Nearly three months following its wide-ranging interview with Apple's CEO Tim Cook, revered CBS journalist and television talk show host Charlie Rose sat down with Jony Ive, Apple’s Chief Design Officer and arguably the most powerful figure in the Cupertino company after his boss Tim Cook.
Ive explained how you “have to reject reason to innovate,” talked Steve Jobs and how Apple can stay hungry, discussed how Apple's products are “the physical manifestation of a set of believes” and more.