iPhone modem supplier Qualcomm is countersuing Apple in the U.S. District Court for the Southern District of California, saying the Cupertino company could not have “built the incredible iPhone franchise” without its fundamental cellular technologies. The chip maker accused Apple of contributing “virtually nothing” to the development of core cellular technologies.
Apple has filed a complaint against Swatch in a Swiss court after the watch maker has used the slogan “Tick different” to promote its Bellamy quartz wristwatch with built-in NFC Visa payment technology. Apple argues that Swatch is unfairly using a grammatically incorrect slogan that bears too many similarities to its “Think Different” ad campaign.
Watson explains that Apple must prove that Swatch’s slogan prompts an association with Apple products in the minds of at least 50 percent of consumers.