Amazon’s advertising strategy took on an interesting twist indeed. Even though this commercial surprisingly praises both tablets, it paints the iPad as an overpriced choice versus the Kindle Fire HD, which starts at $199 for the seven-inch version.
Both tablets offer “stunning HD”, the commercial proclaims. What Amazon “forgot” to tell viewers is that its 1080p screen is no match for the iPad’s Retina display: the latter has a million more pixels (2,048-by-1,536) than the Kindle Fire HD (1,920-by-1,080). Nothing like the good ol’ fine print, eh? Read More
Amazon’s Kindle Fire is the Rodney Dangerfield of tablets: it gets no respect. Again, Tuesday, the online retail giant reinforced that image by announcing Thanksgiving Weekend sales of the Kindle were “more than double” those in 2011 – but released no hard numbers.
Just how many Kindles – such as the $129 Kindle Fire Amazon pushed during Cyber Monday – were sold this year versus last year? Dunno. We have plenty of commercial spin, however. This year’s Cyber Monday was the “biggest day ever” for global Kindle sales. The Kindle Fire HD “is the most gifted and most wished for” Amazon product worldwide, according to the company… Read More
Despite the success Apple is seeing with its iPad mini, the company has received a lot of criticism over the new tablet. Folks are particularly unhappy with its $329 price tag, which is at least $100 more than the competition, and its lack of a Retina display.
The mini’s 1024 x 768 is also worse than its competitors, and has been the number one complaint in early reviews. But is it really that much worse than those found on the Kindle Fire HD and the Nexus 7? DisplayMate thinks it has the answer… Read More
This above is a trailer for Air Patriots from the recently launched Amazon Game Studios, the online retailer’s first foray into the mobile gaming space. The game is available on Kindle, iOS and Android devices via Google’s Play Store, Amazon’s own Appstore and Apple’s App Store (aren’t you getting tired of so many unimaginative monikers already?).
The iOS version is provided free of charge as a 83MB universal binary download with native support for all iOS form factors and Retina graphics. Though the Play Store page originally suggested that Air Patriots couldn’t run on the Nexus 7 tablet, Google said it was a “minor hiccup” and has updated the entry… Read More
In a classic marketing 101 move, online retailer Amazon last week highlighted the iPad mini’s perceived flaws in a huge Kindle Fire HD ad on its web site. The move came after Amazon uncharacteristically compared the iPad mini to its tablet in an earnings release announcing its first loss in nine years. Advertising against the iPad mini, Amazon listed Apple’s device as having a mono speaker versus dual stereo speakers on its tablet. Some people likely bought this as Apple’s own web page makes no mention of stereo speakers and the Tech Specs page only confirms “built-in speaker”.
Always quick to right the wrongs, Apple’s head honcho of worldwide marketing allegedly confirmed in an email exchange with a fan that the smaller iPad does have built-in stereo speakers. We expect Amazon to update its homepage ad shortly… Read More
With the release of the 7.9-inch iPad mini this week, Apple will essentially be entering Amazon’s home turf. You could argue that Apple still dominates the overall tablet market. But with two years of Kindle Fire sales under its belt, Amazon owns the 7-8-inch tablet space.
And as you may have guessed, it’s not prepared to concede any of that space to Apple without a fight. Over the weekend, people started noticing that Amazon had placed a comparison chart between the iPad mini and its Kindle Fire HD, front and center on its homepage… Read More
The people with the smile on the box had no reason to smile when their company, the online retail giant Amazon, yesterday posted third-quarter results today, reporting its first loss in nine years. Even as revenue increased by 27 percent annually, Amazon lost $274 million during the third quarter on net sales of $13.8 billion, up from $10.9 billion a year earlier.
In the year-ago quarter, Amazon reported a net profit of $63 million. Total operating expenses increased from $10.8 billion to $13.8 billion. Amazon attributed the loss to its investment in online deal site LivingSocial.
It’s also understandable that a low-margin, high-volume nature of Amazon’s content and books businesses affects earnings. The company is also vulnerable to exchange rates, online shopping growth and fluctuations in consumer spending. And in announcing its first-ever loss, Amazon even took jabs at Apple’s iPad in – wait for it – the official press release… Read More
In a bit of a two-edge sword, a new study finds 25 percent of Americans own a tablet, with Apple’s device claiming just over half of the US tablet market. A year ago, more than 8 out of 10 tablets purchased bore the Apple logo… Read More
Apple is asking the Department of Justice to turn over interviews it held with Amazon employees as part of the recently-approved ebook pricing settlement. According to the Cupertino, Calif. iBooks firm, Amazon “was the driving force behind the Government’s investigation, and it told a story to the Government that has yet been scrutinized.” The Justice Department is scheduled to haul Apple, along with Macmillan and Penguin into court next June. Read More
Apple’s iPad is once again ranked as the No. 1 tablet in the United States. However, the company’s lead over Amazon’s Kindle Fire is as razor-thin as its products. According to customer satisfaction researcher JD Power, Apple scored 848 points with Amazon close behind with 842 out of 1,000.
The Cupertino, Calif. firm can be thankful that US consumers found the iPad tops for performance and ease of use — categories heavily weighed in the survey — while Amazon hit it out of the ballpark in price, an area carrying just 16 percent of the final score… Read More
We love the new Kindle lineup of e-readers and tablets, especially the brand new Kindle with Paperdisplay and the super-charged Kindle Fire HD. At last week’s unveiling, the CEO Jeff Bezos underscored that Amazon wants to make money when people use their devices.
That’s why all Kindle devices display ads on the lock screen (don’t worry, you can opt-out for fifteen bucks). And just like Google, Amazon is selling hardware below cost, hoping to recoup losses through content sales on Amazon.com. The only problem with this strategy: Amazon’s profitability doesn’t even close to Apple’s…. Read More
“Apple still rules the tablet world,” writes Brian White of Topeka Capital Markets. Indeed, the expected release of a 7.85-inch ‘iPad mini‘ will expand the the company’s customer base, “potentially even surpassing sales of the regular-sized iPad.” In short, Apple investors should relax… Read More
Amazon just wrapped up its news-packed event that saw the company update its Kindle lineup and add two new notable products to the mix: the Kindle Paperwhite with a stunning new display combining the best of LCD and e-ink technology and the Kindle Fire HD, a tablet meant to take Apple’s iPad on the high-end.
You should care because Amazon has the ecosystem, the game plan and the devices to take on Apple from every angle. If you don’t have time to read through our extensive coverage of Amazon’s presser, have a look at two new ads that highlight headline features of the two new tablets… Read More
Some people even hope the company will launch a smartphone of its own, just to make fall phone options a tad more interesting. As always, iDB is watching the announcement so you don’t have to, bringing you everything worth knowing. Here are the goodies Amazon has in store for us (just don’t call them gadgets, will ya’?)… Read More