Kindle Fire HD

This Amazon vs. Apple chart says it all

We love the new Kindle lineup of e-readers and tablets, especially the brand new Kindle with Paperdisplay and the super-charged Kindle Fire HD. At last week's unveiling, the CEO Jeff Bezos underscored that Amazon wants to make money when people use their devices.

That's why all Kindle devices display ads on the lock screen (don't worry, you can opt-out for fifteen bucks). And just like Google, Amazon is selling hardware below cost, hoping to recoup losses through content sales on Amazon.com. The only problem with this strategy: Amazon's profitability doesn't even close to Apple's....

Wall Street: Amazon’s new Kindle Fire unlikely to hurt iPad Sales

Should Apple be nervous following Amazon introducing the Kindle Fire HD Thursday? No, says Wall Street. However, Google and Microsoft could be sweating bullets, analysts are telling investors Friday.

"Apple still rules the tablet world," writes Brian White of Topeka Capital Markets. Indeed, the expected release of a 7.85-inch 'iPad mini' will expand the the company's customer base, "potentially even surpassing sales of the regular-sized iPad." In short, Apple investors should relax...

Ad attack: Kindle Fire HD and Kindle Paperwhite

Amazon just wrapped up its news-packed event that saw the company update its Kindle lineup and add two new notable products to the mix: the Kindle Paperwhite with a stunning new display combining the best of LCD and e-ink technology and the Kindle Fire HD, a tablet meant to take Apple's iPad on the high-end.

You should care because Amazon has the ecosystem, the game plan and the devices to take on Apple from every angle. If you don't have time to read through our extensive coverage of Amazon's presser, have a look at two new ads that highlight headline features of the two new tablets...

Amazon refreshes the Kindle lineup, targets the iPad with all-new Kindle Fire HD

Following recent product launches by technology giants Samsung, Googlerola and Microkia, the online retail giant Amazon summoned select members of the press to a media event in Los Angeles, California. As previously hinted, the company is expected to unveil half a dozen new Kindle devices, including a ten-inch tablet to take Apple's iPad head on.

Some people even hope the company will launch a smartphone of its own, just to make fall phone options a tad more interesting. As always, iDB is watching the announcement so you don't have to, bringing you everything worth knowing. Here are the goodies Amazon has in store for us (just don't call them gadgets, will ya'?)...