Apple has launched a new service in Japan called iTunes Pass. The program is actually quite interesting, as it appears to allow customers to purchase iTunes Store credit from an Apple retail store, using Passbook instead of physical gift cards.
Users have long been able to store gift cards in Passbook, but we've never seen a direct-to-Passbook service like this, without the need to redeem a code. It almost looks like this could be a prequel to Apple's oft-rumored mobile payment system...