One in two willing to pay a premium for the better Apple television interface

By Ed Sutherland on Dec 11, 2012

Here’s something to chew on as another Wall Street voice chimes in on the possibility of an Apple-made television set. In a survey, 47 percent of consumers say they are interested in an iTV with about the same number willing to pay more than a thousand bucks to put an Apple logo in their living room. Perhaps most intriguing is how one analyst opens the door to an iTV without the headaches of licensing content.

According to the survey by AlphaWise and Morgan Stanley, eleven percent of US head-of-households polled said they were “extremely interested” in an Apple television, with 36 percent “somewhat interested.” The 47 percent of interested consumers is greater than the number of people who were interested in the iPhone and iPad, when those Apple devices first entered the American conscious… Read More


Former VP calls iTV an ‘enduring fantasy’

By Christian Zibreg on Dec 10, 2012

As big shot analysts and Hollywood execs continue to argue whether or not Apple might ever build a standalone television set, people privy to the inner workings of Silicon Valley’s technology darling are not as convinced as the general public appears to be. Former Apple vice president Jean-Louis Gassée took to his blog to offer his take on Tim Cook’s recent comments in an NBC interview about television being an “area of intense interest” for Apple. He calls the mythical iTV an “enduring fantasy” and opines why the Apple TV set-top box is the only Apple television you’ll ever need… Read More


Apple trolling us with Apple TV apps and games?

By Christian Zibreg on Dec 10, 2012

Ahead of this year’s WWDC, BGR editor Jonathan Geller claimed Apple would release a software development kit allowing developers to write third-party apps for the $99 Apple TV set-top box. His prediction was incorrect because to this date the hardware runs just a few stock apps as Apple’s been consistent in disregarding calls to open up the platform to third-party programmers.

Gene Munster, arguably the biggest proponent of a standalone Apple television set, has no doubt in his mind that apps are coming to your telly, recently predicting Cupertino will offer an updated Apple TV box with a TV app store as early as next year. In fact, Apple may have inadvertently leaked this capability because the Apple TV’s Movies menu has been spotted running banners that promote holiday apps and games… Read More


Apple ‘more in tune’ with TVs than set-top box biz

By Ed Sutherland on Dec 7, 2012

Wall Street investors are among those intensely interested in Apple CEO Tim Cook’s remark that the iPad maker has “intense interest” in doing something about television. One observer believes Apple wants its logo on the king of the hill, top of the heap when it comes to consumer electronics: the television set. The company has never been one to work around the edges of an industry.

That’s why a Wells Fargo Securities analyst expects Apple to forgo a predicted set-top box and instead go for a full-blown Apple TV, calling it the “centerpiece of the living room”Read More


Cook: Apple television is an ‘area of intense interest’

By Christian Zibreg on Dec 6, 2012

NBC’s much hyped interview with Tim Cook is scheduled to air today at 10pm Eastern, 7pm Pacific time. The network has posted a preview of the show containing Cook’s interesting comment on the state of the elusive and long-rumored Apple television set. In it, Apple’s chief executive likened the Apple TV project and the living room to an “area of intense interest”, but refused to provide any more details.

Remembering how Steve Jobs had insisted on describing the $99 hockey puck as a hobby business, it’s certainly interesting that Cook now positions the living room as a business opportunity Apple is keen on taking to the next level. Perhaps the rumored Xbox TV project from Microsoft has forced Apple to re-consider its “hobby” stance? Read More


Sharp launches a 32-inch Retina monitor that cries for an Apple HD TV

By Christian Zibreg on Nov 28, 2012

Sharp, the struggling Japanese consumer electronics maker, is finally taking its low-power IGZO (indium gallium zinc oxide) panels off the ground, announcing Wednesday a 32-inch monitor built around this proprietary display tech. And with 4K resolution of 3,840-by-2,160 pixels, it’s a marvel of cutting-edge display engineering.

That’s four times the pixels of the current full HD standard which maxes out at 1,920-by-1,080 pixels. In addition to low power consumption, the new monitor achieves the industry’s thinnest profile by adopting a specially designed edge LED backlight that’s only 35mm deep… Read More


Conceptual renders imagine iTV interface

By Christian Zibreg on Nov 26, 2012

A member of The Verge forums posted a series of intriguing images depicting an à la carte heaven where the Apple TV box serves entertainment from pretty much any source imaginable, be it DLNA devices on the local network, your cable or satellite provider web sources like iTunes and YouTube – even premium channels like HBO and Fox. Regardless of the source, the concept calls for a unified interface bringing together all the different media sources in one central place, with voice-activated search, electronic program guides and other perks… Read More


Munster: Apple to kick off 2013 with iTV (and other wild predictions)

By Ed Sutherland on Nov 20, 2012

Like the left-over turkey that just won’t disappear from the fridge, talk of a full-blown, Apple-branded HD television set – the mythical iTV – lingers on in the minds of Wall Street seers. The product could carry a price of $1,500 and $2,000 and be introduced in time for Christmas 2013, one analyst forecast Tuesday. The shiny television product launch would highlight a long list of new products for Apple fans of all stripes.

Although Apple’s goal of offering à la carte TV programming  is viewed as “unlikely,” some of the features made popular on the iPhone and iPad could be headed to a big-screen TV set spanning between 42 and 55 inches, according to perhaps the most vocal iTV proponent out there, Gene Munster of Piper Jaffray… Read More


Talk of Apple getting into TV space is premature

By Ed Sutherland on Nov 16, 2012

The holidays are a season when people believe in the impossible. But just as a fat man and a string of reindeer criss-crossing the globe overnight is a stretch of the imagination, so is the belief that Apple is about to get into the TV business. Like children wanting to believe, analysts have renewed speculation that the Cupertino firm is set to enter the fractious TV sector.

Not so fast, says one season observer. What some on Wall Street interpret as the “imminent launch” of an HD TV bearing the Apple logo likely is the iPhone maker simply exploring the cable television terrain ahead of a new product… Read More


Analyst says Apple TV product is ‘imminent’

By Cody Lee on Nov 15, 2012

Apple TV talk has really died down over the past few months, but the rumors of the device have been pretty persistent over the past few years. Analysts and tech pundits continue to believe that we’ll see something in the not-so-distant future.

The latest testimony comes from Jefferies & Co. analyst James Kisner. In a note to investors this morning, Kisner said that after speaking with his industry contacts, he believes the launch of an Apple television product is “imminent…” Read More

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