Senior Director of Design for Mac lineup leaves Apple for engineering role at Tesla

By Christian Zibreg on Jan 11, 2017

Apple was trying “very hard” (in Elon Musk’s own words) to recruit top talent from Tesla.

Now that its Project Titan has shifted gear from building an electric vehicle to developing an autonomous driving software, some of the engineers associated with the initiative have departed for Tesla.

Just as we’ve discovered that Swift creator Chris Lattner was leaving the iPhone maker to take a position as Vice President of Autopilot Software at Tesla, Electrek.co is reporting that the guy who designed many of Apple’s iconic Macs will now be building Tesla vehicles. Read More

 

No company is perfect, but did Apple stop trying to be?

By Steffen Reich on Nov 1, 2016

About a week ago, Apple did something not entirely unprecedented yet rare enough to make big waves across the tech world. Without warning and seemingly off-the-cuff, they backtracked on the AirPod release date, postponing indefinitely a product they had massively built up themselves in September.

It is by no means the first time Apple is somewhat behind schedule in rolling out a product (take the Mac Pro, the iMac Retina 27”, or watchOS 2 in 2015), but it is for the first time pertaining to the product accounting for Apple’s biggest following and largest share of revenue: the iPhone.

While this might help explain the sheer scope of reactions to the announcement this time around, one cannot help but wonder if an increasingly unfavourable public perception of Apple’s standards also plays into the response. To be clear: in a world where billion dollar companies ship spontaneously combusting devices it’s a hiccup that must not be dramatised. With that said, Apple have once again given ammunition to critics who like to point at an expanding trail of imperfections. Could Apple be slacking off? Read More

 

Simple tips for safely cleaning your Mac and other Apple devices

By Anthony Bouchard on Apr 5, 2016

Your Mac, iPhone, iPad, Apple Watch, and/or any other other fancy high-tech devices you have are fun to use, but they’ll easily get dirty and collect dust, sneeze splatter, and bacteria from your fingers over time, whether they’re used frequently or not.

To combat grime, you can clean your devices every so often, but like anything else, there’s a right and a wrong way to do this.

In this piece, we’ll share with you some handy tips for cleaning your Apple devices safely so you don’t accidentally damage them. Read More

 

Having trouble deciding what Mac to buy? Use Apple’s online comparison tool

By Anthony Bouchard on Mar 30, 2016

Apple has a wide variety of Macs to choose from, so if you’re in the market to buy a new one, you might need some help deciding which one is going to be right for you.

Fortunately for anyone who needs a quick and reliable way to compare the specs and features of Apple’s various Mac models, Apple has an online comparison tool that is perfect for this need. In this piece, well show you how it works. Read More

 

The different Mac OS X startup tones and the problems they indicate

By Anthony Bouchard on Feb 25, 2016

The infamous startup tone that the Mac is known for when you turn it on isn’t just a sound, but is actually a very important part of your Mac’s boot up process.

Unless your volume is turned all the way down, not hearing your startup tone at the time you power on your Mac may indicate a problem with your machine. Additionally, unusual startup tone sequences are also indicative of a problem with your Mac and will require troubleshooting to resolve.

In this piece, we’ll attempt to outline what all the different scenarios of your Mac startup tone mean to give you better understanding of what to do should you ever end up in a situation where your Mac’s startup tone doesn’t sound right. Read More

 

Is the new iMac with Retina 5K display the best Mac you can get?

By Oliver Haslam on Oct 21, 2014

The Mac Pro’s days of being Apple’s biggest and baddest Mac may be numbered, even with that redesign that everyone either loves or hates. Whether it looks like a trash can or not, the Mac Pro has always been the most desirable Mac on the market.

Well, it was.

When Apple showed the new iMac with Retina 5K display to the world everything changed. Not only does the new iMac boast that gorgeous 5K screen, but while that would once be its only claim to fame, the new iMac is more than a one trick pony. The new iMac has plenty of bite to go with its bark.

Speaking of the event, did anyone notice the graphic Apple flashed a couple of times that showed its product line up from the Apple Watch up to the new iMac? Did you notice what was conspicuous by its absence? If the Apple Watch is the beginning of Apple’s new product lineup, you would expect the Mac Pro to be at the other end. But it wasn’t.

Telling? Read More

 

Apple launches $49 security lock adapter for Mac Pro

By Christian Zibreg on Jul 2, 2014

Apple on Wednesday launched an accessory to keep your gorgeously reimagined late-2013 “trashcan” style Mac Pro secure and tethered.

Available through the Online Apple Store for $49, the Mac Pro Security Lock Adapter ties the cylindrically shaped workstation to your desk using existing Kensington locks or similar third-party locks, so a thief would need to drag the desk itself to steal your precious Mac Pro.

Moreover, it prevents unauthorized access to the computer’s internal components by securing the lift-off cover to the base of the machine with a security cable… Read More

 

Tim Cook praises ‘American manufacturing expertise’ and AppleCare staff

By Christian Zibreg on Jun 6, 2014

Apple’s boss Tim Cook was photographed looking over the shoulder of a factory worker helping assemble a Mac Pro at Apple’s manufacturing plant in Austin, Texas. The CEO tweeted out the image on his Twitter account as part of Apple’s ongoing effort to promote bringing back (some) manufacturing jobs to the United States.

“Watching the Mac Pro come together in Austin yesterday, thanks to a team loaded with American manufacturing expertise,” reads the tweet.

Although the new Mac Pro is not actually ‘Made in USA’, much of assembly work happens at the Austin plant in which Apple poured in about $100 million… Read More

 

Apple details 4K hardware support in OS X 10.9.3

By Christian Zibreg on May 16, 2014

Perhaps the key headline feature of the newly-released OS X Mavericks 10.9.3 is proper support for external 4K monitors. Previously, Mavericks would render text, icons and other user interface elements as-is, so everything appeared tiny due to the densely packed pixels on 4K monitors.

OS X 10.9.3 uses pixel-doubling to enable a true Retina experience where the size of the user interface does not change, it’s just a lot sharper because OS X has a lot more pixels per square inch to work with.

Apple has now refreshed its support document with detailed information regarding compatible 4K monitors, display modes, video interfaces and Macs… Read More

 

Mac Pro’s CPU upgradeability confirmed

By Christian Zibreg on Jan 3, 2014

Despite what some would call a steep asking price, Apple’s desktop powerhouse – the new Mac Pro – has been universally regarded by reviewers as the dream machine for content creators who desperately wanted a reasonably priced monster workstation that would make real-time 4K video editing a reality. And despite scarce availability – online orders slipped to February and in-store availability is not expected before March – the new Mac Pro never ceases to amaze us.

Some power users have voiced their concern that Apple would, as is often its wont, lock down the system to allow only for memory upgrades. As it turns out, the new Mac Pro is one of Apple’s most expandable Macs, if not the most expandable one.

A teardown analysis by iFixIt has revealed a socketed Intel CPU, accessible RAM and no proprietary Torx screws (go figure!), giving the workstation an eight out of ten for repairability.

Earlier in the week, Other World Computing (OWC) has confirmed that the Mac Pro’s Intel Xeon E5 processor was socketed and removable. Today, the OWC team said it’s successfully swapped the stock CPU with an eight-core Xeon E5–2667 V2 chip not offered as the Online Apple Store’s built-to-order option… Read More

 
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