It would seem that Apple has altered its market strategy in India, where its market share is less than two percent and inexpensive handsets rule the landscape, in a move that has left its cash-strapped buyers in the 1.33 billion people country out in the cold.
The official Apple India channel on YouTube today published a new 40-second video in the ongoing #ShotoniPhone campaign that centers around cricket players in a celebration of Indian sports and culture.
For yeas, Apple has been assembling iPhone SE and iPhone 6s in India via Wistron to save on importation costs. The contract manufacturer is now said to be expanding its production capabilities into newer models, including the latest iPhone XS and iPhone XR line.
Apple's mapping service on iOS and macOS has rolled out several of its most important offerings to new markets, including turn-by-turn directions in India and speed limits in Canada, as well new locations for Flyover views and indoor maps.
Reuters has reportedly learned that Apple is most likely to begin assembling flagship iPhone models in India sometime in 2019. According to the report, Apple's primary contract manufacturer Foxconn will invest 25 billion Indian rupees, which works out to about $356 million, to expand its plant in Sriperumbudur town in the southern state of Tamil Nadu.
Apple has finally approved a mobile app, developed by India’s telecom regulator TRAI, which helps users avoid spammy phone calls and unsolicited text messages, VentureBeat said Friday.
Ashish Chowdhary, Nokia's Chief Customer Operations Officer, will be departing the company at the end of this year after 15 successful years to join Apple starting in January of 2019 as its new head of India operations.
Apple has hired 3,500 people for their centre focused on Maps development in Hyderabad.
Apple was supposed to help the Indian government make an anti-spam iPhone app that would let users mark and report spam callers, but instead faces potential legal trouble down the road because the Telecom Regulatory Authority of India (TRAI) has warned that iPhone could be "derecognized" from local wireless networks if the company rejects its software.
Apple has reportedly drawn a five-point plan designed to turn things around in India, a 1.34 billion people country and the world’s second-largest smartphone market, where inexpensive local brands have reduced iPhone's share of the market to a mere 1% of shipments.
Apple has begun production on the iPhone 6s in India. This is the second Apple handset after the iPhone SE to be manufactured in the second most populous nation in the world. The Economic Times says this move will help Apple avoid paying import duties in the country.
Apple has acknowledged that the latest Apple Watch Series 3 models with LTE cellular connectivity will be launching in Denmark, Sweden and India on Friday, May 11, with pre-orders starting a week earlier on Friday, May 4.