This reminds us of Apple’s famously interactive version of the Mac vs. PC campaign spotted at the top of NYTimes.com and other big media web properties. This time around, Apple has taken its nicely done dancing commercial for the new iPods and embedded it on various places online, like the indie music review site Pitchfork that in the past ran Apple’s custom iPod touch page-topper ad.
It’s interesting because the publication draws hipster audience so it’s clear who Apple’s target is. By the way, turn down the volume before hitting the Play button. Don’t you just live how the little things ‘explode’ out of the box? Read More
Apple yesterday refreshed the iPod lineup alongside the new iPhone 5 (here’s your keynote) and boy do these colorful iPod touches look sexy. The company also revamped the popular iPod nano, making it taller and giving it a widescreen display with multitouch user interface, Bluetooth (we envision interesting accessories for the new nano).
Yes, the new touch comes in a bunch of attractive colors as well. The entry-level iPod shuffle also saw a slight redesign. But how do you go about advertising the updated iPods in a memorable, attractive and easy-going manner? Here’s how… Read More
With fall just around the corner, Apple is expected to refresh its entire iPod lineup, per tradition. Of course, we’ve yet to see whether the company choose to announce new models at next week’s event related to the next iPhone or during a rumored October unveiling of mini iPad or perhaps at a separate media event.
Now, a new report out this morning offers a bunch of interesting tidbits regarding the direction the venerable iPod brand may be taking in 2012. The crux of the story includes a tweaked iPod shuffle, new iPod nano, and new iPod touches and here are the details… Read More
With invites for Apple’s long-rumored September 12 media event sent out earlier today, all eyes are on the next iPhone, as subtly hinted by a “5″ lurking in the shadow on the invite graphics. A separate media event is also believed to be in the works around October for a mini iPad. This leaves us with the obvious question: how does a third iPod-related presser fit between these two?
Per conventional wisdom, Apple could refresh iPods alongside the iPhone at the September 12 event. On the other hand, such a high-profile iPhone introduction – perhaps the most important product launch in Apple’s history – deserves an exclusive media event of its own. We’ve put together a quick poll to let us know about your expectations come next Wednesday (it ain’t a YES/NO poll)… Read More