Millennial: tablet use skyrockets, led by iPad mini and Kindle Fire

By Ed Sutherland on Feb 22, 2013

Millennial Media becomes the latest to release research showing 2012 was a year of rising adoption of tablets and smartphones. Apple continues to lead the charge in tablets – particularly the iPad mini – while Samsung has become the popular face for the family of Android alternatives.

Apple held on to its tablet lead with 58 percent of the market. About a half-dozen Amazon tablets helped Google’s mobile operating system capture 41 percent of tablets, with Samsung the most significant player… Read More


Chitika: iPad recovers from post-Christmas dip, now back to 81% share

By Ed Sutherland on Feb 6, 2013

Apple’s iPad appears to have recovered from its post-Christmas slump. The tablet now enjoys an 81 percent share after falling from a high of 89 percent to 79 percent between December 25-27, 2012. Online advertising network Chitika Tuesday released the chart for the U.S. and Canada which proves the iPad recovered some of the ground lost to cheaper tablets.

The latest data obtained from millions of devices participating in Chitika’s ad network shows Amazon’s Kindle Fire tablet having the second-highest January 2013 market share. Although a distant runner-up to the iPad, the Amazon tablet scored a 7.7 percent tablet share, while Samsung’s family of Galaxy tablets reached 3.9 percent… Read More


Tablets to crush notebooks in 2013 as PCs become trucks

By Ed Sutherland on Jan 9, 2013

The argument over whether tablets should be classified as PCs could soon be moot. Shipments of devices such as Apple’s iPad are expected to overtake notebook PCs in 2013. The cause: tablet (iPad) shipments are growing by double-digit percentages while PC demand is falling off a cliff – even in emerging markets… Read More


Chitika: iPad rules ‘biggest ever’ holiday

By Ed Sutherland on Dec 29, 2012

How did holiday sales of tablets shake out? Although sales numbers aren’t yet available, we can get some idea of which devices were in most demand. For instance, Amazon’s Kindle Fire, followed by Samsung’s Galaxy tablets and Google Nexus devices were the top three non-iPad products serving ad impressions in December, according to an ad firm.

Although the iPad (both the full-size versions and the iPad mini) accounts for 87 percent of U.S. and Canadian tablet-based ad impressions, the Kindle Fire was next best with 4.25 percent of tablet traffic. The Samsung Galaxy tablets had 2.65 percent, while the Google Nexus family of tablets garnered 1.06 percent of tablet traffic, according to ad network Chitika… Read More


Amazon smartphone reportedly in production at Foxconn, launching mid-2013

By Cody Lee on Dec 17, 2012

Since its debut last year, the Kindle Fire has garnered quite a bit of attention in the tablet space. Despite Amazon’s reluctance to release actual sales numbers, there’s no doubt that the slate has made at least a small dent in Apple’s majority marketshare.

And now it looks like Amazon is ready to take on Apple and others in the smartphone space as well. A new report today adds to previous rumors that the online retailer is working on a handset, claiming it’s already in production, and set for launch next year… Read More


EU ends e-book Apple probe, opening door to cheaper Kindle books

By Ed Sutherland on Dec 13, 2012

It looks like another win by Amazon against so-called “agency” pricing model employed by Apple’s iBookstore and other digital bookstores. Following the lead of a US court, the European Union (EU) Thursday announced that the iPhone maker along with four publishers will relent after all.

Specifically, Apple and publishers reportedly have agreed to lower e-book prices on competing stores, including the Kindle store operated by Seattle-based Amazon. Apple, along with Simon & Schuster, HarperCollins, Hachette, and Macmillan, signed the agreement because it wanted to avoid fines that could have topped an astounding $15 billion.

As part of the settlement, Apple’s so-called “most-favored nation” clause – that barred publishers from offering lower prices on competing stores – gets suspended for five years… Read More


Amazon opens Kindle store in China with iOS and Android apps

By Ed Sutherland on Dec 13, 2012

When it comes to China, much of the conversation centers on smartphones and tablets. Amazon is attempting to change that picture, opening a Kindle store to compete against home-grown e-book companies. One problem: there isn’t a Chinese-language Kindle available, yet.

So, Amazon, which competes against Apple, is offering iOS e-reading applications, as well as versions for Android devices. Although Chinese regulators approved the Kindle Touch and Kindle Fire in June, Amazon is still working on content deals with Chinese publishers.

Apparently, the aim of the store is to establish the Amazon Kindle brand name. Local e-commerce giant China Dangdang has offered ebooks since 2011, building a library of 100,000 titles, reports say… Read More


Microsoft’s Surface just a blip with 0.13 percent of tablet traffic

By Ed Sutherland on Dec 11, 2012

Apparently, more of Microsoft’s Surface tablets are showing up in commercials and television episode placements than online. Despite an aggressive push, the Windows device accounted for just 0.13 percent of advertising served to tablets during November, according to one mobile advertising network. The dismal numbers are just the latest sign the much-heralded Surface just isn’t selling.

Microsoft’s outspoken boss Steve Ballmer acknowledged as much when he recently called Surface numbers “modest”. By comparison, 0.91 percent of Google’s Nexus tablets displayed ads between November 12 and November 18. The percentages come just a day after a report that the iPad mini saw ad impressions climb 28 percent daily during the November… Read More


iPad mini November ad impressions surged 28 percent daily

By Ed Sutherland on Dec 10, 2012

How is the 7.9-inch iPad mini doing in the war amongst small tablets? Pretty well, according to one company. During November, the number of ads displayed on the mini grew 28 percent each day. By comparison, mobile ads on Amazon’s Kindle Fire tablet rose 19 percent per day during November.

According to Millennial Media, the iPad mini is both a “game changer” and a holiday “must-have gift.” Perhaps most-telling  is that minis purchased in November as likely holiday gifts didn’t stay under wraps for long… Read More


Amazon says Kindle sales double 2011 level, but where are hard numbers?

By Ed Sutherland on Nov 27, 2012

Amazon’s Kindle Fire is the Rodney Dangerfield of tablets: it gets no respect. Again, Tuesday, the online retail giant reinforced that image by announcing Thanksgiving Weekend sales of the Kindle were “more than double” those in 2011 – but released no hard numbers.

Just how many Kindles – such as the $129 Kindle Fire Amazon pushed during Cyber Monday – were sold this year versus last year? Dunno. We have plenty of commercial spin, however. This year’s Cyber Monday was the “biggest day ever” for global Kindle sales. The Kindle Fire HD “is the most gifted and most wished for” Amazon product worldwide, according to the company… Read More