You would think, given Android’s raw numerical advantage, that app developers would first build for the larger market. However, Apple’s iOS appears to offer companies other, more valuable qualities. Indeed, one need only look to last Friday, when Twitter unveiled its #music service – available initially only to iOS users. Another iOS exclusive, Twitter’s Vine, has yet to hit the Android platform.
Key to why companies are still developing apps first for iOS are findings that Apple’s mobile software is both used more often and the users are more loyal to the apps they download. What is Android’s response: change how such things are measured…. Read More





















