By Cody Lee on Apr 17, 2015
Apple continued its PR push for Apple Watch in Italy this evening, Jony Ive hosting a Design Week event in Milan allowing folks to try on the new wearable. The design chief also used the occasion to unveil what appear to be exclusive new colorways for the Apple Watch Sport band.
The photos you see both above and below, first spotted by 9to5Mac, were posted to Instagram by Umberta Gnutti Beretta, wife of heir to the Beretta firearms empire Franco. In them you can see Ive posing for photos, and a platter with dark blue, red, yellow, and light pink Sport bands. Read More
By Christian Zibreg on Apr 17, 2015
Apple is showing off the Apple Watch at the Salone Del Mobile Design fair in Milan, Italy, with SVP of Worldwide Marketing, Phil Schiller, and industrial designer, Marc Newson, both on hand at the event.
The device is displayed in rows of glass-topped tables inside the Carlo e Camilla restaurant in Segheria. In addition to using literally the same tables found in its own retail stores, Apple’s replicated the U.S. Apple Store try-on experience at the fair.
This despite the device not yet being available for pre-order in Italy. Thankfully, Italian blog Macitynet.it and French site iGen.fr have provided several photographs of Schiller and Newson showing off their device and posing for photographs. Read More
By Christian Zibreg on Jul 1, 2014
Last August, Apple Stores in the United States started accepting customers’ older iPhones (iPhone 3G and up) in exchange for a credit redeemable against the purchase of a brand spanking new iPhone.
The iPhone trade-in has since expanded to Canada, the United Kingdom, France and Germany and has now gone live in Italy. Furthermore, the initiative is set to expand to Australia in the coming days.
Customers in Italy can now trade in their older iPhone model for an Apple Store Gift Card worth up to €220, which works out to about $300. Folks can then use the store credit towards the purchase of a new iPhone, helping bring upfront payment down to a more bearable level… Read More
By Christian Zibreg on May 21, 2014
Italy’s Antitrust and Competition Authority is probing Apple, Google, Amazon and Gameloft over accusations that these companies are intentionally misleading consumers who download freemium smartphone and tablets apps without realizing In-App Purchases are needed to unlock more features.
According to a new report, Italian investigators have asked Apple and others to submit their defense within the next twenty days or face a fine of up to €5 million each (about $6.84 million), although the punishment would be proportional to each company’s size… Read More
By Cody Lee on May 18, 2014
Apple is one of a handful of tech companies being investigated by Italian regulators over the popular ‘freemium’ app pricing model. On Friday, Italy’s Antitrust and Competition Authority said it’s investigating Apple, Google, Amazon and Gameloft over apps that offer in-app purchases.
The agency wants to determine whether or not the companies offer sufficient information in their respective apps and app stores regarding pay-for in-app content. It feels consumers may be confused by the idea of downloading a game for free, and then receiving charges after the fact… Read More
By Christian Zibreg on Feb 20, 2014
Following a flurry of reports which criticized various security holes allowing hackers to break into people’s Apple ID accounts, Apple in March of 2013 finally stepped up account security by rolling out two-step verification for Apple IDs in the United States, United Kingdom, Australia, Ireland and New Zealand.
Two months later, the feature launched in nearly a dozen additional countries: Austria, Argentina, Belgium, Brazil, Mexico, Netherlands, Pakistan, Poland and Russia.
And now, as part of the third wave of expansion, the firm is enabling stronger account security for Apple ID users located in Canada, France, Germany, Japan, Italy and Spain… Read More
By Cody Lee on Nov 13, 2013
Apple is in hot water over international taxes again, this time it’s in Italy. According to Reuters, the Cupertino company is currently under investigation by Italian authorities for alleged tax fraud.
The Italian government believes Apple may have hidden more than 1 billion euros (or $1.3 billion US) from the country’s tax authority during 2010 and 2011, and Milan prosecutors want answers… Read More
By Christian Zibreg on Sep 10, 2013
If you’re planning on buying a brand spanking new iPhone 5c or treat yourself to one of the colorful new plastic iPhones, you’d be wise to consider Apple’s $99 AppleCare+ extended warranty coverage.
Because, for all the talk of the iPhone 5c’s seamless hard-coated polycarbonate plastic shell (“you won’t see seams, or part lines, or joins,” Apple boasts; here’s how it’s made), the device is in fact prone to scratches and can be damaged.
The problem is, AppleCare+ is only available in the United States, Canada and Japan. Well, not anymore. Today, the extended warranty coverage is available to customers in the United Kingdom, France and Italy. Learn more just after the break… Read More
By Christian Zibreg on Dec 21, 2012
Autorità Garante della Concorrenza e del Mercato (AGCM), Italy’s antitrust authority, punished Apple over failing to comply with local laws concerning AppleCare warranties, a report Friday noted. After the company had faced a temporary closure of Italy operations and even removed its AppleCare products from all sales channels in the country (except for its online store), the country’s regulator nevertheless fined the iPhone maker 200,000 euros, or approximately $264,000. This is in addition to the 900,000 euro (approximately $1.2 million) fine from March over failing to tell customers about their rights to free assistance, as mandated by EU laws… Read More
By Christian Zibreg on Nov 12, 2012
Bloomberg in October reported of Justice Minister Viviane Reding pushing EU regulators into probing Apple over its ambiguous warranty advertising in the European Union. And earlier in the year, consumer groups demanded that eleven EU countries pressure Apple into complying with EU’s consumer laws. As a result, Apple’s warranty plans with extended device coverage are about to be pulled from retail channels in Italy. Better still, Apple is finally informing buyers that EU law entitles them to a minimum two-year seller guarantee, free of charge… Read More
By Christian Zibreg on Jul 3, 2012
Just as Apple escaped a snowballing PR catastrophe in Australia over false “4G” iPad advertising (it settled with Australian watchdog for $2.25 million), the company is facing trouble in Italy, where antitrust authorities are threatening closure of Apple’s operations in the 60 million people market over misleading consumer with coverage advertising. The company has 30 days to make its case.
Cupertino was found guilty of selling its $99 a year AppleCare coverage even though a two-year warranty is mandated by the European Union. Furthermore, Apple’s warranty covers only its products, while EU consumer protection laws require sellers to provide coverage for both first- and third-party products.
What’s Apple gonna do in Italy? Read More