Jony Ive

Tired of Apple’s cash story? Good! Now read Jony Ive’s take on Apple’s ’90s rebirth

Not only pundits, but big media outlets such as Bloomberg and WSJ have been pushing the narrative that the “bad news is piling up for Apple” due to production cuts, supplier woes, the end of unit sales reporting and so forth. If you read those stories, all that writers seem to be obsessed with are things like unit sales, billions in revenue, margins and stuff like that.