Kindle Fire HDX

Amazon takes on iPad, Jony Ive in new Kindle Fire HDX ad

They say the more successful you are, the bigger the target on your back gets. And that appears to be true with Apple and its iPad, as Amazon joins Microsoft and others in taking the popular tablet to task via TV spots.

In its latest commercial for the Kindle Fire HDX 8.9, the ecommerce giant compares its slate to the iPad Air. And if we’re not mistaken, it sounds like the man with the smooth english accent is supposed to be Jony Ive…

Amazon’s Kindle Fire HDX tops iPad Air in display shootout

With the recent releases of both the iPad Air and Amazon’s Kindle Fire HDX, the folks over at DisplayMate thought it was time to pit the two new tablets against each other (and against Google’s Nexus 10 tablet) in one of its signature display shootouts.

DisplayMate, a highly-regarded authority on display technology, likes to measure various aspects of device displays such as screen reflectance and absolute color accuracy, to see who is using the best panels. And according to its latest test, Amazon is…

Amazon introduces new Kindle Fire HDX tablets

Amazon today unveiled a slew of new tablets, all based around its third generation Kindle Fire: the Kindle Fire HDX. As before, there’s a 7-inch model, an 8.9-inch model, and both of them come in Wi-Fi-only and 4G configurations.

The new slates are lighter, thanks to an internal redesign, and 3x faster, thanks to Snapdragon’s quad-core 2.2 GHz processor. And they feature various other hardware and software improvements. Much more details after the fold…