Behind the numbers: iPad market share falls but usage belies Android gains

By Ed Sutherland on Apr 25, 2013

Let the post-mortem begin. It is a ritual on Wall Street: forecast Apple’s quarterly numbers, then afterwards dissect the data the iPad maker releases. And once more, the coverage conflates shipment with usage to determine the status of Apple or Android.

Although Apple Tuesday announced selling 19.5 million iPads during the first quarter of 2013 – an improvement from 11.8 million tablets sold during the same three-month period in 2012 – the focus Wednesday was on the iPad shedding market share to Android. But do unit sales trump actual usage? Read More

 

Chitika: iPad usage kept rising in March

By Ed Sutherland on Apr 24, 2013

One day after Apple announced selling 19.5 million iPads during the second quarter, new numbers show the tablet dominated online traffic as late as last month. The device held the market in a stranglehold, controlling 81.9 percent of tablet web traffic in the US and Canada, according to an online advertising network. According to the Chitika Ad Network, the 1.4 percent increase is the first month-on-month advance in the iPad’s share of web traffic since December 2012…. Read More

 

Amazon rumored stepping up tablet war with $99 Kindle Fire (update: debunked)

By Christian Zibreg on Mar 20, 2013

As Apple released its $329 iPad mini last year to compete with the growing crop of inexpensive seven-inchers, sales overtook that of the full-size model faster than Apple had envisioned. And because of it, the existing Android tablet vendors competing on the low to mid-end have been undoubtedly feeling lots of heat.

Amazon, which first legitimized the category with launch of the $199 Kindle Fire in September 2011, is reportedly about to up the ante with a $99 Kindle Fire version, a potentially disruptive move which will boost sales and popularize smaller, inexpensive tablets, but also put pressure on Apple and other tablet vendors to slash prices of their warez.

UPDATE: Amazon shoots down the rumor, says a $99 Kindle Fire is “not happening”… Read More

 

Millennial: tablet use skyrockets, led by iPad mini and Kindle Fire

By Ed Sutherland on Feb 22, 2013

Millennial Media becomes the latest to release research showing 2012 was a year of rising adoption of tablets and smartphones. Apple continues to lead the charge in tablets – particularly the iPad mini – while Samsung has become the popular face for the family of Android alternatives.

Apple held on to its tablet lead with 58 percent of the market. About a half-dozen Amazon tablets helped Google’s mobile operating system capture 41 percent of tablets, with Samsung the most significant player… Read More

 

Chitika: iPad recovers from post-Christmas dip, now back to 81% share

By Ed Sutherland on Feb 6, 2013

Apple’s iPad appears to have recovered from its post-Christmas slump. The tablet now enjoys an 81 percent share after falling from a high of 89 percent to 79 percent between December 25-27, 2012. Online advertising network Chitika Tuesday released the chart for the U.S. and Canada which proves the iPad recovered some of the ground lost to cheaper tablets.

The latest data obtained from millions of devices participating in Chitika’s ad network shows Amazon’s Kindle Fire tablet having the second-highest January 2013 market share. Although a distant runner-up to the iPad, the Amazon tablet scored a 7.7 percent tablet share, while Samsung’s family of Galaxy tablets reached 3.9 percent… Read More

 

Tablets to crush notebooks in 2013 as PCs become trucks

By Ed Sutherland on Jan 9, 2013

The argument over whether tablets should be classified as PCs could soon be moot. Shipments of devices such as Apple’s iPad are expected to overtake notebook PCs in 2013. The cause: tablet (iPad) shipments are growing by double-digit percentages while PC demand is falling off a cliff – even in emerging markets… Read More

 

Chitika: iPad rules ‘biggest ever’ holiday

By Ed Sutherland on Dec 29, 2012

How did holiday sales of tablets shake out? Although sales numbers aren’t yet available, we can get some idea of which devices were in most demand. For instance, Amazon’s Kindle Fire, followed by Samsung’s Galaxy tablets and Google Nexus devices were the top three non-iPad products serving ad impressions in December, according to an ad firm.

Although the iPad (both the full-size versions and the iPad mini) accounts for 87 percent of U.S. and Canadian tablet-based ad impressions, the Kindle Fire was next best with 4.25 percent of tablet traffic. The Samsung Galaxy tablets had 2.65 percent, while the Google Nexus family of tablets garnered 1.06 percent of tablet traffic, according to ad network Chitika… Read More

 

Amazon smartphone reportedly in production at Foxconn, launching mid-2013

By Cody Lee on Dec 17, 2012

Since its debut last year, the Kindle Fire has garnered quite a bit of attention in the tablet space. Despite Amazon’s reluctance to release actual sales numbers, there’s no doubt that the slate has made at least a small dent in Apple’s majority marketshare.

And now it looks like Amazon is ready to take on Apple and others in the smartphone space as well. A new report today adds to previous rumors that the online retailer is working on a handset, claiming it’s already in production, and set for launch next year… Read More

 

EU ends e-book Apple probe, opening door to cheaper Kindle books

By Ed Sutherland on Dec 13, 2012

It looks like another win by Amazon against so-called “agency” pricing model employed by Apple’s iBookstore and other digital bookstores. Following the lead of a US court, the European Union (EU) Thursday announced that the iPhone maker along with four publishers will relent after all.

Specifically, Apple and publishers reportedly have agreed to lower e-book prices on competing stores, including the Kindle store operated by Seattle-based Amazon. Apple, along with Simon & Schuster, HarperCollins, Hachette, and Macmillan, signed the agreement because it wanted to avoid fines that could have topped an astounding $15 billion.

As part of the settlement, Apple’s so-called “most-favored nation” clause – that barred publishers from offering lower prices on competing stores – gets suspended for five years… Read More

 

Amazon opens Kindle store in China with iOS and Android apps

By Ed Sutherland on Dec 13, 2012

When it comes to China, much of the conversation centers on smartphones and tablets. Amazon is attempting to change that picture, opening a Kindle store to compete against home-grown e-book companies. One problem: there isn’t a Chinese-language Kindle available, yet.

So, Amazon, which competes against Apple, is offering iOS e-reading applications, as well as versions for Android devices. Although Chinese regulators approved the Kindle Touch and Kindle Fire in June, Amazon is still working on content deals with Chinese publishers.

Apparently, the aim of the store is to establish the Amazon Kindle brand name. Local e-commerce giant China Dangdang has offered ebooks since 2011, building a library of 100,000 titles, reports say… Read More

 

Microsoft’s Surface just a blip with 0.13 percent of tablet traffic

By Ed Sutherland on Dec 11, 2012

Apparently, more of Microsoft’s Surface tablets are showing up in commercials and television episode placements than online. Despite an aggressive push, the Windows device accounted for just 0.13 percent of advertising served to tablets during November, according to one mobile advertising network. The dismal numbers are just the latest sign the much-heralded Surface just isn’t selling.

Microsoft’s outspoken boss Steve Ballmer acknowledged as much when he recently called Surface numbers “modest”. By comparison, 0.91 percent of Google’s Nexus tablets displayed ads between November 12 and November 18. The percentages come just a day after a report that the iPad mini saw ad impressions climb 28 percent daily during the November… Read More

 

iPad mini November ad impressions surged 28 percent daily

By Ed Sutherland on Dec 10, 2012

How is the 7.9-inch iPad mini doing in the war amongst small tablets? Pretty well, according to one company. During November, the number of ads displayed on the mini grew 28 percent each day. By comparison, mobile ads on Amazon’s Kindle Fire tablet rose 19 percent per day during November.

According to Millennial Media, the iPad mini is both a “game changer” and a holiday “must-have gift.” Perhaps most-telling  is that minis purchased in November as likely holiday gifts didn’t stay under wraps for long… Read More

 

Amazon says Kindle sales double 2011 level, but where are hard numbers?

By Ed Sutherland on Nov 27, 2012

Amazon’s Kindle Fire is the Rodney Dangerfield of tablets: it gets no respect. Again, Tuesday, the online retail giant reinforced that image by announcing Thanksgiving Weekend sales of the Kindle were “more than double” those in 2011 – but released no hard numbers.

Just how many Kindles – such as the $129 Kindle Fire Amazon pushed during Cyber Monday – were sold this year versus last year? Dunno. We have plenty of commercial spin, however. This year’s Cyber Monday was the “biggest day ever” for global Kindle sales. The Kindle Fire HD “is the most gifted and most wished for” Amazon product worldwide, according to the company… Read More

 

Apple owns 37 percent of the fragmented mobile ad market

By Ed Sutherland on Nov 19, 2012

Apple continues to lead mobile advertising, despite Samsung’s strength in handset sales, a new report out Monday indicates. Apple accounted for 37 percent of mobile ads while Samsung had 24 percent. The rest of the mobile pack were left in the two firms’ dust. Cupertino’s mobile ad lead over Samsung actually grew by three percent during the third quarter, with a little help from the iPhone 5, which was released at the end of the third quarter, according to Adfonic’s AdMetrics report… Read More

 

Few are buying an iPad mini as an iPad replacement, survey claims

By Ed Sutherland on Nov 14, 2012

In another edition of our long-running ‘quit your worrying’ series, we present why the iPad mini won’t take a bite from larger Apple tablet sales. You may recall, when the smaller iPad was introduced, experts offered wide-ranging estimates on how many sales the 7.9-inch tablet would cost the original iPad. A new survey suggests the number of cannibalized iPad sales will be very, very small. More than half of people who intend to purchase an iPad mini within the next 18 months have never owned a tablet, according to a survey conducted before Apple’s new device hit stores.

Of that group, roughly 17 percent said the mini would replace another device, according to the Cowen and Co. numbers. Of the portion of people intending the mini as a replacement, 29 percent said it would be the iPad. However, 42 percent of the replacers were targeting their Windows PC… Read More

 

IDC: Android gained tablet market share in Q3, while Apple slowed

By Ed Sutherland on Nov 5, 2012

In the race to win the tablet market, all it takes to gain an edge is for the leader to take its foot off the accelerator. Enough potential iPad buyers “sat out” the third-quarter waiting to learn more about the iPad mini, that the brief pause cut into Apple’s lead, allowing Android tablet companies to gain share.

According to data by market research firm IDC, Apple’s leadership in the third quarter – ahead of the iPad mini’s release – shrank to 50.4 percent, down from 59.7 percent a year ago. By contrast, Samsung lead a pack of Android rivals with a triple-digit growth… Read More

 

Amazon releases its first (and free) mobile game

By Christian Zibreg on Nov 1, 2012

This above is a trailer for Air Patriots from the recently launched Amazon Game Studios, the online retailer’s first foray into the mobile gaming space. The game is available on Kindle, iOS and Android devices via Google’s Play Store, Amazon’s own Appstore and Apple’s App Store (aren’t you getting tired of so many unimaginative monikers already?).

The iOS version is provided free of charge as a 83MB universal binary download with native support for all iOS form factors and Retina graphics. Though the Play Store page originally suggested that Air Patriots couldn’t run on the Nexus 7 tablet, Google said it was a “minor hiccup” and has updated the entry… Read More

 

Amazon reports first loss in nine years, cites iPad mini in release

By Christian Zibreg on Oct 26, 2012

The people with the smile on the box had no reason to smile when their company, the online retail giant Amazon, yesterday posted third-quarter results today, reporting its first loss in nine years. Even as revenue increased by 27 percent annually, Amazon lost $274 million during the third quarter on net sales of $13.8 billion, up from $10.9 billion a year earlier.

In the year-ago quarter, Amazon reported a net profit of $63 million. Total operating expenses increased from $10.8 billion to $13.8 billion. Amazon attributed the loss to its investment in online deal site LivingSocial.

It’s also understandable that a low-margin, high-volume nature of Amazon’s content and books businesses affects earnings. The company is also vulnerable to exchange rates, online shopping growth and fluctuations in consumer spending. And in announcing its first-ever loss, Amazon even took jabs at Apple’s iPad in – wait for it – the official press release… Read More

 

Analyst thinks the iPad mini will be the priciest seven-incher

By Ed Sutherland on Oct 22, 2012

Is Apple’s upcoming iPad mini aimed at consumers looking for an inexpensive tablet or folks seeking an Apple tablet that can be popped into a jacket pocket?

That’s the real question facing observers as the Cupertino, California company prepares to introduce its 7.8-inch product tomorrow. The answer, of course, will tell us just who Apple thinks its rivals are in this space… Read More

 

Kindle Fire users read more newspapers and magazines than iPad users

By Cody Lee on Oct 17, 2012

When Apple unveiled the iPad back in 2010, it was believed that it was going to turn the print industry upside down. Traditional newspapers and magazines were both supposed to be victims of the popular tablet.

But alas, here we are more than three years after its release, and the iPad hasn’t made a very big dent in either space. In fact, according to a new report, more Kindle Fire users are reading newspapers and magazines on their tablets than those with Apple slates… Read More

 
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