep 12, 2014

File this one under the ‘We Shall See’ drawer: Apple’s long-rumored MacBook Air with a 12-inch Retina display is reportedly launching next year in Space Gray and Gold, in addition to the usual aluminum silver look, A Tech Website said Friday citing sources “familiar with Apple’s plans”.

This is the first time someone has mentioned iPhone-inspired colors with respect to Apple’s ultra-thin notebook. We’re not sure what to make of this report because in my personal view, a gold MacBook Air sounds preposterous, to say the least. Read More

 

Microsoft targets MacBook Air with three new Surface ads

By Christian Zibreg on Aug 11, 2014

Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.

Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.

Check them out after the break and meet us in comments… Read More

 

Apple airs new ‘Stickers’ MacBook Air ad

By Cody Lee on Jul 21, 2014

Apple tonight aired a new commercial for its MacBook Air line called “Stickers.” Interestingly enough, it doesn’t talk about features or specs, or even show the laptop in use. Instead, it shows an Air being customized with various decals.

Apple says the ad, which features music from Hudson Mohawke, is a “celebration of all the many ways people love the MacBook Air.” And it ends with a side view of the thin computer and a powerful tagline: “The notebook people love.” Read More

 

Launch of 12-inch Retina MacBook may be pushed back to 2015

By Cody Lee on Jul 19, 2014

Taiwan’s Economic Daily News is reporting tonight that the launch of the 12-inch MacBook with Retina display may be pushed back due to Intel processor delays. The long-rumored hybrid laptop was expected to finally launch later this year.

The problem is, the new MacBook, said to strike a better balance of performance and portability, is believed to be tied to Intel’s 14-nanometer Broadwell chips. These chips have been delayed several times, and now may not land until 2015… Read More

 

Retina MacBook Air hits roadblocks as Intel’s Broadwell chips face new delays

By Christian Zibreg on Jul 9, 2014

It’s hardly a secret that Apple is looking to phase out non-Retina models from its MacBook Pro lineup.

Furthermore, the expected switch to all-Retina notebooks should over time affect Apple’s ultra-portable MacBook Air model, too.

I mean, even Apple’s Taiwan-based suppliers have been adamant that a long-expected version of the MacBook Air with Apple’s Retina display is due in the second half of 2014.

Unfortunately, it’s now almost certain that a Retina MacBook Air won’t see the light of day this year because the crucial components – Intel’s next-generation, extremely low-power Broadwell chips – reportedly won’t be available in volume until mid-2015… Read More

 

12-inch MacBook Air rumored to enter production in third quarter

By Joe Rossignol on Jun 23, 2014

A new report from a hit-and-miss Taiwanese source claims that Apple’s new 12-inch MacBook Air will enter mass production in the third quarter of 2014. The notebook will position itself between the current 11-inch and 13-inch models in the MacBook Air lineup, strengthening Apple’s position in the small-to-medium, ultra-thin notebook market. But that’s not all… Read More

 

Microsoft will give you $650 to trade in your MacBook Air for a Surface Pro 3

By Joe Rossignol on Jun 23, 2014

Microsoft has kickstarted an aggressive sales promotion for the all-new Surface Pro 3, offering customers that trade in select MacBook Air models up to $650 towards the purchase of the tablet. In order to be eligible for the store credit, the MacBook Air must be in working order with no cracked screen or water damage. The trade-in value is then determined in store based on the condition of the notebook, alongside any documentation and accessories. Not valid online.

In order to get the maximum discount possible, the store credit must be used towards the purchase of a new Surface Pro 3. The third-generation Surface Pro tablet has a thinner and lighter build than its predecessors, with a 12-inch display that has a resolution of 2160 × 1440 pixels and 3:2 aspect ratio. The device is said to the thinnest ever to have a desktop-class Intel Core i3, i5 or i7 processor…  Read More

 

Poll: which one’s a better buy – $1,099 iMac or MacBook Air?

By Christian Zibreg on Jun 18, 2014

Apple is taking some heat over its $200 cheaper baseline iMac, which released this morning. See, in order to bring the price down to an attractive $1.099, the iPhone maker has sadly skimped on the specs.

This $200 saving translates into half the hard drive storage and a slower Intel CPU/integrated graphics.

Specifically, the entry-level 21.5-incher packs basically the same dual-core 1.4GHz Intel Core i5 processor and integrated Intel HD Graphics 5000 as the MacBook Air family. And with recent MacBook Air price drops, choosing between the all-in-one and one of ultra-portable Airs is anything but trivial.

That’s why I’ve created a quick poll, so we could learn from your opinion. Tell us which one, in your opinion, is a better buy: a $1,099 iMac or a $1,099 MacBook Air… Read More

 

Apple could use new Intel chip to create a silent MacBook Air

By Joe Rossignol on Jun 3, 2014

Apple just refreshed its MacBook Air lineup a few months ago with faster Haswell dual-core processors, so it is safe to assume that the notebook series will not be updated for at least another several months. But when the Cupertino-based company does eventually release the next generation of MacBook Airs, it is more than possible that the new models could be completely silent…  Read More

 

Microsoft announces Surface Pro 3 to take on MacBook Air with thinner, lighter build

By Jake Smith on May 20, 2014

Microsoft has announced the Surface Pro 3 at a media event in New York City on Tuesday, setting its sights on not only Apple’s iPad, but the MacBook Air as well.

The Surface Pro 3 busts past the 10.1-inch norm to a 12-inch display with a 2160 x 1440 resolution. It’s not a 16:9 aspect ratio, but rather a more comfortable 3:2 aspect ratio with a HD screen – a first for Microsoft’s Surface line. But the thinness and lightness is where Microsoft is hoping to sell you.  Read More

 

Refurbished MacBook Airs now start at just $599

By Christian Zibreg on Apr 29, 2014

Apple this morning quietly updated its ultra-portable MacBook Air family around Intel’s latest Haswell chips, switching from the i5-4250U to the i5-4260U CPU on the base model. Apart from this minor change – the new chips are slightly faster and more power efficient versus the previous generation – the biggest new “feature”, however, is a change in Apple’s pricing scheme – the new Airs now start at just $899, a hundred bucks less than before.

But if the though of burning $900 on a notebook is still unsettling, Apple’s online refurbished store is now offering little-used 2012 Airs for as low as $599, or just a $100 more than the entry-level $499 iPad Air… Read More

 

Apple launches updated MacBook Airs with faster processors for $100 less

By Cody Lee on Apr 29, 2014

As expected, Apple launched refreshed MacBook Air models this morning. There aren’t any major changes, but the new laptops feature faster versions of Intel’s Haswell processors and are priced at $100 less than their predecessors.

The updated models are currently available worldwide. Unsurprisingly, there’s no sign of the rumored 12-inch MacBook Air with Retina display… Read More

 

Refreshed MacBook Airs said to launch as early as next week

By Christian Zibreg on Apr 24, 2014

Apple last refreshed its ultra-thin MacBook Air family at the annual developers conference last June, adding Intel’s power efficient Haswell processors for all-day battery life, the latest 802.11ac Wi-Fi networking, faster graphics and SSD, lower prices and more.

Now, we recently heard rumblings that Apple is going to refresh Airs soon with a small speed bump and now a French blog is citing reliable sources as claiming that updated ultra-portables are just around the corner, allegedly launching as early as next week… Read More

 

Rumor: Retina MacBook Air and iPad Pro due in second half of 2014

By Christian Zibreg on Mar 26, 2014

Following a forum post by a reputable user on the Chinese website WeiPhone claiming Apple could soon release a new 12-inch MacBook model without a fan and featuring the Retina display and a redesigned trackpad, Taiwanese trade publication DigiTimes is now reporting that a new version of the company’s ultra-thin notebook, the MacBook Air, is getting a Retina display treatment later this year, around the same time when a rumored 12.9-inch iPad Pro is reportedly dropping as well… Read More

 

Apple rumored to launch 12-inch MacBook alongside MacBook Air refresh

By Joe Rossignol on Mar 22, 2014

According to a forum post made by a reputable user on the Chinese website WeiPhone, Apple could release a new 12-inch MacBook in the near future. The slim notebook is expected to be released without a fan, and will feature a redesigned trackpad and Retina display. The all-new trackpad will lack a mechanical button for tactile clicking, leaving multi-touch gestures as the sole method of input.

This is the same user that leaked the 13-inch MacBook Pro with Retina display in the past, making this rumor slightly more credible. It also helps that well-connected KGI Securities analyst Ming-Chi Kuo already predicted last October that Apple will be launching a 12-inch MacBook Pro with Retina display at some point this year. The notebook will combine portability and productivity into one…  Read More

 

Poll: will Apple launch Retina MacBook Air in 2014?

By Christian Zibreg on Jan 27, 2014

After transitioning its MacBook Pros to high-resolution Retina screens, the ultra-portable MacBook Air – my favorite Apple notebook of all time – has remained hopelessly stuck in the past with that normal-resolution display. I don’t want to trade portability for power, but non-Retina computing just doesn’t cut it for me anymore, simple as that.

I guess you could say I’m ready to upgrade to a Retina MacBook Pro, unless – unless Apple brings out a Retina Air at some point this year. Of course, it’s always easy to argue that a Retina-fied MacBook Air is going to remain wishful thinking until all the technological pieces have fallen in place. After all, aren’t Retina screens known as power and GPU hogs?

Yes, but fourth-generation Intel Core processors have made some great strides in power efficiency and graphics performances, as evidenced by the mid-2013 MacBook Air refresh: these systems now rock up to twelve-hour battery on the 13.3-inch model, or nine hours for the 11.6-inch version.

The bigger problem: Retina needs a powerful backlighting to push more light between those densely-packed pixels, in turn requiring a larger battery inside the Air’s already ultra-thin enclosure.

Me, I’m willing to sacrifice battery performance and be back at six hours of runtime in exchange for that ultra-sharp Retina screen. Which brings me to my question of the day: is Apple going to give the MacBook Air a Retina treatment this year, do you think? Read More

 
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