http://www.youtube.com/watch?v=SgfJn8FsSKg
This reminds us of Apple's famously interactive version of the Mac vs. PC campaign spotted at the top of NYTimes.com and other big media web properties. This time around, Apple has taken its nicely done dancing commercial for the new iPods and embedded it on various places online, like the indie music review site Pitchfork that in the past ran Apple's custom iPod touch page-topper ad.
It's interesting because the publication draws hipster audience so it's clear who Apple's target is. By the way, turn down the volume before hitting the Play button. Don't you just live how the little things 'explode' out of the box?