By Cody Lee on Dec 4, 2013
During its October iPad event, Apple confirmed that its redesigned Mac Pro would be available in December, but it wouldn’t get any more specific than that. The month has already started, so technically, we could see it any day now.
But according to German retailer Conrad Electronic, we still have about two weeks before we see the highly anticipated desktop. Conrad has begun taking pre-orders for the computer, and says it’s officially launching on December 16… Read More
By Cody Lee on Nov 24, 2013
Remember that beautiful, one-of-a-kind red Mac Pro designed by Apple’s Jony Ive and Marc Newson we told you about last month? Well it and several other items designed by the pair sold this weekend at their Sotheby’s (RED) Auction in New York.
And as with most high-profile charity auctions, the selling prices for most of these items were pretty ridiculous. The Mac Pro, for example, was expected to sell for between $40,000 and $60,000, but it ended up selling for just shy of a million dollars… Read More
By Christian Zibreg on Oct 28, 2013
Apple really means business with its next-generation Mac Pro desktop. The hype machine went into overdrive during last week’s keynote as Tim Cook & Co. resorted to all sorts of superlatives in pitching the computer’s advanced architecture.
We were already shown how the Mac Pro is made and drooled over Jony Ive’s one-off Product(RED) Mac Pro variant designed for charity.
And now, Apple’s attention turns to the people that keep feeding the beast: journalists. A few select writers have confirmed receiving Apple’s cool posters which promote the machine. In Apple’s own words, the ultimate desktop is “the computer we were insane to build”… Read More
By Christian Zibreg on Oct 27, 2013
The prolific 3D designer Martin Hajek has envisioned a number of interesting Apple concepts, some more successful than the others. A few examples of his more recent work include the iPad mini 2 in gold and blue, the iWatch running Apple Maps and other iWatch renders.
Taking inspiration from a unique red Mac Pro designed by Jony Ive to be auctioned off for charity, Hajek has now produced a set of nice renditions attempting to imagine what Apple’s upcoming pro desktop might look like in gold finish… Read More
By Cody Lee on Oct 26, 2013
A one-of-a-kind Mac Pro is scheduled to go up for auction by Sotheby’s next month. Designed by Apple senior vice president of design Jony Ive and friend Marc Newson, the red, aluminum-clad Mac is expected to sell for as much as $60,000.
The two designers have teamed up on a number of other one-off products for Sotheby’s upcoming benefit. And the proceeds from these and other items will go to Product (RED), a long-time Apple partner that fights AIDS and other diseases… Read More
By Christian Zibreg on Oct 23, 2013
Not that long ago, these three words – ‘Made in USA’ – stood out for American quality, craftsmanship and reliability. What a difference a few decades make! As everyone’s been building virtually everything in China, small wonder even Apple’s boss Tim Cook, like his predecessor Steve Jobs, suspects those manufacturing jobs won’t be coming back anytime soon. What might is (some) assembly work.
It was only recently that the nation’s tech brands began experimenting with doing final assembly domestically. Motorola, for example, is putting the final pieces of the Moto X in place at a Texas plant, previously a Nokia facility.
Apple, in the meantime, has always designed its products in California and tapped its vast network of suppliers and contract manufacturers in Taiwan and China to build its gizmos. That’s starting to change now as Apple’s next-generation Mac Pro marks the company’s return to the US in a limited manufacturing capacity.
The upcoming dream desktop is being assembled in a $100 million U.S. plant. And like Motorola’s, Apple’s facility is located in Texas. So, how does Apple build such a sophisticated and radically rethought desktop computer? Industrial designer Greg Koenig took a closer look at an eye-candy Mac Pro assembly video Apple played at yesterday’s keynote, here’s what he gleaned from it…
By Christian Zibreg on Oct 22, 2013
It’s the iPad day and Apple CEO Tim Cook has just finished his usual barrage of Apple biz stats at the Yerba Buena Center for Arts in San Francisco. After saying that Mavericks is available today as a free Mac App Store download and taking the wraps off the updated and cheaper 13 and 15-inch MacBook Pros, the company has now formally announced that its next-generation Mac Pro – pitched as “the future of the pro desktop” – is going to ship in December, costing just $2,999 for the entry-level configuration. I’ve included a few more tidbits right after the break.. Read More
By Christian Zibreg on Oct 15, 2013
Apple has kicked off its blockbuster Fall with September’s double iPhone launch and followed-up by updating the iMac family with Intel’s fourth-generation Haswell chips, 8GB of RAM standard across all models, faster graphics and ultra-fast PCIe flash storage and other goodies.
Now, our attention has already turned to other products in Apple’s 2013 pipeline. AllThingsD last week claimed Apple will hold an iPad media event on October 22 and today a pretty reliable French blog has published availability dates for the upcoming new iPads, as well as updated MacBook Pro notebooks and the next-generation Mac Pro… Read More
By Christian Zibreg on Oct 8, 2013
According to AllThingsD, the reliable technology blog operated by The Wall Street Journal, Apple will be holding an iPad focused event exactly two weeks from today, on October 22. Now, Apple typically likes to run its big media events on Tuesdays and October 22 is a Tuesday. It’s also six days before Apple’s upcoming fiscal 2013 fourth quarter earnings release so it should be a boon for the stock price.
And as per the obligatory “people familiar with Apple’s plans” (read: Apple’s public relations department), the invitation-only event will focus on new iPads, though new Mac Pro and OS X Mavericks should get some stage time as well… Read More
By Christian Zibreg on Aug 23, 2013
As Apple engineers scramble to finalize the next-generation Mac Pro for US-based assembly, the company’s marketing department has been increasingly teasing and hyping the dream machine ahead of its Fall launch. Moviegoers who’d gone out to see the new Jobs biopic last weekend, or any other movie for that matter, spotted a Mac Pro video.
The clip, which later started airing in theaters nationwide, shows the radically new machine from various angles without revealing too much. Now that Apple has uploaded the commercial to YouTube, expect to see it rolling on television nationwide. I’ve queued up the video right after the fold… Read More
By Cody Lee on Aug 16, 2013
If you’re heading out to go see the new Jobs biopic, or any other movie this weekend, be sure to keep an eye out for Apple’s new Mac Pro ad. Reports are surfacing that it has started airing in theaters nationwide.
The commercial, which was first shown at WWDC during a sneak preview of Apple’s new Pro computer, shows the radically-redesigned desktop tower from various angles. We’ve got the ad queued up after the fold… Read More
By Cody Lee on Jun 10, 2013
We had a feeling that Apple was going to be showing off some new Mac hardware today. And it did. After giving a preview of the new OS X Mavericks update, Craig Federighi brought up Apple’s marketing head Phil Schiller to talk about some new Macs.
First up, Schiller showed off some updated MacBook Airs. As expected, they’re sporting Intel’s new Haswell processors and other internal improvements that Apple says give it “all-day” battery life. Details on the Air and the stunning new MacBook Pro coming up… Read More
By Ed Sutherland on May 22, 2013
Apple CEO Tim Cook, while squirming Tuesday under Congressional questions about the company’s tax-savings tactics, revealed an interesting tidbit: the Lone Star State will build the the tech giant’s made-in-USA Mac. Testifying before the Senate Permanent Subcommittee on Investigations, Cook said the Mac would be assembled in Texas, with parts coming from other regions of the country… Read More
By Christian Zibreg on Jan 31, 2013
Apple will reportedly discontinue the Mac Pro in Europe beginning March 1. The unexpected decision isn’t a result of low demand for Apple’s pro desktop, as conventional wisdom would have you believe. The real reason is simple, really: Apple’s aging top-of-the-line desktop just doesn’t meet a new European product regulation standards effective March 1.
The current Mac Pro line will continue to be available in other markets that don’t have the new European product certification standards in place. Apple has emailed its resellers across Europe informing them they can place Mac Pro orders up until February 18 for shipment before March 1, 2013… Read More
By Christian Zibreg on Dec 9, 2012
The industry was taken aback a little when Tim Cook on Friday told NBC’s Brian Williams in his first TV interview since becoming the CEO that Apple plans to bring some of the manufacturing jobs back home from China. He even went on to confirm that the company pledged to spend a hundred million bucks to make it happen, but stopped short of specifying which Macs would be assembled in the United States.
By all accounts, Apple’s flagship desktop machine aimed at pros – the Mac Pro – is at the center of the company’s renewed interest to bring some Mac production back to the country. First and foremost, the Mac Pro is way overdue for a hardware upgrade, having been last refreshed 427 days ago, or nearly a year and half ago… Read More
By Christian Zibreg on Jun 11, 2012
Apple’s boss Tim Cook is about to take the stage at San Francisco’s Moscone West an hour from now to deliver Apple’s mobile and desktop strategy for the next twelve months. You’re probably on the edge of your seat as we are, wondering what will get announced and whether there will be an “one more thing” moment that will blow your pants off.
More importantly, all eyes are on Apple as the industry awaits to see how Cupertino responds to strong competition in the mobile space. So we just put together this little poll and are asking you, our readers, to pick one WWDC announcement that you’re most excited for… Read More