"With an Apple Watch wrapped around his hand brass-knuckle style, Ive reveals that the project was conceived in his lab three years ago, shortly after Jobs’s death and before “wearables” became a buzzword in Silicon Valley." This is just one of the many interesting anecdotes in Bloomberg's new piece on Apple.
Bloomberg Businessweek's Brad Stone and Adam Satariano interviewed several Apple executives, including Tim Cook, Jony Ive and Jeff Williams, after their big event last week. The conversations cover a wide range of topics, including the new Apple Watch, iPhone 6, and how the culture is changing in Cupertino.