Men lie, women lie, numbers don’t. According to a recent report from Millenial Media, iOS is the hottest platform right now for developers and advertisers. The Application Platform Mix is part of Millenial Media’s monthly Mobile Mix report.
The release is full of statistics on market share and advertising impressions by mobile device platform. While Android seems to sustain a lead in the smartphone market by sheer volume, iOS is still considered the most profitable platform… Read More