Apple’s ‘Designed by Apple in California’ promo video now on YouTube

By Cody Lee on Dec 13, 2016

In November Apple debuted a hardbound photo book chronicling 20 years of product designs. The book is titled “Designed by Apple in California,” and it comes in two sizes: small and large, priced at $199 and $299 respectively.

Alongside the release, Apple posted a promotional video by the same name on its website featuring voiceover from Chief Design Officer Jony Ive and a sneak peek into their design studio. And now the clip is available on YouTube. Read More

 

Is Jony Ive no longer directly involved with iPhone and Mac product design?

By Christian Zibreg on Nov 22, 2016

In an article Tuesday titled “Pundits Believe Apple’s Jony Ive No Longer Involved in iPhone, Mac Product Design,” AppleInsider reports that journalist Jason Snell and Daring Fireball’s John Gruber speculated on a recent The Talk Show podcast that Ive, who is Apple’s Chief Design Officer, may be now more focused on architectural projects like the upcoming Spaceship campus and special initiatives such as Project Titan than industrial designs related to the iPhone, iPad, Mac and other consumer products from Apple. Read More

 

Claridges hotel launches Jony Ive-designed Christmas tree festive installation

By Christian Zibreg on Nov 19, 2016

Claridges, the most iconic 5 star hotel in London’s Mayfair, back in October commissioned Apple’s Chief Design Officer Jony Ive and his colleague Marc Newson to come up with an immersive festive installation. Saturday, Claridges showed off results of Ive and Newson’s work, reports Wallpaper.com. Read More

 

Watch designers creating prototypes in Apple’s studios

By Christian Zibreg on Nov 16, 2016

Apple yesterday announced a $300 coffee table photo book, titled “Designed by Apple in California”, which chronicles 20 years of iconic product designs. Jony Ive, Apple’s Chief Design Officer, discussed the photo book with Wallpaper.com and Japanese design firm Casa Brutus.

The Casa Brutus interview is accompanied by a rare video which offers a unique glimpse into Apple’s secretive Industrial Design Studio, showing designers at work creating prototypes of Macs, iPhones and other items.

Want to take a peek at how the sausage is made? This is your chance! Read More

 

Jony Ive discusses 20 years of iconic Apple designs and that pricey new coffee table book

By Christian Zibreg on Nov 15, 2016

Apple is releasing a pricey book, titled “Designed by Apple in California,” in which it chronicles many iconically designed products it’s churned out over the span of past 20 years. Discussing the book’s launch, Chief Design Office Jony Ive sat down with Tony Chambers of Wallpaper.com to explain why the iPhone maker set out to publish this book in the first place. Plus, Ive reflects on the nature of objects, the fragility of ideas and much more. Read More

 

Apple unveils hardbound photo book chronicling 20 years of product designs

By Christian Zibreg on Nov 15, 2016

Apple today announced a hardbound photo book which tells the story of award-winning design at the company. Aptly titled “Designed by Apple in California,” the book is dedicated to the memory of Steve Jobs and covers 20 years of Apple’s design as expressed through hundreds of photographs of past and current product designs, from the 1998 iMac to the 2015 Apple Pencil. The photo book, which also documents the materials and techniques used by Jony Ive’s design team, will be available beginning tomorrow for $199 or $299 from Apple.com and Apple retail stores. Read More

 

Jony Ive speaks on MacBook Pro’s Touch Bar, touchscreen Macs & more

By Christian Zibreg on Oct 31, 2016

Jony Ive, Apple’s Chief Design Officer, sat for a Q&A with CNET’s News Editor in Chief Connie Guglielmo following last week’s “Hello again” Mac event. Ive talked about various topics, including design considerations behind the creation of the Touch Bar, a marquee new feature of the new notebook, saying it’s “just the beginning of a very interesting direction”. He explained why Apple’d rejected a touchscreen iMac “many, many years ago” and more. Read More

 

Rejecting reason to innovate and other tidbits from new Charlie Rose interview with Jony Ive

By Christian Zibreg on Mar 14, 2016

Nearly three months following its wide-ranging interview with Apple’s CEO Tim Cook, revered CBS journalist and television talk show host Charlie Rose sat down with Jony Ive, Apple’s Chief Design Officer and arguably the most powerful figure in the Cupertino company after his boss Tim Cook.

Ive explained how you “have to reject reason to innovate,” talked Steve Jobs and how Apple can stay hungry, discussed how Apple’s products are “the physical manifestation of a set of believes” and more. Read More

 

Tim Cook and Jony Ive talk watches, fashion and iSpaceship in Vogue interview

By Christian Zibreg on Feb 17, 2016

Apple’s boss Tim Cook and Jony Ive, its Chief Design Officer charged with blue sky thinking, have discussed several topics of interest in a new interview published in the March 2016 edition of the Vogue magazine.

The two executives talked the synergy between Apple and fashion, the Apple Watch, partnership with the luxury French brand Hermes and the upcoming flying saucer-shaped Campus 2 building, Apple’s future headquarters. Read More

 

Inside Apple: Charlie Rose interviews Tim Cook, Jony Ive, Angela Ahrendts, Phil Schiller, and more

By Jeff Benjamin on Dec 20, 2015

CBS has posted video of its Inside Apple interview conducted by 60 Minutes’ Charlie Rose. The interview encompasses a wide range of subjects such as Apple’s design studio activity, following Steve Jobs, the success of the Apple Watch, China, and much more.

True, most of the content consists of softball questions, and there’s really nothing new to be gleaned here that we didn’t already know. Still, it’s a highly-calculated, yet nevertheless interesting, look inside Ive’s design studio, Apple management meetings, and other behind-the-scenes clips. In other words, if you’re a fan of Apple, it’s basically must-see TV. Read More

 
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