According to a rather dubious rumor published by MacRumors, citing a source familiar with an internal Apple Retail Store meeting, a senior Store Leader allegedly told staff that the whole month of October will be very busy for Apple Stores and the company itself, singling out October 14 as a particularly "immense" day for Apple.
Furthermore, the company is apparently planning a media event for Tuesday, September 16, nearly a month ahead of the iPhone 6's assumed October 14 launch...