By Cody Lee on May 2, 2014
Historically, Apple has spent far less than Samsung and other competitors on stuff like marketing and advertising. Things like product placements and celebrity endorsements came easily for devices like the iPhone and iPad, due to their initial popularity and slight competition.
But competition has stiffened over the years, and with Samsung forking out millions of dollars to get its products into the hands of Lebron James and selfie-taking celebrities, Apple needs to step up its game. So it’s looking for a new ‘Buzz Marketing Manager’ to give it a boost… Read More
By Cody Lee on Apr 11, 2014
According to recent reports, Apple is looking at various ways to remedy declining music sales, and better combat the competition. Billboard says the company is considering everything from launching an on-demand streaming music service, to giving its iTunes Store a dramatic overhaul.
And it certainly appears Apple is working on something big in regards to the media manager. A number of iTunes team-job listings have popped up on its website this week calling for iTunes Software Engineers, Senior Software Engineers, and an iTunes Recommendation Platform engineer… Read More
By Cody Lee on Feb 19, 2014
While it seems like everyone is focused on Apple’s rumored iWatch, and the various features it could offer, the company is believed to be quietly working on another major project: a TV device. Not the television set we used to hear rumors about, but a new set-top box.
Adding to recent reports from Bloomberg and The Wall Street Journal regarding the project are a pair of job listings recently discovered on Apple’s website. They call for a Content Partner Engineer and Software QA Engineer—both of which will work on the Apple TV team…
By Christian Zibreg on Feb 6, 2014
A new job ad discovered on Apple’s website Thursday has pretty much confirmed that the firm is working on and testing some kind of a health and fitness related wearable device. It’s the first semi-official confirmation of the rumored iWatch project if I ever saw one. I’m not sure if this is an unintentional slip up and why Apple would want to make this particular call for job applicants public.
Regardless, it’s now clear that Tim Cook & Co. have been staffing up with a lot of wearable experts from medical, fitness and biosensing fields. The job description mentions expertise in such health activities as cardiovascular fitness and energy expenditure, including “calories burned, metabolic rate, aerobic fitness level measurement/tracking” and more… Read More
By Cody Lee on Jan 30, 2014
During the latest Apple earnings call, CEO Tim Cook commented that his team has known for a while that the iPod is a declining business. Sales for the nearly 15-year-old product line have essentially been on the decline since 2008.
As you can imagine, this coupled with the fact that the iPod line hasn’t received any major updates since 2012, has led to speculation that the mp3 player is on its way out. But a few recently-discovered Apple job listings suggest otherwise… Read More
By Cody Lee on Nov 26, 2013
For those of you who were unable to see it in theaters, Ashton Kutcher’s much talked about ‘Jobs’ film is now available for purchase. You can either buy it or rent it in iTunes, and then of course it’s available in Blu-Ray and DVD as well.
After months of rumors and a lengthy delay, ‘Jobs’ opened to mixed reviews on August 16. It stayed in theaters for just 7 weeks, and only pulled $35 million worldwide. It was considered by many to be a flop, but now you can be the critic… Read More
By Christian Zibreg on Nov 25, 2013
A punditry consensus has been forming for some time that Apple of California is planning on entering the mobile payment space with a service of its own. Conventional wisdom has it that such a product would tap into more than half a billion iTunes accounts with credit cards on file.
In between Apple’s purchase of smart sensor maker AuthenTec and the company’s iWallet shopping app patent, Apple has done little to indicate that a branded mobile payment solution is in the works, until today.
An Apple job listing now indicates in black and white that Apple’s management is in the process of hiring experts who will “help build a next-generation payment platform” to help its retail “enter new markets”… Read More
By Cody Lee on Oct 29, 2013
When Apple replaced Google Maps in iOS 6 with its own software last year, one of the biggest user complaints was that the new app didn’t have public transit data. For folks who take the bus or train to work everyday, it was a big deal.
The good news, though, is that the company does appear to be working on adding the feature. In addition to acquiring transit experts like HopStop and Embark, Apple has been hiring software engineers for its ‘Transit Routing’ team. Read More
By Cody Lee on Sep 27, 2013
Apple has posted a new job listing today, calling for a Maps Web User Interface Designer. The inquiry asks that applicants be able to design, develop, and maintain complex front-end code for a new ‘secret project.’
The position is located in Santa Clara Valley, California. And according to the listing, it’s part of a smal team that is working on an advanced web platform that will be the backbone of many future Apple services… Read More
By Sébastien Page on Sep 24, 2013
President Obama announced today his intent to nominate four new people to key Administration posts. Among them is Catherine Ann Novelli, Apple’s Vice President of Worldwide Government Affairs.
Her title is a fancy combination of words which in clear English means she’s Apple’s chief lobbyist, a job she’s held since 2007. Catherine Ann Novelli is nominated for Under Secretary for Economic Growth, Energy, and the Environment, Department of State… Read More
By Cody Lee on Sep 14, 2013
Apple is in search of a thin films engineer for its Mobile Devices team, according to a recent job posting. More specifically, it’s looking for an engineer with extensive experience with thin-film technologies in either semiconductor processing or solar industries.
The posting suggests Apple is investigating a viable alternative energy source for future mobile products. And the fact that it says this position will work with suppliers to deliver scalable manufacturing processes means they may be coming sooner than later… Read More
By Cody Lee on Aug 18, 2013
The long-awaited ‘Jobs’ biopic, starring Ashton Kutcher as Steve Jobs, opened in theaters this weekend, and by all counts it’s been a bit of a flop. According to Deadline Hollywood, it’s sitting at the #7 spot, pulling in just $6.7 million domestically.
But is it really that bad of a movie? No. Then why is it doing so poorly? That’s a tough question to answer, but I’m going to try to do it in the following paragraphs. Don’t worry, I imagine this is the fiftieth ‘Jobs’ review you’ve come across, so I’m going to keep it short and sweet.
I saw Jobs yesterday afternoon, with my girlfriend. We went to the 12:50pm showing, and unfortunately we got there just as the previews were starting. So if they had shown the new Mac Pro commercial, we missed it.
The movie opens with Ashton—I mean Steve making his way to the stage for his big iPod unveiling in October of 2001. It then flashes back to his early 20′s and proceeds to take us on a journey of the founding of Apple… Read More
By Cody Lee on Aug 16, 2013
After months of speculation, interviews, and movie clips, the highly anticipated ‘Jobs’ biopic starring Ashton Kutcher finally hit theaters today. And despite Open Road Film’s best marketing efforts, initial reviews are a mixed bag.
Looking at review aggregation site metacritic, the flick scored a decent 43 out of 100, but over at Rotten Tomatoes, it scored just 25 out of 100. Want to see what others thought about the movie? Keep reading for our review roundup… Read More
By Cody Lee on Aug 15, 2013
It’s been a long road for ‘Jobs,’ the film about Apple’s leader and co-founder starring Ashton Kutcher. We first found out about the movie project back in early 2012, and there’s been non-stop reports, photos, trailers and interviews ever since.
But the time has finally come. Jobs is set to open in 2,381 theaters around the world tomorrow, and wouldn’t you know it, two new clips from the film have hit the web today. They contain some new footage, so check them out after the fold… Read More
By Christian Zibreg on Jul 31, 2013
A bunch of job ads surfaced earlier today on Apple’s website, advertising positions on the company’s Maps team. The iPhone maker is seeking so-called ground truth specialists around the world to help correct address and landmark inaccuracies.
Apple is looking for people “with a passion for mapping, great testing skills, and deep regional knowledge to help us build better and better maps”.
Ideal candidates will be responsible for the quality assessment of Apple’s Maps in their region, including both data and map services… Read More
By Christian Zibreg on Jul 30, 2013
Whenever I find myself entangled in another Android vs. iOS debate, Android’s liberalized keyboard is unmistakably brought up as a key argument playing to Google’s favor. Indeed, for the most part the iOS keyboard has remained unchanged throughout the years, sans a few improvements here and there.
That will change when iOS 7 comes this Fall as it makes the iOS keyboard smarter by introducing black and white theme, enhanced auto-correct that can fix misspellings in a combination of words and a few other small tweaks. While there are no signs of Apple opening up the iOS keyboard to third-party developers anytime soon, new job ads indicate the company is working on adding support for additional languages and writing systems… Read More
By Christian Zibreg on Jul 3, 2013
With a little over a month until Ashton Kutcher’s movie based on Steve Jobs’s life, Open Road Films has released a promotional poster for the upcoming flick. The official tagline: “Some see what’s possible, others change what’s possible”.
It shows a close up of Kutcher’s character wearing his trademark spectacles, turtleneck and beard. Jobs is pictured against the colorful background in an obvious hint to Apple’s early days when the company’s logo had psychedelic colors… Read More
By Cody Lee on Jun 21, 2013
The first official trailer for Ashton Kutcher’s ‘Jobs’ was finally released today, giving the general public its first glimpse at the movie. We saw a snippet of the film earlier this year, when it debuted at the Sundance Film Festival, but it never really made it beyond the tech world.
‘Jobs’ has had an interesting year thus far. After receiving mixed reviews at Sundance, the film’s April release date was canceled and the project was shelved. Then, earlier this month, we learned it would finally be hitting theaters in August. So without further ado, here’s your trailer… Read More
By Christian Zibreg on Apr 15, 2013
Although Apple compensated its CEO Tim Cook for the calendar year 2012 with a $1.36 million base salary and $2.8 million in compensation related to incentive plans, he didn’t made the top five highest-rewarded corporate executives list in Standard & Poor’s top 500 companies. Instead, per Bloomberg’s report filed Monday, four members of the Apple leadership dominate that list.
To be clear, these numbers count both base salaries and stock options companies usually give to their top dogs as sort of a retainer. Specifically, Bob Mansfield, Peter Oppenheimer, Bruce Sewell and Jeffrey Williams all made the top five highest-paid execs list, according to fiscal 2012 compensation figures for top earners filed with the U.S. Securities and Exchange Commission… Read More
By Cody Lee on Apr 10, 2013
According to a job listing posted on its website April 1, Apple is looking for a Senior Optical Engineer to lead the investigation on emerging display technologies, including high efficiency LCD panels and flexible displays.
The latter seems to confirm speculation that Apple is interested in incorporating flexible display tech into future iOS devices—something that’s been hinted at in patent filings, and brought up in recent iWatch rumors… Read More