Amazon's Kindle Fire was expected to have a detrimental effect on Apple's iPad sales leading up to the Christmas season, but according to the company's CEO, that isn't actually how it panned out.
During Apple's quarterly earnings call yesterday, new CEO Tim Cook shared that he has been keeping a close eye on iPad sales since the release of Amazon's competing product just in case it managed to take a bite out of Apple's sales.
According to Cook, that didn't actually happen. In fact, the Kindle Fire didn't affect iPad sales at all...