Jony Ive

Apple’s ‘Designed by Apple in California’ promo video now on YouTube

In November Apple debuted a hardbound photo book chronicling 20 years of product designs. The book is titled “Designed by Apple in California,” and it comes in two sizes: small and large, priced at $199 and $299 respectively.

Alongside the release, Apple posted a promotional video by the same name on its website featuring voiceover from Chief Design Officer Jony Ive and a sneak peek into their design studio. And now the clip is available on YouTube.

Is Jony Ive no longer directly involved with iPhone and Mac product design?

In an article Tuesday titled “Pundits Believe Apple’s Jony Ive No Longer Involved in iPhone, Mac Product Design,” AppleInsider reports that journalist Jason Snell and Daring Fireball’s John Gruber speculated on a recent The Talk Show podcast that Ive, who is Apple’s Chief Design Officer, may be now more focused on architectural projects like the upcoming Spaceship campus and special initiatives such as Project Titan than industrial designs related to the iPhone, iPad, Mac and other consumer products from Apple.

Watch designers creating prototypes in Apple’s studios

Apple yesterday announced a $300 coffee table photo book, titled “Designed by Apple in California”, which chronicles 20 years of iconic product designs. Jony Ive, Apple’s Chief Design Officer, discussed the photo book with Wallpaper.com and Japanese design firm Casa Brutus.

The Casa Brutus interview is accompanied by a rare video which offers a unique glimpse into Apple’s secretive Industrial Design Studio, showing designers at work creating prototypes of Macs, iPhones and other items.

Want to take a peek at how the sausage is made? This is your chance!

Jony Ive discusses 20 years of iconic Apple designs and that pricey new coffee table book

Apple is releasing a pricey book, titled “Designed by Apple in California,” in which it chronicles many iconically designed products it’s churned out over the span of past 20 years. Discussing the book’s launch, Chief Design Office Jony Ive sat down with Tony Chambers of Wallpaper.com to explain why the iPhone maker set out to publish this book in the first place. Plus, Ive reflects on the nature of objects, the fragility of ideas and much more.

Apple unveils hardbound photo book chronicling 20 years of product designs

Apple today announced a hardbound photo book which tells the story of award-winning design at the company. Aptly titled “Designed by Apple in California,” the book is dedicated to the memory of Steve Jobs and covers 20 years of Apple’s design as expressed through hundreds of photographs of past and current product designs, from the 1998 iMac to the 2015 Apple Pencil. The photo book, which also documents the materials and techniques used by Jony Ive’s design team, will be available beginning tomorrow for $199 or $299 from Apple.com and Apple retail stores.

Jony Ive speaks on MacBook Pro’s Touch Bar, touchscreen Macs & more

Jony Ive, Apple’s Chief Design Officer, sat for a Q&A with CNET’s News Editor in Chief Connie Guglielmo following last week’s “Hello again” Mac event. Ive talked about various topics, including design considerations behind the creation of the Touch Bar, a marquee new feature of the new notebook, saying it’s “just the beginning of a very interesting direction”. He explained why Apple’d rejected a touchscreen iMac “many, many years ago” and more.

Rejecting reason to innovate and other tidbits from new Charlie Rose interview with Jony Ive

Nearly three months following its wide-ranging interview with Apple’s CEO Tim Cook, revered CBS journalist and television talk show host Charlie Rose sat down with Jony Ive, Apple’s Chief Design Officer and arguably the most powerful figure in the Cupertino company after his boss Tim Cook.

Ive explained how you “have to reject reason to innovate,” talked Steve Jobs and how Apple can stay hungry, discussed how Apple’s products are “the physical manifestation of a set of believes” and more.