By Steffen Reich on Nov 1, 2016
About a week ago, Apple did something not entirely unprecedented yet rare enough to make big waves across the tech world. Without warning and seemingly off-the-cuff, they backtracked on the AirPod release date, postponing indefinitely a product they had massively built up themselves in September.
It is by no means the first time Apple is somewhat behind schedule in rolling out a product (take the Mac Pro, the iMac Retina 27”, or watchOS 2 in 2015), but it is for the first time pertaining to the product accounting for Apple’s biggest following and largest share of revenue: the iPhone.
While this might help explain the sheer scope of reactions to the announcement this time around, one cannot help but wonder if an increasingly unfavourable public perception of Apple’s standards also plays into the response. To be clear: in a world where billion dollar companies ship spontaneously combusting devices it’s a hiccup that must not be dramatised. With that said, Apple have once again given ammunition to critics who like to point at an expanding trail of imperfections. Could Apple be slacking off? Read More
By Anthony Bouchard on Apr 5, 2016
Your Mac, iPhone, iPad, Apple Watch, and/or any other other fancy high-tech devices you have are fun to use, but they’ll easily get dirty and collect dust, sneeze splatter, and bacteria from your fingers over time, whether they’re used frequently or not.
To combat grime, you can clean your devices every so often, but like anything else, there’s a right and a wrong way to do this.
In this piece, we’ll share with you some handy tips for cleaning your Apple devices safely so you don’t accidentally damage them. Read More
By Anthony Bouchard on Mar 30, 2016
Apple has a wide variety of Macs to choose from, so if you’re in the market to buy a new one, you might need some help deciding which one is going to be right for you.
Fortunately for anyone who needs a quick and reliable way to compare the specs and features of Apple’s various Mac models, Apple has an online comparison tool that is perfect for this need. In this piece, well show you how it works. Read More
By Anthony Bouchard on Feb 25, 2016
The infamous startup tone that the Mac is known for when you turn it on isn’t just a sound, but is actually a very important part of your Mac’s boot up process.
Unless your volume is turned all the way down, not hearing your startup tone at the time you power on your Mac may indicate a problem with your machine. Additionally, unusual startup tone sequences are also indicative of a problem with your Mac and will require troubleshooting to resolve.
In this piece, we’ll attempt to outline what all the different scenarios of your Mac startup tone mean to give you better understanding of what to do should you ever end up in a situation where your Mac’s startup tone doesn’t sound right. Read More
By Oliver Haslam on Oct 21, 2014
The Mac Pro’s days of being Apple’s biggest and baddest Mac may be numbered, even with that redesign that everyone either loves or hates. Whether it looks like a trash can or not, the Mac Pro has always been the most desirable Mac on the market.
Well, it was.
When Apple showed the new iMac with Retina 5K display to the world everything changed. Not only does the new iMac boast that gorgeous 5K screen, but while that would once be its only claim to fame, the new iMac is more than a one trick pony. The new iMac has plenty of bite to go with its bark.
Speaking of the event, did anyone notice the graphic Apple flashed a couple of times that showed its product line up from the Apple Watch up to the new iMac? Did you notice what was conspicuous by its absence? If the Apple Watch is the beginning of Apple’s new product lineup, you would expect the Mac Pro to be at the other end. But it wasn’t.
Telling? Read More
By Christian Zibreg on Jul 2, 2014
Apple on Wednesday launched an accessory to keep your gorgeously reimagined late-2013 “trashcan” style Mac Pro secure and tethered.
Available through the Online Apple Store for $49, the Mac Pro Security Lock Adapter ties the cylindrically shaped workstation to your desk using existing Kensington locks or similar third-party locks, so a thief would need to drag the desk itself to steal your precious Mac Pro.
Moreover, it prevents unauthorized access to the computer’s internal components by securing the lift-off cover to the base of the machine with a security cable… Read More
By Christian Zibreg on Jun 6, 2014
Apple’s boss Tim Cook was photographed looking over the shoulder of a factory worker helping assemble a Mac Pro at Apple’s manufacturing plant in Austin, Texas. The CEO tweeted out the image on his Twitter account as part of Apple’s ongoing effort to promote bringing back (some) manufacturing jobs to the United States.
“Watching the Mac Pro come together in Austin yesterday, thanks to a team loaded with American manufacturing expertise,” reads the tweet.
Although the new Mac Pro is not actually ‘Made in USA’, much of assembly work happens at the Austin plant in which Apple poured in about $100 million… Read More
By Christian Zibreg on May 16, 2014
Perhaps the key headline feature of the newly-released OS X Mavericks 10.9.3 is proper support for external 4K monitors. Previously, Mavericks would render text, icons and other user interface elements as-is, so everything appeared tiny due to the densely packed pixels on 4K monitors.
OS X 10.9.3 uses pixel-doubling to enable a true Retina experience where the size of the user interface does not change, it’s just a lot sharper because OS X has a lot more pixels per square inch to work with.
Apple has now refreshed its support document with detailed information regarding compatible 4K monitors, display modes, video interfaces and Macs… Read More
By Christian Zibreg on Jan 3, 2014
Despite what some would call a steep asking price, Apple’s desktop powerhouse – the new Mac Pro – has been universally regarded by reviewers as the dream machine for content creators who desperately wanted a reasonably priced monster workstation that would make real-time 4K video editing a reality. And despite scarce availability – online orders slipped to February and in-store availability is not expected before March – the new Mac Pro never ceases to amaze us.
Some power users have voiced their concern that Apple would, as is often its wont, lock down the system to allow only for memory upgrades. As it turns out, the new Mac Pro is one of Apple’s most expandable Macs, if not the most expandable one.
A teardown analysis by iFixIt has revealed a socketed Intel CPU, accessible RAM and no proprietary Torx screws (go figure!), giving the workstation an eight out of ten for repairability.
Earlier in the week, Other World Computing (OWC) has confirmed that the Mac Pro’s Intel Xeon E5 processor was socketed and removable. Today, the OWC team said it’s successfully swapped the stock CPU with an eight-core Xeon E5–2667 V2 chip not offered as the Online Apple Store’s built-to-order option… Read More
By Christian Zibreg on Jan 3, 2014
So you’ve shelled north of $3,000 for a brand spanking new Mac Pro so you could edit 4K video in real-time and I imagine that, as a bonus, the machine would help declutter your desktop due to its drastically reduced footprint (MacWorld has a nice gallery comparing the system to every day objects).
If for some reason you prefer to use your Mac Pro on its side instead of its default upright position, you can do so because Apple’s engineers have designed a fan system to support cooling in both orientations, provided you follow the company’s guidelines listed in a newly published support document… Read More
By Cody Lee on Jan 2, 2014
We all know that Apple’s new Mac Pro is smaller than its predecessor, and in most instances more powerful, but did you know that it’s also far more green as well? The Cupertino company released an Environmental Report today on its latest desktop saying just that.
According to the report, the new Mac Pro uses less than half of the allowed energy limit under Energy Star requirements, thanks to its various power-efficient components. And it also requires 68% less power than the previous-generation Mac Pro while in idle mode… Read More
By Christian Zibreg on Dec 27, 2013
Quick, what’s more painful than dropping anywhere between $3,000 to $20,000 on Apple’s juicy new Mac Pro? Being unable to perform a DIY upgrade of the computer’s main processor to a faster Intel chip down the road, of course! But worry not as a quick teardown has confirmed an upgradeable CPU so tinkerers and creative pros around the world can breathe a collective sigh of relief.
Other World Computing, a U.S. company which has been in the business of selling various after-market upgrades for Apple products since 1998, has tore apart the new Mac Pro to reveal a socketed Intel Xeon E5 chip, potentially allowing for future upgrades… Read More
By Christian Zibreg on Dec 24, 2013
Apple’s radical new Mac Pro went on sale last week and despite critics slamming it for Apple’s high asking price (although it isn’t more than you’d pay for a similarly configured Windows PC), shipping estimates for the re-engineered pro desktop slipped to February 2014 just hours after release, indicating pent-up demand among creative professionals.
Though baseline configurations of the Texas-built machine started shipping to first customers yesterday, those who purchased built-to-order machines will have to wait a month or so. Meanwhile, first Mac Pro reviews have hit the web and the verdict is unanimous: this is every video editor/creative pro’s dream machine… Read More
By Christian Zibreg on Dec 19, 2013
Wow, that was fast – just hours after its radical new pro desktop, the Mac Pro, went on sale this morning, shipping estimates on the Online Apple Store have slipped to as far back as February 2014. Apple’s new pro desktop is being assembled in Austin, Texas, where its cylindrically-shapped enclosure is also being manufactured.
Apple originally quoted shipping estimates of “by December 30” for stock configurations, but now all stock and build-to-order configurations show a new estimate of February 2014… Read More
By Cody Lee on Dec 19, 2013
As promised yesterday, Apple’s all-new Mac Pro desktop computer is now available for order via the company’s website. Ready-made models are shipping right now by December 30 and upgraded versions are showing ‘available to ship’ dates in January.
The new Mac Pro comes in two flavors: a $2999 model equipped with a 3.7 GHz quad-core Intel Xeon E5 processor, 12 GB of RAM and 256 GB of flash storage, and a $3999 model with a 3.5 GHz 6-core E5 chip, 16 GB of RAM, and a better graphics card… Read More
By Christian Zibreg on Dec 19, 2013
When Apple teased its new Mac Pro at WWDC a few months ago, the company’s marketing honcho Phil Schiller put up a slide showing a guy in an editing room in front of three huge 4K monitors, all hooked up to the machine. “You could be that guy,” he quipped, provoking a laughter from the audience.
Schiller also said Apple was working on a Final Cut Pro update optimized for the Mac Pro’s powerful dual AMD FirePro graphics and he wasn’t lying: just as the new Mac Pro launched on the online Apple Store this morning, Apple followed up by pushing updates to Final Cut Pro, Compressor, Motion and its other pro apps, all optimized for the Mac Pro’s hardware and with 4K content, 4K monitoring support via Thunderbolt 2 and HDMI on select Mac computers and a whole bunch of additions and performance enhancements… Read More
By Christian Zibreg on Dec 18, 2013
Apple has announced this morning that its radical new pro desktop, the beautifully cylindrically shaped Mac Pro, will be available starting tomorrow, Thursday, December 19.
The dream desktop for creative pros packs in enough oomph to drive up to three external displays, each at whopping 4K resolution, courtesy of dual AMD FirePro graphics chips with up to 6GB of VRAM.
It also includes the latest Intel Xeon E5 processors, up to 64GB of RAM and up to 1TB of PCI Express solid state storage… Read More
By Cody Lee on Dec 11, 2013
Remember last month when we told you that Jony Ive’s one-of-a-kind Mac Pro sold for nearly $1 million at his Product (RED) auction? And do you remember thinking who in the world would pay that much money for a computer? Well it looks like the answer is Tony Faddell.
Photographer Kevin Abosch posted a handful of tweets this afternoon with photos of the ‘father of the iPod’ and Nest founder posing next to the (RED) Mac Pro, as well as the solid gold EarPods from the same auction. The two items combined sold for close to $1.5 million… Read More
By Cody Lee on Dec 4, 2013
During its October iPad event, Apple confirmed that its redesigned Mac Pro would be available in December, but it wouldn’t get any more specific than that. The month has already started, so technically, we could see it any day now.
But according to German retailer Conrad Electronic, we still have about two weeks before we see the highly anticipated desktop. Conrad has begun taking pre-orders for the computer, and says it’s officially launching on December 16… Read More
By Cody Lee on Nov 24, 2013
Remember that beautiful, one-of-a-kind red Mac Pro designed by Apple’s Jony Ive and Marc Newson we told you about last month? Well it and several other items designed by the pair sold this weekend at their Sotheby’s (RED) Auction in New York.
And as with most high-profile charity auctions, the selling prices for most of these items were pretty ridiculous. The Mac Pro, for example, was expected to sell for between $40,000 and $60,000, but it ended up selling for just shy of a million dollars… Read More