Jony Ive

Apple’s ‘Designed by Apple in California’ promo video now on YouTube

In November Apple debuted a hardbound photo book chronicling 20 years of product designs. The book is titled “Designed by Apple in California,” and it comes in two sizes: small and large, priced at $199 and $299 respectively.

Alongside the release, Apple posted a promotional video by the same name on its website featuring voiceover from Chief Design Officer Jony Ive and a sneak peek into their design studio. And now the clip is available on YouTube.

Is Jony Ive no longer directly involved with iPhone and Mac product design?

In an article Tuesday titled “Pundits Believe Apple’s Jony Ive No Longer Involved in iPhone, Mac Product Design,” AppleInsider reports that journalist Jason Snell and Daring Fireball’s John Gruber speculated on a recent The Talk Show podcast that Ive, who is Apple’s Chief Design Officer, may be now more focused on architectural projects like the upcoming Spaceship campus and special initiatives such as Project Titan than industrial designs related to the iPhone, iPad, Mac and other consumer products from Apple.

Watch designers creating prototypes in Apple’s studios

Apple yesterday announced a $300 coffee table photo book, titled “Designed by Apple in California”, which chronicles 20 years of iconic product designs. Jony Ive, Apple’s Chief Design Officer, discussed the photo book with Wallpaper.com and Japanese design firm Casa Brutus.

The Casa Brutus interview is accompanied by a rare video which offers a unique glimpse into Apple’s secretive Industrial Design Studio, showing designers at work creating prototypes of Macs, iPhones and other items.

Want to take a peek at how the sausage is made? This is your chance!

Jony Ive discusses 20 years of iconic Apple designs and that pricey new coffee table book

Apple is releasing a pricey book, titled “Designed by Apple in California,” in which it chronicles many iconically designed products it’s churned out over the span of past 20 years. Discussing the book’s launch, Chief Design Office Jony Ive sat down with Tony Chambers of Wallpaper.com to explain why the iPhone maker set out to publish this book in the first place. Plus, Ive reflects on the nature of objects, the fragility of ideas and much more.